The Best Gift
- Company typePrivate
- Founded2019
- HeadquartersWijchen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
The Best Gift firmographics
Firmographics- Name
- The Best Gift
- Legal name
- M.G. van Asperen - van Unen
- Website
- https://thebestgift.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Best Gift industry classification
Industry- Product category
- Online Home Décor Retail
- NAICS
- Home Furnishings Retailers (44912), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where The Best Gift is headquartered
LocationHeadquarters
- HQ city
- Wijchen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
The Best Gift business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales - Home Accessories: Direct e-commerce sales of home accessories including silk flower bouquets, artificial plants, vases, pots, trays, candles and candle holders, decorations, and ornaments. One-time purchase model with individual product transactions. Prices range from under €10 to over €175 for premium silk bouquet arrangements.
- Subscription Services: The company offers subscription programs for silk flower arrangements. They provide both private (particuliere) and business (zakelijke) subscription packages where customers receive regular deliveries of silk flower designs. These subscriptions are described as 'abonnementen' in Dutch, providing recurring revenue through periodic delivery of handcrafted silk flower products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing across categories |
| Subscription | Monthly | Subscription packages for silk flower arrangements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
The Best Gift product offering
Product offeringCore offering
The Best Gift sells curated home accessories through an online webshop (thebestgift.nl), with a primary focus on handmade silk flower bouquets, artificial plants, decorative vases, serving trays, candle holders, ornaments and interior fragrances. In addition to one-time product sales, the company offers a recurring silk flower subscription program (particuliere and zakelijke tiers) for periodic delivery of handcrafted silk arrangements to Dutch households and commercial interiors.
Product overview
The Best Gift is a Dutch online home accessories retailer (woonaccessoires) operated by Malkanthi van Unen, specializing in silk flowers, artificial plants, decorative items, and subscriptions. The core product portfolio includes: (1) Handmade silk bouquets with ready-made designs (FLOWERbomb, FLOWERcrush, FLOWERlove) and custom-made options, (2) a subscription service for periodic silk flower deliveries, (3) artificial plants such as Alocasia and Strelitzia, (4) decorative vases including Artic, Tugela, Kagera, Tasman, VAINE, and Vlindervaas collections, (5) serving trays such as Villeta and Bairiri, and (6) candle holders including KIBOGA, EGG Candle, and Waxinelichthouder products. The store also offers lifestyle books (Little Book of Chanel, Gucci, Dior) and shell ornaments. Products are sourced from brands like Vase the World, Light & Living, House Vitamin, Mars & More, and Jelle Quint. The company offers free shipping in Wijchen and surrounds (within 15 km), free shipping in the Netherlands for orders over €100, and delivery via PostNL within 1-3 business days.
Differentiator
Problem solved
Functional benefit
Products and services
- Zijden Boeketten (Silk Bouquets) Handmade silk flower arrangements sold direct to Dutch consumers, including ready-made designs FLOWERbomb (€150), FLOWERcrush (€175) and FLOWERlove (€160), as well as custom-made bouquets available in sizes from XXS to XL for home decoration, gift-giving and luxury interiors.
- Zijden Abonnementen (Silk Flower Subscriptions) Recurring subscription program providing periodic delivery of handcrafted silk flower arrangements, available in both private (particuliere) and business (zakelijke) tiers for households and commercial interiors.
- Kunstplanten (Artificial Plants) Artificial plants such as Alocasia Calidora and Strelitzia, sold in various heights as low-maintenance, hypoallergenic alternatives to live indoor plants for home or office decoration.
- Artic Vases Collection Curated vase collection from the Artic line, available in multiple finishes (black, gold, grey, gloss, cheetah prints) and sizes for indoor floral and decorative display.
- Tugela Vases Mouth-blown glass vases from the Vase the World brand in smoky glass / grey and matt ivory finishes, sold in small and medium sizes for home interior display.
- Kagera Vase Ivory matte-finish vase with soft organic forms (H 32 x D 33 cm), designed for Japandi and other contemporary interior styles.
- Bairiri Serving Tray Ivory-toned serving tray (H 2 x B 40 x L 50 cm) from Vase the World, intended for presenting decorative objects or as a luxury accent on coffee tables.
- Villeta Serving Tray Black iron serving tray (H 2 x B 36 x L 67.5 cm) from Vase the World, sold as a coffee-table accent piece for home interior decoration.
- KIBOGA Tea Light Holder Nickel tea light / candle holder from Light & Living, offered in small (B 7.5 x H 25 cm) and medium (B 7.5 x H 38 cm) sizes for indoor ambient lighting decoration.
- EGG Candle Holder Iron egg-shaped candle holder in black and gold, available in L (26 x 11 x 33 cm) and XL (31 x 14 x 40 cm) sizes for decorative candle display in modern interiors.
- Waxinelichthouder Egg Candle Holder Ceramic black-and-gold tea light holder in egg design, available in S (10 x 10 x 13 cm) and M (12 x 12 x 15 cm) sizes, marketed as creating a warm and intimate atmosphere.
- Waxinelichtjes Block Black-and-gold glass tea light holder sold in three sizes — S (D 7.5 x H 8 cm), M (D 10 x H 12.5 cm) and L (D 12 x H 18 cm) — for ambient candle decoration.
