The Beyond Collection

What The Beyond Collection does

The Beyond Collection (legally HB Hospitality, LLC) is a private B2B marketplace that connects qualified corporate meeting planners with luxury four- and five-star hotels and resorts on a commission-free basis. Founded by CEO Danielle Bishop (formerly of The Pinehurst Company and a Kenan-Flagler Business School alumna) and headquartered in Durham, North Carolina, the company runs an 11–50 person operation serving a verified community of 8,000+ meeting planners. Its core digital product is The Hive, a proprietary online platform that handles commission-free RFP distribution, RFP-to-contract tracking, peer discussion, and loyalty point management; this is complemented by the Sweet Rewards points-based loyalty program and a calendar of exclusive in-person and virtual networking events (Showcases, Regional Marketplaces, Summits, and Virtual Events such as Lunch n' Learns and Virtual Sourcing Summits).

The business model is dual-sided subscription. Hotel and resort partners pay annual membership fees, structured as a la carte or packaged tiers customized by sales team size and event participation; pricing is not publicly disclosed. On the demand side, meeting planners join at three published tiers — Community ($95/year), Club ($250/year, offering up to 3X loyalty points), and Concierge ($950/year, including full-service sourcing, site visits, contracting, and concession negotiation). The company also runs a curated supplier ecosystem of DMCs, gifting, transportation, photography, and speaker partners that enhance planner stickiness. Reported transaction signals include a 25% RFP-to-contract conversion rate and an average RFP representing roughly 3 properties, 150 room nights, and a $565 ADR.

The Beyond Collection operates globally, with hotel partners and active accounts spanning North America, the Caribbean, Latin America, EMEA, and APAC across 20+ countries, supported by regional Directors of Accounts (East, Midwest, Northeast, International) and a dedicated Senior Account Manager for Supplier Partners. No external institutional funding, acquisitions, or public listings are disclosed; the company appears to be bootstrapped and founder-controlled. Transactional data (e.g., 25% RFP conversion, $565 ADR, 150 room nights per RFP) implies meaningful booking volume being intermediated through the platform despite its niche, high-end positioning.

Name

The Beyond Collection

Legal name

HB Hospitality, LLC

Website

https://wearebeyond.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Beyond Collection (HB Hospitality, LLC) operates a commission-free B2B marketplace connecting 8,000+ verified meeting planners with luxury four- and five-star hotels and resorts globally via its The Hive platform, Sweet Rewards loyalty program, and exclusive networking events.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Marketplace

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industry

Customer/User Conferences & Client Advisory Boards (THAHAMAD)

Keywords

• Luxury hospitality marketplace
• Meeting planning platform
• RFP management software
• Hospitality networking events
• Hotel sourcing platform

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hospitality Partner Membership Fees: Luxury hotels and resorts pay an annual membership fee to join the platform. The company retains no commission on any meetings or events booked through the platform. They offer a la carte and packaged memberships that can be customized based on sales team size and event/marketing opportunities.
2. Planner Membership Tiers: Meeting planners can join at different tiers: Community ($95/year), Club ($250/year), or Concierge ($950/year). Each tier provides access to The Hive resources, event invitations, and Sweet Rewards program. Club members earn up to 3X points on RFPs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Beyond Collection operates a commission-free online marketplace (The Hive) that connects corporate meeting planners with luxury four- and five-star hotels and resorts for sourcing, RFP management, and venue selection. It monetizes via annual membership fees paid by hotel partners and tiered paid memberships for planners, and augments the platform with exclusive networking events (Showcases, Regional Marketplaces, Summits, and Virtual Events) and a points-based loyalty program (Sweet Rewards).

Product overview

The Beyond Collection is a commission-free marketplace platform that connects meeting planners with luxury hospitality partners. The core product portfolio consists of The Hive (an online community and RFP management platform), Sweet Rewards (a loyalty points program), and Events (Showcases, Regional Marketplaces, Summits, and Virtual Events). The company offers three membership tiers—Community ($95/year), Club ($250/year), and Concierge ($950/year)—catering to different planner needs from basic community access to full-service concierge support.

Differentiator

Problem solved

Functional benefit

Brands

• The Hive: The exclusive online community platform where meeting planners and hospitality partners connect to send and manage RFPs, engage in discussions, and access loyalty rewards.
• Sweet Rewards

