Haven
Haven is an Australian B2B licensing agency representing global entertainment brands (Nickelodeon, Sesame Street, Hello Kitty, Pokémon) and developing brand extension programs across retail, FMCG, fashion, and live events in Australia, New Zealand, and select international markets.
- Company typePrivate
- Founded1994
- HeadquartersPaddington, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Haven does
Haven is a privately held Australian B2B licensing agency founded in 1993/1994, headquartered in Paddington (Sydney) with a second office in Collingwood (Melbourne). The company operates as an intermediary that represents global entertainment and lifestyle brand owners (licensors) to develop and execute licensing programs across Australia and New Zealand, with demonstrated reach into Singapore and South Africa. Its service portfolio spans brand extension strategy, licensing sales and deal negotiation, creative services, consumer products program coordination, retail program implementation, licensee management, marketing and PR, and legal/financial advisory services, alongside specialized offerings in live events, art and design collaborations, and FMCG and grocery promotions. The business model is commission-based, earning fees on licensing deals brokered between brand owners and retail or manufacturing partners, with revenue mechanics tied to royalty streams and one-time program fees rather than subscription or fixed retainer pricing.
The agency's competitive position rests on a 30-person team carrying over 200 years of combined experience in brand management, retail, sales, buying, marketing, legal, financial and creative disciplines, and on long-tenured relationships with premium global licensors including Nickelodeon (longest-standing licensing partner globally at 20+ years), Sesame Workshop, Sanrio/Hello Kitty, Crayola, MGA Entertainment, Pokémon, and Silvergate Media. On the distribution side, Haven maintains entrenched relationships with virtually all major Australian retailers (Big W, Target Australia, Kmart, Cotton On, Peter Alexander, Woolworths Liquor, Best & Less, Bonds, Adairs) as well as food and beverage manufacturers (Cadbury Schweppes, Arnott's, Krispy Kreme, Boost Juice), fashion labels (BlackMilk, Culture Kings), and rights holders (AFL, Perth Mint). The company has earned multiple Worldwide Licensing Agency of the Year awards (including 4x from 20th Century Fox), LIMA nominations for International Agency of the Year, 4x NPD top-selling license awards, and Australian Toy Association recognition, positioning it among the most decorated licensing agencies in the region. The company is founder-led by Tom Punch (Founder & MD) and Yvonne King (Director), with no external institutional capital and no disclosed revenue.
Haven firmographics
Firmographics- Name
- Haven
- Legal name
- Haven
- Website
- https://havenglobal.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haven is an Australian B2B licensing agency representing global entertainment brands (Nickelodeon, Sesame Street, Hello Kitty, Pokémon) and developing brand extension programs across retail, FMCG, fashion, and live events in Australia, New Zealand, and select international markets.
- Ownership category
- akta.pro rank
Haven industry classification
Industry- Product category
- Licensing Services
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311)
- akta.pro primary industry
- Luxury Fashion Licensing & Brand Extensions (Fragrance/Beauty/Home) (CRAAAFAO)
- akta.pro secondary industry
- Luxury Licensing & Brand Management (CRAKAFAL)
Keywords
Where Haven is headquartered
LocationHeadquarters
- HQ city
- Paddington
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Haven business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Licensing Commissions: Haven acts as a licensing agency representing brand owners (licensors) and earns commissions on licensing deals negotiated between brands and retailers/manufacturers. The agency manages the full lifecycle of licensing programs from strategy through execution.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Haven product offering
Product offeringCore offering
Haven is a B2B licensing agency that represents brand owners (licensors) and develops brand extension programs for fashion, corporate, and lifestyle companies. The agency connects global brands with local retailers, manufacturers, and partners, managing the full licensing lifecycle from strategy and deal negotiation through creative development, retail activation, and ongoing licensee management.
Product overview
Haven is a global licensing agency that creates brand ecosystems for global and local brands, cultivating relationships between retailers, manufacturers, brand owners, and global partners. The company offers a comprehensive suite of licensing and brand management services organized around strategic intelligence (brand extension strategy, category mapping, prospect analysis), execution (licensing sales, creative services, product development, retail implementation), and ongoing management (licensee management, marketing, legal and financial services). Haven also operates specialized service lines including brand collaborations, retail activations, art and design programs, blue chip promotions, live events and attractions, and FMCG programs. The company's approach centers on turning great ideas into commercial reality through customer-first brand strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Extension Strategy Development & Execution Strategic intelligence services focused on identifying and unlocking brand equity, developing category and prospect mapping and analysis, and building synergistic programs to amplify brand footprint and increase consumer engagement. Offered to brand owners seeking to extend their presence in Australia and New Zealand.
