ParaYoga

What ParaYoga does

ParaYoga is a privately held yoga and meditation education company operating as Tantra Yoga Alchemy, LLC (legal entity, dated 2002), founded and led by master teacher Rod Stryker. The company delivers a multi-product portfolio centered on tantra yoga, meditation, and yoga nidra education through digital platforms and in-person events, primarily serving yoga practitioners, certified yoga teachers seeking continuing education, and corporate clients. It is headquartered in Carbondale, Colorado, operates with a 1-10 employee team, and reaches a global audience.

The core product stack includes the Sanctuary meditation app (iOS/Android, 4.9+ App Store rating, with sleep stories, soundscapes, and daily rituals), the Union video library (250+ classes), an 8-module online course curriculum (600+ lectures) hosted on Kajabi, the proprietary Luminous Coherence protocol (a copyrighted methodology integrating tantric kriya meditation, non-dual awareness training, CBT, and neuroscience constructs), a Yoga Alliance-accredited 300-hour Yoga Teacher Training, a Yoga Nidra Certification program, and in-person retreats. Distribution combines self-serve DTC (Kajabi, app stores) with direct field sales for B2B engagements.

Revenue is generated across five primary streams: individual online courses sold as one-time purchases ($250-$650), structured certification programs ($1,300-$3,700 including the discounted 300-hour training at $3,700 versus a prior $5,200), Sanctuary app subscription revenue, premium in-person retreats ($1,440-$2,505), and B2B professional services including corporate wellness consulting, executive meditation programs, and keynote speaking. The company also runs a scholarship partnership with the Black Yoga Teachers Alliance (BYTA) dating to 2018, which functions as social-impact programming rather than a revenue line. No enterprise anchor clients, institutional investors, or external funding are disclosed, and Rod Stryker is the sole founder, primary instructor, and central brand asset - representing both the company's primary talent moat and a key-person concentration risk.

Name

ParaYoga

Legal name

Tantra Yoga Alchemy, LLC

Website

https://parayoga.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

ParaYoga (Tantra Yoga Alchemy, LLC) is a private yoga and meditation education company founded by Rod Stryker, offering online courses, teacher training certifications, the Sanctuary meditation app, and global retreats to yoga practitioners and teachers.

Ownership category

akta.pro rank

Product category

Yoga and Meditation Education

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Yoga teacher training
• Meditation courses
• Yoga nidra certification
• Wellness retreats
• Tantra yoga education

Headquarters

HQ city

Carbondale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Online Courses: Individual self-paced courses sold for one-time purchase. Prices range from $250-$650 per course. Includes video lectures, manuals, quizzes, assignments, and lifetime access.
2. Certification Programs: 300-hour Yoga Teacher Training at $3,700 (originally $5,200). Yoga Nidra Certification with prerequisite bundle at $1,300 and practicum at $1,600. Includes curriculum credit toward Yoga Alliance accreditation.
3. Sanctuary App: Meditation app with subscription model. 4.9+ rating in App Store. New tracks added monthly. Features yoga nidra, meditation, deep sleep, and pranayama practices.
4. In-Person Retreats: Week-long retreats at Suryalila, Spain (September 5-12, 2026). Pricing from $1,635 (dorm) to $2,505 (private suite). Includes accommodations, meals, yoga and meditation classes.
5. Professional Services: Private consultations with Rod Stryker for personalized meditation practices. Corporate wellness consulting and organizational programs. Keynote speaking engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

ParaYoga (Tantra Yoga Alchemy, LLC) sells a multi-platform yoga and meditation education portfolio, anchored by the Sanctuary meditation app, the Union video library, eight online course modules, a 300-hour Yoga Alliance-certified teacher training, a Yoga Nidra certification program, and immersive in-person retreats. The company also delivers corporate wellness consulting and keynote speaking, with proprietary frameworks such as the Luminous Coherence Protocol underpinning both consumer learning and instructor credentialing.

Product overview

ParaYoga (operated as Tantra Yoga Alchemy) is a multi-platform yoga and meditation education company offering a unified portfolio of digital and in-person products. Its core digital offering centers on Sanctuary, a meditation app, and Union, a video library of 250+ classes. The education portfolio is built around eight self-paced course modules — Energetics of Sequencing, Yoga Nidra: Enlightened Sleep, The Art & Science of Meditation, Tantra: The Power in Yoga, Secrets of the Sutra, Prana Shakti, Koshas: The Yoga of Awakening, and The Four Desires — which can be taken individually or bundled into a 300-Hour Yoga Teacher Training certification. A ninth module, Luminous Coherence Practicum, offers a 40-day neuroscience-informed meditation protocol. A dedicated Yoga Nidra Certification Program combines four courses with a 50-hour practicum. The company also offers in-person retreats and workshops, one-on-one consulting with Rod Stryker, a podcast, and a teacher directory.

