What Atteviks does

Atteviks is a family-owned Swedish automotive dealership group founded in 1945 and headquartered in Jönköping. It operates through three wholly-owned subsidiaries within Attevikskoncernen: Atteviksgruppen AB (parent/holding and real-estate owner with shared Finance, HR, Marketing, and IT functions), Atteviks Bil AB (authorized dealer for Volkswagen, Audi, SEAT, CUPRA, and Škoda passenger and transport vehicles), and Atteviks Lastbilar AB (authorized Scania truck dealer positioned as one of the larger Scania dealers in Sweden). The group operates from nine locations across the Småland region in southern Sweden and employs between 101 and 250 people.

The company's core offering combines new and used vehicle sales, authorized service and maintenance (including a damage-repair workshop in Jönköping, a hydraulics workshop, and wheel-alignment services), parts and accessories, and bundled financing and insurance products via partnerships with Volkswagen Finans and Scania Finans. Recurring-revenue streams include tiered Service 360 maintenance contracts for Scania trucks (Start, Drive, Cruise, ProCare, Fleet), fixed-price trailer service agreements, and the Scania Komplett turnkey chassis-plus-bodywork solution. Atteviks also offers charging-box installation through a partnership with Sandstedt El and Hallabro Elektriska AB, and short-term rental via Europcar.

The go-to-market is sales-led and field-based, serving both private consumers (passenger vehicles through showrooms and online car search) and commercial fleet customers (trucks via dedicated business advisors and Atteviks Lastbilar AB's eight-location network). The business model spans one-time vehicle sales, professional service fees, subscription-style maintenance contracts, parts sales, and financing/insurance commissions. The customer base spans transportation/logistics, waste management, and forestry operators across Småland, alongside private buyers in the region.

Name

Atteviks

Legal name

Atteviks Bil AB

Website

https://atteviks.se

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

Atteviks is a family-owned Swedish automotive dealership group based in Jönköping, operating since 1945. It sells and services Volkswagen Group passenger vehicles and Scania trucks across nine locations in Småland, serving both private consumers and regional commercial fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (423130), Automotive Equipment Rental and Leasing (5321)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motor Vehicle Parts & Accessories (3714), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive dealership services
• Commercial truck sales
• Vehicle maintenance contracts
• Multi-brand vehicle retail
• Vehicle financing solutions

Headquarters

HQ city

Jönköping

HQ country

Sweden

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales - Passenger Cars: Sales of new and used passenger vehicles from Volkswagen, Audi, SEAT, CUPRA, and Škoda brands. Both retail consumers and business customers are served.
2. Truck Sales - Scania: Sales of new and used Scania trucks and trailers. Atteviks Lastbilar AB is one of the larger Scania dealers in Sweden, serving commercial transport businesses.
3. Service and Maintenance: Authorized workshops providing maintenance, repairs, and inspection services for all vehicle brands sold. Includes Scania service, damage repair, hydraulic services, and truck washing facilities.
4. Financing and Insurance Products: Partnership-based financing options through Volkswagen Finans and Scania Finans, including leasing, installment plans, and insurance products for vehicle purchases.
5. Parts and Accessories: Sale of original parts, accessories, and add-on equipment for vehicles and trucks.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Atteviks operates an authorized multi-brand automotive dealership selling new and used passenger cars, transport vehicles, and Scania trucks alongside authorized service, maintenance, financing, insurance, and specialized truck repair services. Operating across 9 locations in Småland, the group delivers end-to-end vehicle ownership solutions for both private individuals and commercial fleet customers.

Product overview

Atteviks is a Småland-based automotive dealership group operating since 1945, offering a comprehensive portfolio of vehicle brands and services through its subsidiaries. The company operates through Atteviks Bil AB (passenger and transport vehicles) and Atteviks Lastbilar AB (Scania trucks), representing brands including Volkswagen, Audi, SEAT, CUPRA, Škoda, and Volkswagen Transportbilar for passenger/transport vehicles, and Scania for commercial trucks. The portfolio includes new and used vehicles across all segments, with a strong focus on electric and hybrid vehicles (miljöbilar). Beyond vehicle sales, the company provides extensive after-sales services including authorized workshops, maintenance contracts (Service 360), financing solutions (Scania Finans, Volkswagen Finans), insurance products, and charging infrastructure installation. Atteviks also offers specialized truck services including damage repair, hydraulics, wheel alignment, and Scania Top Team technician training, operating across 8-9 locations in Småland.

