Mediabox Digital

What Mediabox Digital does

Mediabox Digital, legally Mediabox AG, is a privately held Swiss media agency headquartered in Zürich (Feldeggstrasse 49, 8008 Zürich), founded in 2001 and operating continuously for 24 years under Managing Partner Sandro Proietto. The company specializes in non-classical out-of-home (OOH) advertising and Below-the-Line (BTL) media campaigns, offering a portfolio of more than 150 non-classical measures spanning ambient media, guerrilla marketing, street promotion, mobile formats (Ad Bikes, Velotaxis, Bike Boards, Working Bicycles), venue-based postering (SBB Rail Postering, fitness centers, cinemas, gas stations, car washes), and on-site sampling. It complements this physical footprint with a digital division offering display advertising across a network of 36 Swiss websites (13M+ monthly page impressions, 2M+ unique users), digital audio inventory delivering 150M+ monthly impressions on Spotify, Soundcloud, TuneIn, and Sonos, DOOH networks (223 fitness locations / 511 screens; 62 cinemas / 700+ screens; 250+ gas station LED screens), and a social division operating owned Zürich Audience (235K+ followers) and Swiss Audience (610K+ followers) channels for organic social seeding.

The agency operates a sales-led go-to-market model, with all campaign bookings flowing through two consulting teams — a Digital-Beratungsteam and an OOH-Beratungsteam — plus direct phone, email, and website inquiry. Pricing is custom and quote-based per campaign, with multi-year contracting and no self-serve or marketplace purchasing. Revenue is generated through professional-services fees for campaign planning, production, and execution, combined with advertising/media booking margins across digital and DOOH inventory. Its primary customer segment is national and international media and creative agencies (notably GroupM, Havas Media Switzerland, and Publicis Media's OOH Competence Center), for whom Mediabox acts as a specialist white-label execution partner; secondary segments span FMCG, retail, telecom, financial services, pharma, automotive, and lifestyle brands, with named enterprise clients including SBB, McDonald's Switzerland, Coop, Migros, UBS, BMW, GlaxoSmithKline, Unilever, Mondelez, BAT, L'Oréal, and Clarins.

Name

Mediabox Digital

Legal name

Mediabox AG

Website

https://mediabox.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Mediabox Digital (Mediabox AG) is a Zürich-based Swiss media agency, founded in 2001, specializing in non-classical out-of-home and Below-the-Line advertising across 150+ measures, serving national and international agencies and enterprise brands including SBB, Coop, Migros, UBS, and McDonald's.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Out-of-home advertising
• Below-the-line marketing
• Digital advertising networks
• Social media advertising
• Guerrilla marketing services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. BTL and OOH Campaign Planning & Execution: Full-service media agency providing campaign concept, media planning, and production of non-classical out-of-home advertising. Handles evaluation, planning, production, and implementation from A to Z.
2. Digital Media Booking: Booking and trafficking of digital advertising across owned and partner networks including display advertising, programmatic, digital audio, DOOH, and social media seeding.
3. Creative Services: Creative services including spot production, video production, native content creation, and branded content production for campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mediabox Digital (Mediabox AG) is a Swiss advertising agency that plans and executes non-classical out-of-home (OOH) and Below-The-Line (BTL) media campaigns across 150+ unconventional measures, complemented by digital advertising (display, digital audio, DOOH) and social media services. The agency handles campaign concept, media planning, production, and on-site execution for enterprise clients and agencies operating in Switzerland.

Product overview

Mediabox Digital is a Swiss advertising agency (Mediabox AG) founded in 2001, offering a comprehensive suite of advertising services organized across three core divisions: Below-The-Line (BTL) Advertising with over 150 non-classical measures, Digital Advertising including programmatic display and audio, and Social Media Services. The Below-The-Line division encompasses mobile advertising solutions (Ad Bikes, Poster Bikes, Bike Boards, Working Bicycles, Velotaxis), ambient media (FillBoards at gas stations, Sunloungers, Kreidegraffitis), promotional sampling services (Streetsampling, Bahnhofpromotion, Gastrosampling, Take Aways), and traditional formats (SBB Rail Postering, Fitness Postering, Postering Schulen). The Digital division provides Display Advertising across 36 websites, Digital Audio through premium publishers (Spotify, Soundcloud), DOOH networks (Ad Screens in fitness centers, cinemas, shopping centers, gas stations), and specialized content pools (Fussballpool, Sportpool, Outdoorpool, Musicpool). The Social Media division manages Swiss and Zurich-focused audience networks across Facebook and Instagram with over 845,000 combined followers, plus social seeding and content production services. The company serves major national and international brands including SBB, McDonald's, Coop, Migros, UBS, BMW, and Swisscom.

