Metaverse Japan

What Metaverse Japan does

Metaverse Japan (株式会社メタバースジャパン) is a privately held Japanese company founded on February 17, 2022, and headquartered in Tokyo's Minato ward. The company develops and operates metaverse entertainment applications, with its flagship product being the 'Virtual Tokyo Tower' (バーチャル東京タワー) smartphone app, an officially licensed Tokyo Tower metaverse experience that enables avatar-based virtual tourism, virtual LIVE streaming, and viewing of Tokyo nightscapes without requiring specialized VR hardware. The company builds its metaverse applications using both Unity and Unreal Engine game development platforms, positioning dual-engine capability as a technical differentiator.

The company's product and service portfolio spans five lines: the Virtual Tokyo Tower consumer app, an NFT Marketplace for trading game items, avatars, and virtual real estate with ownership rights, metaverse advertising/PR services, metaverse event planning and operations, and custom metaverse application development. Revenue models include marketplace commissions, advertising, professional services fees, and event-related transaction fees. The company serves two primary segments: entertainment consumers seeking immersive Japanese cultural experiences via smartphone, and entertainment brands/IP holders seeking metaverse marketing and virtual event channels.

The company is led by representative director Takashi Saitoh (斉藤 隆), operates with 3.33 million yen in registered capital, and is founder-controlled with no disclosed institutional investors or external funding rounds. Its most significant commercial relationship is the official partnership with Tokyo Tower, which anchors the company's content and brand positioning. The website remains active with content updates through September 2025, though blog output appears to consist of placeholder material. No revenue figures, headcount, customer wins, or financial metrics are disclosed in available source materials.

Name

Metaverse Japan

Legal name

株式会社メタバースジャパン

Website

https://metaverse-japan.co.jp

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Metaverse Japan is a Tokyo-based private company that develops Unity and Unreal Engine metaverse applications, operating the officially licensed Virtual Tokyo Tower app and an NFT marketplace for virtual goods, serving entertainment consumers and entertainment brands seeking immersive virtual experiences.

Ownership category

akta.pro rank

Product category

Metaverse Applications

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

akta.pro primary industry

Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)

akta.pro secondary industries

Metaverse & Social Virtual Worlds (BPAMAKAF), Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), Metaverse & Virtual Land NFT Marketplaces (FSADANAG)

Keywords

• Metaverse applications
• NFT marketplace
• Virtual event services
• Metaverse advertising
• 3D app development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. NFT Marketplace Transactions: Commission-based revenue from NFT trading of virtual goods including game items, avatars, and virtual real estate within the metaverse platform.
2. Metaverse Advertising and PR: Revenue from placing advertisements within metaverse spaces and marketing collaborations with brands for virtual event experiences.
3. Metaverse App Development: Custom metaverse application development services using Unity and Unreal Engine for enterprise clients.
4. Metaverse Events: Hosting and organizing entertainment events within virtual spaces, enabling global participation beyond physical venue constraints.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Metaverse Japan develops and operates metaverse applications, including the officially licensed Virtual Tokyo Tower app for general consumers. The company also runs an NFT marketplace where users trade virtual goods, and provides metaverse advertising/PR, event planning, and custom 3D metaverse app development services for brands and organizations seeking to engage audiences in virtual worlds.

