What Lady Comp does

Lady Comp, doing business under Valley Electronics LLC, markets the Lady-Comp, a standalone handheld fertility tracking device for women of reproductive age who want natural family planning without hormonal contraceptives or invasive procedures. The device uses a precision oral thermosensor that takes approximately 60 seconds of basal body temperature measurement each morning and applies a proprietary algorithm called the Fertility Tracker Method (FTM), grounded in the Calculothermal Method. The algorithm has been refined over 35+ years and more than 10 million evaluated cycles from over 500,000 women, with independently validated accuracy exceeding 99% in identifying non-fertile days. Output is rendered as a simple color-coded display (green for infertile, red for fertile, yellow for learning, blue for probable pregnancy).

The product line has been consolidated into a single 6th-generation device, the new Lady-Comp, which combines the functionality of the prior Lady-Comp and Lady-Comp Baby units and adds features such as a 6-day ovulation forecast, 360-day fertility retrospective, 6-month menstruation forecast, and probable conception and due-date calculation. The device carries FDA 510(k) clearance and is manufactured to German quality standards. Lady Comp generates revenue through direct-to-consumer hardware sales on its own e-commerce storefront, lady-comp.com, with free UPS shipping within the United States and customer support via phone and email. The company operates as the US arm of Swiss parent Valley Electronics AG, which manufactures the device in Zürich. No external funding rounds, retail partnerships, enterprise customers, or hiring signals were identified; the business appears family-owned and has run on the same algorithmic foundation for over four decades.

Name

Lady Comp

Legal name

Valley Electronics LLC

Website

https://lady-comp.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Lady Comp sells the Lady-Comp, an FDA-cleared standalone fertility tracking device that uses basal body temperature and a proprietary algorithm to identify fertile windows for women pursuing natural family planning and pregnancy planning, sold direct-to-consumer via lady-comp.com.

Ownership category

akta.pro rank

Product category

Consumer Fertility Tracking Devices

akta.pro primary industry

Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)

akta.pro secondary industries

Continuous Temperature & Fever Monitoring (Wearable Thermometry) (HLAHACAK), Fertility & Ovulation Products (OTC) (CRABAIAK)

Keywords

• Fertility tracking devices
• Natural family planning
• Ovulation prediction
• Basal body temperature
• Cycle monitoring

Headquarters

HQ city

Collegeville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Fertility Tracking Device Sales: Lady Comp generates revenue through the sale of its fertility tracking hardware device. The new Lady-Comp combines all functions of its predecessors (Lady-Comp and Lady-Comp Baby) in one device. The company offers direct-to-consumer sales through their online shop with free shipping via UPS.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lady Comp sells the Lady-Comp, an intelligent fertility tracker hardware device that measures oral basal body temperature in approximately 60 seconds each morning and uses a proprietary algorithm (the Fertility Tracker Method) to display daily fertility status, predict ovulation up to 6 days in advance, forecast menstruation, and detect possible pregnancy for women pursuing natural family planning without hormonal contraceptives. The device is FDA 510(k) cleared and combines features from its predecessors Lady-Comp and Lady-Comp Baby into a single 6th-generation unit.

Product overview

Lady Comp offers a single unified fertility tracking device called Lady-Comp. The new Lady-Comp combines all functions of its predecessors Lady-Comp and Lady-Comp Baby into one device, serving as an intelligent fertility tracker for natural family planning. The product is a handheld electronic device that measures basal body temperature and uses a proprietary algorithm to determine fertility status, ovulation prediction, and pregnancy indicators. The company also previously offered Lady-Comp Baby (a variant), but this functionality has been consolidated into the new Lady-Comp.

Differentiator

Problem solved

Functional benefit

Products and services

• Lady-Comp An intelligent, handheld fertility tracker for women of reproductive age pursuing natural family planning. Measures basal body temperature orally for about 60 seconds each morning, then uses a proprietary algorithm to display color-coded daily fertility status, predict ovulation up to 6 days in advance, forecast menstruation up to 6 months ahead, and indicate possible pregnancy approximately 15 days post ovulation. FDA 510(k) cleared.

Quantifiable outcome

• 81% pregnancy rate after 6 months for women who tracked cycles and planned intercourse accordingly (vs. 60% for those who did not monitor)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators7 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ava: Wearable fertility tracking bracelet that uses skin temperature and other physiologic signals with an app subscription. Targets the same natural family planning / conception audience with a more lifestyle-oriented, app-first form factor.
• Kindara: App-based fertility tracking platform with optional Bluetooth thermometer accessory. Directly competes in the BBT-plus-software model for women seeking non-hormonal cycle tracking and conception planning.
• Daysy: Sibling fertility tracker also produced by Valley Electronics AG, the parent of Lady Comp. Shares the same FTM algorithm and basal temperature approach but is positioned as a more streamlined consumer device with app pairing.
• Natural Cycles: App-based, FDA-cleared fertility tracking product using basal body temperature. Direct competitor in the non-hormonal contraception/conception planning category, but delivered via smartphone subscription rather than dedicated hardware.
• Tempdrop: Wearable basal body temperature sensor worn overnight that syncs to an app. Competes directly with Lady Comp's BBT-based value proposition but offers automatic, app-integrated tracking for a similar target customer.
• Femometer: Smart basal thermometer with companion app for BBT charting. Competes in the same entry-level BBT-plus-software niche at a significantly lower price point, often appealing to the same first-time cycle tracker.
• Mira: Hormone-measuring fertility tracker (urinary LH, E3G, PdG) sold as a connected device with app. Competes for the same trying-to-conceive customer with a different biomarker approach and a similar premium hardware-plus-app price point.

Broad incumbents

• Clearblue: Established consumer brand offering a wide range of ovulation tests, pregnancy tests, and connected fertility monitors. Overlaps with Lady Comp in the fertility-tracking category but competes primarily through disposable rapid tests and broader retail distribution.
• First Response: Mass-market brand of pregnancy and ovulation test kits sold through major retailers. An incumbent in the broader fertility/cycle testing category though it lacks a connected BBT-tracking device.
• Oura: Consumer wearable that incorporates cycle and temperature insights alongside broader sleep/recovery tracking. Not a fertility-first product, but its temperature sensing capabilities and strong consumer brand increasingly compete for the same wellness-oriented female buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ladyCompUs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lady Comp