Jim Coleman Toyota

What Jim Coleman Toyota does

Jim Coleman Auto Group is a family-owned, multi-brand automotive dealership group headquartered in Bethesda, Maryland, operating since the Coleman family's entry into the auto business in the 1940s and formally serving the Greater D.C. area since 1952. The group sells new and used vehicles from seven manufacturers — Cadillac, Honda, INFINITI, Jaguar, Land Rover, Nissan, and Toyota — across seven dealership locations in Bethesda, Ellicott City, Clarksville, and Silver Spring. Beyond vehicle sales, the company operates brand-authorized service centers providing routine maintenance, repairs, and genuine OEM parts, alongside financing through partner lenders and trade-in appraisal services.

The business operates three primary revenue streams: vehicle sales (margin between dealer invoice and transaction price plus F&I products), service and maintenance (labor charges and OEM parts markup), and parts and accessories (genuine OEM parts for Honda, Toyota, Jaguar, Cadillac, INFINITI, and Land Rover). Pricing is transaction-based with no subscription components, spanning roughly $23,000 for entry-level vehicles such as the Nissan Sentra to over $150,000 for luxury models such as the Cadillac Escalade IQ. Distribution is hybrid: customers browse inventory, reserve vehicles, schedule service, and obtain trade-in valuations through jimcoleman.com, while final transactions are completed at physical dealership locations.

The company's go-to-motion targets individual consumers, families, and a secondary segment of local Maryland businesses, with marketing concentrated on the company website, online inventory listings, service scheduling tools, and customer testimonials. The group operates as a traditional franchise automotive retailer with no proprietary technology stack, no disclosed AI/ML capabilities, and no technology partnerships beyond standard dealer-management infrastructure; competitive advantage rests on brand tenure (70+ years), multi-brand portfolio breadth, and geographic coverage of the Greater D.C. market.

Name

Jim Coleman Toyota

Legal name

Jim Coleman Auto Group

Website

https://jimcoleman.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

251–500 employees

Short description

Jim Coleman Auto Group is a family-owned multi-brand automotive dealership group operating seven franchises (Cadillac, Honda, INFINITI, Jaguar, Land Rover, Nissan, Toyota) across Maryland since 1952, serving Greater D.C. consumers with new and used vehicle sales, brand-authorized service, and OEM parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new vehicles from multiple brands (Cadillac, Honda, INFINITI, Jaguar, Land Rover, Nissan, Toyota) and used vehicles. Revenue generated from the difference between purchase price and dealer invoice, plus any add-ons.
2. Service and Maintenance: Automotive service including routine maintenance, repairs, and parts replacement using OEM components. Revenue from labor charges and parts sales.
3. Parts and Accessories: Sale of genuine OEM parts and accessories for vehicles. Revenue from parts markup over wholesale costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Jim Coleman Toyota operates as an authorized Toyota dealership within the Jim Coleman Auto Group, selling new and used Toyota vehicles and providing Toyota-specific service, maintenance, and OEM parts. As part of a multi-brand group, it offers vehicles from seven brands (Toyota, Honda, Nissan, Cadillac, INFINITI, Jaguar, Land Rover) alongside financing, trade-in appraisal, and comprehensive vehicle service at multiple Maryland locations.

Product overview

Jim Coleman Toyota is part of the Jim Coleman Auto Group, a multi-brand automotive dealership offering new and used vehicle sales across seven premium brands (Toyota, Honda, Nissan, Cadillac, INFINITI, Jaguar, and Land Rover), comprehensive vehicle service and maintenance, genuine OEM parts, trade-in appraisal, and financing services. The company operates multiple dealership locations in the Maryland area (Bethesda, Silver Spring, Ellicott City, Clarksville) serving the Greater D.C. region since 1952.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Used Vehicle Sales

