Indastro
Indastro is a New Delhi-based Vedic astrology online portal, founded in 2001, that sells personalized Moon Sign-based horoscope reports, astrologer consultations, and relationship-compatibility analyses to individual consumers in India and globally.
- Company typePrivate
- Founded2001
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Indastro does
Indastro is a privately-held Vedic astrology online portal founded in 2001 and headquartered in New Delhi, India, serving individual consumers globally. The platform delivers personalized horoscope reports, astrologer consultations, and relationship-compatibility analyses based on Vedic (Hindu) astrology methodology, with a particular emphasis on Moon Sign-based predictions rather than the Western Sun Sign approach. Its product suite includes calendar-year horoscope reports (e.g., 2026 and 2026-2027 reports of approximately 30 pages each), domain-specific reports covering career, marriage, relationships, finance, health, and family, compatibility matching using the Ashtakoot 8-Point Rule, Vimshottari Dasha planetary-period analysis, and gemstone and remedy recommendations. A team of 10+ Vedic astrologers, several with 20-42+ years of practice, delivers consultations via phone, video, and webchat with 24/7 availability.
The underlying platform combines algorithmic horoscope computation (Moon Sign calculation, Vimsottari Dasha, 74 unique Yoga detection) with human astrologer delivery, packaged as a self-service storefront with multi-currency pricing (INR and USD). Indastro monetizes through one-time report purchases (USD 15-49 per report, typically with 12-50% promotional discounts), per-session consultations (USD 20-25 for webchat, with paid phone and video tiers), and a Platinum annual membership offering priority astrologer access and member-only benefits. The go-to-market is product-led and direct-to-consumer: free daily, weekly, monthly, and yearly horoscopes for all 12 moon signs, free compatibility and moon-sign calculators, and an extensive SEO-optimized blog function as top-of-funnel acquisition, with conversion into paid reports and consultations. The company is bootstrapped with no disclosed external funding, patents, or M&A activity, and supports an 11-50 employee operation with an international customer base evidenced by testimonials from the USA, Germany, and India.
Indastro firmographics
Firmographics- Name
- Indastro
- Legal name
- Indastro
- Website
- https://indastro.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Indastro is a New Delhi-based Vedic astrology online portal, founded in 2001, that sells personalized Moon Sign-based horoscope reports, astrologer consultations, and relationship-compatibility analyses to individual consumers in India and globally.
- Ownership category
- akta.pro rank
Where Indastro is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Indastro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Horoscope Reports (One-time Purchase): Detailed personalized astrology reports sold as one-time purchases. Reports range from 30-page comprehensive horoscopes to specific transit reports, yoga analyses, and compatibility readings. Customers can add question consultations or webchat discussions to reports for additional fees.
- Astrologer Consultations: Direct consultations with Vedic astrologers via phone call, video call, or webchat. Priced per session with turnaround times of 24 hours (urgent) or 3 days. Consultation add-ons available to extend existing report discussions.
- Platinum Membership: Subscription membership offering exclusive benefits, priority access to astrologers, and member-only reports and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Webchat Consultation - 24 hour turnaround |
| One time/ perpetual license | Pay-as-you-go | Audio/Video Consultation - 3 day turnaround |
| One time/ perpetual license | Pay-as-you-go | Career Strength Analysis Report |
| One time/ perpetual license | Pay-as-you-go | Gemstone Reading Report |
| One time/ perpetual license | Pay-as-you-go | 2026 Year Horoscope Report |
| Subscription | Annual | Platinum Membership |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Indastro product offering
Product offeringCore offering
Indastro is a Vedic astrology online platform that sells personalized horoscope reports (approximately 30 pages) and provides direct consultations with Vedic astrologers via phone, video, and webchat. The platform uses Moon Sign-based predictions derived from users' date, place, and time of birth to deliver guidance across career, relationships, finance, health, and family domains. It also offers free daily, weekly, and monthly horoscopes for all 12 moon signs as a top-of-funnel acquisition tool.
