Blendit Learning

What Blendit Learning does

Blendit Learning ApS is a privately held Danish learning and development consultancy founded in 2016 and headquartered in Aalborg, Denmark. The company operates a hybrid platform-plus-consultancy business model, serving as Fuse Universal's first and longstanding Nordic reseller and implementation partner, while independently providing business-driven learning design services to enterprise customers in Denmark and the Nordic region.

Its core product is the Fuse Universal learning platform, an AI-driven system that combines LMS and LXP capabilities and supports social learning, knowledge sharing, performance support, onboarding, and competency development. Surrounding the platform, Blendit Learning delivers professional services built on proprietary methodologies including the Cre8 Model, the 3Needs Model, the Onboardingtrappen (Onboarding Ladder), and Læringskort (Learning Cards). The firm also operates the Blendit Institute, offering fee-based masterclasses such as Forretningsdrevet Læringsdesign (Business-Driven Learning Design) and Kom tættere på forretningen (Get Closer to the Business), plus in-house learning video production services.

Commercial activity is anchored in B2B sales-led enterprise engagements with named customers including Kamstrup, Bestseller, Demant, Siemens Gamesa Renewable Energy, Stibo Systems, Grundfos, and Aalborg University Hospital. Use cases span onboarding, IT/ERP implementation training, compliance, sales enablement, and customer and partner education. The team of 11-50 includes the two co-founders (Peter Simonsen as Learning Director and Mads Willum Høj Jensen as CEO), a sales and executive partner (Sabine Pedersen), a Customer Success lead (Mathias Justesen), and additional learning consultants, content, and marketing staff. No external funding, acquisitions, or ownership changes have been disclosed; the firm remains founder-controlled.

Name

Blendit Learning

Legal name

Blendit Learning ApS

Website

https://blenditlearning.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Learning & Development Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate & Workforce eLearning Modules (EDAGAEAC)

akta.pro secondary industries

eLearning & Microlearning Module Development (EDAGAKAD), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Learning platform implementation
• Digital learning design
• Corporate training services
• Onboarding programs
• L&D consulting

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Learning Platform Resale & Implementation: As Fuse Universal's Nordic reseller and implementation partner, Blendit Learning resells, implements, and supports the Fuse learning platform for customers. Revenue comes from platform licenses and implementation services.
2. Learning Design Consulting: Professional consulting services for designing business-driven learning solutions, including onboarding programs, compliance training, customer education, sales enablement, and IT implementation support.
3. Education Programs & Masterclasses: Fee-based masterclasses and multi-week programs including 'Forretningsdrevet Læringsdesign' and 'Kom tættere på forretningen' for HR/L&D professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Blendit Learning resells, implements, and supports the Fuse Universal AI-driven learning platform for Nordic enterprises, pairing the platform with proprietary business-driven learning design methodologies (Cre8 Model, 3Needs Model, Onboardingtrappen). The company also delivers consulting, learning design, masterclasses (Forretningsdrevet Læringsdesign; Kom tættere på forretningen), learning video production, and tailored customer/partner education programs aimed at linking learning initiatives to measurable business outcomes.

Product overview

Blendit Learning offers a platform-plus-consultancy model centered on the Fuse Universal learning platform. Fuse Universal is an AI-driven LMS/LXP hybrid that combines push-learning and pull-learning for onboarding, compliance, sales enablement, customer training, and competency development. Around this platform, Blendit Learning provides strategic consulting services including Forretningsdrevet Læringsdesign (Business-Driven Learning Design) and Kom tættere på forretningen (Get Closer to the Business) — masterclasses and extended learning journeys built on proprietary models like the Cre8 Model and the 3 Needs Model. The firm also offers proprietary tools including Onboardingtrappen (Onboarding Ladder), Læringskort (Learning Cards), and learning video production services. Supporting content includes podcasts, client cases, and downloadable guides covering onboarding business cases and 10 commandments of onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• Fuse Universal: AI-driven learning platform that combines LMS and LXP capabilities, offered as the primary learning platform solution through Blendit Learning as Nordic distributor/partner.

