Lykke and Co

What Lykke and Co does

Lykke & Co. A/S is a Danish private limited company founded in 2007 and headquartered in Odense SØ, Denmark. It designs and delivers corporate teambuilding activities, team development workshops, and recruitment assistance for businesses, with a portfolio of over 25 proprietary products spanning physical crime-investigation games (Drabsafdelingen, The Bank Job), outdoor activities (fencing, archery, laser clay shooting), team workshops built on personality assessments (DISC, FiveFactor/Big Five, Interpersonal Extended, IQ Potential), and virtual/hybrid events (Shadow Hotel, The Vault, Flight #CB702, The Game Show).

The company's technology base is a self-developed content library of games and assessment-driven workshop formats, delivered through in-house facilitators and live actors (police officers, forensic technicians) at premium Danish venues including FÆNGSLET (former state prison in Horsens) and Holckenhavn Slot. Since spring 2020, all games have also been delivered virtually via Zoom and Teams, enabling worldwide English-language delivery through a dedicated international site (virtualteambuilding.eu). The company integrates validated psychometric tools from partner e-stimates rather than building proprietary AI/ML systems.

Lykke & Co. generates revenue primarily through per-event and per-program pricing on packages ranging from approximately 18,495 kr (lunch-and-crime packages for up to 20 participants) to 30,000 kr (full-day DILEMMA workshops with individual profiles and follow-up). Sales occur via direct field sales across Denmark and direct inbound through the website, Calendly, and phone — there is no reseller network. It has served over 5,500 corporate customers since inception, with a stated 4.9/5 satisfaction score across roughly 5,000 rated events and 500+ events delivered annually. Named clients span Jyske Bank, Novo Nordisk, Ørsted, Google Ireland, Danfoss, Universal Robots, Thermo Fisher, Michelin, and SDU.

Name

Lykke and Co

Legal name

Lykke & Co. A/S

Website

https://lykkeco.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Lykke & Co. A/S is a Danish firm founded in 2007 that designs and delivers proprietary corporate teambuilding games, team development workshops, and recruitment services across Denmark and virtually worldwide.

Ownership category

akta.pro rank

Product category

Corporate Teambuilding and Team Development Services

NAICS

Convention and Trade Show Organizers (561920), Management, Scientific, and Technical Consulting Services (5416), Other Support Services (5619)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Team-Building & Offsite Services (HSACADAF)

akta.pro secondary industries

On-Site Event Operations & Day-Of Coordination (HSACAAAK), Employee Training, L&D & Certification Events (THAHAIAD), Collaboration, Teamwork & Conflict Resolution (EDAAAKAF)

Keywords

• Corporate team building
• Team development workshops
• Personality assessment services
• Recruitment assistance
• Virtual corporate events

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Teambuilding Activities and Games: Lykke & Co. generates revenue by delivering teambuilding activities (crime investigation games, outdoor activities, workshops) at client locations or virtually. Services are sold as packages (activity + location + catering) with pricing based on participant count. Revenue is primarily one-time per event, though ongoing client relationships generate repeat bookings.
2. Team Workshops and Development Programs: Team workshops (DILEMMA workshop, Inside Out, DISC, Ledergruppe) are sold as full-day or multi-session programs, often including individual personality assessments, team profiles, and follow-up sessions. Pricing is per package/program (e.g., DILEMMA workshop from 30,000 kr).
3. Recruitment and Assessment Services: The company offers recruitment packages using profiling tools (DISC, FiveFactor, IQ Potential, Interpersonal Extended) to help companies assess candidates' strengths, potential, and challenges during hiring.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lykke & Co. A/S designs and delivers proprietary team building activities (crime-investigation games such as The Bank Job and Drabsafdelingen, outdoor challenges, and virtual events), team development workshops based on validated personality assessment frameworks (DISC, FiveFactor, Interpersonal Extended, IQ Potential), and recruitment assistance packages. Services are delivered on-location throughout Denmark for groups of 3 to 2,000+ participants, and virtually worldwide in Danish and English, supported by permanently employed facilitators and live actors.

