Numatec
Numatec is a Miami-based MarTech and AdTech holding company that owns 15+ programmatic advertising, mobile marketing, and multicultural media subsidiaries across 22+ countries in the Americas and Europe, serving enterprise brands, media holding companies, and technology partners.
- Company typePrivate
- Founded2020
- HeadquartersMiami, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Numatec does
Numatec is a Miami-headquartered holding company founded in 2020 that invests in, develops, and operates MarTech and AdTech companies across the Americas and Europe. The group owns and controls 15+ operating subsidiaries organized around programmatic media buying (EKN Solutions, Full Advertising), mobile and influencer marketing (MobileCiti, Kanvas, Sí Señor), multicultural advertising (Varro Media, PrismaIQ), performance marketing (Adatto), supply-side monetization and CTV (AdQM, Nuba, Excellence), and gaming advertising (NumaGames). Through these entities, Numatec functions both as a programmatic trading desk operator and as an international reseller/distributor for third-party technology platforms including Zeta DSP, TripleLift, Spaceback, biddeo.io, Flashtalking, Curated.Media, StackAdapt, and Adform.
The underlying technology stack spans DSP, SSP, DMP, programmatic curation, contextual advertising, retail media, and omnichannel media buying across display, video, mobile, Connected TV/OTT, search, and social channels. Numatec monetizes through a hybrid of technology distribution and reseller agreements, programmatic trading desk services, ad space buying and optimization, and subscription software. The company sells to both major media holding companies (Publicis, Dentsu, GroupM, Havas) and direct enterprise brands across healthcare, food and beverage, retail, automotive, financial services, telecommunications, and logistics verticals. As of 2022/2023, Numatec reported a $50M+ revenue run rate with a stated target of $100M by 2024, supported by 300+ employees operating across 22+ countries.
Numatec firmographics
Firmographics- Name
- Numatec
- Legal name
- Numatec
- Website
- https://numatec.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Numatec is a Miami-based MarTech and AdTech holding company that owns 15+ programmatic advertising, mobile marketing, and multicultural media subsidiaries across 22+ countries in the Americas and Europe, serving enterprise brands, media holding companies, and technology partners.
- Ownership category
- akta.pro rank
Where Numatec is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Numatec business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Technology Distribution and Reselling: Numatec represents DSPs and other marketing technology providers in many markets in Europe and Latin America, earning revenue through technology distribution agreements and reseller partnerships
- Trading Desk Services: Omnichannel marketing services and programmatic media buying for agencies and brands, providing access to digital advertising inventory for display, video, social, mobile, native and more
- Ad Space Buying and Optimization: Specializes in buying and optimizing ad space on digital platforms including search engines, social media apps, and e-commerce sites
- Software Sales: Sells software created by others so that clients can track effectiveness of ads through variables like clicks and sales
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Numatec product offering
Product offeringCore offering
Numatec is a global holding company that invests in and accelerates the growth of MarTech and AdTech-enabled companies. It operates as an international reseller partner for marketing and advertising technology solutions while providing omnichannel media buying, programmatic advertising, mobile marketing, multicultural advertising, and digital consulting services through its portfolio of operating subsidiaries across the Americas and Europe.
Product overview
Numatec is a global holding company specializing in investing in and developing MarTech and AdTech companies. The company operates as a global reseller of martech and adtech solutions across the Americas and Europe. The portfolio consists of: Trading Desk companies (EKN Solutions for data-driven omnichannel media buying, Full Advertising for programmatic solutions, Mobile Citi for mobile marketing innovations, Varro Media for multicultural marketing, Adatto for performance marketing, NumaGames for gaming advertising, NumaX for predictive performance); Agency companies (Eikon Digital for digital marketing strategy, Kanvas for influencer marketing, Si Señor for growth marketing); AdTech/Martech Consulting (The Tech Partners and EikonTech for programmatic and consulting services, Sweet Media for programmatic support); Supply Management (PrismaIQ for multicultural audiences, Excellence for ad operations, AdQM for monetization, Nuba for CTV); and NUMEES as a startup investment program. The company also maintains strategic technology partnerships with leading platforms including Zeta DSP, Spaceback, StackAdapt, TripleLift, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- EKN Solutions Data-driven omnichannel buy-side media company providing access to digital advertising inventory for display, video, social, mobile, native, and Connected TV through partnerships with leading data providers and best-in-class reporting for agencies and brands.
- Full Advertising
Quantifiable outcome
- Revenue run rate of $50M+ with forecast to reach $100M by 2024
- +2 more outcomes
Companies that use Numatec
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Numatec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Numatec partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- EKN Solutions (Romania Expansion)minorEKN Solutions subsidiary expanding into Romania with appointment of Olimpia Norsesovici as Country Manager. Identified Romania as one of fastest-growing digital advertising markets in Eastern Europe with rising investments in digital media, programmatic advertising, and Connected TV.
- Unidad EditorialcoreNumatec serves as exclusive advertising sales partner for Unidad Editorial's digital properties across Latin America. Includes sites, mobile versions and apps of MARCA, EL MUNDO, EXPANSION and TELVA. Offers centralized access to premium inventory in display, video, sponsorships and editorial solutions with regional reach in high-quality environments.
- Curated.MediacoreStrategic alliance to accelerate adoption of advanced programmatic curation solutions in Italy and Spain. Combines Curated.Media's inventory curation technology with Numatec's local expertise and operational presence in Europe to offer agencies and advertisers a more effective data-driven alternative for improving media performance and reducing supply fragmentation.
