Simova
Simova GmbH develops and sells a suite of native extensions for Microsoft Dynamics 365 Business Central, covering document management, AI-assisted document capture, e-invoicing, self-service portals, CTI telephony, and German construction tax compliance, sold to 250+ customers globally via Microsoft AppSource and a 45+ partner reseller network.
- Company typePrivate
- Founded2015
- HeadquartersDortmund, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Simova does
Simova GmbH is a privately held German software company, founded in 2015 and headquartered in Dortmund, that develops and sells extensions for Microsoft Dynamics 365 Business Central. Its product suite comprises 11 BC extension modules — including Document Central (document management), Document Inbound (AI-assisted document capture and classification), Document Dispatch (e-invoicing via Peppol, ZUGFeRD, and XRechnung), Business Portals (customer/vendor self-service with integrated ticketing), Phone Connect (CTI/Teams telephony integration), Flow Path (internal process communication), QR Pay (EPC QR-coded B2C invoices), Bau13b (German construction tax exemption validation), Contract Management, Connector Apps, and Mobile Apps — plus a DevOps Extensions product (Release Notes for DevOps). All extensions are built on Microsoft's native extension model and operate inside the Business Central interface, with cloud-ready deployment across public, private, and hybrid environments, and are distributed through the Microsoft AppSource marketplace alongside a network of 45+ resellers worldwide.
The company monetizes through 12-month term software rentals (perpetual and SaaS variants) with automatic renewal and bundled maintenance, supplemented by project/customization services; a 30-day free trial is offered across all extensions. Go-to-market combines marketplace self-serve, a 45+ partner reseller channel (including TRASER in Europe, Braintree in South Africa, and Aston Baltic in the Baltics), direct enterprise sales via Outlook-based demo booking, and SI/implementation partners such as dc AG and adesso. Simova reports 250+ customers spanning technology/consulting, construction/industrial, and consumer/retail end-markets across Europe, South Africa, and other international markets. The firm is managed by three co-managing directors (Andreas Kullmann, Christian Haase, Michael Pardulla), operates with 11-50 employees, is funded without disclosed external capital, and offers complementary programs including Simova Academy (certification), Simova Docs (documentation), and Simova Zone (support).
Simova firmographics
Firmographics- Name
- Simova
- Legal name
- Simova GmbH
- Website
- https://simova.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simova GmbH develops and sells a suite of native extensions for Microsoft Dynamics 365 Business Central, covering document management, AI-assisted document capture, e-invoicing, self-service portals, CTI telephony, and German construction tax compliance, sold to 250+ customers globally via Microsoft AppSource and a 45+ partner reseller network.
- Ownership category
- akta.pro rank
Simova industry classification
Industry- Product category
- ERP Extensions
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industries
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where Simova is headquartered
LocationHeadquarters
- HQ city
- Dortmund
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Simova business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Rental - Perpetual: Perpetual license rental with 12-month mandatory term and automatic 12-month renewal. Includes software maintenance services. Notice period of 3 months after first 12 months.
- Software Rental - SaaS Subscription: SaaS-style subscription with 12-month mandatory term and automatic renewal. Flexible billing cycles (monthly, semi-annually, or annually). Notice period of 1 month before next billing cycle.
- Software Maintenance Services: Maintenance services provided for standard software, including preventive measures, program error elimination, and adaptation to changed legal or official provisions. Included in rental contracts.
- Project Contracts: Customization and development services for software projects, including adaptation of standard software or development of individual solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 30-day free trial available for all extensions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Simova product offering
Product offeringCore offering
Simova develops and sells native software extensions for Microsoft Dynamics 365 Business Central. Its portfolio includes modules for document management, AI-powered incoming document processing, e-invoicing dispatch (Peppol, ZUGFeRD, XRechnung), customer/vendor self-service portals, CTI telephony integration, contract management, EPC QR-code payment support, and German construction tax (Bau13b) validation, plus a DevOps release notes tool.
