Amrit Yoga

Name

Amrit Yoga

Legal name

Amrit Yoga Foundation, Inc.

Website

https://amrityoga.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Yoga Teacher Training & Certification

NAICS

Educational Support Services (611710), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga teacher training
• Yoga therapy certification
• Yoga nidra training
• Online meditation courses
• Yoga immersion retreats

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Person Program Tuition: Revenue from immersion retreats, teacher training intensives, and certification programs conducted at their Florida campus. Programs range from 4-6 day retreats to extended certification tracks.
2. On-Demand Course Sales: Self-paced online courses sold individually through their TalentLMS platform, including yoga nidra immersions, certifications, meditation series, and introductory courses.
3. Professional Training Certification: Extended certification programs including 300-hour and 500-hour yoga teacher training programs, and 800-hour yoga therapy certification with bundled pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Amrit Yoga Institute (Amrit Yoga Foundation, Inc.) provides yoga teacher training, yoga therapy certification, and yoga nidra training programs grounded in the proprietary I AM Methodology developed by Gurudev Shri Amritji. Programs are delivered as in-person immersion retreats and teacher trainings at the Salt Springs, Florida campus, as well as self-paced online courses through its TalentLMS platform and Amritji+ TV streaming app.

Product overview

Amrit Yoga Institute operates as a multi-platform educational organization offering transformative yoga and meditation training through three core branded programs: I AM Yoga® (teacher training at 200/300/500 hour levels), I AM Yoga Nidra™ (sleep meditation training with immersion, certification, and advanced tracks), and I AM Yoga Therapy™ (an 800-hour therapeutic certification). The institute complements its core programs with an extensive on-demand course catalog hosted on TalentLMS, offering self-paced alternatives including the Integral Breath Therapy certification, meditation programs like Quantum Shift, anxiety management courses, and introductory yoga therapy modules. The Amritji+ TV streaming app and streaming library extend access to live and recorded content via mobile devices. All programs are delivered in-person at the Florida campus or remotely, with the on-demand offerings providing 90-day access periods for flexible self-study.

Differentiator

Problem solved

Functional benefit

Brands

• I AM Yoga: Yoga teacher training programs including 200-hour, advanced, and 500-hour certifications accredited by Yoga Alliance.
• I AM Yoga Nidra
• I AM Yoga Therapy
• Integral Breathwork
• Amritji+ TV

Products and services

• I AM Yoga® Teacher Training Yoga Alliance-registered professional yoga teacher training available in 200-hour, Advanced (300-hour), and 500-hour formats, following the proprietary I AM Methodology developed by Gurudev Shri Amritji. Designed for aspiring and certified yoga teachers seeking lineage-rooted, accredited certification.
• I AM Yoga Nidra™ Specialized training and certification in yoga nidra (sleep meditation) following a proprietary five-tool methodology considered one of five major schools of yoga nidra. Includes Immersion, Certification, and Advanced Certification tracks for professionals and personal practitioners.
• I AM Yoga Therapy™ 800-hour yoga therapy certification program accredited by the International Association of Yoga Therapists (IAYT), with I AM Yoga Therapy I and II modules focused on nervous system regulation, trauma release, and energy healing for clinical and private practice.
• Integral Breath Therapy (IBT) Breathwork training program teaching conscious connected breathing techniques for healing trauma, stress, and emotional release. Available in Level 1 (Part A and B) with a certification track for facilitators.
• Inner Healing Immersion Private Retreat 4-night personalized spiritual retreat at the Salt Springs, FL campus offering six personalized yoga therapy sessions, a personalized yoga nidra recording, nature walks, darshan community gatherings, and a personal meeting with Gurudev Shri Amritji. Priced at $3,000 including on-campus housing.
• On-Demand Self-Paced Courses Self-paced online courses delivered through the TalentLMS platform, including meditation programs, yoga nidra training, and introductory courses such as Introduction to Meditation in Motion, Build Your Immunity to Anxiety, Intro to Yoga Therapy: Feel to Heal, Build Resilience and Restore Energy, I AM Yoga Nidra Essentials, and 12-Day Introductory Course into I AM Yoga Nidra. Available 24/7 with 90-day access periods.
• Amritji+ TV Streaming App Streaming library and mobile app for accessing live and on-demand video content from the institute, available on iOS devices through the Apple App Store (com.amritji).