Differentiator

Problem solved

Functional benefit

Products and services

• Below-The-Line (BTL) Advertising Full-service non-classical Out-of-Home (OOH) and Below-The-Line (BTL) advertising covering campaign concept, media planning, production, and execution across 150+ unconventional measures for brands and agencies.
• Digital Advertising Digital advertising solutions including programmatic banner advertising, display ads, digital audio, and programmatic buying across multiple platforms and IAB standard formats for direct bookings and special formats.
• Social Media Services Social media strategy, branded content, native campaigning, community management, and social seeding across Facebook, Instagram, and other platforms.
• FillBoards Advertising placement on fuel pump handles at up to 1,650 gas stations across Switzerland, reaching customers during the refueling interaction.
• Bahnhofpromotion Station-based promotional services with branded promoters distributing product samples directly to commuters at railway stations.
• Velotaxis Rikshaw advertising services that bring brands directly to target audiences in urban environments with fully customizable rikshaw branding.
• Sunlounger Custom-branded sun loungers placed at up to 100 outdoor and indoor pools and mountain restaurants across German-speaking Switzerland.
• Postering Schulen Poster placement campaigns targeting young audiences at universities, vocational schools, and primary schools through poster displays at information boards.
• Sandwichman Classic sandwich board advertising where promoters carry double-sided posters (70 x 90.5 cm) through busy pedestrian routes.
• Ad Bag

Quantifiable outcome

• Up to 450 million contact opportunities per year with SBB Rail Postering (1.25 million daily train travelers)
• +4 more outcomes

Named customers29 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SBB (Swiss Federal Railways)coreStrategic or Co-development PartnerMediabox has a strategic partnership with SBB for non-classical advertising placements including SBB Rail Postering (full SBB fleet coverage), SBB Billettautomaten (1,400+ ticket machine homescreens), and Bahnhofpromotion (station-based sampling). These placements generate up to 450 million contact opportunities per year and are central to Mediabox's national BTL offering.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pilot Group: Independent Swiss creative and media agency offering BTL, digital, and content services. Comparable full-service Swiss agency competing for similar enterprise and consumer brand clients.
• Clear Channel Switzerland: Operates conventional and digital OOH inventory across Switzerland as part of the global Clear Channel Outdoor network. Comparable to Mediabox as a Swiss OOH seller, though with greater emphasis on classic poster formats versus non-classical measures.
• APG|SGA: Swiss market leader in out-of-home advertising, operating poster, transit, and digital OOH networks across Switzerland. Most direct competitor to Mediabox in the Swiss OOH/BTL category, with broader scale but less specialization in unconventional/ambient measures.
• Goldbach Group: Swiss digital advertising and media company (TX Group subsidiary) operating video, audio, and DOOH inventory. Competes with Mediabox across digital display, digital audio, and digital out-of-home in the Swiss market.
• Neo Advertising: Swiss-headquartered DOOH operator with international airport and retail-media networks. Closest direct competitor on the digital OOH side of Mediabox's offering, with overlapping cinema and venue-network inventory.
• JCDecaux Switzerland: Swiss arm of global street-furniture and OOH operator, providing transit and urban OOH inventory. Competes with Mediabox for transit-adjacent and urban-environment advertising spend in Switzerland.

Others

• GroupM Switzerland: WPP-owned media holding company that is both a current Mediabox client and a potential competitor through in-housed OOH competence centers. Relevant as a partner and structural counterweight in the Swiss agency ecosystem.
• Publicis Media Switzerland: Swiss arm of Publicis Groupe's media network and current long-standing Mediabox agency partner with an OOH Competence Center. Comparable as both customer and structural risk to Mediabox's specialist position.
• Havas Media Switzerland: Swiss media agency and Mediabox client purchasing non-classical OOH for cross-industry advertisers. Relevant as a customer channel and ecosystem participant in Swiss agency-media relations.

Broad incumbents

• Ströer: Major German-headquartered OOH and digital out-of-home operator with broad inventory and public-market scale. Relevant as a broader European OOH incumbent demonstrating the strategic value of the DOOH+BTL segment Mediabox addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zhwelt
• Instagraminstagram.com/zhwelt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediabox Digital