Infinium Marketing Group

What Infinium Marketing Group does

Infinium Marketing Group is a privately held, bootstrapped, full-service marketing and advertising agency founded in 2011 by Harry Semerjian and headquartered in Crystal Lake, Illinois. The firm operates as a boutique collective of approximately 15 designers, developers, and strategists delivering integrated marketing services across seven modules: marketing strategy, brand design, website design and development, UI/UX design, search engine optimization, paid digital advertising (Google, Meta, TikTok, LinkedIn), and email marketing. Its technology stack is composed of standard industry tools — WordPress, Shopify, and WooCommerce for web builds; Figma for design; Google Analytics/GA4, SEMrush, and Google Search Console for measurement; and Meta Pixel for tracking — with no proprietary platform, SDK, or API disclosed.

The business model is professional services engagement-based: revenue is generated through project work and likely retainer arrangements under quote-based pricing, with a free 30-minute strategy session (booked via Calendly with the founder) serving as the primary acquisition mechanism. Go-to-market is sales-led and direct, targeting small and medium businesses, non-profits, personal brands, startups, e-commerce brands, and service-based businesses — a horizontally diversified SMB and mission-driven segment base with no named anchor enterprise customers. Leadership is founder-led with Kohar Eid as Project Director and Hera Eid as Project Manager. The company is privately held with no disclosed institutional investors, funding rounds, M&A activity, awards, patents, partnerships, or AI/ML capabilities in the public record.

Name

Infinium Marketing Group

Legal name

Infinium Marketing Group

Website

https://infiniummarketinggroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Infinium Marketing Group is a privately held, boutique full-service marketing agency in Crystal Lake, Illinois, founded in 2011, serving SMBs, non-profits, startups, e-commerce brands, and personal brands with strategy, design, web, SEO, paid media, and email services.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake In The Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services: Professional services agency model offering strategy, design, development, and digital marketing services. Revenue generated through project-based work and potentially retainer arrangements for ongoing marketing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Infinium Marketing Group is a full-service marketing agency that delivers seven service modules — Marketing Strategy, Brand Design, Website Design and Development, UI/UX Design, Search Engine Optimization, Digital Ads, and Email Marketing — to small and medium businesses, non-profits, and personal brands. Engagements are delivered as consulting and implementation work via project-based and retainer arrangements, beginning with a free 30-minute strategy session.

Product overview

Infinium Marketing Group is a full-service marketing agency offering a portfolio of seven distinct service modules: Marketing Strategy, Brand Design, Website Design and Development, UI/UX Design, Search Engine Optimization, Digital Ads, and Email Marketing. These services are delivered as consulting and implementation engagements rather than a unified software platform, with each service module addressing a specific aspect of the marketing lifecycle from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Strategic marketing consulting covering brand positioning, audience research, persona development, channel strategy, campaign planning, and performance measurement for businesses, non-profits, and personal brands.
• Brand Design Visual identity development including logos, color systems, typography hierarchies, and style guides that communicate a client's unique brand value.
• Website Design and Development Custom website design and development covering platform selection (WordPress, Shopify, WooCommerce), responsive/mobile-first design, and SEO-ready implementation for businesses and brands.
• UI/UX Design User experience design including wireframing, prototyping, usability testing, and dev-ready Figma handoffs for SaaS dashboards, mobile apps, and e-commerce platforms.
• Search Engine Optimization (SEO) Organic search optimization covering technical SEO, on-page optimization, content strategy, local SEO, and ongoing monitoring with reporting for business clients.
• Digital Ads Paid advertising campaign management across Google Ads, Meta (Facebook & Instagram), TikTok, and LinkedIn, including search ads, display, retargeting, and A/B testing for business clients.
• Email Marketing Email campaign management including strategy, list segmentation, campaign creation, automation workflows, template design, and analytics optimization for e-commerce brands, service-based businesses, and other clients.

Quantifiable outcome

• 750+ successful projects completed
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lounge Lizard Worldwide: Lounge Lizard is a digital marketing and web design agency serving SMB through mid-market clients with branding, web design, SEO, and digital strategy. Comparable boutique agency positioning with similar service menu and customer base.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on PPC, SEO, and lifecycle marketing for mid-market clients. Comparable in paid media and SEO services with similar customer profiles, though it leans more heavily into performance marketing.
• Ignite Visibility: Ignite Visibility is a digital marketing agency specializing in SEO, PPC, social media, and email marketing with a strong SMB and mid-market focus. Comparable in service breadth and target segments, though it has built deeper specialization in performance channels.
• SmartSites: SmartSites is a full-service digital agency offering website design, SEO, PPC, and email marketing primarily to SMBs. Direct competitor in the SMB-focused full-service agency category with comparable service breadth and similar target buyer profile.
• Directive: Directive is a B2B-focused digital marketing agency offering SEO, PPC, content, and CRO services. Overlaps with Infinium's SEO and digital ads offerings but skews toward B2B SaaS and enterprise mid-market, making it a partially comparable direct peer.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, CRO, and SEO for SaaS and e-commerce clients. Comparable in paid digital ads and landing page capabilities, with a more channel-focused (PPC/CRO) offering versus Infinium's broader full-service model.
• Blue Fountain Media: Blue Fountain Media is a digital agency offering web design, branding, and digital marketing to mid-market and enterprise clients. Comparable in full-service positioning (strategy through execution) though skews to larger clients than Infinium's SMB core.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing web design, SEO, social media, PPC, and email marketing to SMBs across multiple verticals. Closely matches Infinium's service mix and SMB customer segment, making it the most directly comparable direct peer.

Emerging players

• Big Leap: Big Leap is a digital marketing agency offering SEO, content marketing, and web design services to SMB and mid-market clients. Similar boutique full-service positioning with comparable target customer profile, though smaller in scale than Infinium's claimed 750+ project base.

Broad incumbents

• WebFX: WebFX is a much larger full-service digital marketing agency offering SEO, web design, PPC, and content marketing to SMB and mid-market clients. Directly comparable in service portfolio and SMB target segment, but at significantly greater scale (500+ employees), making it a broad incumbent in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinium Marketing Group