What Neosoft does

Neosoft Informatikai Szolgáltató Kft. is a privately held Hungarian web development and digital solutions company founded in 1999 and headquartered in Székesfehérvár. The firm operates as a full-service digital agency and software vendor, serving small and medium enterprises, large enterprises, Hungarian municipalities and government bodies, with secondary cross-border deliveries to Austria, Romania, Slovakia, the Czech Republic, and Belgium. Its customer base spans micro-businesses reached through Hungary's Demján Sándor Program subsidy channel and named enterprise logos including Praktiker, E.ON, Velux, UniCredit Bank, Generali Biztosító, Murexin/Etex Group, and Jófogás (Adevinta).

The company sells and maintains a proprietary four-pillar technology stack: NeoPortal (a responsive CMS used in nearly all website projects), NeoShop (an e-commerce engine with OTP/CIB/K&H/PayPal/SimplePay/Barion/Stripe payment integration and SAP ERP webservice integration), NeoForm (an e-government form and document management system with magyarorszag.hu Ügyfélkapu and IRMA registration system integration), and NeoSoft Email Marketing (NeoMail, a newsletter/automation platform sending up to 75,000 emails per hour with SPF/DKIM, A/B testing, and analytics). Supporting infrastructure includes NeoSite (closed managed platform for the government voucher program), NeoHosting (self-service hosting management), and NeoSoft Kibervédelem (cybersecurity services). Core technology runs on PHP (Laravel/Zend), PostgreSQL/MySQL, Linux servers (HP DL 380, Dell 2950 III, Intel Xeon) hosted at the T-Systems Dataplex data center in Budapest with a 99.9% uptime guarantee; the frontend stack includes NextJS/React/TypeScript and Tailwind CSS. The company holds ISO 9001:2015 (2023) and ISO/IEC 27001:2022 (2024) certifications.

NeoSoft's business model combines one-time license/development fees (website design starting at 450,000 HUF, webshop from 640,000 HUF, NeoPortal from 650,000 HUF, NeoShop from 2,500,000 HUF, all excluding VAT) with recurring revenue from hosting, domain registration, group email, and NeoMail subscriptions (e.g., CMS hosting at 19,000 HUF/month, group email from 1,990 HUF/month). Distribution combines direct sales (~2 business day response on quote requests), enterprise field sales with assigned account managers, a strategic partnership with LIW.digital (online marketing specialist, partnership since December 2019), and an approved-vendor channel through the Demján Sándor Program. The combined team serves approximately 600 active clients, with 10M+ newsletters sent monthly by clients through NeoMail and 50B+ HUF in cumulative webshop orders processed on NeoShop platforms as of 2021.

Name

Neosoft

Legal name

NeoSoft Informatikai Szolgáltató Kft.

Website

https://neosoft.hu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Neosoft is a privately held Hungarian web development and digital solutions company, founded in 1999 in Székesfehérvár, serving SMEs, large enterprises, and municipalities with proprietary CMS (NeoPortal), e-commerce (NeoShop), e-government (NeoForm), and email marketing platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Székesfehérvár

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Custom Web Development & Software Projects: One-time custom development fees for websites, portals, webstores, and mobile applications. Pricing starts at 450,000 Ft for website design, 640,000 Ft for webshop design, 650,000 Ft for NeoPortal CMS, and 2,500,000 Ft for NeoShop webshop. Additional modules and custom features are priced separately upon assessment.
2. Hosting, Domain & Email Services: Recurring monthly and annual fees for web hosting, domain registration, group email services, and server operations. Hosting packages range from 19,800 Ft/year for basic domain packages to 19,000 Ft/month for CMS hosting with continuous software updates. These services provide predictable recurring revenue from the existing client base.
3. Email Marketing Platform Subscription: Subscription-based access to the NeoSoft Email Marketing platform, including campaign creation, sending capacity, analytics, and automation tools. Sending capacity reaches 75,000 emails/hour with SPF+DKIM authentication.
4. Online Marketing Services: Fees for SEO optimization, Google AdWords campaign management, Facebook page management, and campaign planning. These are typically project-based or retainer arrangements.
5. Government Voucher Program Deliveries: As an approved service provider in the Demján Sándor Program, NeoSoft delivers fully subsidized digital solutions (websites, webshops) to micro and small enterprises under the 'Every Business Should Have Its Own Website' initiative, with voucher values of 400,000 Ft (basic) or 1,500,000 Ft (expanded package).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Neosoft develops, licenses and operates a proprietary suite of web software products—NeoPortal CMS, NeoShop e-commerce, NeoForm e-government, NeoSoft Email Marketing and NeoSite website platform—and delivers related services including custom website and webshop design, mobile application development, hosting, SEO and online marketing. Customers are primarily Hungarian SMEs, large enterprises and municipalities that buy licences, subscriptions or fixed-price development projects from the firm.

