EKN Solutions

What EKN Solutions does

EKN Solutions is a programmatic advertising company operating as a subsidiary within the NUMATEC holding company group. Originally founded in 2020 as a rebrand of Eikon Digital, EKN delivers end-to-end programmatic media trading across display, CTV/OTT, mobile and desktop video, search, social, and audio channels. The company's core product is the EKN Trading Desk — a proprietary platform that orchestrates audience targeting, media activation, and cross-channel optimization, with supporting Data Solutions (data enrichment, mapping, and privacy-compliant onboarding) and Reporting Solutions (dashboards and insights) layers.

The technology stack integrates first-party and partner data sources, applies AI-driven segmentation via the Journey Maps product for cookieless audience planning, and incorporates creator and social commerce inventory through partnerships such as Spaceback for the LATAM region. Senior leadership draws on experience at Google, Yahoo, Accenture, and RTB House, providing programmatic and applied ML pedigree.

EKN's go-to-market is agency-led, with media agency networks and holding companies acting as primary channel partners. The company operates across LATAM (including Brazil, Mexico, Argentina, Colombia, Panama, Ecuador), Europe (Spain, Italy, Poland), and the USA, leveraging NUMATEC's broader 15-subsidiary, 22-country platform. Revenue mechanics follow standard programmatic trading desk conventions — media spend flow-through with associated service and technology fees — though specific pricing and contract terms are not publicly disclosed.

Name

EKN Solutions

Legal name

EKN

Website

https://ekn.solutions

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

EKN Solutions is a programmatic advertising and trading desk company operating across LATAM, Europe, and the USA. It offers media activation, data enrichment, AI-powered segmentation, and reporting through its proprietary Trading Desk platform, serving agencies and brand clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Programmatic Digital Advertising: EKN provides digital advertising services for search, display, video, social, mobile, and native through their trading desk. They operate as a buy-side media company delivering omnichannel advertising solutions to agencies and brands.
2. Data Solutions: Data enrichment, mapping and privacy services as part of their comprehensive digital marketing offerings
3. Reporting Services: Data integration, custom dashboards and insights analysis for campaign measurement and optimization

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

EKN Solutions provides programmatic advertising services through its proprietary trading desk, integrating leading DSPs, SSPs, and DMPs to deliver omnichannel media buying across programmatic display, connected TV, OTT, mobile, desktop video, search, social, and audio. The offering is structured into three pillars: Data Solutions (identity profiling, enrichment, mapping, privacy), Media Solutions (omnichannel buying), and Reporting Solutions (custom dashboards, insights), combined with AI-powered Journey Maps for audience segmentation.

