RobotWise

What RobotWise does

RobotWise B.V. is a Netherlands-based educational technology company, founded in 2016 by Tamar Neter-Gans and headquartered in Amstelveen, that delivers skill and talent development programs through social educational robots to schools and corporate clients. Its core product is the "Robot Playground," an on-location, blended gamified learning experience that combines physical educational robots (Dash, Ozobot, Blue-Bot, Bee-Bot, Rugged Robot, Pro-Bot, Micro:bit, and Micro:Maqueen) with a proprietary interactive online game platform and a didactically designed curriculum focused on 21st-century skills, executive functions, and soft skills.

The company operates three primary revenue streams: (1) education programs for primary, secondary, vocational, and youth-care institutions, delivered through teacher training (Teach the Teacher), co-teaching (Expert in de klas), complete lesson packages, and theme weeks; (2) corporate teambuilding and team development programs (TeamConnect, TeamPower, TeamSkills, TeamGrowth) sold to companies, governments, and healthcare institutions; and (3) a Certified Partner Program that licenses the RobotWise methodology to external trainers, coaches, and L&D professionals. Pricing is custom and not publicly disclosed; for Dutch schools, RobotWise provides a no-cure-no-pay subsidy-advisory service via its partner Maze Subsidies to help schools access Gelijke Kansen funding from the Ministry of Education. Named customers include Rabobank, KPMG, HP, Visma Connect, Bol.com, Dienst Justitiële Inrichtingen, and Gemeente Amstelveen, with deployments reported at over 100 schools and 50+ companies.

RobotWise is privately held, self-funded ("has always stood on its own strength"), with 11–50 employees. It is actively expanding its partner ecosystem (e.g., TNO research partnership 2023, AVS school-leader partnership, Rabobank financial-education program) and has begun geographic expansion through English-language program delivery and a CES Las Vegas presence in 2023. Revenue is not publicly disclosed.

Name

RobotWise

Legal name

RobotWise B.V.

Website

https://robotwise.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

RobotWise B.V. delivers blended gamified talent-development programs using social educational robots and an online game platform to schools (primary, secondary, vocational) and corporate clients across the Netherlands, with a growing UK presence and a certified-partner licensing channel.

Ownership category

akta.pro rank

Product category

Educational Robotics Services

NAICS

All Other Schools and Instruction (61169), Professional and Management Development Training (611430), Educational Support Services (61171)

akta.pro primary industry

Robotics Learning Platforms (EDAFANAB)

akta.pro secondary industries

Robotics After-School & Enrichment Clubs (EDAMADAA), Educational & Hobby Robotics Kits (Consumer) (CRACARAG)

Keywords

• Educational robotics
• Team building programs
• Gamified learning
• Talent development
• Soft skills training

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Education Programs: Interactive lesson programs and training programs for primary, secondary, vocational education, and youth care organizations. Programs include teacher training, co-teaching support, and complete lesson packages with robots.
2. Corporate Teambuilding & Team Development: On-location team building and team development programs for companies, governments, and healthcare institutions. Programs include TeamConnect, TeamPower, TeamSkills, and TeamGrowth offerings.
3. Government Education Subsidies Facilitation: RobotWise assists schools in applying for government subsidies (Gelijke Kansen program from Ministry of Education), on a no-cure-no-pay basis. This enables schools to fund RobotWise programs.
4. Certified Partner Program: Certification program for trainers, coaches, and L&D professionals to become certified RobotWise partners who can deliver programs under the RobotWise methodology.
5. Financial Education Masterclasses: Practical Masterclasses in Financial Education for school teams, developed in partnership with Rabobank Amstel & Vecht, integrating technology and educational robots.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

RobotWise designs and delivers interactive educational and corporate programs that combine social educational robots with an online gamified learning platform to develop 21st century skills, executive functions, and soft skills. Its core is the Robot Playground concept, offered as on-location team building and development programs for organizations and structured lesson programs for primary, secondary, and vocational schools, complemented by a Certified Partner Program for trainers and coaches.

Product overview

RobotWise is an educational technology company that offers a platform-based approach to talent development through interactive, gamified learning experiences using social educational robots. The core offering is the Robot Playground concept, which combines physical robot activities with digital game-based learning. For businesses, RobotWise provides TeamConnect, TeamPower, TeamSkills, and TeamGrowth programs for team building and development. For education, they offer comprehensive programs including primary education, secondary education, and vocational education curricula, alongside professional development through Teach the Teacher and Expert in de klas services. The company also runs a Certified Partner Program for trainers and coaches. Their educational toolkit includes various robots: Dash, Ozobot, Blue-Bot, Bee-Bot, Rugged Robot, Pro-Bot, Micro:bit Robot, and Micro:Maqueen. Additional offerings include RobotWise at Home for remote learning and Masterclass Financiële Educatie for financial literacy education.

