etouches

What etouches does

etouches, operating as Stova, is a cloud-based event management SaaS company founded in 2008 and headquartered in Norwalk, Connecticut. The company provides an integrated platform for planning, managing, and analyzing in-person, virtual, and hybrid events, organized around four product pillars: Plan (event management, registration, session/speaker management, exhibitor resources), Engage (networking, event marketing, virtual experience, websites), Experience (onsite services, mobile, lead capture, access control), and Measure (analytics, lead retrieval, event cloning, surveys). The platform includes AI-powered matchmaking, real-time analytics dashboards, NFC badge encoding, and CRM/marketing integrations, targeting enterprise organizations running high-volume corporate events, conferences, and trade shows.

The company generates revenue through a subscription-based enterprise SaaS model with quote-based pricing tailored to organization size and event volume, supplemented by professional services for onsite support and hardware revenue from badge printing and lead retrieval devices. Go-to-market is primarily direct enterprise field sales with 'Book a Demo' CTAs targeting large organizations, supplemented by a partner network and content marketing. Stova serves 800+ organizations globally across financial services, technology, education, media, transportation, and consumer products verticals, with visible customers including Microsoft, Cisco, HSBC, Disney, Barclays, DHL, and United Airlines. The firm operates as a private company with 101-250 employees and does not publicly disclose revenue or funding details.

Name

etouches

Website

https://aventri.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Stova (formerly etouches) provides cloud-based event management SaaS for enterprise organizations to plan, manage, and analyze virtual, in-person, and hybrid events, serving 800+ customers including Microsoft, Cisco, and HSBC.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

All-in-One Event Registration & Event Management Suites (THAHAFAA)

akta.pro secondary industries

Attendee Mobile Apps & Engagement Platforms (THAHAFAE), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event management software
• Virtual event platform
• Hybrid event solutions
• Event registration software
• Event analytics platform

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: SaaS platform licensing for event management capabilities including registration, engagement tools, analytics, and onsite services. Typically sold as enterprise agreements with multiple event support.
2. Professional Services: Onsite support staff, event strategy guidance, and managed services for event execution
3. Hardware & Lead Retrieval: Badge printing, access control hardware, lead retrieval devices and services for onsite event operations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

etouches (operating as Stova) provides a cloud-based, integrated event management SaaS platform that supports in-person, virtual, and hybrid events across the full lifecycle: planning, registration, attendee engagement, onsite execution, and analytics. The platform is sold primarily to enterprise organizations and includes registration workflows, session/speaker management, exhibitor tools, AI matchmaking, mobile event apps, NFC badge printing, lead retrieval, and a real-time event intelligence suite. Revenue is generated through enterprise subscriptions, professional services, and onsite hardware sales.

Product overview

Stova (formerly etouches) offers an integrated event management platform with a modular architecture spanning the entire event lifecycle. The platform is organized around four core pillars: Plan (Event Management Platform, Registration, Session & Speaker Management, Exhibitor Resource Center), Engage (Networking & Attendee Engagement, Event Marketing, Virtual Experience & Webinars, Websites), Experience (Onsite Services, Mobile, Event Lead Capture, Access Control & Session Scanning), and Measure (Event Intelligence Suite, Lead Retrieval, Event Cloning, Survey & Feedback Tools). Additional capabilities include Strategic Meetings Management for enterprise event portfolio control. The platform supports virtual, in-person, and hybrid event formats with a centralized dashboard for multi-event management.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Platform Central platform for managing events with capabilities including meeting and event approvals, budgeting, sourcing, and policy enforcement for high-volume event control and compliance; targeted at enterprise organizations.
• Registration Customizable registration workflows supporting attendee types, payments, group registration, and CRM/marketing integrations for event organizers.
• Exhibitor Resource Center Self-service portal for exhibitors to access event guidelines, floor plans, deadlines, and submit content, streamlining exhibitor preparation and task tracking for trade shows and exhibitions.
• Networking and Attendee Engagement Engagement module offering AI matchmaking, live chat, polls, Q&A, social walls, gamification, and meeting scheduling to build community at events.
• Event Marketing Marketing tools providing pre-event reminders, content teasers, and tailored communications to drive registration and attendance.
• Virtual Experience and Webinars Virtual and hybrid event platform with breakout rooms, live chat, polls, live streaming, virtual lobbies, and on-demand content support for virtual and hybrid events.
• Onsite Services Sustainability-focused onsite solutions including eco-friendly badges and lanyards, check-in kiosks, badge printing, access control, lead retrieval, and onsite support staff for in-person events.
• Mobile Event App Mobile companion app providing live agendas, speaker bios, venue maps, in-app networking, QR scanning, and real-time updates for in-person and hybrid events.
• Event Lead Capture Lead capture solution that allows exhibitors and sponsors to scan attendee badges, take notes, score leads, and sync data with their CRMs.
• Event Intelligence Suite Analytics platform featuring real-time dashboards, cross-event analytics, registration intelligence, revenue monitoring, engagement analytics, geographic reach insights, marketing conversion tracking, custom shareable live dashboards, and CRM integrations.
• Lead Retrieval Advanced lead retrieval allowing exhibitors and sponsors to qualify and rate leads via card or badge scanning with real-time analysis and download capabilities.
• Survey and Feedback Tools Flexible survey tools for collecting feedback before, during, and after events to gain actionable insights and improve attendee experience.
• Strategic Meetings Management Centralized meeting and event approvals, budgeting, sourcing, and policy enforcement for managing high-volume enterprise event portfolios requiring control and compliance.