Product overview

EKN Solutions is a data-driven, buyer-driven omnichannel media company providing programmatic advertising services. The platform offers three integrated solution pillars: Data Solutions (enrichment, mapping, privacy), Media Solutions (programmatic display, CTV/OTT, mobile/desktop video, search, social, audio), and Reporting Solutions (data integration, custom dashboards, insights analysis). These are unified through the EKN Trading Desk, which leverages leading DSPs, SSPs, and DMPs, along with Journey Maps featuring AI-powered segmentation. Founded in 2020 as an evolution from Eikon Digital, EKN operates as a subsidiary of NUMATEC holding company and serves agencies and brands across LATAM and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• EKN Trading Desk Proprietary trading desk platform that leverages innovative technologies and leading DSPs, SSPs, and DMPs to execute programmatic media buying for agencies and brands across omnichannel digital channels.
• Data Solutions Standalone solution encompassing data enrichment, mapping, and privacy compliance services that build identity profiles based on first-party data integration and third-party data enrichment for audience targeting and segmentation.
• Media Solutions Standalone omnichannel media buying service covering programmatic display, connected TV (CTV), OTT, mobile, desktop video, search, and social advertising across all digital channels and devices.
• Reporting Solutions Standalone reporting and analytics service providing data integration, custom dashboards, and insights analysis for real-time visibility and transparency across all marketing channels.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• HEXcoreStrategic or Co-development Partner · 20 July 2023HEX joined forces with EKN Solutions to expand rapidly into Brazil, forming a multifunctional team focused exclusively on the Brazilian market. This partnership combines two NUMATEC subsidiaries for coordinated LATAM expansion.
• NUMATECcoreOthers · 8 November 2022NUMATEC is the parent holding company of EKN Solutions. It is a global holding company focused on media and MarTech ventures, owning and operating multiple subsidiaries across 22 countries. NUMATEC provides strategic direction and expansion support for EKN.
• SpacebackstrategicTechnology or IntegrationEKN expanded its alliance with Spaceback, the leading creative automation platform that amplifies social media content across the open web. NUMATEC holds exclusive representation of Spaceback in key LATAM markets, consolidating EKN's AdTech ecosystem optimization capabilities.
• Omnicom Media Group (OMG)minorChannel Partner/ Reseller/ DistributorGlobal agency partner listed in EKN's global partners section. Omnicom Media Group is one of the largest global advertising and marketing communications holding companies.
• HavasminorChannel Partner/ Reseller/ DistributorGlobal agency partner listed in EKN's global partners section. Havas is a multinational advertising and communications company.
• MindshareminorChannel Partner/ Reseller/ DistributorGlobal agency partner listed in EKN's global partners section. Mindshare is a global media agency network.
• dentsuminorChannel Partner/ Reseller/ DistributorGlobal agency partner listed in EKN's global partners section. Dentsu is a Japanese multinational media and digital marketing communications company.
• PublicisminorChannel Partner/ Reseller/ DistributorGlobal agency partner listed in EKN's global partners section. Publicis is a French multinational advertising and public relations company.
• ZenithminorChannel Partner/ Reseller/ DistributorGlobal agency partner listed in EKN's global partners section. Zenith is a global media agency.
• OgilvyminorChannel Partner/ Reseller/ DistributorGlobal agency partner listed in EKN's global partners section. Ogilvy is a British-American multinational advertising and public relations company.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Adform: European-headquartered programmatic platform offering DSP, SSP, DMP, and creative tools across display, video, CTV, audio. Comparable to EKN in omnichannel media buying with strong European presence similar to EKN's Iberian and Italian footprint.
• Eskimi: Programmatic DSP with strong focus on emerging markets including LATAM, Africa, and Southeast Asia. Closely comparable to EKN's emerging-market trading desk positioning and DSP-agnostic omnichannel model.
• StackAdapt: Programmatic DSP offering omnichannel media buying across display, video, CTV, audio, and native. Comparable to EKN in agency-focused GTM and AI-driven campaign optimization features.
• Basis Technologies (formerly Centro): Programmatic workflow and media buying platform serving agencies and brands. Comparable to EKN in agency-centric omnichannel buying and ad operations tooling.
• MiQ: Independent global programmatic media company operating a trading desk model for agencies and advertisers. Directly comparable to EKN in business model (omnichannel programmatic buying via DSPs/SSPs/DMPs), customer base (agencies and brands), and global multi-region footprint (US, EMEA, LATAM, APAC).
• The Trade Desk: Leading independent demand-side platform (DSP) for programmatic advertising, serving agencies and brands globally. Direct competitor in the omnichannel programmatic buying space, though operating a platform model rather than a managed trading desk.
• Quantcast: Programmatic DSP built on AI/ML for audience targeting and campaign optimization. Directly comparable to EKN's Journey Maps AI-optimization feature and omnichannel media buying model.
• MediaMath: Programmatic media buying platform serving agencies and brands. Direct competitor in omnichannel DSP and identity/data capabilities, with overlapping target customers and use cases.

Emerging players

• Pubmatic: Independent supply-side platform (SSP) enabling programmatic ad transactions across CTV, mobile, and web. Complementary rather than directly competing with EKN's buy-side trading desk, but operates in the same programmatic ecosystem.

Broad incumbents

• Yahoo Ad Tech: Yahoo's programmatic ad platform (DSP and SSP) within its broader media and advertising portfolio. Competes with EKN in omnichannel programmatic buying but as part of a much wider consumer internet company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ekn-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EKN Solutions