Differentiator

Problem solved

Functional benefit

Products and services

• Robot Playground RobotWise's signature offering featuring interactive sessions with various educational robots for children and adults, combining gamified learning with hands-on robot programming experiences delivered on-location.
• TeamConnect Corporate teambuilding program using robots to improve collaboration and communication skills for teams.
• TeamPower Corporate teambuilding program focused on team dynamics and power collaboration through interactive robot activities.
• TeamSkills Team development program using experiential learning with robots to strengthen team skills and dynamics.
• TeamGrowth Team development program focused on growth mindset and continuous team improvement through robot-based challenges.
• Lesprogramma's Primair Onderwijs Interactive educational programs for primary schools using social robots to develop 21st century skills and executive functions in children.
• Lesprogramma's Voortgezet Onderwijs Advanced educational programs for secondary education with challenging robot programming tasks and blended gamified learning approaches.
• Lesprogramma's Beroepsonderwijs Vocational education programs using robots to develop soft skills such as ownership, perseverance, and goal orientation for students preparing for internships.
• Teach the Teacher Professional development program that trains teachers to implement robot-based learning in their classrooms, available for both primary and secondary education.
• Expert in de klas RobotWise expert-led classroom sessions where specialists co-teach and support educators in implementing robot-based learning.
• Certified Partner Program Certification program for trainers, coaches, facilitators, and L&D professionals who want to integrate RobotWise's robot-based experiential learning methodology into their own offerings.
• RobotWise at Home Home-based learning initiative launched during COVID-19 providing free educational robot challenges for children learning remotely.
• Masterclass Financiële Educatie Financial education masterclass for primary school students using robots and interactive activities to teach money management skills, developed in partnership with Rabobank Amstel and Vecht.

Quantifiable outcome

• Top 10 most innovative companies in Netherlands (2021)
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Rabobank Amstel & VechtcoreStrategic or Co-development Partner · 25 June 2026Rabobank Amstel & Vecht invested €15,000 in a regional financial education program with RobotWise targeting 10 primary schools, 140 education professionals, and approximately 900-2,000 students in the Amstel & Vecht region. RobotWise provides masterclasses in financial education using educational robots.
• TNOcoreStrategic or Co-development Partner · 2 March 2023Research partnership to investigate the role of robots in children's well-being at school. Combines RobotWise's practical experience with TNO's research expertise.
• HPcoreStrategic or Co-development Partner · 20 October 2022HP partnered with RobotWise, KPMG, and Gemeente Amstelveen for the Robot Playground initiative training youth in digital skills. HP provides equipment, training, and licenses as part of their digital equality program targeting 150 students over two years.
• Gemeente AmstelveenminorStrategic or Co-development Partner · 20 October 2022Municipality of Amstelveen partnered in the Robot Playground initiative, providing transportation for students to participate in digital skills training.
• THERE Tech LabminorChannel Partner/ Reseller/ Distributor · 21 October 2020THERE Tech Lab in Amsterdam hosts weekly Sunday robot activities, providing the public access to RobotWise Playground experiences.
• AVS (Academie & Vakvereniging Schoolleiders)coreStrategic or Co-development PartnerPartnership to provide innovative team training for school leaders using RobotWise methodology. AVS is the professional association for school leaders in Dutch primary and secondary education.
• Bol.comcoreStrategic or Co-development PartnerPartnership to develop digital skills in children, particularly girls. Organized Bollebozen holiday camps and initiatives to address digital skills inequality. Joint efforts to promote equal opportunities in technology education.
• Maze SubsidiesminorImplementation/ SI/ Consulting PartnerPartnership with Maze Subsidies to help schools apply for government education subsidies on a no-cure-no-pay basis, enabling schools to fund RobotWise programs.
• School of UnderstandingminorOthersFirst school in Amstelveen to participate in the Rabobank-RobotWise financial education program, serving as a pilot school for the regional initiative.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wonder Workshop: Maker of the Dash and Dot educational robots — RobotWise's primary hardware platform. Also sells its own curriculum and teacher programs directly to schools, putting Wonder Workshop in direct competition with RobotWise's educational offering.
• Makeblock: Global STEAM education provider with mBot, Codey Rocky, and a full curriculum plus teacher training — directly comparable as a programmable-robot platform with school programs.
• Sphero: Educational robotics company (Sphero, Bolt, indi) with curated lesson plans and STEM curriculum sold to schools — directly comparable product/market fit to RobotWise's school programs.
• Ozobot: Manufacturer of the Ozobot Bit/Evo robots that RobotWise deploys. Sells its own K–12 STEM curriculum and educator kits, putting it in direct competition in the educational robotics platform space.
• TeamBonding: US-headquartered experiential corporate teambuilding provider — comparable to RobotWise on the corporate TeamConnect / TeamPower / TeamSkills / TeamGrowth side of the business.
• VEX Robotics: Operator of VEX IQ, VEX V5, and VEX CTE robots with classroom curriculum and competitions; comparable educational robotics platform targeting K–12 and vocational education.
• TTS Group (Bee-Bot / Blue-Bot): Manufacturer of the Bee-Bot and Blue-Bot floor robots that RobotWise uses as core program hardware. Offers teaching resources and curriculum directly to schools in the same early-years robotics segment.

Emerging players

• Modular Robotics (Cubelets): Niche educational robotics company selling Cubelets and MOSS blocks for K–12 STEAM learning. Smaller, more niche player with comparable school/learning positioning to RobotWise's use case.
• Digital Schoolhouse: UK-based not-for-profit program that uses creative computing and robotics to support digital skills and team development in schools — adjacent comparator for RobotWise's school curriculum in the English-speaking market.

Broad incumbents

• LEGO Education: Global incumbent in educational STEAM/robotics with LEGO-based kits, SPIKE Prime, and Mindstorms. Comparable as an established provider of robot-based learning kits, curriculum, and teacher training that competes for the same school budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RobotWise_Edu
• Facebookfacebook.com/robotwise
• LinkedInlinkedin.com/company/robotwise
• Instagraminstagram.com/robotwise_edu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RobotWise