Kindara
Kindara operates a freemium digital fertility charting platform (iOS/Android app, web portal, and Wink basal thermometer) that helps women in the US and Canada track menstrual cycles, basal body temperature, and ovulation to plan or avoid pregnancy.
- Company typePrivate
- Founded2010
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Kindara does
Kindara Inc. is a Boulder, Colorado-based digital health company that operates a fertility awareness-based charting platform for women and couples. Its core offering is the Kindara mobile app (iOS and Android), a self-serve fertility tracker that lets users log basal body temperature, cervical fluid, cervical position, mood, menstrual cycles, and other reproductive-health data points; a web portal at app.kindara.com delivers the same charting functionality in a browser, with onboarding goal selection across get-pregnant, avoid-pregnancy, and general cycle tracking. The platform applies cycle-prediction algorithms grounded in established fertility awareness literature to surface ovulation windows and personalized fertility insights, and it is complemented by a hardware add-on, Wink by Kindara, a Bluetooth basal body thermometer that syncs with the app and is the subject of an ongoing FDA 510(k) pre-market notification effort.
The business model is a freemium consumer subscription. A free basic tier funnels users into monthly or annual auto-renewing premium subscriptions, with payments processed through Stripe for web purchases and Apple iTunes for in-app subscriptions, and app distribution through the iOS App Store and Google Play Store. The primary customer segment is women and couples planning pregnancy, with secondary segments covering women seeking natural contraception and women interested in fertility education; targeting is horizontal across these use cases. Go-to-market is product-led growth driven by app store presence, content marketing (Kindara Blog, Knowledge Base), email marketing via HubSpot and Mailchimp, and community engagement on Facebook, YouTube, and Twitter. Total disclosed equity funding across 2012-2017 is approximately $8.4 million, led historically by Boston Seed Capital with participation from SOSV HAX and a broad angel syndicate; the service is currently limited to US and Canada residents.
Kindara firmographics
Firmographics- Name
- Kindara
- Legal name
- Kindara Inc.
- Website
- https://kindara.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kindara operates a freemium digital fertility charting platform (iOS/Android app, web portal, and Wink basal thermometer) that helps women in the US and Canada track menstrual cycles, basal body temperature, and ovulation to plan or avoid pregnancy.
- Ownership category
- akta.pro rank
Kindara industry classification
Industry- Product category
- Women's Health & Fertility Tracking Software
- akta.pro primary industry
- Women’s Health & Fertility Therapeutics (Digital) (HLACANAK)
Keywords
Where Kindara is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kindara business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- App Subscriptions: Monthly and annual recurring subscription fees for premium app features. Auto-renewal subscription model with the service notifying users approximately 30 days prior to annual renewal. Credit card payments processed through Stripe for web purchases and Apple iTunes for iOS app purchases.
- Mobile App Sales: Revenue from app downloads and in-app purchases through iOS App Store and Google Play Store platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic tier with premium subscription upgrade |
| Subscription | Annual | Annual subscription with auto-renewal |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Kindara product offering
Product offeringCore offering
Kindara provides a digital fertility charting platform delivered through iOS and Android mobile apps plus a web portal (app.kindara.com) that lets women log menstrual cycles, basal body temperature, cervical fluid, cervical position, mood, and other indicators to predict ovulation and support pregnancy planning, natural contraception, and reproductive-health education. The Wink by Kindara basal body thermometer is a hardware add-on that syncs with the app to automate temperature capture, and the platform is the subject of an ongoing FDA 510(k) pre-market notification effort.
Product overview
Kindara offers a fertility awareness-based digital health platform consisting of mobile applications (iOS and Android), a web portal (app.kindara.com), and the Wink by Kindara basal thermometer device. The core Kindara App enables users to track fertility indicators including menstrual cycles, cervical fluid, temperature, mood, and other health data to assist with pregnancy planning, pregnancy avoidance, or general reproductive health awareness. The Web Portal provides browser-based access to the same tracking functionality. Wink by Kindara is a hardware add-on that measures basal body temperature and syncs with the app to enhance fertility tracking accuracy. The platform integrates predictive algorithms based on fertility literature to provide users with personalized fertility insights.
Differentiator
Problem solved
Functional benefit
Brands
- Wink by Kindara: A fertility tracking device and companion product mentioned in the Terms of Use, intended to help users record and track basal temperatures.
Products and services
- Kindara App
- Kindara Web Portal
- Wink by Kindara
Companies that use Kindara
Customer profileSegments3 records
Ideal customer profiles3 records
Kindara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kindara partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Google CloudcoreWeb hosting infrastructure provider enabling provision of the Kindara service. Google Cloud is contracted to host web-based services required for the app and website operation.