Differentiator

Problem solved

Functional benefit

Brands

• Sanctuary: Meditation and yoga nidra mobile app with guided practices for total well-being, featuring a 4.9+ rating in the App Store.

Products and services

• Sanctuary Meditation App Mobile meditation application providing guided meditation and yoga content for individual practitioners on iOS and Android, rated 4.9+ by users.
• Union On-Demand Video Library Streaming video library of yoga and meditation practices hosted on Union.fit, available by subscription with a free trial, targeting individual practitioners.
• Roots Course Standalone online course module covering foundational Tantra yoga concepts, sold individually for $250 to individual practitioners.
• RISE Course Standalone online course module priced at $650 covering advanced practice elements for individual practitioners.
• Prana Course Standalone online course module priced at $450 focused on prana (life-force) concepts within the ParaYoga curriculum.
• Sama Course Standalone online course module within the eight-course core curriculum, sold individually to individual practitioners.
• Sukha Course Standalone online course module within the eight-course core curriculum, sold individually to individual practitioners.
• Mantra Course Standalone online course module covering mantra practice within the ParaYoga curriculum, sold individually.
• Dharana Course Standalone online course module covering concentration practices within the ParaYoga curriculum, sold individually.
• Pratyabhijna Course Standalone online course module covering self-recognition philosophy within the ParaYoga curriculum, sold individually.
• 300-Hour Yoga Teacher Training Yoga Alliance-registered 300-hour teacher training program priced at $3,700 plus membership, designed to certify working yoga instructors in Tantra yoga and ParaYoga methodology.
• Yoga Nidra Certification Program Standalone certification program training instructors to teach Yoga Nidra, targeted at certified yoga teachers seeking specialization.
• In-Person Retreats and Workshops Destination-based immersive yoga and meditation retreats and workshops with tiered pricing by accommodation type and program length, for individual practitioners.
• Personalized Practice Guidance and Consulting Personalized one-on-one consulting, corporate wellness programming, and keynote speaking engagements delivered by Rod Stryker for organizations and select individuals.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Black Yoga Teachers Alliance (BYTA)coreOthers · 1 January 2018Scholarship program supporting educational and professional development of Black yoga teachers. ParaYoga has offered scholarships through BYTA since 2018. Recipients must be BYTA members and have completed prerequisites.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace: Major meditation and mindfulness app with consumer subscriptions and a B2B Headspace for Work product. Comparable on app subscription and corporate wellness dimensions, but operating at much larger scale.
• Calm: One of the largest consumer meditation and sleep apps, with broad mainstream content including meditations, sleep stories, and music. Overlaps with Sanctuary at the app/subscription layer but at vastly greater scale and breadth.
• Peloton: Connected fitness platform with a yoga, meditation, and mindfulness content vertical alongside its core cardio and strength classes. Overlaps with ParaYoga in video-based yoga and meditation classes but operates much more broadly.

Direct peers

• Insight Timer: Free meditation and yoga app with a large library of teachers, live events, and community features. Directly comparable as a meditation/yoga platform serving practitioners via mobile and web.
• Glo: Online yoga, pilates, and meditation platform with classes from named teachers. Directly comparable to ParaYoga's premium teacher-led video and class content model.
• Yoga International: Subscription-based online yoga and meditation education platform offering classes, courses, and teacher training. Closely comparable to ParaYoga's online course and certification model.
• Gaia: Subscription streaming service for yoga, meditation, and consciousness content. Comparable as a digital content library serving spiritually-oriented yoga and meditation practitioners.
• Alo Moves: Premium yoga, fitness, and mindfulness video platform from Alo Wellness. Comparable as a video-library-driven yoga/wellness subscription competing for the same dedicated practitioner audience.

Emerging players

• Wim Hof Method: Methodology-led wellness platform built around a single founder's breathing and cold-exposure practice with courses, app, and in-person experiences. Comparable as a personality-driven, proprietary-method wellness education brand.

Others

• Mindbody: B2B wellness business management software used by yoga studios, retreat centers, and wellness practitioners. Adjacent rather than competitive — comparable as ecosystem infrastructure for yoga/meditation businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/parayogatweets
• LinkedInlinkedin.com/company/parayoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParaYoga