Computer Alliance

What Computer Alliance does

Computer Alliance is a privately held, Phoenix, Arizona-based IT services company founded in 1993 that sells, integrates, and supports business computing infrastructure for small and medium-sized businesses in the Arizona market. The firm employs 1–10 staff, described internally as Microsoft Certified Technicians and Network Experts with over 50 years of combined experience, and operates from a single headquarters at 3851 E Thunderbird Road, Phoenix. Its portfolio spans custom-built desktop and server systems (using processors and components from ASUS, Intel, HP, MSI, Dell, Lenovo, Toshiba, with Windows or Apple operating systems), business network installation and integration (switches, routers, patch panels, wireless access points via Linksys and Sonicwall), retail point-of-sale systems (NCR and PAR platforms), HIPAA-compliant VPN solutions for medical environments, VoIP phone service, CCTV and firewall security, computer and laptop repair, and ancillary web design and hosting. A documented customer base spans healthcare providers, restaurants, retail chains, professional services firms, manufacturers, nonprofits, and small offices, indicating broad horizontal coverage within the Arizona SMB segment rather than a single vertical concentration.

The company monetizes through a mix of hardware resale, project-based professional services, and lighter recurring managed services (VoIP, web hosting, security). Pricing is predominantly quote-based and project-scope-dependent, with a small published entry point of approximately $49 for a basic 4-port wireless router and an optional prepaid time-block service agreement structure for ongoing support. Distribution is direct, combining inside sales via phone/email, a website-driven quote and order request flow, on-site field technician dispatch, and remote support for software issues. Marketing is almost exclusively referral-driven — the company explicitly states "most of our business is from referrals" — supplemented by a static informational website and customer testimonials. There is no disclosed revenue, no funding events, no parent company, and no external investors in the available data, indicating a bootstrapped, founder-led operating model that has persisted for over three decades on the strength of local reputation and word-of-mouth.

Name

Computer Alliance

Legal name

Computer Alliance

Website

https://computeralliance.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Computer Alliance is a Phoenix-based IT services firm founded in 1993 that provides custom-built computer systems, business networks, point-of-sale systems, and HIPAA-compliant medical office technology to small and medium businesses across Arizona.

Ownership category

akta.pro rank

Product category

IT Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Security Systems Services (except Locksmiths) (561621), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Computers (3571), Services-Computer Integrated Systems Design (7373), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Business Desktops (Commercial PCs) (HDACAAAB)

akta.pro secondary industries

Business Laptops (Commercial Notebooks) (HDACAAAG), Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• IT services
• Custom computer systems
• Network integration
• Point-of-sale systems
• Medical office technology

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Computer Hardware Sales: Sale of custom-built computer systems, servers, laptops, tablets, and components from brands including ASUS, Intel, HP, MSI, Dell, Lenovo, and Toshiba
2. Repair and Service: On-site business computer service, workstation/laptop repairs, virus and malware cleanup, point-of-sale system service and repair
3. Network Integration Services: Business network installation, integration, and maintenance services including switches, routers, and network infrastructure
4. VoIP Phone Service: Voice over Internet Protocol phone service bundled with business internet, offering cost savings for businesses
5. Web Hosting Services: Web design and hosting services for businesses
6. Security Services: Firewall and internet security solutions, CCTV camera installation with remote internet monitoring

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Computer Alliance sells custom-built computer systems and IT hardware (using components from ASUS, Intel, HP, MSI, Dell, Lenovo, and Toshiba) and delivers IT services including business network installation and integration, computer and laptop repair, point-of-sale (NCR and PAR) systems for retail, HIPAA-compliant VPN solutions for medical offices, firewall and internet security, web design and hosting, VoIP phone service, and CCTV security systems. The company primarily serves small and medium-sized businesses, medical offices, and retail establishments across Arizona with on-site and remote technical support.

Product overview

Computer Alliance is a local IT services company established in 1993, offering a comprehensive portfolio of technology products and services for small to medium businesses. Their core offerings include custom-built computer systems with NCR point-of-sale solutions, business network infrastructure (switches, routers, patch panels), and comprehensive IT services encompassing computer repair, web design/hosting, CCTV security systems, VoIP phone service, HIPAA-compliant VPNs for medical environments, and wireless network installation. The company sells components and systems from major brands (ASUS, Intel, HP, MSI, Dell, Lenovo, Toshiba) alongside their custom-built solutions, positioning themselves as a one-stop technology partner for Arizona businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Computer Systems
• NCR POS Systems

Quantifiable outcome

• Some customers report savings of $200 or more per month on business phone service through VoIP integration

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• NCRcoreTechnology or IntegrationPoint-of-sale system partner offering NCR POS systems for retail environments
• PARcoreTechnology or IntegrationPoint-of-sale system partner providing PAR POS technology for retail environments

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zones: IT hardware and end-to-end solutions reseller with services for SMB and enterprise; comparable to Computer Alliance's hardware distribution and configuration arm.
• SHI International: Large IT solutions provider combining hardware, software, and services; comparable broad-line incumbent that competes with regional resellers like Computer Alliance on larger deployments.
• Insight Enterprises: Global IT solutions provider offering hardware procurement and managed services to SMB and enterprise customers; relevant incumbent competitor for any chain or multi-location deals Computer Alliance pursues.
• Integris: Multi-region managed IT services provider focused on regulated industries including healthcare and financial services; overlaps with Computer Alliance's HIPAA-compliant medical office practice but at a much larger scale.
• CDW: Large national IT hardware and services reseller selling the same brands (HP, Dell, Lenovo, ASUS) and offering configuration, integration, and managed services; competes with Computer Alliance on price and SKU breadth.

Direct peers

• POS Nation: Point-of-sale systems reseller and integrator selling hardware and support to restaurants and retail; directly comparable to Computer Alliance's NCR/PAR POS installation and service line.
• Dataprise: Regional managed IT services provider serving SMB and mid-market clients with network, security, cloud, and helpdesk support; comparable to Computer Alliance's managed services and on-site field technician model.
• CMIT Solutions: National franchise network of managed IT services providers serving SMBs with similar hardware, networking, security, and compliance offerings; operates the closest equivalent model to Computer Alliance's local full-service IT business.
• NerdsToGo: Franchise IT services brand focused on computer repair, networking, and small business support; directly comparable to Computer Alliance's on-site repair, network, and custom-built system offerings for SMB and residential customers.

Emerging players

• Accudata Systems: Regional IT services and cybersecurity firm providing managed services, network integration, and HIPAA-aligned security; closely comparable niche regional IT services peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/computer-alliance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Computer Alliance