Product overview

Metaverse Japan operates as a metaverse entertainment company that combines Japanese landmarks, particularly Tokyo Tower, with entertainment experiences in virtual spaces. The company offers a portfolio of products and services including the core 'Virtual Tokyo Tower' metaverse app for virtual tourism and live events, an NFT marketplace for trading virtual goods and real estate, and various services such as metaverse advertising/PR, event planning/operations, and custom metaverse app development. The company leverages both Unity and Unreal Engine game development platforms to build its metaverse applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Tokyo Tower (バーチャル東京タワー) An official licensed metaverse application that recreates Tokyo Tower in a virtual 3D environment. Targets general consumers who can use avatars to interact, watch live streams, participate in mini-games, and explore the virtual tower.
• NFT Marketplace An online marketplace where users can buy, sell, and trade NFTs tied to virtual goods and digital collectibles within the metaverse ecosystem.
• Metaverse Advertising / PR Services Advertising and PR services delivered inside metaverse environments, enabling brands and companies to promote products and engage target audiences within virtual worlds.
• Metaverse Event Planning and Operations Planning, production, and operation of virtual events inside metaverse environments, including corporate events, product launches, and branded gatherings.
• Custom Metaverse App Development Bespoke design, creation, and ongoing operations of metaverse applications for client companies, leveraging Unity and Unreal Engine to deliver branded 3D virtual experiences.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Tokyo Tower (東京タワー)coreStrategic or Co-development PartnerOfficial partnership with Tokyo Tower enabling the development and operation of the Virtual Tokyo Tower metaverse application. This collaboration grants exclusive rights to create authorized virtual tourism experiences featuring Tokyo Tower, including avatar-based visits and virtual LIVE streaming events. The partnership is fundamental to the company's entertainment value proposition combining Japanese landmarks with metaverse technology.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ZEPETO: ZEPETO is a major avatar-based social virtual world platform operated by Naver Z, popular across Asia and especially strong in Japan and Korea. It directly competes in avatar-driven virtual experiences, social virtual worlds, and brand collaborations within the metaverse space.
• Cluster: Cluster is a Japanese metaverse platform that enables users to create, share, and monetize virtual worlds and events using avatars. It directly competes with Metaverse Japan in the Japanese consumer metaverse and virtual events market, with overlapping offerings in avatar-based experiences, virtual events, and UGC worlds.
• Decentraland: Decentraland is a blockchain-based virtual world where users buy land parcels as NFTs, build experiences, and interact via avatars. It is a direct peer in metaverse virtual world platforms with NFT-based land/asset ownership, virtual events, and advertising.
• The Sandbox: The Sandbox is a blockchain-based virtual world platform with LAND NFTs, avatar customization, and user-generated content. It is a direct peer in metaverse virtual world operations and NFT-based virtual asset trading, though operating at a global rather than Japan-focused scale.
• HIKKY: HIKKY is a Japanese metaverse development company that operates Virtual Market (Vket), one of Japan's largest avatar-based virtual events. It is a direct peer in metaverse event hosting, avatar experiences, and B2B virtual event services targeting Japanese entertainment brands.

Broad incumbents

• Sony Group (Sony Metaverse initiatives): Sony has invested in metaverse and virtual world initiatives (including strategic investments in Epic Games and operations around PlayStation VR and motion capture). It is a broad incumbent in entertainment technology with resources that could compete with or absorb parts of the metaverse app and event space Metaverse Japan operates in.
• Roblox Corporation: Roblox operates one of the largest user-generated virtual world platforms globally, with avatar-based experiences, virtual events, and a creator economy. It is a broad incumbent in social virtual worlds and competes for consumer time and developer attention against Metaverse Japan's offerings.

Others

• Transcosmos: Transcosmos is a Japanese BPO/digital services company that has launched metaverse-related services for enterprise clients, including virtual storefronts and events. It is an adjacent service provider rather than a direct metaverse platform competitor, but operates in the same Japanese enterprise metaverse services category.

Emerging players

• Animoca Brands: Animoca Brands is a Web3 gaming and metaverse company that invests in and operates NFT-based virtual worlds (including The Sandbox). It is an emerging player with overlapping exposure to GameFi, NFT marketplaces, and metaverse virtual worlds, and represents a strategic investor/acquirer profile relevant to Metaverse Japan.

Regional players

• DWANGO (KADOKAWA group): DWANGO, part of the KADOKAWA group, has operated virtual event and streaming platforms (such as Niconico-related virtual experiences) targeting Japanese audiences. It is a regional player with comparable offerings in virtual events and entertainment experiences for Japanese consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metaverse Japan