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Toyota Motor CorporationcoreChannel Partner/ Reseller/ DistributorJim Coleman Toyota is an authorized Toyota dealership representing Toyota Motor Corporation, selling new Toyota vehicles, providing Toyota-specific service, and using genuine Toyota OEM parts. The partnership began in 1987.
• Cadillac (General Motors)coreChannel Partner/ Reseller/ DistributorJim Coleman Cadillac is an authorized Cadillac dealership representing General Motors' luxury brand, selling new Cadillac vehicles with roots dating back to 1954 when Bill Coleman became first sales manager of Suburban Cadillac.
• Honda North AmericacoreChannel Partner/ Reseller/ DistributorJim Coleman Honda is an authorized Honda dealership providing sales, service, and parts for Honda vehicles.
• Nissan North AmericacoreChannel Partner/ Reseller/ DistributorMultiple Nissan dealerships including Jim Coleman Nissan Ellicott City and Nissan of Silver Spring, representing Nissan's full lineup including electric vehicles like the Nissan Leaf.
• INFINITI (Nissan)coreChannel Partner/ Reseller/ DistributorJim Coleman INFINITI/Nissan at the Bethesda location represents INFINITI, Nissan's luxury division, selling premium vehicles and providing specialized service.
• Land RovercoreChannel Partner/ Reseller/ DistributorJim Coleman Land Rover in Clarksville is an authorized Land Rover dealership selling luxury SUVs and providing brand-specific service.
• Jaguar Land RovercoreChannel Partner/ Reseller/ DistributorJim Coleman Jaguar in Clarksville is an authorized Jaguar dealership representing the British luxury sports car brand.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Group 1 Automotive: International franchised dealer group with multi-OEM new and used vehicle retail plus service and parts. Comparable business model across overlapping brands (Toyota, Honda, Nissan, BMW, Audi) and similar revenue mix from sales, F&I, service, and parts.
• AutoNation: Largest U.S. franchised auto retailer operating hundreds of stores across many brands and markets. Comparable to Jim Coleman as a multi-franchise new and used vehicle retailer with in-house F&I, service, and parts operations, though at vastly greater scale.
• Penske Automotive Group: Diversified international automotive retailer with premium-brand franchises (BMW, Mercedes, Audi, Porsche, Lexus) plus commercial truck retail. Same franchised retail model with overlapping luxury OEM partnerships, scaled across geographies.
• Asbury Automotive Group: Public U.S. franchised dealer group with 150+ dealerships across multiple brands including luxury and mass-market. Operates the same franchised retail + service + parts model as Jim Coleman Auto Group.
• Sonic Automotive: Public franchised dealer group with EchoPark used-vehicle stores alongside new-vehicle franchises (BMW, Mercedes, Toyota, Honda, etc.). Same multi-OEM franchised retail, F&I, service, and parts model as Jim Coleman Auto Group.
• Lithia Motors: Public, large-cap franchised dealer group with a national footprint and aggressive acquisition strategy across multiple OEMs. Comparable in business model (multi-brand new/used retail, service, parts, F&I) but operates at a much larger scale and across more geographies than Jim Coleman.

Emerging players

• Carvana: Pure online used-vehicle retailer with home delivery and vending-machine pickup. Competes with Jim Coleman's used vehicle business for the digital-first buyer, but lacks OEM franchise rights, service centers, and physical dealership footprint.
• CarMax: National used-vehicle retailer with omnichannel purchasing, reconditioning, and financing. Comparable to Jim Coleman's used-vehicle retail and trade-in appraisal product line, though CarMax operates without OEM franchises and competes nationally.

Direct peers

• Hendrick Automotive Group: Privately held large U.S. franchised dealer group representing many of the same luxury and mass-market brands (including Cadillac, Honda, Toyota). Closely comparable business model and similarly private/family-controlled ownership, but with a multi-state footprint versus Jim Coleman's regional Mid-Atlantic focus.
• Ourisman Automotive Group: Family-owned, multi-brand franchised dealer group based in the D.C. metro area carrying overlapping brands (Toyota, Honda, Cadillac, Nissan). Highly comparable in footprint, family ownership, and brand mix — a direct regional competitor to Jim Coleman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JimColeman_Auto
• Facebookfacebook.com/Jim-Coleman-Automotive-Trade-In-Event-111980256934050
• LinkedInlinkedin.com/company/jim-coleman-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim Coleman Toyota