Product overview

Lykke & Co. A/S is a Danish company specializing in team building activities, team development workshops, and recruitment assistance for businesses. The company offers three main service categories: (1) Teambuilding activities including crime investigation games (The Bank Job, Drabsafdelingen, Crisis Navigators, DILEMMA), outdoor activities (Fægtning, Laser Lerdueskydning, Bueskydning, Herregårdsdysten), and virtual/hybrid events (The Game Show, The Vault, Shadow Hotel, Flight #CB702); (2) Team development workshops including personality-based programs (DISC Workshop, Team Workshop – Inside Out, DILEMMA Workshop, Ledergruppe Workshop) and development programs (Teamudviklingsforløb); and (3) Recruitment services including assessment packages (Rekrutteringspakke, LIVE Cases) and personality assessments (e-FiveFactor, e-FiveFactor med Dark Sides, e-Interpersonal Extended, e-IQ Potential, e-DISC). The company also offers presentations (DISC Foredrag, Ugler i mosen, Løgn og Latin) and package experiences at FÆNGSLET prison. Services are delivered across Denmark in Danish and English, with the capability to deliver virtually worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• The Bank Job: Teambuilding game where participants solve a bank robbery case
• Drabsafdelingen
• DILEMMA
• Hotel Colour
• Shadow Hotel
• Crisis Navigators
• Backpack Builders
• The Game Show
• The Vault