Products and services

• The Hive Proprietary online community platform that serves as the primary sourcing resource where meeting planners and hospitality partners connect. Members can send and manage commission-free RFPs, engage in discussion boards, earn and redeem loyalty points, and access property news and special offers. Designed for qualified meeting planners sourcing luxury hotel venues and for four- and five-star independent hotels and resorts seeking qualified group business.
• Sweet Rewards Points-based loyalty program where members earn Sweet Rewards points for contracting business with hospitality partners and for referring meeting planners. Points can be exchanged for complimentary hotel stays, amenities, and exclusive gifts. Available to all community members; Club-tier planners earn up to 3X points on contracted RFPs.
• Showcase Events Three-hour evening events designed for corporate meeting planners to network with a select collection of luxury hotel and resort partners. Invitation-only and exclusive to community members.
• Regional Marketplace Events Overnight events that foster stronger relationships between hospitality partners and select clients through dedicated 1:1 sessions in a relaxed, open environment. Designed for deeper qualification and venue evaluation than Showcase events.
• Summit Events Three-day flagship events allowing attendees to make meaningful business connections and inspire creativity through presentations, keynote speakers, and 1:1 sessions between planners and luxury hoteliers.
• Virtual Events Remote event series including webinars spotlighting select properties, Lunch n' Learns on industry topics, and Virtual Sourcing Summits. Designed for members who cannot attend in-person events and to maintain community engagement year-round.
• Meeting Planner Membership Program Annual membership program offered to meeting planners in three tiers: Community ($95/year) for essential access to The Hive, event invitations, and Sweet Rewards; Club ($250/year) for active planners booking more than one meeting per year, with up to 3X Sweet Rewards points on RFPs; and Concierge ($950/year) for full-service support including sourcing, site visits, contracting, and concession negotiation.
• Luxury Hotel Partner Membership Program Annual membership program for luxury four- and five-star independent hotels and resorts that grants access to qualified meeting planner RFPs and invitation-only events. Available a la carte or as packages customized to the property's sales team size and event/marketing needs. Pricing is quoted upon application; no commissions are charged on meetings or events booked through the platform.

Quantifiable outcome

• 25% RFP conversion rate - more than 25% of RFPs submitted through The Hive convert to contracted business
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Luxury Hotels & Resorts (Network)coreChannel Partner/ Reseller/ DistributorThe Beyond Collection works with luxury four and five-star independent-minded hotels and resorts. These partners pay annual membership fees to access qualified meeting planners. Examples include Amanyara, The Breakers, Rosewood Hotels & Resorts, The Dorchester London, and 40+ other luxury properties globally.
• Supplier PartnerscoreGTM or Marketing PartnerSupplier partners include DMCs (Cohera, Corinthian Events, Iberia & Beyond, Kirkland Events, KLH Group, LEMG, Maritur DMC), gifting (AWAY, Beyond Gifting, Blue Delta Jeans, Cashmere Counter, Holderness & Bourne, Links Unlimited, Signature Group Events), transportation (AllFly, LimoLink International), photography/videography (The Snells, Vessel Media), and speakers (Page Fehling). Members gain access to details and promotions through The Hive.
• Third-Party IntermediariesminorChannel Partner/ Reseller/ DistributorApproximately 20% of the planner database are third-party intermediaries who source meetings on behalf of clients. They are welcome to join and can still collect commission on their RFPs as long as it's disclosed to hotel partners. No additional commission is added from The Beyond Collection.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Eventbrite is a broad consumer and small-business event ticketing and registration platform with limited overlap at the high-end luxury MICE planner segment Beyond Collection serves, but is comparable as a community-driven event discovery and ticketing platform.
• Maritz Global Events: Maritz is an established corporate meetings, incentives, and events agency serving enterprise clients with sourcing, planning, and program management. It is a comparable incumbent in the corporate MICE services market where Beyond Collection positions its Concierge-tier sourcing.
• Cvent: Cvent is the dominant enterprise event-management platform covering venue sourcing, registration, and attendee management. It overlaps with The Beyond Collection in RFP/venue sourcing but is a much broader suite aimed at corporate event teams across all segments.
• Lanyon (Cvent): Lanyon, now part of Cvent, provided hotel sourcing and RFP management tools for corporate meeting planners and is a direct technological analog to The Hive's RFP system, though it primarily served chain hotels.

Direct peers

• Groups360: Groups360 operates a technology-driven group-hotel booking marketplace (GroupSync) connecting planners with hotel inventory. It overlaps with The Hive's RFP and meeting sourcing functionality but skews toward chain hotels and broader market segments rather than luxury independents.
• ConferenceDirect: ConferenceDirect is a meetings-and-events procurement company that negotiates hotel and venue agreements for corporate clients. It is a direct competitor to The Beyond Collection's RFP/matchmaking service for luxury properties and similar planner audiences, though it traditionally earns commissions rather than membership fees.
• HelmsBriscoe: HelmsBriscoe is the largest independent meeting-sourcing firm, matching planners with hotels for group bookings on a commission-based model. The Beyond Collection competes directly for the same planner/hotelier relationships but differentiates on a commission-free marketplace plus technology (The Hive) and curated events.

Emerging players

• Aventri (EventsAir): Aventri / EventsAir is an event management software platform with registration, venue sourcing, and mobile app tools for corporate events. It is comparable to the technology layer The Hive provides but focused on event tech rather than curated luxury sourcing.
• Bizzabo: Bizzabo provides an event experience platform for in-person, hybrid, and virtual events with sponsorship, registration, and analytics tools. It competes for the same meeting planner technology budget and overlaps at the events/platform layer that The Hive and Beyond's Summits enable.

Others

• Northstar Meetings Group: Northstar Meetings Group publishes leading meetings-industry media (Successful Meetings, Meetings & Conventions) and runs industry events. It is comparable as an ecosystem participant serving the same luxury MICE audience and producer of industry-recognized awards like the '25 Most Influential' recognition earned by Beyond Collection's CEO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hb-hospitality-llc
• Facebookfacebook.com/thebeyondcollection

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beyond Collection