360hometours.ca

What 360hometours.ca does

360hometours.ca Inc. is a Vancouver, BC-based visual media production company founded in 2006 that delivers photography, cinematic video, Matterport 3D tours, drone and aerial capture, 2D/3D floor plans, virtual staging, image retouching, and social media marketing to three customer segments: realtors/agents, builders/developers, and architects/designers. The company is privately held, founder/owner-operated by Dan Kirchner, and maintains a 17-person in-house creative bench that includes Professional Photographers of Canada (PPOC) architectural-accredited photographers, master cinematographers, Transport Canada-certified UAV pilots, and post-production specialists. Operations are based in Port Moody, BC with documented international delivery and a 167,000-subscriber YouTube channel and 28,000-follower Instagram account used as promotional distribution for qualifying client listings.

The underlying technology stack is a multi-modal capture-and-post-production platform rather than a software product: still photography (Standard and Master tiers), HD/4K cinematic video (Standard, Master, and Custom tiers), Matterport 3D scanning with hosted tours and Mattertags, aerial platforms spanning DJI Mavic 2 Pro and Inspire 2 drones, tethered blimps, and helicopters, and ANSI Z765-2003-compliant 2D and 3D floor plans. Downstream services include virtual staging, sky/grass replacement, object removal, and custom image retouching. There is no application layer, SDK, or API; all production is delivered directly by in-house staff. Compliance posture is supported by a BBB A+ rating, PPOC membership, HAVAN/CHBA trade memberships, Transport Canada drone authorization, C$6.25M aviation liability insurance, and WorkSafeBC coverage.

Revenue is generated entirely through project-based professional services. Realtor/Agent work is published on tiered per-shoot price ladders keyed to square footage (e.g., $195–$695 for photography and Matterport). Builder/Developer and Architect/Designer engagements are quote-based, with custom cinematic films ranging $995–$10,000 and helicopter aerial sessions priced up to $2,250 for 60 minutes. Go-to-market is direct via the company's website booking and quote request forms (segmented by customer role), augmented by the firm's social media presence and industry/community events; there are no third-party resellers or marketplace listings. Pricing for add-ons such as virtual staging ($50–$100 per photo), retouching ($100/hour), portraiture ($295–$395), and bundled YouTube/Instagram promotion (starting at $495) creates cross-sell on top of the core shoot.

Name

360hometours.ca

Legal name

360hometours.ca Inc.

Website

https://360hometours.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

360hometours.ca is a Vancouver, BC-based visual media production company founded in 2006 that provides photography, cinematic video, Matterport 3D tours, drone/aerial capture, and social media marketing to realtors, builders/developers, and architects/designers in Canada and internationally.

Ownership category

akta.pro rank

Product category

Real Estate Photography & Videography Services

NAICS

Commercial Photography (541922), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Real Estate, Architecture & Hospitality Marketing Video (MPADAEAO)

akta.pro secondary industry

Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI)

Keywords

• Real estate photography
• Cinematic video production
• Matterport 3D tours
• Drone aerial photography
• Architectural media services

Headquarters

HQ city

Port Moody

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Photography Services: Master and Standard level photography for realtors, builders, and architects. Daytime and twilight photography sessions with varying photo counts based on property square footage. Revenue is per-project and tiered by service level and property size.
2. Cinematic Film & Video Production: Custom, Master, and Standard video/film services for real estate marketing. Includes lifestyle films, documentary-style films, realtor hosting/narration films, event films, and realtor profile films. Price ranges from $995 to over $10,000 depending on complexity.
3. Matterport 3D Virtual Tours: Interactive 3D virtual tours with hosting, photo extracts, and video versions for social media. Billed per square footage tier for realtors, flat starting rates for commercial projects.
4. Drone & Aerial Photography: Aerial photography and video using drone, blimp, and helicopter platforms. Billed per session duration with add-on charges for parachute rental, cancellation fees, and editing.
5. Floor Plans (2D and 3D): 2D floor plans with ANSI Z765-2003 standard measurements, and 3D dollhouse floor plans. 2D billed per square footage; 3D billed per storey tier.
6. Add-on Services: Virtual staging, image retouching, portrait photography, social media promotion on YouTube and Instagram networks. Billed per photo, per hour, or as fixed add-on fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

360hometours.ca is a Vancouver-based visual media production company that provides photography, cinematic video, Matterport 3D virtual tours, drone and aerial imagery, 2D/3D floor plans, virtual staging, image retouching, and social media marketing for real estate professionals, builders/developers, and architects/designers. Services are organized into tiered packages (Standard, Master, Custom) and delivered by an in-house team of accredited photographers, videographers, UAV pilots, and post-production specialists.