- biddeo.iocoreExclusive strategic alliance positioning Numatec as the exclusive partner of biddeo.io throughout Latin America. biddeo.io is a technology company specializing in AI-powered video advertising that optimizes performance and automates creative decisions for social media, YouTube and programmatic channels.
- TripleLiftcoreNumatec appointed as exclusive partner for TripleLift in Latin America, delivering deal spend and integrating premium publisher partners to the TripleLift exchange. Advertisers gain access to direct, high-quality, and transparent supply paths while publishers unlock new revenue through innovative performance-driven ad formats.
- GoWitcoreStrategic partnership with GoWit, an omnichannel commerce and retail media provider, to accelerate retail media adoption across Spain and Italy. The collaboration enables local and regional retailers to monetize their first-party data through GoWit's AI-powered ad platform, with Numatec leveraging its established local networks to expand GoWit's market presence.
- ChatwinminorJoint venture Chatwin Plus launched to drive global expansion for technology clients. Combines Chatwin's international development expertise with Numatec's global holding of marketing and tech companies.
- Channel BakersminorStrategic partnership establishing Channel Bakers Latin America, focused on helping brands navigate and maximize success on Amazon's marketplace throughout the region. Channel Bakers is a leading retail media agency and Amazon Ads Advanced Partner with over 500 brands.
- SpacebackcoreExpanded partnership with Spaceback, a leading creative automation platform that extends social media content to digital advertising inventory across the open web. Numatec holds exclusive representation of Spaceback in key Latam markets including Puerto Rico, Dominican Republic, Peru, and Argentina. Social Display Ads deliver increased click-through rates and 5X improvement in brand lift.
- iionminorExclusive partnership between iion, a trailblazer in the gaming industry, and The Tech Partners (Numatec subsidiary) to redefine advertising and monetization in the Latam gaming industry. Originally established during Cannes Lions 2023 event.
- Zeta GlobalcorePartnership since 2019 to market Zeta DSP (formerly RocketFuel/Sizmek) in Spain, Italy and Latin America. Zeta's expertise in international buying and strategy combined with Numatec's market knowledge has resulted in substantial increase in sales leads.
Scale indicators7 records
Recent moves16 records
Expansion highlights10 records
Numatec competitors and assessment
Company assessmentBroad incumbents
- Dentsu: Global advertising holding company with significant media buying operations. Numatec client; comparable as a holding-company competitor that consolidates media and MarTech services.
- Havas: Global advertising holding company and Numatec client. Comparable as a major holding-company competitor with integrated media and MarTech services.
- GroupM (WPP): World's largest media investment group and one of Numatec's largest clients. Comparable as a programmatic/agency holding company, but operates at vastly larger scale and owns in-house trading desks (Xaxis), making it both customer and competitive benchmark.
- Publicis Groupe: Global advertising holding company and Numatec client. Provides comparable holding-company-style MarTech/agency integration at much greater scale, representing both a customer relationship and competitive benchmark.
Direct peers
- Tremor International: Programmatic advertising company offering end-to-end video, CTV and audio tech. Directly competes with Numatec's Nuba (CTV) and broader omnichannel programmatic offering.
- MiQ: Independent global programmatic media company operating trading desks across multiple regions. Closely comparable to Numatec's EKN trading desk business model — independent, omnichannel programmatic buying for agencies and brands.
- Xaxis: WPP's outcome-driven programmatic media company. Directly competes with EKN Solutions in the omnichannel programmatic trading desk space for agencies and brand-direct clients.
- MediaMath: Independent programmatic media company offering DSP and terminalONE operating system. Competes with Numatec's programmatic trading desk offering in the agency and advertiser market.
- Adform: Independent ad-tech platform serving agencies, trading desks and advertisers across Europe. Directly comparable to Numatec's full-stack programmatic offering and is also a Numatec technology partner.
- StackAdapt: AI-powered programmatic advertising platform serving agencies and brands globally. Comparable to Numatec's omnichannel programmatic trading desk capabilities and listed as a Numatec technology partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Numatec social profiles
Digital presenceNumatec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Numatec leadership team
Management profileNumber of profiles
Profiles21 records
Numatec subsidiaries and ownership
Company hierarchySubsidiaries18 records
Numatec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Numatec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Numatec
What does Numatec do?
Numatec is a global holding company that invests in and accelerates the growth of MarTech and AdTech-enabled companies. It operates as an international reseller partner for marketing and advertising technology solutions while providing omnichannel media buying, programmatic advertising, mobile marketing, multicultural advertising, and digital consulting services through its portfolio of operating subsidiaries across the Americas and Europe.
Is Numatec a public or private company?
Numatec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Numatec founded?
Numatec was founded in 2020. It employs 251 to 500 people.
Where is Numatec based?
Numatec is headquartered in Miami, United States, in the North America region.
How does Numatec make money?
Four revenue lines are on record. Technology Distribution and Reselling is the primary driver. The others are trading Desk Services, ad Space Buying and Optimization and software Sales.
Who are Numatec's main competitors?
Broad incumbents on record are Dentsu, Havas, GroupM (WPP) and Publicis Groupe. Direct peers are Tremor International, MiQ, Xaxis, MediaMath, Adform and StackAdapt.
Does Numatec have an API?
No public API is recorded for Numatec.