- Licensing Sales Local and global licensing sales services including licensing deal negotiation and managing the full licensing lifecycle from prospect to execution. Haven sells licensing rights on behalf of brand owners to retailers, manufacturers, and licensees.
- Brand Collaborations Strategic partnerships between brand partners, artists, and designers to create fashion, lifestyle programs, and innovative product and customer experiences.
- Retail Activations In-store and retail environment activations focused on merchandising, collaboration, and point of sale to create engaging customer experiences in retail partner locations.
- Live Events & Attractions Live event production, pop-up cafes, exhibitions, and attraction activations for licensed brands. Includes Sesame Street Circus Spectacular, Peter Rabbit events, and Smurfs activations in partnership with venues like Sydney Opera House and shopping centers.
- FMCG & Grocery Programs Fast-moving consumer goods and grocery brand extensions and promotions, including food and beverage collaborations such as Lord of the Rings x Cadbury, Tia Maria x Tim Tams, and PAW Patrol collectable cups at Boost Juice.
- Art & Design Programs Collaborations between brand partners, artists, and designers to create artistic merchandise and innovative customer experiences. Examples include Basquiat and Keith Haring collaborations with Cotton On and MYER.
- Blue Chip Promotions Advertising, sponsorship, and promotions programs with major brands to build customer loyalty across retail and e-tail channels, such as the Mr Men Little Miss x News Ltd Promo with over $10 million media spend.
Quantifiable outcome
- Lord of the Rings x Cadbury Schweppes promotion achieved 50% sales uplift on beverage and 15% across chocolate
- +5 more outcomes
Companies that use Haven
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Haven technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Haven partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Nickelodeon Viacom Consumer Products (NVCP)coreHaven is NVCP's longest standing licensing partner in the world. They manage licensing business for Nickelodeon, Nick Jr., MTV, and Comedy Central in Australia and New Zealand, covering brand collaborations, retail activations, live events, and consumer products programs.
- Sesame WorkshopcoreLong-standing partnership managing Sesame Street licensing programs in Australia including retail collaborations, live events, exhibitions, FMCG promotions, and fashion partnerships.
- SanriocoreHaven represents Sanrio brands including Hello Kitty, My Melody, Kuromi, and others in the Australian market, managing extensive brand extension programs across fashion, food & beverage, homewares, and experiential activations.
- MGA EntertainmentcoreMGA Entertainment named Haven as their best, most creative, innovative and proactive licensing agency among their 20+ global agencies.
- CrayolacoreHaven manages Crayola licensing programs including brand extensions with Kellogg's and other consumer product collaborations.
- Silvergate MediaminorHaven has worked with Silvergate Media (Chairman Lord Waheed Alli) as a recommended licensing agent, described as one of the best licensing agents anywhere in the world.
- Mister Men & Sanrio GmbHminorHaven provides licensing services for Mr. Men Little Miss brand with accountability and creative execution.
- Sesame WorkshopcoreHaven described as having a winning combination of strategy and opportunism in their partnership managing global Sesame Street licensing programs.
- AFL (Australian Football League)minorHaven brokered partnership between AFL and Sesame Street for co-branded merchandise across all 17 clubs with charitable campaign for Children's Cancer Foundation.
- Showtime AttractionscoreHaven partners with Showtime Attractions for live events and attractions including Sesame Street Circus Spectacular, Peter Rabbit events, and Smurfs activations.
- Susie WongminorCreative force behind Cookie Monster Cafe and Hello Kitty cafes. Haven collaborates with Susie Wong on themed pop-up cafes and dining experiences.
- BlackMilkcoreHaven has worked with BlackMilk on multiple standout collections including Star Wars, Adventure Time, Rick and Morty, Sanrio, and Pokémon collaborations.
- Maison de SabréminorHaven brokered exclusive Hello Kitty 50th Anniversary leather goods collection with Maison de Sabré, featuring thoughtfully designed limited-edition pieces.
- Culture KingscoreHaven has facilitated multiple Culture Kings collaborations including Paramount, South Park, Nickelodeon, The Wiggles, and Teenage Mutant Ninja Turtles collections.
- Rockefeller ProductionscoreHaven partnered with Rockefeller Productions to create Mr. Men Little Miss Live Show and The Very Hungry Caterpillar puppetry show at Sydney Opera House.
- Pablo & CominorHaven facilitated partnerships between Pablo & Co pet products and brands including The Grinch, SpongeBob, Sesame Street, and Rugrats for pet harnesses and accessories.