Product overview

360hometours.ca is a visual media and marketing company offering photography, video, and 3D tour services for real estate professionals, builders/developers, and architects/designers. The product portfolio includes Master Photography and Standard Photography (still photography services), Custom Cinematic Films, Master Cinematic Films, and Standard Video (video production tiers), Drone Photo & Video, Matterport 3D Tours, 2D Floor Plans and 3D Floor Plans, Virtual Staging, Image Retouching, and Portrait Photography as add-on services. Social Media Marketing on YouTube and Instagram is also offered as a promotional channel. Services are priced at tiered levels (Standard/Master/Custom) and offered across three client segments: Realtors/Agents, Builders/Developers, and Architects/Designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Photography Advanced level real estate photography with enhanced lighting, detailed composition, and multi-layer Photoshop processing for color correction and sky/grass replacement. Available across realtor, builder/developer, and architect/designer segments with tiered pricing based on square footage.
• Standard Photography Standard real estate photography with HDR processing and basic composition, typically for homes under C$2 million. Priced by square footage tier for daytime and twilight sessions.
• Custom Cinematic Films Story-driven marketing films including lifestyle films, documentary-style films, realtor hosting and narration films, event films, and one-minute highlight films. Prices range from $1,195 to over $10,000 depending on complexity and segment.
• Master Cinematic Films Advanced 4K cinematic film production for real estate marketing with extended library music tracks, advanced editing, and promotional features on 360 Instagram and YouTube channels.
• Standard Video HD 1080P video for real estate marketing suitable for homes under C$2 million, 1:30-2:30 minutes in length with basic editing and standard music tracks.
• Drone Photo & Video Aerial photography and video services using drone, blimp, and helicopter platforms. Standard level uses Mavic 2 Pro (4K, 20MP); Master level uses Inspire 2 (4K 60FPS, 20.8MP Micro 4/3). Includes C$6.25M liability insurance and WCB coverage.
• Matterport 3D Tours Interactive 3D virtual tours with hosted tours, Mattertags, dollhouse floor plans, and social media video extracts. Priced per square footage tier; hosting included for property sale period or 12 months for builders.
• 2D Floor Plans Standard floor plans with measurements per ANSI Z765-2003 standards, priced at $195 minimum total charge plus 9.9 cents per sqft. E&O insured.
• 3D Floor Plans 3D dollhouse floor plans modeled from standard 2D floor plans, priced from $195 for 1 storey when ordered with 2D plan.
• Virtual Staging Digital editing to stage and declutter areas, showing scale and design potential of spaces. Priced at $50 per photo for realtors and $100 per photo for builders/developers.
• Image Retouching Custom post-production image enhancements including sky and grass replacements, object removal, and color correction. Priced at $100 per hour.
• Portrait Photography Professional headshots for digital and print marketing. Priced at $295 for in-studio and $395 for on-location sessions.
• Social Media Marketing Social media engagement strategies and promotional campaigns on YouTube (167k subscribers) and Instagram (28k followers) to promote qualifying client listings and grow brand presence. Starting at $495.
• Architectural Photography Bespoke master-level photography for architects and designers exploring key architectural concepts, distinctive form and function, bespoke construction, and material selection. Quoted per project.
• Architectural Cinematic Films Bespoke cinematic showcase experiences for architectural spaces exploring key concepts, motion, construction, and material selection. Quoted per project.

Quantifiable outcome

• Marble Construction social media campaign achieved over 1 million views in the initial four months
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• My Lane HomesminorOthers360hometours.ca volunteered alongside My Lane Homes to create marketing media for raising awareness for affordable housing, helping attract funding and recruit volunteers for the first social lane way house in BC built for Aunt Leah's Foundation.
• Sarah Gallick Design Inc.minorStrategic or Co-development PartnerCollaborated with Sarah Gallick Design Inc. (partnered with Xland Ventures) to create a comprehensive marketing piece for a prize home, incorporating 3D animations, motion tracking of 3D models onto drone shots, and motion graphics maps for full visualization experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zillow Group: Consumer and agent real estate platform operator that owns Zillow 3D Home / Showcase and other agent marketing tools, enabling agents to self-serve 3D tours and basic photography and increasing commoditization pressure on entry-tier services.
• EyeSpy360: Virtual tour and 360° walkthrough platform serving real estate agents and developers, comparable on the immersive 3D tour pillar of 360hometours' stack. Operates both as software and as a service network.
• iGUIDE: Canadian 3D tour and floor plan platform competing directly with Matterport for the embedded 3D and floor-plan workflow that 360hometours packages into its builder/developer offerings.
• Sotheby's International Realty Affiliates: Major luxury real estate brand with in-house media capabilities that produces premium marketing for high-end listings. Targets the same architect, developer, and luxury agent clientele with brand-led content rather than service-only distribution.
• Matterport: Category-leading 3D virtual tour and digital twin platform whose technology underpins 360hometours' Matterport 3D Tour offering. Not a services competitor but a foundational technology partner and broader incumbent in property visualization.

Direct peers

• VHT Studios: Major US-based real estate media production company (formerly Visual Marketing Hub) offering photography, video, 3D tours, aerial, and floor plans for agents and developers. Closely comparable service breadth and premium positioning.
• HomeJab: Leading US-based marketplace connecting real estate agents with on-demand photographers, videographers, and drone operators. Closely comparable in real estate photography/video core, tiered service packages, and target customer.
• Blu Pony Media: Western Canada-based full-service real estate media firm offering photography, video, drone, and virtual tours to agents and developers. Closest Canadian peer with similar full-stack offering and customer mix.

Emerging players

• PhotoUp: Real estate photo editing, virtual staging, and MLS marketing outsourcing service. Overlaps with 360hometours on the post-production and virtual-staging add-on layers and offers a globally-outsourced delivery model at lower price points.
• BoxBrownie: International virtual staging, photo editing, floor plan, and 3D rendering service for real estate marketing. Competes with 360hometours' virtual staging and image retouching add-ons via a remote, high-volume delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPgJ6lekEutiDFIOpyhSwbw
• Instagraminstagram.com/360hometours.ca/?hl=en
• Xx.com/360hometours
• Facebookfacebook.com/360hometours.ca
• LinkedInlinkedin.com/company/360hometours-ca-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360hometours.ca