Girl Scouts of Greater New York

What Girl Scouts of Greater New York does

Girl Scouts of Greater New York (GSGNY), legally Girl Scouts of Greater New York, Inc., is a 501(c)(3) nonprofit organization and a local council of Girl Scouts of the USA, serving girls in kindergarten through 12th grade across all five boroughs of New York City. Founded in 1913 with headquarters at 40 Wall Street, New York, NY, the council operates Camp Kaufmann, a year-round overnight camp facility in Holmes, NY, alongside neighborhood troops that meet at schools, churches, and libraries. Its mission is delivered through age-tiered programming (Daisies through Ambassadors), proprietary badge and journey curricula, leadership development, STEM programs, outdoor experiences, and the cookie-driven entrepreneurship curriculum.

The organization's product portfolio combines physical programming with a digital ecosystem: the MyGS member portal for membership and event management, the gsLearn LMS (hosted on Litmos) for volunteer training, the Volunteer Toolkit for troop planning, the Digital Cookie storefront for online cookie sales, and CampBrain for camp registration. Newer offerings include the trademarked Girl Scout Experience Box™, a GM-underwritten monthly supply box program for new Daisy and Brownie troops, and a Troop Leader Blueprint with grade-specific planning resources. A 2024 National Council decision phases youth dues from $45 to $65 beginning Membership Year 2026-2027, alongside a new Extended Year Membership tier and a new-member WELCOME27 discount code.

Revenue is generated through five streams: annual membership dues (subscription), cookie program proceeds (transaction-based, with Digital Cookie and booth sales), a Fall Product Program (magazines, nuts, candy via Ashdon Farms, Trophy Nut, M2 Media Group), camp and program fees, and donations/fundraising including the Gold Achievement Gala, Women of Distinction event, and TCS NYC Marathon / United Airlines NYC Half teams. Distribution spans direct-to-consumer online enrollment (MyGS), physical troop meetings across the five boroughs, cookie booth sales, and e-commerce via Digital Cookie and CampBrain. Customer segments are K-12 youth members, adult volunteers, and parents/families; named partnerships include General Motors (national, core), the two licensed cookie bakers (Little Brownie Bakers and ABC Bakers), WNBA teams (New York Liberty, Connecticut Sun), NY State Parks, and the Dominic A. Murray 21 Memorial Foundation for safety training.

Name

Girl Scouts of Greater New York

Legal name

Girl Scouts of Greater New York, Inc.

Website

https://girlscoutsnyc.org

Company type

Private

Founded year

1913

Operating status

Operating

Short description

Girl Scouts of Greater New York is a 501(c)(3) nonprofit council of Girl Scouts of the USA serving K-12 girls across New York City's five boroughs through troop programming, the Girl Scout Cookie Program, Camp Kaufmann, and digital platforms including MyGS and gsLearn.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAGAOAI

Group Camping & Scout Camps

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYEDAMALAA

Multi-Activity Enrichment Camps (Academic + Arts + Sports)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAMALAC

STEM & Science Camps (Biology, Chemistry, Space, Lab Science)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Youth leadership development
• Girl scouting programs
• Cookie fundraising program
• Overnight summer camp
• STEM education girls

Headquarters

HQ city

Nyack

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees paid by youth and adult members. National membership dues are $45 for girls and $30 for adults for MY2025-2026, increasing to $65 for girls in MY2026-2027. Dues fund national organization accident insurance, program development, and resources.
2. Cookie Program Sales: Girl Scout Cookie sales through Digital Cookie platform and physical booth sales. Proceeds after cost of cookies support local council programming including STEM, outdoors, life skills, and entrepreneurship programs. Portion goes directly to troops.
3. Fall Product Program: Magazine subscriptions, nut and candy products, and related items sold during fall product program through licensed vendors including Ashdon Farms, Trophy Nut, and M2 Media Group.
4. Camp and Program Fees: Fees for Camp Kaufmann sleepaway camp, troop camping, day trips, and specialty programming. Registration through CampBrain system.
5. Donations and Fundraising: Individual donations, planned giving, and fundraising events including Gold Achievement Gala and Women of Distinction event.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Girl Scouts of Greater New York delivers youth leadership development programming for girls in Kindergarten through 12th grade across New York City's five boroughs, including STEM, outdoors, entrepreneurship, and life-skills curricula delivered through troop meetings, badge/award systems, the annual Cookie Program (with Digital Cookie online sales), overnight camp at Camp Kaufmann, and the Girl Scout Experience Box™ supply program for new troops. The organization runs on a nonprofit membership model funded by annual dues, cookie/fall product proceeds, camp fees, and donations, supported by a digital ecosystem spanning the MyGS member portal, gsLearn training platform, Volunteer Toolkit, and CampBrain registration system.