Product overview

NeoSoft operates as a web development and digital solutions company with a portfolio of proprietary software products. The core platform is NeoPortal, a content management system used in nearly all website projects, which serves as the foundation for web portal and website management. Integrated with NeoPortal is NeoShop, a full-featured e-commerce engine for web shops with ERP (SAP) and payment gateway integrations (OTP, CIB, K\&H, PayPal, SimplePay, Barion, Stripe). NeoForm provides e-government form management and customer portal (Ügyfélkapu) connectivity for municipalities. NeoSoft Email Marketing (NeoMail) is a separate email marketing platform with API access and campaign management. NeoSite is a newer closed, managed website/webshop SaaS-style product primarily distributed through government support programs. Supporting services include mobile app development (iOS/Android), hosting infrastructure in the T-Systems Dataplex data center, SEO/marketing services, custom internet development, and cybersecurity services. The product portfolio is fully integrated and combinable, sharing data models and single sign-on capabilities across modules.

Differentiator

Problem solved

Functional benefit

Brands

• NeoPortal: Proprietary responsive content management system (CMS) and portal-building software used as the primary platform for web development projects.
• NeoShop
• NeoForm
• NeoSoft Email Marketing
• NeoSite

Products and services

• NeoPortal NeoPortal is Neosoft's proprietary, template-based content management system that allows organisations to build and maintain websites with editable templates, multilingual support, mobile-friendly design and integrated webshop functionality. It is licensed to Hungarian enterprises, SMEs and government bodies that need an in-house web-publishing platform.
• NeoShop NeoShop is Neosoft's proprietary e-commerce engine providing fully customisable online storefronts, integrated payment and shipping options, and back-office integration (including SAP) for SMEs and larger enterprises selling online in Hungary and Central Europe.
• NeoForm NeoForm is Neosoft's proprietary e-government form management system that lets public administrations build electronic forms, automate mass workflows and expose digital public services. It is targeted at Hungarian municipalities and government bodies needing compliant digital service delivery.
• NeoSoft Email Marketing (NeoMail) NeoSoft Email Marketing (also branded NeoMail) is Neosoft's subscription email-marketing platform that supports newsletter creation with templates, list segmentation, A/B testing, automated workflows and campaign analytics. It is sold on a recurring-subscription basis to Hungarian SMEs and larger organisations.
• NeoSite NeoSite is Neosoft's website platform positioned as a cost-effective, transparent website solution for micro and small businesses that need a simple, fixed-price online presence.
• Website Design Service Neosoft's Website Design Service delivers fixed-price website projects for SMEs and larger enterprises, with tiered basic (450,000 Ft) and expanded (980,000 Ft) packages covering design, content setup and launch.
• Webshop Design Service Neosoft's Webshop Design Service delivers fixed-price webshop builds for SMEs and larger enterprises, with tiered basic (640,000 Ft) and expanded (1,990,000 Ft) packages covering storefront design, integration and launch.
• Mobile Application Development Neosoft's Mobile Application Development service delivers custom iOS and Android apps for SMEs, enterprises and government clients who need a mobile extension of their web platform or standalone applications.
• Hosting Service Neosoft's Hosting Service provides managed website and webshop hosting on T-Systems Dataplex infrastructure with 99.9% uptime guarantee, offered as a recurring subscription bundled with Neosoft products and custom projects.
• SEO and Online Marketing Neosoft's SEO and Online Marketing service provides search-engine optimisation, online marketing campaigns and digital advertising support to clients who have purchased Neosoft websites, webshops or email-marketing solutions.
• Custom Internet Development Neosoft's Custom Internet Development service delivers bespoke web applications, integrations and platform customisations for enterprise and government clients whose needs exceed standard product offerings.
• Logo and Graphic Design Neosoft's Logo and Graphic Design service provides corporate logo design, visual identity and graphic design packages priced between 80,000 Ft and 280,000 Ft for SMEs and larger organisations.

