Fitformation

What Fitformation does

Fitformation is a private, for-profit online fitness training provider operating at the domain fitformation.nl. Per the firmographics, the company offers a varied range of online fitness training programs, with stated coverage of weight loss, muscle gain, and general fitness plans. The.nl top-level domain indicates the company is positioned primarily for the Dutch consumer market, though no explicit geographic restrictions or international expansion signals are documented in the input.

The business model cannot be precisely characterized from the available data. Pricing models, publicly disclosed prices, distribution channels, marketing channels, customer segments, and select customer logos are all either empty or marked as unavailable. The technology stack is similarly undocumented: no core technology, proprietary features, integrations, app presence, or API surface are disclosed. Management team, ownership, funding history, headcount, corporate history, and partnerships are all absent from the input data.

The corroborating third-party source consists only of a website verification/loading page and contains no substantive company information such as revenue, legal entity, founding date, operating status, or parent/subsidiary relationships. Consequently, this description reflects the minimum directly supported facts: Fitformation is a small, privately held, Netherlands-tilted online fitness content provider offering weight loss, muscle gain, and general fitness training plans, with no further verified detail on scale, technology, monetization, or corporate structure.

Name

Fitformation

Website

https://fitformation.nl

Company type

Private

Ownership category

akta.pro rank

Product category

Online Fitness Training

NAICS

Fitness and Recreational Sports Centers (71394), Diet and Weight Reducing Centers (812191), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Weight Loss & Body Transformation Training (HSADAAAC), Weight Gain & Muscle-Building Nutrition (HSADAFAC), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Online fitness training
• Personal training plans
• Weight loss programs
• Muscle gain coaching
• General fitness coaching

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Fitformation offers a varied range of online fitness training, including plans for weight loss, muscle gain, and general fitness. The service is delivered digitally via the company's website, targeting individual consumers seeking structured fitness guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Fitness Training Plans A varied range of online fitness training plans covering weight loss, muscle gain, and general fitness, delivered digitally to individual consumers via the Fitformation website.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Peloton: Connected fitness platform offering streamed classes and personalized programming. While hardware-tied, its Peloton App offers pure software/online training comparable to Fitformation's delivery mode.
• Apple Fitness+: Apple's subscription fitness service offering guided workouts across categories including strength, HIIT, and yoga. A broad incumbent with deep hardware ecosystem leverage competing for the same consumer wallet.
• Nike Training Club: Nike's free and premium digital training library covering strength, endurance, and conditioning. Same online training surface and goal-based content organization as Fitformation.
• Adidas Training / Runtastic: Adidas-owned digital training ecosystem offering guided workouts, plans, and coach-led content. Broad incumbent with strong brand leverage competing in the same online personal training space.

Regional players

• Basic-Fit: Europe's largest low-cost gym chain with a complementary digital fitness app. Most directly relevant Dutch/Northern European peer and a credible substitute for online-only offerings in Fitformation's home market.

Direct peers

• Future: Online personal training subscription service pairing users with remote coaches for personalized training programs. Directly comparable on online delivery and goal-specific programming.
• Freeletics: Europe-headquartered digital fitness platform offering AI-driven training plans for weight loss, muscle gain, and general fitness. Closely mirrors Fitformation's online coaching model and goal-based programming structure.
• 8fit: Subscription app combining personalized workout plans with nutrition guidance. Comparable offering in online/remote training and weight-management programming.
• BetterMe: Direct-to-consumer health and fitness app with strong emphasis on weight loss and muscle-building plans. Overlaps with Fitformation across the same mass-market weight loss and toning verticals.

Emerging players

• Fittr: Online fitness coaching platform offering personalized workout and nutrition plans with a community layer. Comparable business model focused on goal-based online programming.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/FitformationNL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitformation