FARMFLIP
FARMFLIP is a US-focused online marketplace where individual buyers, investors, brokers, and auctioneers list and discover farms, farmland, farm auctions, leases, and FSBO properties via tiered monthly subscription plans, operating as the farm vertical within the six-site LANDFLIP network.
- Company typePrivate
- Founded2004
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What FARMFLIP does
FARMFLIP is a web-based marketplace for buying and selling farms and farmland in the United States and internationally, operated by LANDFLIP, Inc. The platform lists farms for sale, farm auctions, farms for lease, and farms for sale by owner (FSBO), and surfaces filters for acreage, price, owner financing, residence type, and foreclosure status. FARMFLIP is part of a six-site LANDFLIP network (LANDFLIP, FARMFLIP, RANCHFLIP, LOTFLIP, AUCTIONFLIP, COMMERCIALFLIP), and listings are automatically syndicated across the network based on acreage and property-type criteria, governed by a proprietary Listing Quality Score algorithm that ranks search results.
The core product is the FARMFLIP marketplace website with a free buyer profile feature (saved searches, maps, alerts) and seller-side subscription listing plans in four tiers: Entry at $20/month for 1 listing, Premium at $100/month for 50 listings, Pro at $200/month for 100 listings, and Pro+ at $300/month for 200+ listings, with higher tiers offering better search placement and an API-style listing feed. The company charges no transaction commissions, contractually operates month-to-month, and supplements subscription revenue with display advertising starting at $100/month and email marketing across 150,000+ LANDFLIP-network subscribers.
The business is privately held, was founded by former land brokers in 2004, and is operated by a team of 1-10 employees based in Madison, United States. Customer-facing testimonials include established rural-land brokerages such as Farm and Forest Brokers, Southeastern Land Group, Georgia Land Company, and Mossy Oak Properties. The platform discloses $9.2 billion+ in active farm listing value, 1.78 million acres of inventory, 8,398 active farm listings, and a claimed network of 1+ million farm buyers and investors.
FARMFLIP firmographics
Firmographics- Name
- FARMFLIP
- Legal name
- LANDFLIP, Inc.
- Website
- https://farmflip.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FARMFLIP is a US-focused online marketplace where individual buyers, investors, brokers, and auctioneers list and discover farms, farmland, farm auctions, leases, and FSBO properties via tiered monthly subscription plans, operating as the farm vertical within the six-site LANDFLIP network.
- Ownership category
- akta.pro rank
FARMFLIP industry classification
Industry- Product category
- Farm Real Estate Marketplace
- akta.pro primary industry
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
Keywords
Where FARMFLIP is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Markets served
FARMFLIP business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription plans for sellers: Entry ($20/mo, 1 listing), Premium ($100/mo, 50 listings), Pro ($200/mo, 100 listings), Pro+ ($300/mo, 200+ listings). Higher tiers receive better search placement and exposure.
- Display Advertising: Display ad placements across network sites starting at $100/month, with options for run of network, run of site, location, and keyword targeting. Also includes email marketing opportunities reaching 150,000+ subscribers.
- Listing Feed Service: Automated listing data feed service for Pro+ accounts, enabling bulk property uploads and management for professional brokers and agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry Plan - $20/month for 1 listing with limited exposure |
| Subscription | Monthly | Premium Plan - $100/month for 50 listings with good exposure |
| Subscription | Monthly | Pro Plan - $200/month for 100 listings with better exposure |
| Subscription | Monthly | Pro+ Plan - $300/month for 200+ listings with best exposure |
| Subscription | Monthly | Display Advertising - Starting at $100/month |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
FARMFLIP product offering
Product offeringCore offering
FARMFLIP is a web-based online marketplace where farm owners, brokers, agents, auctioneers, and FSBO sellers list farms for sale, lease, auction, or by-owner, and where individual buyers and investors search and discover farm properties across the United States and abroad. The platform operates as the dedicated farm segment of the LANDFLIP network and automatically syndicates eligible farm listings (5+ acres) to the broader LANDFLIP network of land marketplaces. Revenue is generated via tiered monthly seller subscription plans ($20-$300/month) and display advertising across the network, with no commissions or transaction fees on sales.
Product overview
FARMFLIP is a specialized online real estate marketplace for farms and farmland, operated as part of the LANDFLIP network. The core offering consists of the FARMFLIP Marketplace where buyers discover farms for sale, auctions, leases, and FSBO listings across the US and internationally. Sellers can purchase tiered listing plans (Entry, Premium, Pro, Pro+) ranging from $20/month to $300/month with varying exposure levels. The platform integrates with the broader LANDFLIP network of six property sites for cross-listing. Additional revenue streams include display advertising and email marketing services targeting the network's 150,000+ subscribers. The platform also offers a free Buyer Profile feature for saving searches and receiving notifications. PRO+ subscribers gain access to automated listing feed services for bulk uploads.
Differentiator
Problem solved
Functional benefit
Products and services
- FARMFLIP Marketplace Web-based online marketplace connecting farm sellers (owners, brokers, agents, auctioneers, FSBO) with farm buyers and investors, featuring farms for sale, farm auctions, farms for lease, and farms for sale by owner (FSBO) across the United States and internationally.
