Know Your Own Health

What Know Your Own Health does

Know Your Own Health (KYOH) is a UK-based private limited company founded in 2010 that operates a vertically integrated offering for the NHS around supported self-management of long-term conditions. The company delivers three interconnected products: the KYOH Outcomes Platform, a purpose-built digital system for outcomes measurement and caseload management used by NHS coaches since 2013; KYOH Training, a PCI-accredited programme for Health & Wellbeing Coaches, Community Connectors, WorkWell Coaches, and Social Prescribing Link Workers; and the StACC (Structured Agenda-free Coaching Conversation) model, a registered, evidence-based conversational methodology that focuses on increasing patient activation.

The underlying technology is a web-based outcomes and benchmarking platform rather than an AI system. It captures pre- and post-coaching data, generates standardised reporting, benchmarks patient activation and patient-reported outcomes, and produces raw datasets for commissioner- or researcher-led cost-benefit and service impact analysis. The StACC methodology has been formally evaluated in partnership with Imperial College London and published in BMC Public Health in July 2025, providing peer-reviewed evidence of improvements in patient activation, clinical and lifestyle outcomes, and reduced health service use.

KYOH's business model combines professional services revenue from PCI-accredited training delivered to NHS commissioners and organisations with what appears to be subscription or licensing income from the Outcomes Platform. Pricing is not publicly disclosed. The company operates as an enterprise sales motion targeting NHS Primary Care Networks, GP practices, Integrated Care Boards, and neighbourhood teams across England, with no disclosed activity outside the UK public sector. The company is small (1–10 employees), has raised only one disclosed funding event (SBRI Healthcare, approximately $130K in 2014), and holds PCI accreditation and a StACC trademark as its principal defensive assets.

Name

Know Your Own Health

Legal name

Know Your Own Health Limited

Website

https://kyoh.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Know Your Own Health (KYOH) provides PCI-accredited health coaching training, the evidence-based StACC coaching methodology, and a digital outcomes platform for NHS Health & Wellbeing Coaches, Primary Care Networks, GP practices, and Integrated Care Boards across England.

Ownership category

akta.pro rank

Product category

NHS Personalised Care / Health Coaching Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health Population Health, Quality & Outcomes Measurement (HLAEAHAI)

akta.pro secondary industries

Healthcare & Wellness Personalization (HDAAAGAI), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Health coaching training
• Patient activation measurement
• Outcomes measurement platform
• NHS personalised care
• Supported self-management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Health Coaching Training Services: KYOH delivers PCI-accredited health coaching training to NHS organisations and other health system partners. Training is provided to Health & Wellbeing Coaches, Community Connectors, WorkWell Coaches, and Social Prescribing Link Workers. Revenue is generated through training programme fees charged to NHS commissioners and health organisations.
2. Outcomes Platform / Software: KYOH provides a caseload management and data collection system (KYOH Outcomes Platform) that supports coaching approaches across multiple sessions. The platform is used by individual coaches, GP practices, PCNs, neighbourhood teams, ICBs, and whole systems to collate and evaluate outcomes data. Revenue model likely includes software licensing or subscription fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Know Your Own Health (KYOH) provides a nationally available digital outcomes measurement and caseload management platform used by NHS Health & Wellbeing Coaches, along with Personalised Care Institute (PCI)-accredited Health Coaching training and the proprietary StACC (Structured Agenda-free Coaching Conversation) coaching methodology. Its products and services are sold to NHS Primary Care Networks, GP practices, Integrated Care Boards, and neighbourhood teams to enable measurable, evidence-based support for patient self-management of long-term conditions.

Product overview

Know Your Own Health offers a unified portfolio comprising three interconnected core products: the KYOH Outcomes Platform (a purpose-built digital platform for outcomes measurement and caseload management), KYOH Training (PCI-accredited professional training for Health & Wellbeing Coaches), and the StACC coaching methodology (Structured Agenda-free Coaching Conversation model). These components work together to deliver measurable support for self-management in NHS Primary Care, with the Outcomes Platform enabling data collection and evaluation while Training and StACC provide the coaching skills and methodology. Access to the platform is provided through the KYOH Secure Portal.