Quantifiable outcome

• 45 minutes of yoga nidra is as restorative as 3 hours of sleep
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Yoga AlliancecoreStrategic or Co-development PartnerAmrit Yoga Institute is a Registered Yoga School (RYS) with Yoga Alliance, enabling them to issue 200-hour, 300-hour, and 500-hour yoga teacher certifications. Their programs meet Yoga Alliance standards for safety, ethics, and professional instruction.
• International Association of Yoga Therapists (IAYT)coreStrategic or Co-development PartnerTheir 800-hour Yoga Therapy Certification Program is accredited by IAYT, which establishes professional and academic standards for yoga therapy. Graduates receive credentials recognized by this leading professional association.
• Department of Defense / MyCAAminorStrategic or Co-development PartnerAmrit Yoga Institute meets Department of Defense eligibility requirements for the MyCAA scholarship program, allowing eligible military spouses to receive benefits for certain yoga training programs.
• Healing Elements for YouminorChannel Partner/ Reseller/ DistributorPartner organization led by Indu Heather Arena that hosts Integral Breath Therapy Level 1 training at their Benton Harbor, MI location.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Yoga Alliance: The dominant industry credentialing body for RYS schools and E-RYTs. Not a direct competitor but the central gatekeeper of the 200/300/500-hour credential market that Amrit Yoga and its 8,000 graduates operate within.

Direct peers

• Kripalu Center for Yoga & Health: Nonprofit yoga retreat and teacher training center in Stockbridge, MA, founded within the same Kripalu lineage as Amrit Yoga. Offers RYT-200/300/500, yoga therapy, and residential wellness programs, making it the closest lineage-rooted peer.
• Himalayan Institute: Multidisciplinary yoga and meditation nonprofit based in Pennsylvania (with origins in India). Offers 200/300/500-hour YTT, yoga therapy tracks, online courses, and a retreat center — directly overlapping Amrit's product portfolio and accreditation model.
• Mount Madonna Center: Nonprofit retreat and yoga education center in Watsonville, CA, offering YTT, yoga therapy, and meditation programs in a residential setting. Closely mirrors Amrit's blend of in-person retreats, certification, and spiritual-development programming.
• Satchidananda Ashram / Yogaville: Integral yoga ashram in Buckingham, VA, offering residential teacher training (RYT-200/500), yoga therapy, and spiritual retreats under Swami Satchidananda's lineage. Comparable nonprofit, lineage-based, residential model.

Broad incumbents

• Esalen Institute: Long-running nonprofit retreat and personal-development center in Big Sur, CA. While Esalen is broader (somatic, gestalt, integrative studies), its residential workshop and wellness immersion model is highly comparable to Amrit's immersion retreats and CEU workshops.
• Mindfulness Center / Spirit Rock (Insight Meditation): Nonprofit dharma/meditation center offering residential retreats, teacher training, and online offerings. While focused on insight meditation rather than yoga nidra, both share a nonprofit, lineage-based retreat + certification model targeting practitioners of mind-body disciplines.

Emerging players

• Para Yoga (Rod Stryker / EIGHT LIMB): High-end yoga teacher training and mentorship brand offering 200/300/500-hour YTT, yoga therapy programs, and online courses. Comparable as a premium, lineage-influenced YTT provider with a strong digital/retreat hybrid model.
• S-VYASA Yoga University: Indian university specializing in yoga therapy, research, and online/distance yoga therapy certifications. Overlaps with Amrit's IAYT-accredited yoga therapy offering, particularly for international and English-speaking students seeking credentials.

Regional players

• The Yoga Institute (Santacruz, Mumbai): Oldest organized yoga institute in the world (founded 1918), headquartered in India. Offers certified teacher training and yoga therapy; comparable to Amrit on credentialed yoga education but primarily serves the Indian/South Asian market rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amrityoga
• YouTubeyoutube.com/user/AmritYogaInstitute
• Facebookfacebook.com/amrityogainstitute
• Instagraminstagram.com/amrityogainstitute

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amrit Yoga