Differentiator

Problem solved

Functional benefit

Brands

• Service 360: Comprehensive service agreement portfolio for Scania vehicles offering flexible maintenance plans (Start, Drive, Cruise, ProCare, Fleet) based on vehicle data and customer needs.
• Scania Komplett
• Atteviks Försäkring
• Märkeskort
• Klimatrådet

Products and services

• Volkswagen personbilar (Volkswagen passenger cars) Authorized retail sales of new and used Volkswagen passenger vehicles including electric ID. series (ID. Polo, ID.3, ID.4, ID.5, ID.7), Golf variants, Tiguan, Passat, and Tayron for private individuals and business customers.
• Audi personbilar (Audi passenger cars) Premium passenger vehicles from Audi including e-tron electric models, A3, A4, A5, A6, Q3, Q5, Q7, and Q8 variants in combustion, hybrid, and fully electric options, served to retail and business customers.
• SEAT personbilar (SEAT passenger cars) Sporty and practical passenger cars from SEAT including Leon, Ibiza, and Arona models available in petrol, plug-in hybrid, and CNG variants.
• CUPRA personbilar (CUPRA passenger cars) Performance-oriented electric and hybrid vehicles from CUPRA including Born, Tavascan, Leon, Formentor, and Terramar models.
• Škoda personbilar (Škoda passenger cars) Practical family vehicles from Škoda including Enyaq (electric), Enyaq Coupé, Elroq, Superb Combi iV (plug-in hybrid), Kodiaq iV, and Octavia variants.
• Volkswagen Transportbilar (Volkswagen commercial vehicles) Commercial transport vehicles including ID. Buzz (electric van), ID. Buzz Cargo, e-Transporter, Caddy Cargo eHybrid, Multivan eHybrid, and California campervan for commercial fleets.
• Scania lastbilar (Scania trucks) Heavy trucks from Scania including new and used vehicles, with options for electric (BEV), gas (biogas/CBG/LBG), and diesel powertrains across L, P, G, R, S, and XT series for commercial transport operators.
• Service 360 maintenance and repair agreements Comprehensive maintenance and repair agreements for Scania trucks including START, Drive, Cruise, ProCare, and Fleet options, with vehicle monitoring and scheduled maintenance at fixed monthly pricing.
• Lastbilsverkstad (Truck Workshop) Authorized Scania service workshops performing maintenance, repairs, inspections, and technical services on trucks, trailers, buses, and truck bodies across 8 locations in Småland.
• Skadeverkstad (Damage Repair Workshop) Full-service damage repair workshop in Jönköping for heavy vehicles including trucks, construction machinery, snow plows, and cranes with frame measurement and straightening capabilities.
• Hydraulikverkstad (Hydraulics Workshop) Hydraulics service, repairs, and modifications for trucks including cranes, tippers, swap bodies, and truck-mounted forklifts with new installations and conversions in Jönköping, Växjö, and Älmhult.
• Axelinställning (Wheel Alignment Service) Professional wheel alignment and axle measurement services for trucks and trailers to optimize fuel consumption, reduce tire wear, and improve driving stability.
• Atteviks Försäkring (Insurance) Insurance and security guarantee products for used car purchases, providing car insurance and reliability guarantees for private buyers.
• Privatleasing (Private Leasing) Private leasing options for new vehicles with fixed monthly costs, flexible contract periods, and mileage options for individual consumers.
• Scania Finans & Volkswagen Finans financing solutions Financing solutions including traditional installment plans, financial or operational leasing, and hire purchase through partnerships with Scania Finans and Volkswagen Finans for both passenger and commercial vehicles.
• Laddbox-installation (EV Charging Box Installation) Home charging box installation services for electric vehicles through partnership with Sandstedt El and Hallabro Elektriska AB, including favorable pricing on boxes and installation.
• Scania Assistance (24/7 Roadside Assistance) 24/7 roadside assistance service for Scania trucks with rapid response and coordinated service to minimize customer downtime.
• Släpavtal (Trailer Maintenance Agreement) Annual inspection service agreements for trailers with fixed monthly rates including brake tests, axle measurements, wheel bearing checks, and L-inspection.
• Scania Komplett (Complete Truck Solution) Complete truck solutions combining chassis and bodywork in one purchase with faster delivery, single contact point, and warranty coverage for both chassis and bodywork.
• Märkeskort branded payment card Branded payment card for vehicle service, accessories, and unexpected car-related expenses with flexible payment options for customers.