- Woolworths LiquorminorHaven launched first-ever official Duff Beer (The Simpsons) into Australian retail through Woolworths Liquor nationwide (1300 stores).
- Big WcoreMajor retail partner for licensed products including Sesame Street Free Books For Kids (2.6 million books), Hello Kitty, and various other brand collaborations.
- Target AustraliacoreRetail partner for Hello Kitty, Peter Rabbit, and other licensed product programs including exclusive collaborations.
- KmartcoreMajor retail partner for licensed toys and promotions including The Wiggles, Paw Patrol, and various brand collaborations.
- Peter AlexandercoreSleepwear retailer partner for Sesame Street, Dr. Seuss, The Grinch, and other licensed fashion collections.
- Cotton On GroupcoreFashion retailer for extensive brand collaborations including Basquiat, Keith Haring, Hello Kitty, Sesame Street, and others.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Haven competitors and assessment
Company assessmentDirect peers
- LMCA (Lisa Marks & Associates): Long-established independent brand licensing agency representing entertainment, corporate and lifestyle brands. Highly comparable to Haven as a similarly-sized, founder-driven licensing representation firm with diversified brand portfolio.
- The Joester Loria Group: US-based brand licensing agency representing entertainment and corporate IP across consumer products, digital and location-based entertainment. Closely comparable business model and service mix to Haven, especially for entertainment licensing mandates.
- Born Licensing: UK-based entertainment and corporate licensing agency representing IP owners across merchandise, publishing and live events. Comparable in service mix and client type to Haven, although focused on EMEA rather than ANZ.
- CPLG (Copyrights Promotions Licensing Group): Major European-based licensing agency that negotiates and manages licensing programs for entertainment and corporate brands. Direct competitor to Haven in helping IP owners secure retail, FMCG and consumer products deals across multiple territories.
- Rocket Licensing: UK-based brand licensing agency that represents entertainment and lifestyle properties across consumer products, gift, publishing and gaming categories. Direct comparable in service offering and target customer (IP owners seeking regional licensing representation).
- Striker Entertainment: Independent licensing agency specializing in entertainment and pop-culture IP representation. Closely aligned with Haven's focus on entertainment brand extensions into consumer products and retail programs.
- Beanstalk: One of the world's largest global brand licensing agencies representing entertainment, lifestyle and corporate IP to manufacturers and retailers. Highly comparable to Haven in end-to-end licensing representation across consumer products, retail activations and brand extensions.
- Maurizio Distefano Licensing: European brand licensing agency representing children's, entertainment and art/lifestyle brands across multiple territories. Comparable to Haven as a focused licensing representation firm serving entertainment IP owners in regional markets.
Regional players
- Empire Group Licensing: Australian-based licensing agency representing entertainment and consumer brands in the ANZ market. Most direct regional competitor to Haven with overlapping retail and brand-owner relationships in Australia and New Zealand.
Broad incumbents
- IMG (Endeavor) Licensing: Global licensing arm owned by Endeavor that represents major sports, entertainment and lifestyle IP. Operates in the same brand-licensing services category as Haven but at much greater scale and as part of a broader talent/agency portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Haven social profiles
Digital presenceHaven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haven leadership team
Management profileNumber of profiles
Profiles8 records
Haven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haven
What does Haven do?
Haven is a B2B licensing agency that represents brand owners (licensors) and develops brand extension programs for fashion, corporate, and lifestyle companies. The agency connects global brands with local retailers, manufacturers, and partners, managing the full licensing lifecycle from strategy and deal negotiation through creative development, retail activation, and ongoing licensee management.
Is Haven a public or private company?
Haven is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haven founded?
Haven was founded in 1994. It employs 11 to 50 people.
Where is Haven based?
Haven is headquartered in Paddington, Australia, in the Oceania region.
How does Haven make money?
One revenue line is on record: licensing Commissions.
Who are Haven's main competitors?
Direct peers on record are LMCA (Lisa Marks & Associates), The Joester Loria Group, Born Licensing, CPLG (Copyrights Promotions Licensing Group), Rocket Licensing, Striker Entertainment, Beanstalk and Maurizio Distefano Licensing. Empire Group Licensing is listed as a regional player. IMG (Endeavor) Licensing is listed as a broad incumbent.
Does Haven have an API?
No public API is recorded for Haven.
What industry is Haven in?
Haven's product category is Licensing Services. Its primary akta.pro industry code is CRAAAFAO, Luxury Fashion Licensing & Brand Extensions (Fragrance/Beauty/Home), with a secondary code of CRAKAFAL, Luxury Licensing & Brand Management. Its NAICS code is 53311.