McBassi & Company

What McBassi & Company does

McBassi & Company is a privately-held HR analytics and research consulting firm founded in 2001 by Dr. Laurie Bassi and Dan McMurrer, operating as McBassi & Company, LLC from Brooklyn, New York. The firm designs and administers employee engagement surveys, including the proprietary McBassi People Index instrument and a fixed-fee small business variant, and provides customized analytics, DEI analysis, and association research services. McBassi's go-to-market is principal-led direct sales, with both co-founders engaging all clients directly rather than delegating to junior staff; enterprise engagements typically include multi-year contracts while small business offerings are fixed-fee. Beyond professional services, the firm monetizes its thought leadership through published books such as the HR Analytics Handbook, Good Company (Nautilus Gold Award), and Reporting on Human Capital, sold via a company store and Amazon. Revenue is not publicly disclosed, headcount is approximately 6-7 people by deliberate design, and there are no funding rounds, subsidiaries, or M&A activity, indicating a founder-controlled lifestyle boutique rather than a venture-backed growth company. The firm claims a global client footprint spanning Fortune 500 employers, trade associations, credit unions (with a dedicated vertical page), nonprofits, schools, and government agencies, and maintains GDPR-aware data handling for European engagements.

Name

McBassi & Company

Legal name

McBassi & Company, LLC

Website

https://mcbassi.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

McBassi & Company is a Brooklyn-based HR analytics consulting firm providing customized employee engagement surveys, workforce analytics, and association research services to employers ranging from small nonprofits and credit unions to Fortune 500 companies.

Ownership category

akta.pro rank

Product category

HR Analytics & Employee Survey Consulting

NAICS

Human Resources Consulting Services (541612), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• HR analytics consulting
• Employee survey services
• People analytics research
• Association research
• Human capital measurement

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Employee Survey Services: McBassi conducts employee surveys for employers, analyzing data and producing customized reports to enhance employee engagement and reduce turnover. Services include standard surveys for small businesses and customized analytics for larger enterprises.
2. Association Research & Analytics: Customized research and survey services for associations including surveys, information gathering, benchmarking, state of the industry reports, and studies on economic trends. As independent external experts, their insights carry significant weight.
3. Book Sales: Sale of published books including HR Analytics Handbook, Good Company, and Reporting on Human Capital through company store, Amazon, and bulk orders with discounts.
4. Customized Analytics Consulting: Bespoke analytics services tailored to specific organizational needs, with quotes typically provided within 24 hours. Includes fixed-fee options for smaller businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

McBassi & Company provides HR analytics and employee survey services for employers and associations. Core offerings include the McBassi People Index employee survey for larger organizations, a fixed-fee employee survey for small businesses, customized survey design/deployment/analysis services, organizational analytics reporting, and bespoke association research (industry benchmarking, state of the industry reports, economic trend studies). The firm also sells related books (HR Analytics Handbook, Good Company, Reporting on Human Capital) and engages principals directly on every client project.

Product overview

McBassi & Company offers a portfolio of HR analytics products and services centered around employee surveys and organizational research. The core offerings include two employee survey products (the McBassi People Index for enterprise clients and a Small Business Employee Survey for smaller organizations), complemented by Survey Services for customized survey design and deployment. The company also provides general Analytics Services and Association Research services. Additionally, McBassi sells published books including the HR Analytics Handbook, Good Company, and Reporting on Human Capital through its online store. All client engagements are handled directly by the company's two principals, Laurie Bassi and Dan McMusser.

Differentiator

Problem solved

Functional benefit

Products and services

• McBassi People Index (Employee Survey) A comprehensive enterprise employee engagement survey measuring an organization's capability to develop and manage employees. The instrument has built-in analytics, focuses on engagement and people-related elements that drive business outcomes, and is delivered with easy-to-understand executive-level visual reports. Designed for larger employers (mid-market to Fortune 500).
• Employee Survey (Small Business) A streamlined, fixed-fee employee survey designed specifically for small businesses. Available at a standard price for easy deployment, it gives smaller organizations access to McBassi's analytics expertise without the cost of a customized enterprise engagement.
• Survey Services Customized end-to-end survey services — including instrument design, deployment, data analysis, and reporting — used by employers and associations to assess work environments, employee engagement, and diversity, equity, and inclusion.
• Analytics Services Organizational analytics services providing data analysis, customized reporting, and actionable insights to help employers translate people-related data into improved business results.
• Association Research Customized research and survey services for trade and professional associations, including industry surveys, information gathering, benchmarking studies, state of the industry reports, and economic trend studies. Positioned as independent external research to give association insights greater authority when speaking on behalf of members.
• HR Analytics Handbook A 73-page practical handbook for HR professionals that explains what HR analytics is, why it matters, and how to begin applying it. Reviews worldwide publications and research on HR analytics effects.
• Good Company: Business Success in the Worthiness Era A 279-page hardcover book exploring the relationship between corporate behavior and financial performance, arguing that companies behaving as good employers, sellers, and stewards outperform financially.
• Reporting on Human Capital A book on how organizations should report on human capital, covering why investors need human capital metrics, voluntary disclosure standards, and practical guidelines for human capital reporting.

Quantifiable outcome

• A large regional credit union improved employee ratings by 16 percentage points in two years
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Peers

• Great Place to Work:

Direct peers

• Culture Amp: Culture Amp is an employee engagement and people analytics SaaS platform offering surveys, performance reviews, and analytics. It competes with McBassi for mid-market and enterprise employee survey budgets but delivers via a self-serve software model rather than bespoke consulting.
• Quantum Workplace: Quantum Workplace provides employee engagement surveys, pulse surveys, and people analytics tools. It is a direct competitor to McBassi's People Index in the employer survey market, with a technology-led delivery model and similar mid-market customer focus.

Broad incumbents

• Gallup: Gallup is the most established global employee engagement survey and people analytics firm, best known for the Q12 engagement framework. It directly competes with McBassi in employee survey/analytics work for employers and associations, but operates at vastly greater scale with broader research and consulting practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mcbassi
• LinkedInlinkedin.com/company/mcbassi-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McBassi & Company