What Equites does

Equites is a Brazilian SaaS company, operating as Equites LTDA (CNPJ 46.710.770/0001-29), that has built a cloud-based management platform exclusively for the equestrian sector. Founded in 2021 and headquartered in Florianópolis, the company serves two distinct segments: (1) riding schools, equestrian training centers, and horse riding schools (hípicas, centros de treinamento e escolas), and (2) state and regional equestrian federations (federações de hipismo). The platform centralizes horse management (medical history, vaccines, shoeing, feeding), smart scheduling that coordinates horses, instructors, and time slots, financial management with categorization and reporting, inventory, an athlete portal, and federation-specific controls for automated affiliations, approvals, and entity management — totaling 180+ functionalities. The company monetizes through a freemium model with a paid Plano Sênior subscription tier, with monthly and annual billing options, and supplementary transaction fees on payments processed through the platform. Go-to-market combines product-led self-serve signup via the website with a WhatsApp-driven inside sales motion for higher-value federation accounts. The company reports 6,000+ horses, 8,500+ registered athletes, and 25,000+ financial transactions processed, and operates exclusively in the Brazilian domestic market with full LGPD compliance.

Name

Equites

Legal name

Equites LTDA

Website

https://equites.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Equites is a Brazilian SaaS platform that centralizes operations for equestrian riding schools, training centers, and federations, offering 180+ vertical-specific functionalities for horse management, scheduling, finances, and athlete affiliations.

Ownership category

akta.pro rank

Product category

Equestrian Management Software

NAICS

Horses and Other Equine Production (112920)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

akta.pro secondary industries

Horse Boarding, Livery & Stable Operations (AFAEAGAG), Equine Care & Stable Management (EDAOAOAE), Racehorse Training & Conditioning Operations (AFAEAGAE)

Keywords

• Equestrian management software
• Riding school management
• Horse management platform
• Equestrian federation software
• Equestrian business management

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription (Plano Sênior): Monthly or annual subscription plans for the management platform. Pre-paid model with no grace period, cancellation fees, or interest for non-payment. Free tier available with limitations on horses, students, and instructors.
2. Transaction Fees: Transaction fees may apply on collection or payment operations processed through the platform payment links.
3. Freemium Model: Free access tier with limitations; conversion to paid Plano Sênior for unlimited access to horses, students, and professors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Equites provides a cloud-based SaaS platform purpose-built for equestrian management in Brazil, delivering 180+ functionalities covering horse handling (medical history, vaccines, feeding), automated class scheduling, complete financial management with real-time reports, inventory integration, athlete portals, and team/permissions controls. The platform serves two distinct segments: riding schools, training centers and equestrian businesses via a self-serve signup, and equestrian federations via a sales-assisted model that automates affiliations, approvals, integrated payments, and entity management.

Product overview

Equites is a unified cloud-based platform for equestrian management serving two distinct market segments: (1) Equites para Hípicas, Centros de Treinamento e Escolas — a comprehensive management system for riding schools, training centers, and equestrian businesses offering horse management, scheduling, financial controls, inventory, reporting, athlete portals, notifications, and team permissions across 180+ features; and (2) Equites para Federações de Hipismo — a dedicated platform for Equestrian Federations featuring digital affiliation workflows, automated approvals, integrated payments, entity and athlete management, and custom branded federation portals. Both solutions operate as a single platform accessible 24/7 from any location.

Differentiator

Problem solved

Functional benefit

Products and services

• Equites para Hípicas, Centros de Treinamento e Escolas Comprehensive equestrian management platform for riding schools, training centers, and equestrian schools, offering 180+ functionalities including horse management (medical history, vaccines, horseshoeing, feeding), class scheduling with smart availability, financial control with categorization and reports, inventory tracking, athlete portals, team management with role-based permissions, and automatic notifications via the platform and WhatsApp.
• Equites para Federações de Hipismo

Quantifiable outcome

• 6,000+ horses managed on the platform
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SportsEngine: Incumbent youth sports management platform with federation/club registration, payments, and scheduling. Comparable to Equites' federation module at scale, though generic across many sports.
• Active Network (Community Brands): Large incumbent provider of recreation and sports management software with registration, memberships, and facility management. Comparable federation/membership workflows but not equestrian-specialized.

Emerging players

• Join It: Membership management platform for clubs and associations with payments and renewals. Adjacent to the federation affiliation/renewal workflows Equites targets in Brazil.

Others

• TeamSnap: Team and group management SaaS used widely across youth and amateur sports for scheduling, payments, and communication. Comparable SMB sport-management UX though not equestrian-specific.
• Mindbody (Global Payments): Large business management SaaS for fitness, wellness, and appointment-based businesses. Comparable in offering scheduling, payments, and customer portals to equestrian SMBs, though generic rather than equestrian-specialized.

Direct peers

• StableSecretary: Cloud-based stable management software for horse barns and lesson programs with billing, scheduling, and horse health tracking. Functionally mirrors Equites' hípica product line.
• BarnManager: US-based SaaS for equestrian barn management covering horse records, scheduling, billing, and staff coordination. Most directly comparable product to Equites, though focused on the US market.
• EquestrianConnect: Equestrian-focused platform combining horse management tools with a marketplace and community. Comparable in vertical specialization though oriented around the US consumer rather than SMB/federation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/equites.com.br
• LinkedInlinkedin.com/company/sistema-equites

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equites