What CRYO does

CRYO (legal entity: Cryo Pty Ltd) is a Sydney-based, direct-to-consumer cryotherapy and light-therapy wellness operator running two retail clinics in Rosebery and Edgecliff, New South Wales. The company delivers whole-body cryotherapy using a Cryocabin chamber sourced from Finland-based Cryotech Nordic (CTN), which envelopes the body in nitrogen mist cooled to between -110°C and -170°C for up to three minutes, alongside a 18,240-LED full-body light bed (US-manufactured, FDA-approved for circulation and pain relief) and a proprietary triple-phase CRYOSLIM system combining lipolaser, cryolipolysis, and cavitation for non-surgical fat reduction. Adjacent services include CRYO LOCAL (targeted cryotherapy), CRYO FACIAL (cryotherapy-based skin treatment), general skin treatments, and teeth whitening.

CRYO targets six overlapping consumer segments — athletes and sports enthusiasts, chronic-pain and arthritis sufferers, post-surgery/accident recovery patients, weight-loss/body-contouring seekers, beauty/anti-ageing consumers, and general-wellness buyers — via free pre-treatment consultations, online MindBody self-service booking, and phone reservations with 7am-8pm seven-day coverage. Revenue is generated primarily through session packs (AUD $159-$1,000, 3-12 month expiry) and monthly memberships (AUD $275-$650/month), supplemented by gift cards and franchise licensing to third-party operators under the CRYO brand. The company has an affiliate relationship with Cryobody (ANZ distributor of Cryotech equipment) to support franchise rollout, and recently merged its digital presence with Stay Young Cryo. There is no disclosed institutional investment, no disclosed revenue, and headcount is stated only as a range of 11-50 employees.

Name

CRYO

Legal name

Cryo Pty Ltd

Website

https://cryo.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CRYO (Cryo Pty Ltd) is a Sydney-based wellness operator running two retail clinics that deliver whole-body cryotherapy, FDA-approved LED light therapy, and proprietary CRYOSLIM fat reduction to individual consumers across sports recovery, chronic pain, post-surgery, weight loss, and anti-ageing segments.

Ownership category

akta.pro rank

Product category

Cryotherapy and Wellness Services

akta.pro primary industry

Cryotherapy Services (HSADAKAE)

akta.pro secondary industry

Hot/Cold Therapy Services (Cryotherapy/Ice Baths) (HSALAFAH)

Keywords

• Whole body cryotherapy
• LED light therapy
• Fat cell reduction
• Cryolipolysis treatments
• Wellness recovery services

Headquarters

HQ city

Edgecliff

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cryotherapy Sessions: Whole body cryotherapy sessions in nitrogen mist chamber, priced per session with volume discounts through session packs and monthly memberships.
2. CRYO LED Light Therapy: LED light bed treatments emitting multiple wavelengths for pain relief, skin rejuvenation, and wellness. Sold as single sessions, session packs, or monthly memberships.
3. CRYOSLIM Fat Cell Reduction: Non-invasive cryolipolysis treatments targeting stubborn fat areas. Priced per handle/area with 4, 3, 2, or 1 handle configurations.
4. CRYOLOCAL Targeted Treatment: Localised cryotherapy add-on treatment for specific body areas. Sold as add-on to cryotherapy or as standalone session packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CRYO operates two Sydney-based wellness retail clinics that deliver whole-body cryotherapy in nitrogen mist chambers, FDA-approved full-body LED light therapy, and a proprietary CRYOSLIM triple-phase (lipolaser, cryolipolysis, cavitation) fat cell reduction treatment, along with targeted CRYOLOCAL, CRYO FACIAL, skin rejuvenation, and teeth whitening services. Treatments are sold individually, in session packs (3-20 sessions), and via monthly memberships (5-30 sessions/month), targeting individual consumers seeking recovery, pain relief, fat reduction, anti-ageing, and general wellness.