Product overview
Simova is a provider of extensions for Microsoft Dynamics 365 Business Central, operating as a platform-plus-modules architecture. The core portfolio consists of Business Central Extensions organized into two categories: BC Extensions (11 modules) and DevOps Extensions (1 module). The BC Extensions include Document Central (document management), Document Inbound (AI-powered document processing), Document Dispatch (e-invoicing with Peppol/ZUGFeRD/XRechnung support), Business Portals (self-service portals with ticketing), Phone Connect (CTI/Teams telephony integration), Flow Path (internal communication), QR Pay (EPC QR code payments), Bau13b (German construction tax validation), Contract Management (contract lifecycle), Connector Apps (third-party integrations), and Mobile Apps (iOS/Android access). DevOps Extensions includes Release Notes for DevOps. Additional offerings include Simova Academy (certification), Simova Docs (documentation), and Simova Zone (support portal). All extensions are cloud-ready, integrate seamlessly into the Business Central interface, and are distributed via Microsoft AppSource.
Differentiator
Problem solved
Functional benefit
Products and services
- Document Central Complete document management system integrated directly into Microsoft Dynamics 365 Business Central, providing the full document lifecycle within the ERP interface for organizations needing centralized document handling.
- Document Inbound Automatic processing of incoming documents for Business Central, with AI-powered Smart Processing that detects, classifies, and archives documents and extracts data for downstream automation.
- Document Dispatch Outbound document dispatch module for Business Central that automates e-invoicing and shipping workflows, supporting XML formats including Peppol, ZUGFeRD, and XRechnung.
- Business Portals Self-service customer or vendor portal that provides 24/7 access to data, documents, and information from Business Central, including an integrated ticketing system for support and collaboration.
- Phone Connect CTI (Computer Telephony Integration) module that connects TAPI-enabled phone systems or Microsoft Teams to CRM data within Business Central to improve customer interaction handling.
- Flow Path Internal process communication module for Business Central that delivers questions, tasks, and information directly inside the ERP to coordinate process-related work.
- QR Pay Extends B2C invoices in Business Central with standardized EPC QR codes to simplify and accelerate customer payment processing.
- Bau13b Digital validation of German construction-industry exemption certificates and automatic tax deduction directly within Business Central, per German Bau13b regulations.
- Contract Management Centralized contract management inside Business Central that tracks terms, renewals, responsibilities, and compliance within a single workspace.
- Connector Apps Connector applications that bridge Simova extensions and link Business Central to third-party tools and external interfaces.
- Mobile Apps Native iOS and Android applications that provide mobile access to Simova solutions and Business Central data.
- Release Notes for DevOps Automated release-notes generation tool for software products, part of the Simova DevOps Extensions suite.
- Simova Academy Certification program and examination offering that trains and credentials partners and users on Simova products.
Quantifiable outcome
- 250+ happy customers
- +1 more outcomes
Companies that use Simova
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Simova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature12 records
Simova partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TRASERcoreTRASER is the digitalization partner for the agricultural machinery, construction machinery, and material handling equipment trade in Europe. Based on Microsoft Dynamics 365 Business Central, TRASER connects dealers, manufacturers, and suppliers with industry expertise. With Simova's modular components, TRASER expands its portfolio with horizontal functions such as CTI telephony, enabling customers to achieve seamless integration directly in Business Central.
- BraintreecoreBraintree is a South African partner with strong expertise across Microsoft business applications, data, and cloud platforms. They work with mid-market and enterprise organizations that rely on their systems to run daily operations with accuracy and control. Through collaboration with Simova, they enhance capabilities for clients requiring advanced functionality and clearer operational insights, enabling clients to meet specific needs without overcomplicating their systems.
- Aston BalticcoreAston Baltic is a Microsoft Dynamics 365 partner specializing in modern business solutions. They support companies in implementing and developing business systems based on Dynamics 365, Power Platform and Azure, combining ERP expertise with integration, data analytics and custom development. Through partnership with Simova, they extend solutions with powerful SharePoint integration, helping clients manage documents and processes more efficiently.
- MicrosoftcoreSimova develops and distributes its extensions through Microsoft AppSource, the official marketplace for Business Central solutions. All Simova extensions are designed to integrate seamlessly with Microsoft Dynamics 365 Business Central and are cloud-ready for Microsoft cloud environments.
- TegosminorTegos is a distribution partner in South Africa working with Braintree to deliver Simova solutions to clients requiring advanced functionality and clearer operational insights.
- dc AGminordc AG is a German Microsoft partner that implements Simova solutions for customers, particularly in document capture and e-invoicing areas.