Differentiator

Problem solved

Functional benefit

Brands

• StACC (Structured Agenda-free Coaching Conversation): An evidence-based, replicable conversational framework designed to activate patients, enabling them to build knowledge, skills, and confidence to self-manage effectively.
• KYOH Outcomes Platform

Products and services

• KYOH Outcomes Platform A purpose-built digital platform for outcomes measurement and caseload management that enables NHS Health & Wellbeing Coaches to measure patient activation and patient-reported outcomes, capture consistent pre- and post-coaching data, generate standardised reporting, benchmark outcomes, and conduct cost-benefit and service impact analysis.
• KYOH Training (PCI-Accredited Health Coaching Training) High-standard professional training for Health & Wellbeing Coaches working in the NHS, as well as for Community Connectors, WorkWell Coaches, and Social Prescribing Link Workers. Accredited by the Personalised Care Institute (PCI), incorporating the PCI Core Curriculum and KYOH's evidence-based StACC coaching methodology, aligned with national personalised care standards.
• StACC (Structured Agenda-free Coaching Conversation) An evidence-based, replicable conversational framework (StACC™) designed to 'activate' patients — building knowledge, skills, and confidence to self-manage effectively and sustainably. Agenda-free for the individual, suitable for single or multiple long-term conditions, focused on measurable increases in patient activation and reduced health service use.
• KYOH Secure Platform Secure web portal providing login access to the KYOH platform for individual coaches, enabling caseload management, data collection, and tracking of coaching sessions to improve patient health and wellbeing outcomes.

Quantifiable outcome

• Significant improvements in patient activation demonstrated through formal evaluation published in BMC Public Health (July 2025)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Imperial College LondoncoreStrategic or Co-development PartnerKYOH partnered with Imperial College London to formally evaluate the StACC model within NHS Primary Care. This partnership resulted in a peer-reviewed publication in BMC Public Health (July 2025), demonstrating significant improvements in patient activation and reduced health service use. The academic validation through this partnership is central to KYOH's evidence-based positioning.
• Personalised Care Institute (PCI)coreStrategic or Co-development PartnerKYOH is one of PCI-accredited training providers for health coaching in the NHS. PCI accreditation means KYOH's training incorporates the Personalised Care Institute's Core Curriculum of coaching skills and aligns with national personalised care standards. This accreditation is essential for KYOH's training programmes to be recognised within the NHS.
• NHS Commissioning OrganisationscoreStrategic or Co-development PartnerKYOH works with NHS commissioners including Integrated Care Boards (ICBs), Primary Care Networks (PCNs), and neighbourhood teams to deliver health coaching training, outcomes measurement platform access, and evaluation services. NHS commissioners provide ongoing contracts that form the primary revenue relationship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Doccla: Provides virtual ward and remote patient monitoring services to the NHS for long-term condition management. Comparable to KYOH as a UK-focused digital health platform serving NHS primary and secondary care.
• uMotif: Patient engagement and electronic patient-reported outcomes (ePRO) platform used across clinical trials and NHS services. Comparable to KYOH as a patient-reported outcomes and engagement data capture tool in NHS contexts.
• Wellmind Health: Provides digital mental health and wellbeing programmes used in NHS Talking Therapies and primary care, with outcomes measurement infrastructure. Comparable to KYOH on the outcomes-measurement-for-coaching axis within NHS.
• Oviva: Delivers digital behaviour-change coaching (notably for type 2 diabetes and obesity) across European health systems including the NHS. Comparable to KYOH in combining coaching methodology with outcomes measurement for long-term condition self-management.
• My Possible Self: Digital mental health and wellbeing coaching app, including NHS-aligned mental health self-management content. Comparable to KYOH on the structured self-management coaching methodology side for wellbeing outcomes.
• Liva Healthcare: Provides digital health coaching and behaviour-change programmes for chronic conditions, including NHS contracts for personalised care and weight management. Directly comparable to KYOH as a digital coaching and outcomes platform serving NHS primary care.
• Health Navigator: UK-based health coaching and patient activation provider working with NHS organisations to deliver proactive health coaching and outcomes measurement. Directly comparable population-level self-management support targeting NHS commissioners.
• Patients Know Best: UK patient-controlled health record platform integrated with NHS systems, focused on patient engagement and outcomes data. Comparable to KYOH as a patient-facing NHS data and outcomes infrastructure provider.

Regional players

• Whzan Digital Health: UK-based telehealth and remote monitoring provider for NHS primary care and care homes. Comparable as a UK NHS-focused digital health and patient data platform, though more focused on vitals monitoring than self-management coaching.

Others

• Pungo (formerly S12 Health): UK personalised-care analytics and social prescribing platform used by NHS primary care and link workers. Comparable ecosystem player supporting NHS self-management and personalised care delivery adjacent to KYOH's training and outcomes stack.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/me-for-health-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Know Your Own Health