Quantifiable outcome

• 100% reliability for executive events as reported by Workday Event Technology Manager

Named customers35 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Conference DirectminorChannel Partner/ Reseller/ DistributorConference Direct listed as a partner/customer for event venue sourcing and conference management services
• MCIminorStrategic or Co-development PartnerMCI (Meeting Professionals International partner) shown in customer logo section
• BI WorldwideminorStrategic or Co-development PartnerBI Worldwide listed as customer/partner for event management services
• RXminorStrategic or Co-development PartnerRX (formerly Reed Exhibitions) shown in customer logo section as partner for exhibition management

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cvent: Cvent is the largest enterprise event management platform, offering registration, venue sourcing, and onsite solutions to corporations, associations, and tradeshow organizers. It is the most direct competitor to Stova's all-in-one event platform, particularly for large enterprise event programs.
• Bizzabo: Bizzabo provides an enterprise event experience platform covering registration, in-person, virtual, and hybrid events with an emphasis on attendee engagement and analytics. It competes head-to-head with Stova for mid-to-large enterprise event budgets across financial services and technology verticals.
• RainFocus: RainFocus is an enterprise event marketing platform focused on large conferences, trade shows, and corporate events with deep CRM and analytics integrations. It is a frequent head-to-head competitor of Stova at large enterprise and association customers.
• Eventbrite: Eventbrite is a widely used event creation, ticketing, and registration platform serving a range of organizers from SMBs to enterprise. While more self-serve than Stova, it competes for registration and ticketing workloads at the lower end of the enterprise market.
• Whova: Whova offers an all-in-one event management platform with registration, mobile apps, networking, and engagement tools widely used by associations and conferences. It is a comparable mid-market alternative to Stova with similar feature breadth at typically lower price points.
• Hopin: Hopin (now operating as RingCentral Events) pioneered virtual and hybrid event platforms and competes directly with Stova's Virtual Experience & Webinars module. It overlaps in attendee engagement, networking, and event analytics for hybrid enterprise events.

Broad incumbents

• Zoom Events: Zoom Events extends Zoom's video collaboration platform into multi-session virtual and hybrid events. It overlaps with Stova's Virtual Experience and webinar capabilities and benefits from Zoom's massive enterprise install base.
• Webex Events (formerly Socio): Webex Events (Cisco) bundles event technology into the broader Webex collaboration suite, competing with Stova for enterprise technology buyers. As a Cisco property, it offers bundled pricing and integration with Webex meetings, putting pressure on Stova's hybrid and virtual event offerings.

Emerging players

• Swapcard: Swapcard provides an AI-powered event platform for virtual, hybrid, and in-person events with strong matchmaking and community features. It competes with Stova in the mid-market and association segments and has been growing rapidly in hybrid event workloads.

Others

• Aventri (predecessor brand): Aventri is the previous brand under which etouches/Stova operated; the URL still resolves to the Stova platform. Included as a brand-history reference rather than a separate competitor.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aventri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about etouches