- adessominoradesso is a major IT services company that has implemented reference projects in DMS, output management, portal and CTI areas using Simova solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Simova competitors and assessment
Company assessmentBroad incumbents
- LS Central: LS Central (formerly LS Retail) is a large, established Microsoft Dynamics 365 ISV with a broad vertical suite (retail, hospitality, food service) for BC and Finance + Supply Chain. It is a broader incumbent competing in the same extension market with a more comprehensive, vertical-deep portfolio.
- Microsoft (Dynamics 365 / Power Platform): Microsoft itself, via Dynamics 365 Business Central, Power Platform, and Copilot, is the ultimate platform incumbent and indirect competitor. Microsoft's own product investments in document management, e-invoicing, workflow, and AI define the ceiling on Simova's differentiation and represent the largest existential threat to the ISV.
Emerging players
- TouchstoneBI: TouchstoneBI builds Business Central reporting and data visualization extensions (e.g., Power BI-integrated dashboards). It is an adjacent peer in the BC extension ecosystem, addressing data/reporting workflows that complement Simova's document and process extensions.
- CData Software: CData Software provides data connectivity and integration drivers for Microsoft Dynamics 365 Business Central and other ERPs. It is an adjacent peer in the BC ecosystem, providing the type of third-party integration layer that Simova's Connector Apps extension also targets.
Direct peers
- Insight Works: Insight Works is a Microsoft Dynamics 365 Business Central ISV offering extensions such as Warehouse Insight (mobile WMS) and Shop Floor Insight. It competes with Simova in the BC add-on market, targeting manufacturers and distributors with operational extensions.
- Anveo: Anveo is a Microsoft Dynamics ISV specializing in CTI and telephony integration for Dynamics 365 and Business Central, making it a direct competitor to Simova's Phone Connect module. It addresses the same 'connect phone system to CRM/ERP' use case via TAPI and Teams integrations.
- Tasklet Factory: Tasklet Factory builds native extensions for Microsoft Dynamics 365 Business Central, including Mobile WMS, Barcode / Warehouse, and Manufacturing Mobile. It is a direct peer in the BC extension ISV ecosystem, sharing the same AppSource-first, partner-led GTM as Simova.
- Annata: Annata is a Microsoft Dynamics 365 ISV focused on industry-specific extensions for D365 Business Central, particularly in equipment, automotive, and rental verticals. It is a direct peer selling vertical solutions to BC customers through a global partner channel.
- Continia Software: Continia is the leading independent ISV for Microsoft Dynamics 365 Business Central (and NAV), best known for Document Capture and Document Output. It is the closest direct competitor to Simova's Document Central, Document Inbound, and Document Dispatch modules, and also sells exclusively through a global partner channel.
- Barium AB: Barium AB is a Microsoft Dynamics ISV providing Business Central and Finance & Supply Chain extensions, including its Live Database Connector and workflow tools. It is a direct peer in the BC extension ecosystem, addressing similar workflow and integration use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simova social profiles
Digital presenceSimova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simova leadership team
Management profileNumber of profiles
Profiles3 records
Simova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simova
What does Simova do?
Simova develops and sells native software extensions for Microsoft Dynamics 365 Business Central. Its portfolio includes modules for document management, AI-powered incoming document processing, e-invoicing dispatch (Peppol, ZUGFeRD, XRechnung), customer/vendor self-service portals, CTI telephony integration, contract management, EPC QR-code payment support, and German construction tax (Bau13b) validation, plus a DevOps release notes tool.
Is Simova a public or private company?
Simova is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simova founded?
Simova was founded in 2015. It employs 11 to 50 people.
Where is Simova based?
Simova is headquartered in Dortmund, Germany, in the Europe region.
How does Simova make money?
Four revenue lines are on record. Software Rental - Perpetual is the primary driver. The others are software Rental - SaaS Subscription, software Maintenance Services and project Contracts.
Who are Simova's main competitors?
Broad incumbents on record are LS Central and Microsoft (Dynamics 365 / Power Platform). Emerging players are TouchstoneBI and CData Software. Direct peers are Insight Works, Anveo, Tasklet Factory, Annata, Continia Software and Barium AB.
Does Simova have an API?
No public API is recorded for Simova.
What industry is Simova in?
Simova's product category is ERP Extensions. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms). Its NAICS code is 5132 and its SIC code is 7372.