Quantifiable outcome

• 16% lower total cost of ownership for battery electric trucks compared to diesel over same mission parameters
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• EuropcarminorChannel Partner/ Reseller/ DistributorEuropcar car rental services are offered through Atteviks locations, providing customers access to rental vehicles from Volkswagen, Audi, CUPRA, SEAT, and Škoda brands.
• Sandstedt El and Hallabro Elektriska ABminorChannel Partner/ Reseller/ DistributorPartnership for charging box (wallbox) installation services. Sandstedt El and Hallabro Elektriska AB offer favorable prices on charging boxes including installation for electric vehicle customers.
• Insurance CompaniesminorChannel Partner/ Reseller/ DistributorLong-standing and well-functioning cooperation with all insurance companies in the region for damage repair services, enabled by high availability and flexibility.
• Various SponsorshipsminorGTM or Marketing PartnerAnnual sponsorship activities reviewed bi-annually with decision meetings. Partnerships sought that align with sponsorship policy guidelines for mutual business benefits.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bilia AB: Largest publicly listed automotive dealer group in Scandinavia, operating authorized dealerships for multiple brands including Volvo, BMW, and others across Sweden, Norway, and Germany. Directly comparable multi-brand dealer model with service and parts operations, though at significantly larger scale and broader geographic reach than Atteviks.
• Hedin Mobility Group: Large Swedish automotive dealer and mobility group operating multi-brand dealerships across Sweden and Europe. Directly comparable multi-brand franchise model with strong commercial vehicle presence; Hedin's national footprint and broader brand portfolio represent a key competitive benchmark for Atteviks.
• Holmgrens Bil: Swedish multi-brand automotive dealer group operating authorized dealerships for VW Group brands (VW, Audi, SEAT, Škoda) and others. Directly comparable brand portfolio overlap with Atteviks Bil and similar dealership/service business model, though Holmgrens has a broader geographic presence across Sweden.
• Hedin Trucks: Swedish commercial vehicle dealer group operating truck dealerships for major brands. Directly comparable to Atteviks Lastbilar's Scania franchise model, with overlapping enterprise fleet customer base and service contract offerings in the Swedish commercial vehicle market.
• Persson Bil: Swedish multi-brand automotive dealer primarily focused on Volvo and other brands. Comparable authorized dealership and service model; though brand portfolio differs (Volvo-heavy), the dealer business model, service contracts, and customer segments are directly comparable to Atteviks.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer operating in over 40 markets with multi-brand franchise partnerships. While more focused on distribution/distributed markets than Atteviks' pure dealership model, Inchcape's brand relationships and after-sales/service infrastructure provide a relevant strategic benchmark for a scaled multi-brand operator.
• Emil Frey Group: Large Swiss-headquartered automotive distributor and dealer group operating across Europe with multi-brand franchises including VW Group brands. Comparable multi-brand authorized dealership business model at significantly larger European scale, providing a benchmark for what scaled dealer consolidation looks like.
• D'Ieteren Group: Belgian automotive group operating one of Europe's largest dealer networks with strong brand relationships. Comparable multi-brand authorized dealership and service model, though at continental scale and with broader portfolio including vehicle glass and aftermarket services.
• Volkswagen Group Retail Sweden: OEM-affiliated retail operations for VW Group brands in Sweden. Direct overlap with Atteviks Bil's VW/Audi/SEAT/CUPRA/Škoda franchise portfolio; while not a like-for-like peer (OEM-owned vs independent), it represents the most direct competitive overlap in VW Group passenger vehicle retail.

Others

• Europcar Mobility Group: International car rental operator partnered with Atteviks to provide rental services through its locations. While not a direct dealer competitor, Europcar represents a commercial counterparty and ecosystem partner; the rental partnership highlights the adjacent mobility services Atteviks accesses through its dealership footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atteviks
• Facebookfacebook.com/Atteviks
• LinkedInlinkedin.com/company/atteviks

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atteviks