Products and services

• The Bank Job Crime investigation team building game in which participants solve a bank robbery case through live streaming from the crime scene, interaction with a forensic technician, and team-based deduction. Delivered on-location across Denmark and virtually worldwide in Danish and English. Target customers: corporate teams seeking an engaging shared experience for events or team development.
• Drabsafdelingen (Homicide Department) Crime investigation teambuilding game where teams visit multiple physical stations (crime scene, medical examiner, suspect's car) to solve a murder mystery using live actors. Delivered on-location across Denmark for groups of typically 4 to 40+ participants. Target customers: corporate teams seeking immersive collaborative entertainment.
• Hotel Colour Hotel management-themed team building simulation where participants keep guests happy, maintain profitability, and ensure staff well-being through collaborative decisions. Target customers: corporate teams, particularly management groups, seeking a learning-oriented simulation.
• Crisis Navigators Strategic crisis management team building game in which teams prevent a cyber attack threatening Denmark's infrastructure through combined digital and physical challenges. Target customers: corporate leadership and management teams.
• DILEMMA Corporate culture team building game where participants face work-related dilemmas, promoting structured discussion about values and behavior. Target customers: corporate teams seeking culture and values alignment.
• Backpack Builders Fast-paced charity team building game in which teams compete to complete backpacks filled with donated items, with the winning team choosing the recipient cause. Target customers: corporate teams seeking purpose-driven team activities.
• Inventor Lab Innovation-themed team building competition in which teams generate and pitch ideas that can benefit daily work. Target customers: corporate R&D, product, and innovation teams.
• Team Break Budget-friendly team building activity that strengthens company values and community through brief collaborative exercises. Target customers: corporate teams seeking shorter, lower-cost engagements.
• Team Workshop – Inside Out Team development workshop using personality profiles to help participants understand themselves and their team members. Target customers: corporate teams seeking structured self- and group-insight.
• DISC Workshop Team workshop using DISC personality profiles to help participants understand differences and strengthen collaboration through color-coded communication styles. Target customers: corporate teams needing a shared communication framework.
• DILEMMA Workshop Full-day team development workshop combining the DILEMMA game with team profile analysis in the morning and cognitive-behavioral work on specific team challenges in the afternoon. Priced at 30,000 kr (excluding VAT) for up to 16+ participants. Target customers: corporate teams seeking structured development with psychometric input.
• Ledergruppe Workshop (Leadership Group Workshop) Data-driven workshop focused on leadership dilemmas, using team assessment tools for leadership team development. Target customers: executive and senior management teams.
• Teamudviklingsforløb (Team Development Program) Multi-workshop team development program comprising five different workshops designed for sustained team development over time. Target customers: corporate teams undertaking longer-term development engagements.
• Rekrutteringspakke (Recruitment Package) Fixed-price recruitment assistance package using personality and assessment tools to identify candidates' strengths, potential, and challenges. Target customers: hiring managers and HR teams at Danish companies.
• LIVE Cases til Rekruttering Live business cases designed for use in job interviews, including options with AI-generated solutions for comparison. Target customers: hiring managers seeking objective case-based assessment.
• e-FiveFactor (Big Five Personality Assessment) Digital personality assessment based on the Big Five model, providing insights into strengths, development areas, and collaboration style. Target customers: individuals and corporate teams for development or recruitment.
• e-FiveFactor med Dark Sides Extended Big Five personality assessment combined with Dark Sides analysis to reveal unconscious patterns and pitfalls that emerge under pressure. Target customers: leadership teams and HR for development and recruitment.
• e-Interpersonal Extended Comprehensive interpersonal assessment providing insight into behavior, strengths, development areas, and communication style. Target customers: individuals and corporate teams for development or hiring.
• e-IQ Potential IQ assessment tool that uncovers the intellectual element of a person's potential for performing in a position or specific task. Target customers: HR and hiring managers for recruitment and development.
• e-DISC Profil Digital DISC behavioral and collaboration style profile assessment. Target customers: corporate teams for development, communication, and recruitment.
• DISC Foredrag (DISC Presentation) Educational presentation on DISC communication styles to help organizations transform differences into strengths. Target customers: corporate audiences for inspiration sessions and conferences.
• Ugler i mosen Presentation focused on identifying dark personality traits before they become costly to the organization. Target customers: leadership and HR audiences.
• Løgn og Latin Presentation teaching participants to decode people and spot deception. Target customers: corporate audiences, particularly in negotiation, sales, or leadership contexts.
• The Game Show Customizable quiz game show for virtual or hybrid events, suitable for remote teams and international participants. Target customers: corporate teams for online engagement events.
• The Vault Virtual crime investigation game in which participants solve a bank robbery mystery online. Target customers: remote and distributed corporate teams.
• Shadow Hotel Virtual murder mystery investigation game that trains collaboration skills for remote teams. Target customers: distributed corporate teams needing collaborative online experiences.
• Flight #CB702 Collaborative virtual crime investigation game designed for remote teams. Target customers: distributed corporate teams.
• Frokost og forbrydelse i FÆNGSLET Combined lunch and crime investigation experience at FÆNGSLET prison in Horsens, including The Bank Job game, forensic technician, catering (coffee, tea, fruit, water, cake). Priced at 18,495 kr (excluding VAT) for 4 to 40 participants. Target customers: corporate teams seeking a turnkey venue + activity + catering package.
• Mord bag tremmer (Murder Behind Bars) Package experience at FÆNGSLET in Horsens featuring the Drabsafdelingen game, including venue, catering, police officer and forensic doctor participation, photos, winner diploma, sandwich lunch, and meeting room access. Priced at 22,995 kr (excluding VAT) for 4 to 20 participants. Target customers: corporate teams seeking a turnkey venue + activity + catering package.
• Fægtning (Fencing) Outdoor team building activity involving fencing duels with protective equipment, suitable for all skill levels. Target customers: corporate teams seeking outdoor active engagement.
• Laser Lerdueskydning (Laser Clay Pigeon Shooting) Outdoor precision activity using laser technology for clay pigeon shooting. Target customers: corporate teams seeking outdoor active engagement.
• Bueskydning (Archery) Outdoor archery team building activity focused on precision and teamwork. Target customers: corporate teams seeking outdoor active engagement.
• Herregårdsdysten Full-day outdoor team building event with multiple activities held at a manor or castle. Target customers: corporate teams seeking a high-end outdoor team day.
• Assistancemelding Drab Serious entertainment team building activity focused on collaboration, where participants investigate what initially appears to be a suicide but new evidence points to a crime. Target customers: corporate teams seeking collaborative mystery experiences.