- Tasman Vase Mouth-blown recycled-glass vase in smoky grey sold in Medium (D 20 x H 22 cm) and Large (D 26 x H 28 cm) sizes, designed for use either as a vase or as a candle holder.
- Little Book of Chanel 161-page Dutch-language hardcover book about Coco Chanel by Emma Baxter-Wright, sold through the webshop as a gift / coffee-table title.
- Little Book of Gucci Illustrated book about the Gucci fashion house by Karen Homer, sold as a gift / coffee-table title alongside the home-decor catalogue.
- Ornament Schelpen (Shell Ornaments) Decorative shell ornaments from Varios in natural and brown round forms, sold as accent decoration pieces for interiors.
- Vlindervaas (Butterfly Vase) Black metal decorative vase with butterfly motifs (Diameter 25 cm, Height 27 cm), positioned for both modern and classic interior styles.
Companies that use The Best Gift
Customer profileSegments2 records
Ideal customer profiles2 records
The Best Gift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
The Best Gift partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- JouwwebcoreWebwinkel software provider powering the company's e-commerce platform. Jouwweb handles the webstore functionality, order management, and customer account systems. They also provide invoicing and accounting services.
- Mollie B.V.corePayment processing platform handling all payment transactions including iDEAL, PayPal, Klarna (pay later), and bank transfers. Provides secure payment infrastructure for the webshop.
- Red je Pakketje B.V.coreLogistics partner handling package delivery and fulfillment. Manages the 'last mile' delivery service including neighbor delivery and pickup point drop-offs when recipients are unavailable.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Best Gift competitors and assessment
Company assessmentDirect peers
- Kitsch Kitchen: Kitsch Kitchen is a Dutch lifestyle retailer offering colorful home accessories, candles, vases, and gift items across stores and online. It is comparable to The Best Gift on curated, giftable home decor with a stronger store-led presence.
- Sissy-Boy: Sissy-Boy is a Dutch lifestyle brand operating both physical stores and an online channel for home accessories, fashion, and gift items. It overlaps with The Best Gift's curated home styling and gift positioning.
- Rivièra Maison: Rivièra Maison is a Dutch home furnishings brand offering decorative accessories, vases, trays, and floral arrangements through its own stores and online channels. It is highly comparable to The Best Gift's decorative home accessories assortment.
- Westwing: Westwing is a European online home and living retailer offering curated designer home decor, accessories, and furniture via a members-style shopping model. It is directly comparable on curated premium home accessories.
- Flinders: Flinders is a Dutch online retailer focused on designer furniture and home accessories, including decorative items and lifestyle goods. It is comparable to The Best Gift in the Dutch online home decor category.
- Dille & Kamille: Dille & Kamille is a Dutch lifestyle retailer offering home accessories, decorative items, and seasonal gifts across physical stores and online. It directly competes with The Best Gift on curated home decor and giftable lifestyle merchandise.
- Bloomique: Bloomique is a Dutch online specialist in artificial plants, silk flowers, and home greenery. It is the closest direct competitor to The Best Gift's silk bouquet and artificial plant core offering.
Broad incumbents
- Fonq: Fonq is a major Dutch online retailer specializing in home, furniture, and lifestyle products. It overlaps with The Best Gift across home decor, vases, and decorative accessories, but operates at far greater scale and assortment breadth.
- CASA: CASA is a Benelux home accessories retail chain selling decorative items, candles, vases, and seasonal decor. It competes with The Best Gift on mass-market home accessories with a much larger store footprint.
- Bol.com: Bol.com is the largest general e-commerce marketplace in the Netherlands and Belgium, with a substantial home and living category. It competes with The Best Gift on price and selection breadth across home accessories and gifts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Best Gift social profiles
Digital presenceThe Best Gift financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Best Gift leadership team
Management profileNumber of profiles
Profiles1 record
The Best Gift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Best Gift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Best Gift
What does The Best Gift do?
The Best Gift sells curated home accessories through an online webshop (thebestgift.nl), with a primary focus on handmade silk flower bouquets, artificial plants, decorative vases, serving trays, candle holders, ornaments and interior fragrances. In addition to one-time product sales, the company offers a recurring silk flower subscription program (particuliere and zakelijke tiers) for periodic delivery of handcrafted silk arrangements to Dutch households and commercial interiors.
Is The Best Gift a public or private company?
The Best Gift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Best Gift founded?
The Best Gift was founded in 2019. It employs 1 to 10 people.
Where is The Best Gift based?
The Best Gift is headquartered in Wijchen, Netherlands, in the Europe region.
How does The Best Gift make money?
Two revenue lines are on record. Product Sales - Home Accessories are the primary driver. The others are subscription Services.
Who are The Best Gift's main competitors?
Direct peers on record are Kitsch Kitchen, Sissy-Boy, Rivièra Maison, Westwing, Flinders, Dille & Kamille and Bloomique. Broad incumbents are Fonq, CASA and Bol.com.
Does The Best Gift have an API?
No public API is recorded for The Best Gift.
What industry is The Best Gift in?
The Best Gift's product category is Online Home Décor Retail. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces. Its NAICS code is 44912 and its SIC code is 5700.