Product overview

Girl Scouts of Greater New York is a nonprofit youth development organization offering a multi-tiered program portfolio. The core offering includes the Girl Scout Experience Box™ for new Daisy/Brownie troops and a comprehensive digital ecosystem comprising MyGS member portal, gsLearn training platform, and Volunteer Toolkit for troop planning. Program pillars include the Girl Scout Cookie Program with Digital Cookie online platform, Camp Kaufmann overnight camp in upstate New York, Badges & Awards recognition system, and age-specific Troop Leader Blueprint and Troop Year Planner resources. Additional offerings include Fall Product Program, volunteer recognition events, scholarships, and downloadable forms/documents.

Differentiator

Problem solved

Functional benefit

Brands

• Girl Scout Experience Box: Monthly supply boxes delivered to new Daisy or Brownie troops containing scripts, instructions, and supplies for troop meetings, made possible with national support from General Motors
• Camp Kaufmann
• Troop 6000
• Leadership Institute

Products and services

• Girl Scout Experience Box™

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Connecticut SunminorGTM or Marketing Partner · 15 August 2026WNBA team partnership for Girl Scout Day event at Mohegan Sun Arena. Girl Scouts receive exclusive patch and post-game fan experiences.
• New York LibertyminorGTM or Marketing Partner · 15 August 2026WNBA team partnership for Girl Scout Day event. Joint event promoting Girl Scouting with basketball fan engagement.
• General MotorscoreStrategic or Co-development PartnerNational corporate partner supporting the Girl Scout Experience Box program for new Daisy and Brownie troops. GM's support enables delivery of monthly supply boxes with meeting materials to troops across the country.
• Little Brownie BakerscoreOthersOne of two commercial bakers licensed by Girl Scouts of the USA to produce Girl Scout Cookies. Supports the Girl Scout Cookie Program nationwide.
• ABC BakerscoreOthersOne of two commercial bakers licensed by Girl Scouts of the USA to produce Girl Scout Cookies. Supports the Girl Scout Cookie Program nationwide.
• Ashdon FarmsminorOthersVendor for the Girl Scout Fall Product Program providing nut and candy products for sale.
• Trophy NutminorOthersVendor for the Girl Scout Fall Product Program providing nut products.
• M2 Media GroupminorOthersVendor providing magazine subscriptions and online tools for the Girl Scout Fall Product Program.
• New York State ParksminorStrategic or Co-development PartnerPartnership through Girl Scouts Love State Parks program, connecting Girl Scouts with 7 State Parks across NYC boroughs for outdoor activities and environmental advocacy.
• Dominic A. Murray 21 Memorial FoundationminorImplementation/ SI/ Consulting PartnerNon-profit providing First Aid and CPR training for Girl Scout volunteers. Offers in-person training for groups of 10+ at $45 per person.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camp Fire: National youth development organization with co-ed programming, badge/award systems, camping and outdoor programs at the council level. Closely matches Girl Scouts' combination of enrichment, outdoors, and youth-led programming.
• Boys & Girls Clubs of America: National youth development network with NYC-area clubs; comparable mission of providing enrichment, education, and outdoor programming to youth via local operating units and a national fundraising/brand infrastructure.
• Scouting America (formerly Boy Scouts of America): Largest national youth development organization with parallel troop structure, badge/award progression, camping programs, and council-based delivery. Most direct analog to Girl Scouts at scale, though co-ed since 2018 and a separate brand.
• 4-H (National 4-H Council): USDA-affiliated youth development organization operating through local clubs/councils with STEM, civic, and outdoor programming. Comparable council-level delivery model and national brand recognition.

Others

• American Camp Association: Industry association accrediting summer camps including Camp Kaufmann. While not an operating peer, it represents the broader organized-camp ecosystem against which GSGNY's camping programs are benchmarked.
• Big Brothers Big Sisters of America: National youth mentoring nonprofit with NYC affiliates using a volunteer-driven, locally delivered model. Comparable reliance on adult volunteers and council/affiliate structure for youth programming delivery.

Regional players

• Police Athletic League (NYC): New York City youth services nonprofit providing educational, athletic, and recreational programming for NYC youth. Comparable local-only geographic footprint and youth development orientation in the same five boroughs.

Broad incumbents

• Girl Scouts of the USA: National umbrella organization for all Girl Scout councils including GSGNY. Directly comparable mission, programming, cookie infrastructure, and brand; functions as a parent and standards body governing the subject council.
• YWCA USA: National nonprofit network with NYC presence focused on empowerment, leadership, and youth programs for girls and women. Shares mission alignment and urban chapter model with Girl Scouts of Greater New York.

Emerging players

• National Outdoor Leadership School (NOLS): Outdoor education organization running wilderness expeditions and camps. Comparable to Camp Kaufmann's outdoor/adventure programming pillar but specializes in expedition-based outdoor leadership rather than badge progression.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/girlscoutsnyc
• YouTubeyoutube.com/user/girlscoutsnyc
• Facebookfacebook.com/girlscoutsnyc
• LinkedInlinkedin.com/company/girlscoutsnyc
• Instagraminstagram.com/girlscoutsnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of Greater New York