Quantifiable outcome

• Average customer satisfaction score of 4.9 out of 5 based on approximately 5,000 rated events
• +2 more outcomes

Named customers26 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FÆNGSLET (Horsens State Prison)coreChannel Partner/ Reseller/ DistributorFÆNGSLET is a former state prison in Horsens, Denmark, now serving as a conference and event venue. Lykke & Co. uses FÆNGSLET as a venue for its immersive crime investigation games (Mord bag tremmer, Frokost og forbrydelse, Drabsafdelingen at FÆNGSLET). The partnership provides Lykke & Co. exclusive access to authentic prison environments that enhance the immersive experience of their games. Lykke & Co. coordinates directly with FÆNGSLET for bookings, and clients deal with a single contact at Lykke & Co. for package solutions.
• Holckenhavn Slot (Holckenhavn Castle)coreChannel Partner/ Reseller/ DistributorHolckenhavn Slot is a castle venue in Denmark used by Lykke & Co. for team building events and company activities. The venue provides an atmospheric backdrop for events. Lykke & Co. has conducted over 100 events at the venue since 2007, demonstrating a long-standing partnership. The venue owner (Dennis Hou Holck) provides strong recommendations for Lykke & Co. as a professional event partner.
• BCD Meetings & EventsminorChannel Partner/ Reseller/ DistributorBCD Meetings & Events is an international event management company that has sourced Lykke & Co.'s services for corporate clients. A BCD project leader provided positive feedback after an event at FÆNGSLET, indicating an ongoing working relationship.
• e-stimates (Personality Assessment Tools)coreTechnology or IntegrationLykke & Co. integrates and resells e-stimates' personality assessment tools including e-FiveFactor, e-DISC, and e-Interpersonal Extended. These tools are used for team development workshops, individual coaching, and recruitment services. The partnership provides Lykke & Co. with validated psychometric instruments to deliver their team development and recruitment offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Large event management software and services platform used for corporate meetings, events, and team-building procurement. Broad incumbent in the corporate events space.
• Catalyst Global: Established international team-building company offering a wide portfolio of corporate activities across multiple geographies. Larger, broader player in the same category as Lykke & Co.

Others

• BCD Meetings & Events: Global corporate event management company that already sources Lykke & Co. for client events. Functions as both a distribution channel and a broader events competitor.
• Real Chemistry: Healthcare-focused team-building and event provider, illustrating a comparable enterprise team-building model in an industry-specific context. Adjacent rather than directly competing with Lykke & Co.

Direct peers

• House of Hunting: Danish corporate team-building and event company offering crime-investigation games and other on-location activities in Denmark. Direct competitor in the same niche and geography.
• Eventyrselskabet: Danish team-building and corporate event provider running crime-mystery games and outdoor activities. Operates in the same product category and Danish market as Lykke & Co.
• Wildgoose: UK-based corporate team-building and virtual event provider. Comparable model combining in-person and remote team activities for enterprise clients, with proprietary content.

Regional players

• Mortimer Spinks: UK firm offering personality assessment-based team development and recruitment services. Comparable workshop and assessment offering focused on collaboration and team profiling.
• Outlife: Dutch corporate team-building and outdoor events provider. Comparable business model serving Benelux enterprise clients; geographic peer rather than direct Danish competitor.
• Teambuilding.nl: Netherlands-based team-building marketplace and provider listing crime games, escape rooms, and outdoor activities for corporate groups. Regional peer in adjacent geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lykkeco
• LinkedInlinkedin.com/company/lykkeco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lykke and Co