- Display Advertising Self-serve banner ad placements across the LANDFLIP network (LANDFLIP, FARMFLIP, RANCHFLIP, LOTFLIP, AUCTIONFLIP, COMMERCIALFLIP) with targeting options including run of network, run of site, location, and keyword, starting at $100 per month.
- Email Marketing Promotional email placements included with display advertising campaigns, distributed to over 150,000 subscribers monthly across the LANDFLIP network, with pricing tied to display ad size and email inclusion.
- Listing Feed Service Automated listing data feed capability for Pro+ accounts that enables bulk property uploads and management through an API-style feed connection, designed for professional brokers and agents managing large farm listing inventories.
Quantifiable outcome
- 1.78 million acres of farmland listed
- +3 more outcomes
Companies that use FARMFLIP
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
FARMFLIP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FARMFLIP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LANDFLIP NetworkcoreFARMFLIP is part of the LANDFLIP network of sites, an exclusive land real estate marketing platform. Properties are automatically syndicated across the network based on criteria: farms 5+ acres listed on FARMFLIP, ranches 10+ acres on RANCHFLIP, lots 20 acres or less on LOTFLIP, land auctions on AUCTIONFLIP, and commercial properties on COMMERCIALFLIP.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
FARMFLIP competitors and assessment
Company assessmentDirect peers
- LandWatch: LandWatch is the largest U.S. land listing marketplace, aggregating farms, ranches, hunting land, and rural property for sale. It is the most directly comparable competitor to FARMFLIP on category, audience (rural land buyers/sellers), and marketplace model.
- Land and Farm: Land and Farm is a network of rural land listing sites (Lands of America, LandWatch, etc.) under the Land.com umbrella, making it a direct competing platform and the largest scaled player in the same farm/land marketplace category.
- LandFlip: LandFlip is FARMFLIP's parent/sister site — the general land real estate marketplace with cross-network listing syndication. Highly relevant peer given shared infrastructure, identical subscription model, and cross-listed inventory.
- Rural Properties: Rural Properties is a UK-based rural estate agency and listing platform for farms, estates, and country properties. Comparable as a specialized farm/rural real estate marketplace serving individual buyers, investors, and lifestyle purchasers.
- Lands of America: Lands of America is a major competing land marketplace with hundreds of thousands of rural land, farm, and ranch listings across all 50 states. Direct peer in farm/land real estate listing aggregation, search, and broker subscription monetization.
Emerging players
- Auction.com: Auction.com is a major online real estate auction platform covering foreclosure, bank-owned, and traditional auctions including rural/agricultural parcels. Comparable via FARMFLIP's auction listing category but operates at significantly larger scale and scope.
- LandHub: LandHub is a smaller land listing marketplace aggregating farms, ranches, and rural properties. Comparable as an emerging niche peer competing for the same farm/rural real estate category with similar subscription-based listings.
Broad incumbents
- Zillow (Land listings): Zillow is a broad incumbent real estate marketplace that has added rural and land inventory to its listings, competing for the same buyer search traffic as FARMFLIP, though it does not specialize in farmland.
- Realtor.com: Realtor.com is a major U.S. residential real estate portal operated by Move/Nexstar that has expanded into land and rural listings, positioning it as a broad incumbent competing indirectly with FARMFLIP for farm/property search traffic.
Regional players
- Mossy Oak Properties: Mossy Oak Properties is a network of rural real estate brokerages in the southeastern and southern U.S. and a customer of the LANDFLIP/FARMFLIP network. Comparable as a farm/land real estate marketing and brokerage competitor that also leverages the same subscription channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
FARMFLIP social profiles
Digital presenceFARMFLIP financial estimates
Financial estimateRevenue estimate
Valuation estimate
FARMFLIP leadership team
Management profileNumber of profiles
FARMFLIP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FARMFLIP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FARMFLIP
What does FARMFLIP do?
FARMFLIP is a web-based online marketplace where farm owners, brokers, agents, auctioneers, and FSBO sellers list farms for sale, lease, auction, or by-owner, and where individual buyers and investors search and discover farm properties across the United States and abroad. The platform operates as the dedicated farm segment of the LANDFLIP network and automatically syndicates eligible farm listings (5+ acres) to the broader LANDFLIP network of land marketplaces. Revenue is generated via tiered monthly seller subscription plans ($20-$300/month) and display advertising across the network, with no commissions or transaction fees on sales.
Is FARMFLIP a public or private company?
FARMFLIP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FARMFLIP founded?
FARMFLIP was founded in 2004. It employs 1 to 10 people.
Where is FARMFLIP based?
FARMFLIP is headquartered in Madison, United States, in the North America region.
How does FARMFLIP make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are display Advertising and listing Feed Service.
Who are FARMFLIP's main competitors?
Direct peers on record are LandWatch, Land and Farm, LandFlip, Rural Properties and Lands of America. Emerging players are Auction.com and LandHub. Broad incumbents are Zillow (Land listings) and Realtor.com. Mossy Oak Properties is listed as a regional player.
Does FARMFLIP have an API?
No public API is recorded for FARMFLIP.
What industry is FARMFLIP in?
FARMFLIP's product category is Farm Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAD, Land & Farm/Ranch Real Estate Auctions.