Water Tower Dental Group and Orthodontics

What Water Tower Dental Group and Orthodontics does

Water Tower Dental Group and Orthodontics is a single-location comprehensive dental practice operating at 2231 Michigan Ave, Arnold, Missouri, serving patients of all ages in the Arnold / Jefferson County area. The practice provides a full suite of dental services spanning preventive care (cleanings, fluoride, sealants, oral cancer screening), restorative treatments (fillings, crowns, bridges, dentures, implants, root canals), cosmetic procedures (whitening, veneers, bonding), orthodontics (braces and clear aligners), pediatric dentistry (via co-located My Kid's Dentist & Orthodontics), periodontics, and oral surgery (extractions, wisdom teeth removal). The clinical team includes multiple general dentists, three pediatric dentists, a board-certified orthodontist, a periodontist, an oral surgeon, and registered dental hygienists.

The practice is differentiated by its technology stack: CEREC CAD/CAM enables same-day crown fabrication in approximately 2 hours; Cone Beam CT (CBCT) provides 3D imaging for diagnosis and treatment planning; digital X-rays support early detection; laser bacterial reduction and OralFitnessCheck (saliva-based aMMP-8 enzyme screening) address gum disease; and Curodont offers non-invasive remineralization treatment for early-stage cavities. The practice operates under the Smile Generation brand and is supported by Pacific Dental Services (PDS), the Irvine, California-based dental support organization that provides technology platforms, operational infrastructure, and the centralized PDS Health compliance and policy framework.

The revenue model combines direct patient fees, reimbursement from nine+ major dental insurance carriers (Aetna, Ameritas, Anthem Blue Cross, Cigna, Delta Dental, Guardian, MetLife, United Health Care, UCCI), the subscription-based Smile Generation Dental Plan ($119-$169 annually for 20-50% treatment discounts), and third-party patient financing through Comenity Capital Bank (loans up to $75,000 over 144 months with 0% interest options). The customer base is entirely consumer / SMB — individual families, pediatric patients, and orthodontic patients — with no enterprise or institutional customers. Distribution is direct via in-person service at the single office, supplemented by phone scheduling and the SmileGeneration MyChart online patient portal for appointment management and provider communication. Marketing relies on the company website, Google Business Profile local SEO, and Facebook organic social presence.

Name

Water Tower Dental Group and Orthodontics

Legal name

Pacific Dental Services, LLC

Website

https://watertowerdentalgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Water Tower Dental Group and Orthodontics is a single-location comprehensive dental practice in Arnold, Missouri, providing preventive, restorative, cosmetic, orthodontic, pediatric, periodontal, and oral surgery services to families and patients of all ages under the Pacific Dental Services network.

Ownership category

akta.pro rank

Product category

General and Multi-Specialty Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC)

Keywords

• General dentistry services
• Orthodontic treatment
• Pediatric dentistry care
• Cosmetic dental procedures
• Dental implant services

Headquarters

HQ city

Arnold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Service Fees: Direct patient payments for comprehensive dental services including preventive care, restorative treatments, cosmetic procedures, and specialty services
2. Dental Insurance: Payment collection from major dental insurance providers including Aetna, Ameritas, Anthem Blue Cross, Cigna, Delta Dental, Guardian, MetLife, and United Health Care
3. Smile Generation Dental Plan: Membership discount plan offering 20-50% discounts on treatments with annual fees: $119 individual, $149 two-person, $169 family (3+). No deductibles, copays, or annual maximums.
4. Smile Generation Financing: Third-party financing through Comenity Capital Bank offering loans up to $75,000 for 144 months with 0% interest options available on approved credit

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Water Tower Dental Group and Orthodontics is a full-service dental practice that provides preventive, restorative, cosmetic, orthodontic, periodontic, pediatric, and oral surgery dental services to patients of all ages. It delivers same-day CEREC CAD/CAM crowns, CBCT 3D imaging, digital X-rays, laser periodontal treatment, dental implants, root canals, clear aligners, braces, and other specialty services in a single Arnold, Missouri location under the Smile Generation / Pacific Dental Services network.