Products and services

• Fuse Universal learning platform (resale & implementation) An AI-driven learning platform that combines the advantages of both an LMS and an LXP in a single unified system. It supports social learning, knowledge sharing, performance support, onboarding, and competency development, enabling employees to access learning exactly when they need it in their workflow. Blendit Learning resells, implements, and supports this platform for enterprise customers in the Nordic region.
• Forretningsdrevet Læringsdesign (Business-Driven Learning Design) A consulting and training offering that provides methods to identify the right solution to the right problem and avoid learning that does not create impact. Available as a one-day masterclass or a multi-week extended learning journey with workshops, digital learning plans, and personal coaching, aimed at HR and L&D professionals and learning leaders.
• Kom tættere på forretningen (Get Closer to the Business) A masterclass and 8-week learning journey that helps L&D and HR professionals understand the business better and build a strong role as a trusted advisor, creating measurable value for the organization.
• Onboarding program design & implementation A consulting solution that designs and implements structured onboarding programs, helping new employees become productive faster based on Blendit's proprietary Onboardingtrappen framework. Targeted at enterprise HR and L&D functions across the Nordic region.
• Kunde- og partnerlæring (Customer and Partner Learning) A consulting solution that educates customers and partners on products and services through the Fuse platform, reducing support costs and improving product adoption. Documented for customers including Stibo Systems and Grundfos.
• IT-implementering training support A consulting solution that supports organizations during major IT or ERP system rollouts, combining change management, performance support, and digital learning to prevent the typical performance drop during go-live.
• Compliance training programs Compliance training programs designed to help organizations meet legal and regulatory requirements through engaging, behavior-changing training delivered via the Fuse learning platform.
• Sales enablement training Sales enablement training giving sales teams access to relevant material, knowledge, and training through the Fuse platform to help them reach their targets.
• Kundeservice training Customer service training solution that enables customer service staff to find the knowledge they need to help customers, improving customer satisfaction. Documented at Kamstrup.
• Læringsvideoer (Learning Videos) In-house learning video production services including interview videos, animated videos, and presentation videos, produced from scope to storyboard, filming, graphics, editing, and project management. Used to create digital learning content for Blendit's customers.

Quantifiable outcome

• 69% greater likelihood of employees staying 3+ years with structured onboarding
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Fuse UniversalcoreTechnology or Integration · 1 January 2016Blendit Learning is Fuse Universal's first Nordic partner, having partnered since 2016. They resell, implement, and support the Fuse learning platform which combines LMS and LXP capabilities with AI-powered features. Fuse serves as Blendit's preferred learning platform for customers requiring digital learning infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fuse Universal: AI-driven LMS/LXP platform that Blendit Learning resells and implements across the Nordics. Same core product category (enterprise learning platform with social learning, AI Answers, push/pull learning), serving overlapping customers with similar enterprise use cases.
• Learning Pool: Enterprise learning and training platform provider with strong presence in compliance, onboarding, and performance support. Comparable in mid-market to enterprise L&D focus and learning design services wrap.

Broad incumbents

• Degreed: Enterprise LXP focused on skills development, content curation, and AI-driven learning recommendations. Overlaps Blendit's LXP-side product positioning and HR/L&D buyer persona at larger enterprise scale.
• Cornerstone OnDemand: Large enterprise talent and learning management suite. Comparable in serving enterprise L&D use cases (onboarding, compliance, sales enablement) but at significantly greater scale and as a broader talent-management portfolio.
• Skillsoft: Global enterprise corporate learning provider offering content libraries, leadership development, and compliance training. Comparable in corporate L&D buyer focus but at much larger scale and with content-IP-centric model.
• Workday Learning: Enterprise HCM-native learning module bundled into the Workday platform. Comparable in serving enterprise onboarding, compliance, and talent development use cases for HR buyers, though as part of a much larger HCM suite.
• Docebo: Publicly listed AI-powered enterprise LMS/LXP platform with similar customer education, onboarding, and compliance use cases. Comparable in product breadth and enterprise go-to-market, but with global scale and direct (non-reseller) sales model.

Emerging players

• Sana Labs: AI-native enterprise learning and knowledge platform that competes in the AI-augmented LMS/LXP space alongside Fuse Universal. Comparable in target buyer (HR/L&D leaders) and AI-first positioning, though more startup-stage.

Regional players

• Kahoot: Norway-headquartered learning and engagement platform expanding into corporate and higher-ed use cases. Comparable as a Nordic-headquartered learning company with enterprise ambitions, though primarily consumer/education origin.
• Implement Consulting Group: Nordic-based management and technology consultancy with learning, change, and HR transformation practices. Comparable as a Nordic-region enterprise consultancy that could compete for L&D design and implementation mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blenditlearning
• Facebookfacebook.com/blenditlearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blendit Learning