Product overview
Indastro is a Vedic astrology platform offering a comprehensive suite of horoscope reports and consultation services based on Moon Sign predictions. The core offering consists of calendar-based horoscope reports (2026 Horoscope, 2026-2027 Horoscope) and a 360° Horoscope Report providing approximately 30 pages of analysis covering all planets, special Yogas, career, love, marriage, and children. The platform operates on a modular add-on architecture where users can purchase specialized reports including Career Analysis, Marriage Astrology, Composite Astrology, Relationship Analysis, Gemstone Reading, and Love Compatibility (Ashtakoot/Vedic). Additional premium services include Vimshottari Dasha Analysis, Saturn Transit Reports, Financial Horoscope Reports, and Yoga Analysis. Real-time consultation is available through multiple channels including Ask a Question (24-hour response), Call Astrologer, Audio Call, and Video Call with a team of Vedic astrologers. The platform also provides free daily, weekly, and monthly horoscopes for all 12 zodiac moon signs.
Differentiator
Problem solved
Functional benefit
Products and services
- 360° Horoscope Report
Quantifiable outcome
- Accurate Moon Sign-based predictions using date, place, and time of birth for greater precision than Sun Sign alternatives
- +1 more outcomes
Companies that use Indastro
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Indastro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Indastro partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Indastro competitors and assessment
Company assessmentDirect peers
- AstroYogi: Leading Indian astrology and psychic consultation platform with chat, call, and report-based services. Comparable to Indastro across Vedic astrology content, paid consultations, and B2C consumer model; significantly larger customer base and marketing presence.
- Kasamba: Long-running online platform offering paid chat, email, and phone sessions with psychic and astrology advisors. Comparable to Indastro on multi-format consultation delivery and report-style products for a global B2C audience.
- AstroTalk: India's largest astrology consultation marketplace connecting users with astrologers via chat and call. Comparable to Indastro on Vedic consultations and report products but operates at significantly larger scale with a heavier marketplace/aggregator model.
- GaneshaSpeaks: One of the largest Indian Vedic astrology platforms offering personalized horoscope reports, live astrologer consultations, and free daily horoscopes. Directly comparable to Indastro in product offering, target customer (Indian and Indian diaspora), and Vedic methodology, but at materially larger scale.
- FuturePoint: Established Indian Vedic astrology and Vastu consultancy offering horoscope reports, consultations, and gemstone recommendations. Directly comparable service mix, target audience, and India-based delivery model.
- ClickAstro: Automated Vedic astrology report platform offering computer-generated personalized reports (marriage, career, health, etc.). Closely comparable to Indastro's report products and Moon Sign methodology, competing for the same paid-report buyer.
Broad incumbents
- Astrology.com: Largest Western (Sun-sign) astrology content and commerce site globally with reports, readings, and live advisors. Comparable to Indastro in offering personalized astrology reports and consultations to a global consumer audience, though based on Western rather than Vedic methodology.
Emerging players
- Co-Star: Popular AI-driven astrology app using NASA data for personalized daily horoscopes and compatibility. Comparable to Indastro in serving personalized astrological content to consumers, but differentiated by mobile-first UX, AI personalization, and a younger audience.
- Sanctuary: App-based astrology and psychic platform offering live chat with advisors and AI-augmented readings. Comparable to Indastro on live consultation delivery and digital-first consumer targeting, but positioned as a younger, mobile-native audience.
- InstaAstro: Mobile-first Indian astrology platform offering chat consultations, kundali matching, and live astrologers. Comparable to Indastro in Vedic service offering but differentiated by a stronger mobile/app experience and venture-backed growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Indastro social profiles
Digital presenceIndastro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indastro leadership team
Management profileNumber of profiles
Profiles10 records
Indastro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indastro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indastro
What does Indastro do?
Indastro is a Vedic astrology online platform that sells personalized horoscope reports (approximately 30 pages) and provides direct consultations with Vedic astrologers via phone, video, and webchat. The platform uses Moon Sign-based predictions derived from users' date, place, and time of birth to deliver guidance across career, relationships, finance, health, and family domains. It also offers free daily, weekly, and monthly horoscopes for all 12 moon signs as a top-of-funnel acquisition tool.
Is Indastro a public or private company?
Indastro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indastro founded?
Indastro was founded in 2001. It employs 11 to 50 people.
Where is Indastro based?
Indastro is headquartered in New Delhi, India, in the Asia region.
How does Indastro make money?
Three revenue lines are on record. Horoscope Reports (One-time Purchase) is the primary driver. The others are astrologer Consultations and platinum Membership.
Who are Indastro's main competitors?
Direct peers on record are AstroYogi, Kasamba, AstroTalk, GaneshaSpeaks, FuturePoint and ClickAstro. Astrology.com is listed as a broad incumbent. Emerging players are Co-Star, Sanctuary and InstaAstro.
Does Indastro have an API?
No public API is recorded for Indastro.