Product overview

Water Tower Dental Group and Orthodontics offers a comprehensive suite of dental services centered around general dentistry, orthodontics, and specialized dental care. The practice operates as a full-service dental office with advanced technology including CEREC CAD/CAM for same-day crowns, digital X-rays, CBCT 3D imaging, laser treatments, and intraoral cameras. Core services span preventive care (teeth cleaning, sealants, fluoride), restorative treatments (fillings, crowns, bridges, implants, dentures, root canals), cosmetic procedures (whitening, veneers, bonding), and surgical services (extractions, wisdom teeth removal, periodontics). The practice also offers specialized orthodontic treatments including braces and clear aligners, pediatric dentistry, oral surgery, and periodontics. Unique offerings include Curodont for early cavity treatment without drilling, and OralFitnessCheck for gum disease screening via saliva analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Teeth Cleaning and Preventive Dentistry
• Fluoride Treatment
• Dental Sealants
• Fillings
• Dental Crowns (including CEREC same-day crowns)
• Tooth Bridge
• Dentures
• Inlays and Onlays
• Dental Implants
• Root Canal / Endodontics
• Teeth Whitening
• Veneers
• Teeth Bonding
• Braces / Orthodontics
• Clear Aligners
• Periodontics (Gum Disease Treatment)
• Scaling and Root Planing
• Teeth Extractions
• Wisdom Teeth Removal / Oral Surgery
• Emergency Dental Services
• Oral Cancer Screening
• Mouth Guard
• Dental X-Rays and Imaging
• Pediatric Dentistry (via My Kid's Dentist & Orthodontics)
• Smile Generation Dental Plan (Membership)
• Smile Generation Financing
• Curodont Early Cavity Treatment
• OralFitnessCheck Screening

Quantifiable outcome

• CEREC crowns completed in approximately 2 hours
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Pacific Dental Services (PDS)coreImplementation/ SI/ Consulting PartnerPDS provides business support services including technology platforms, operational infrastructure, and practice management systems. The dental office operates under PDS-supported infrastructure including Smile Generation branding, MyChart patient portal, and centralized policy frameworks.
• Smile Generation Dental Plan / My Smile Dental PlancoreChannel Partner/ Reseller/ DistributorDental discount membership plan offering patients 20-50% discounts on treatments. Powered by Wellfit for real-time treatment savings visibility. The practice offers this as an alternative to traditional insurance.
• My Kid's Dentist & OrthodonticscoreChannel Partner/ Reseller/ DistributorCo-located pediatric dental practice at same address providing specialized children's dentistry services including pediatric cleanings, fillings, crowns, pulp therapy, and orthodontics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smile Brands: DSO supporting affiliated dental practices under brands like SmileDirectClub-affiliated offices and Bright Now! Dental, offering general dentistry, orthodontics, and specialty services — comparable DSO-supported multi-specialty model.
• Western Dental & Orthodontics: Large DSO with hundreds of offices combining general dentistry and orthodontics under one roof — directly comparable integrated general + orthodontic clinic model.
• Pacific Dental Services: Parent organization and DSO operating the Water Tower practice under the Smile Generation brand — directly relevant as the supporting infrastructure peer providing tech, financing, and operational systems.
• MB2 Dental Solutions: DSO partnering with hundreds of dentist-owned practices across the U.S., providing business support while preserving clinical autonomy — comparable DSO affiliation model.
• Benevis: DSO focused on dental and orthodontics practices (including Kool Smiles and associated brands), particularly serving families and Medicaid populations — comparable DSO multi-specialty model.
• 42 North Dental: DSO supporting a network of affiliated dental practices in the Northeast and Midwest, offering general and specialty dentistry under a shared support model — comparable DSO structure.
• Heartland Dental: One of the largest DSOs in the U.S., supporting thousands of doctor-owned dental offices with business, technology, and operational infrastructure — comparable to PDS and highly relevant as a DSO peer to Water Tower.
• Aspen Dental: Large DSO operating hundreds of branded dental offices nationwide offering general, restorative, and specialty services including implants and orthodontics — directly comparable multi-specialty DSO model.

Emerging players

• Specialty Dental Brands: Emerging DSO focused on pediatric dentistry and orthodontic practices — highly comparable to Water Tower's co-located My Kid's Dentist & Orthodontics pediatric-orthodontic positioning.

Direct peers

• Affordable Dentures & Implants: National dental practice chain specializing in dentures, extractions, and implants at single locations — directly comparable single-site service model with restorative and surgical focus.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WaterTowerDentalGroupArnold
• LinkedInlinkedin.com/company/tower-dental-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water Tower Dental Group and Orthodontics