- WebflowcoreWebsite development and hosting platform used to enable provision of the Kindara service and website functionality.
- StripecorePayment processing vendor for subscription transactions. Handles credit card payment processing for fee-based services purchased through the website.
- Apple (iTunes/App Store)corePlatform for app distribution through iOS App Store and payment processing for in-app subscriptions through Apple iTunes.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Kindara competitors and assessment
Company assessmentDirect peers
- Natural Cycles: Natural Cycles is an FDA-cleared digital contraceptive and fertility planning app that combines basal body temperature data with an algorithm. It is the most direct comparable to Kindara in both functionality and regulatory ambition, pursuing the same FDA 510(k) pathway Kindara is targeting with Wink.
- Fertility Friend: Fertility Friend is one of the longest-running fertility charting apps, focused on detailed BBT and cervical fluid tracking with an active online community. It is a direct peer to Kindara's fertility awareness-based method positioning and shares the same self-serve web and mobile model.
- Flo Health: Flo is the most-downloaded period and ovulation tracking app globally, with a freemium subscription model and pregnancy-mode features. It directly competes with Kindara in the same women's health and fertility tracking category, serving the same target users with similar self-serve mobile-first GTM.
- Ovia Health: Ovia Health offers cycle, fertility, and pregnancy tracking apps and is now part of Labcorp, giving it clinical and employer-channel distribution. It is a direct competitor to Kindara in fertility and cycle tracking with significantly greater resources and B2B2C employer reach.
- Glow: Glow is a fertility and reproductive health app ecosystem including period tracking, trying-to-conceive, and pregnancy modes. It competes with Kindara for the same trying-to-conceive and cycle-tracking personas with a similar freemium subscription model.
- Clue: Clue is a Berlin-based period, ovulation, and fertility tracking app offering a freemium subscription model. It competes head-to-head with Kindara for the same persona of women tracking cycles, comparing conception or contraception use cases, and is a recognized key player in the same market research.
- Premom: Premom combines a fertility tracking app with its own line of ovulation test strips and BBT thermometers, mirroring Kindara's app-plus-Wink approach. It is a direct peer in the trying-to-conceive segment, with comparable self-serve e-commerce and freemium mobile distribution.
Emerging players
- Mira: Mira offers a connected hormone-monitoring device and app for fertility tracking, targeting the same trying-to-conceive and cycle-monitoring personas as Kindara. It represents an emerging hardware-plus-software approach that competes for the same premium segment.
- Femometer: Femometer sells a BBT smart thermometer that syncs with its own fertility tracking app, closely mirroring the Wink by Kindara hardware-software offering. It is an emerging peer that targets the same temperature-tracking workflow for the trying-to-conceive persona.
Broad incumbents
- Apple (Cycle Tracking via Health app): Apple's built-in Cycle Tracking in the Health app offers free BBT, period, and fertility window prediction on iPhone and Apple Watch. It is a broad incumbent competitor that reaches Kindara's target persona through pre-installed platform features, threatening Kindara's iOS user base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kindara social profiles
Digital presenceKindara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kindara leadership team
Management profileNumber of profiles
Profiles4 records
Kindara funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kindara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kindara
What does Kindara do?
Kindara provides a digital fertility charting platform delivered through iOS and Android mobile apps plus a web portal (app.kindara.com) that lets women log menstrual cycles, basal body temperature, cervical fluid, cervical position, mood, and other indicators to predict ovulation and support pregnancy planning, natural contraception, and reproductive-health education. The Wink by Kindara basal body thermometer is a hardware add-on that syncs with the app to automate temperature capture, and the platform is the subject of an ongoing FDA 510(k) pre-market notification effort.
Is Kindara a public or private company?
Kindara is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kindara founded?
Kindara was founded in 2010. It employs 11 to 50 people.
Where is Kindara based?
Kindara is headquartered in Boulder, United States, in the North America region.
How does Kindara make money?
Two revenue lines are on record. App Subscriptions are the primary driver. The others are mobile App Sales.
Who are Kindara's main competitors?
Direct peers on record are Natural Cycles, Fertility Friend, Flo Health, Ovia Health, Glow, Clue and Premom. Emerging players are Mira and Femometer. Apple (Cycle Tracking via Health app) is listed as a broad incumbent.
Does Kindara have an API?
No public API is recorded for Kindara.
What industry is Kindara in?
Kindara's product category is Women's Health & Fertility Tracking Software. Its primary akta.pro industry code is HLACANAK, Women’s Health & Fertility Therapeutics (Digital).