Quantifiable outcome

• Clients send 10+ million legal newsletters monthly through NeoSoft's platform
• +3 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LIW.digitalcoreStrategic or Co-development Partner · 1 December 2019Since December 2019, NeoSoft and LIW.digital operate together as the region's leading web development team. LIW.digital (with 14+ years in online marketing) leverages NeoSoft's stable, modern IT infrastructure to deliver higher-level, cost-effective services. The combined entity has 20 team members, approximately 600 active clients, and 1,500+ delivered projects. NeoSoft gains broader service portfolio through LIW.digital's online marketing expertise.
• T-Systems Dataplex (Magyar Telekom)coreOthersNeoSoft hosts its server infrastructure (7 Linux-based HP DL 380, Dell 2950 III, Intel Xeon servers) at the T-Systems Dataplex data center in Budapest. This partnership provides 99.9% uptime guarantee, high-speed domestic and international bandwidth, and enterprise-grade physical security for NeoSoft's hosting operations.
• Óbudai Egyetem Alba Régia Műszaki KarminorOthersSince September 2018, NeoSoft has run a dual vocational training program with the university for Engineering Informatics (BSc) students. The program provides practical training opportunities and serves as a talent pipeline for the company.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Squarespace: Global website builder and commerce platform competing with NeoPortal and NeoShop for design-conscious SMBs and creative professionals. Particularly relevant for premium/brand-focused clients in NeoSoft's portfolio such as Praktiker (Website of the Year 2019) and Sóstó Látogatóközpont (Tourism category 2020).
• Shopify: Global e-commerce SaaS platform that competes directly with NeoShop in the Hungarian SMB and mid-market e-commerce segment. Offers self-service website building and storefronts at lower price points than NeoSoft's custom implementations, increasingly capturing price-sensitive SMB clients who previously engaged agencies for webshop builds.
• BigCommerce: Global e-commerce SaaS platform competing with NeoShop, particularly for enterprise and mid-market merchants. Headless commerce capabilities and ERP integrations (including SAP) overlap with NeoShop's enterprise positioning around clients like Siniat Romania and Murexin.
• Mailchimp: Global email marketing SaaS platform that competes with NeoSoft Email Marketing (NeoMail). Targets SMB and mid-market customers with self-service campaign creation, automation, and analytics, eroding NeoSoft's pricing power for new email marketing clients such as Velux, Generali, and UniCredit Bank.
• HubSpot: Global marketing, sales, and CRM platform competing with NeoSoft's broader marketing services portfolio (SEO, email, automation). Targets the same Hungarian mid-market and enterprise segments NeoSoft serves with integrated marketing technology rather than custom-built campaigns.
• Brevo: European-headquartered email marketing and marketing automation SaaS (formerly Sendinblue) competing with NeoMail. Strong EU regulatory positioning (GDPR compliance, EU data residency) appeals to Hungarian and Central European SMBs seeking EU-based email infrastructure as an alternative to Mailchimp.
• WordPress + WooCommerce: Open-source CMS (WordPress) and e-commerce plugin (WooCommerce) stack that competes with NeoPortal/NeoShop on cost and flexibility. Many Hungarian SMBs and developers default to this open-source combination for low-cost web presence, putting pricing pressure on custom agency offerings.
• Wix.com: Global SaaS website builder competing with NeoPortal and NeoSite. Has established Hungarian market presence and targets the same SMB customer base as NeoSoft's NeoSite offering, particularly for clients wanting fast, low-cost website deployment without custom development.

Emerging players

• Webflow: Modern visual website builder targeting designers and creative agencies, increasingly competing with NeoPortal for premium web projects. Limited Hungarian market penetration today, but represents a forward-looking threat as global design tooling matures and Central European agencies adopt it.
• MailerLite: Email marketing SaaS with strong SMB and creator focus, competing with NeoMail particularly for Hungarian price-sensitive customers. While currently smaller than Mailchimp, MailerLite's simple pricing and UX represent a credible low-cost alternative NeoSoft must compete against for new SMB clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/neosoft.hu

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neosoft