Product overview

CRYO is a cryotherapy wellness company offering a suite of cold therapy and light therapy treatments. The core product portfolio includes CRYOTHERAPY (whole body cryotherapy using nitrogen mist at extreme temperatures), CRYO LED (full-body LED light therapy bed), and CRYOSLIM™ (3-phase fat cell reduction treatment). Additional offerings include CRYO LOCAL (targeted local cryotherapy), CRYO FACIAL™ (cryotherapy facial treatment), Skin Treatments, and Teeth Whitening services. The company operates as a service-based wellness business with locations in Rosebery and Edgecliff, Sydney, providing treatments for recovery, pain relief, weight loss, and anti-ageing.

Differentiator

Problem solved

Functional benefit

Products and services

• CRYOTHERAPY (Whole Body Cryotherapy) Non-invasive hyper-cooling treatment where the body is briefly enveloped in a fine nitrogen mist safely cooled to between -110°C and -170°C for up to 3 minutes, supporting recovery, pain relief, anti-ageing, and general wellbeing for individual consumers.
• CRYO LED (LED Light Therapy) Whole-body LED light bed treatment emitting multiple wavelengths of UV-free light to energize cells, stimulate ATP production, and support total body wellness; only FDA-approved LED light bed in Australia for increasing local blood circulation and temporarily relieving muscle, joint and arthritic pain.
• CRYOSLIM Fat Cell Reduction Proprietary non-surgical fat cell reduction treatment combining Lipolaser (Phase 1), Cryolipolysis (Phase 2), and Cavitation (Phase 3) for targeted fat reduction, body contouring, and skin tightening.
• CRYO LOCAL (Targeted Cryotherapy) Localised cryotherapy treatment targeting specific areas of the body with focused cold, available either as a standalone session pack or as a $29 add-on to a CRYOTHERAPY treatment.
• CRYO FACIAL Cryotherapy-based facial treatment designed for skin rejuvenation, anti-ageing benefits, and improved skin tone using CRYO's localised cold exposure.
• Skin Treatments Skin rejuvenation treatments utilizing cryotherapy and LED technologies to improve skin tone, reduce wrinkles, and address skin conditions, targeting health-conscious beauty and anti-ageing consumers.
• Teeth Whitening Professional teeth whitening services performed at CRYO's Rosebery and Edgecliff studios, marketed as part of CRYO's broader wellness offering.

Quantifiable outcome

• Fat reduction of 20-40% in treated areas reported for cryolipolysis treatments
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• CryobodycoreChannel Partner/ Reseller/ DistributorCRYO's affiliate company serving as Australian and New Zealand distributors of Cryotech equipment. Provides equipment sourcing, installation, and technical support for CRYO franchise locations. Part of the Cryotech equipment supply chain.
• Cryotech Nordic (CTN)coreTechnology or IntegrationEquipment manufacturer based in Finland designing, engineering, and manufacturing cryotherapy and fat cell reduction machines. CTN equipment described as the safest and most technologically advanced cryo-based equipment worldwide. Used in all CRYO locations.
• FranchiseescoreChannel Partner/ Reseller/ DistributorFranchise partners who operate CRYO locations under the CRYO brand. Receive site selection advice, studio design, equipment sourcing, training, marketing support, and ongoing operational guidance.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Pause Wellness Studio: Pause is an emerging wellness studio concept (with US/Australian locations) offering cryotherapy, infrared and recovery services in a studio format. Comparable consumer profile and emerging alternative to CRYO in overlapping catchments.
• Remedy Place: Remedy Place is a US 'social wellness club' combining cryotherapy, infrared sauna, breathwork and lymphatic drainage in a premium studio format. Comparable high-end positioning and treatment mix to CRYO's flagship studios, though at a larger experiential scale.

Broad incumbents

• Bounce Australia: Bounce is an established Australian trampoline/fitness/active entertainment chain that has expanded into recovery services. It overlaps with CRYO in athlete-recovery and casual fitness consumer segments and is a broader incumbent in the active-wellness space.

Direct peers

• iCRYO: iCRYO is a US-based cryotherapy and wellness franchise chain offering whole-body cryotherapy, IV therapy, infrared sauna and related recovery services. It is a direct franchise-model peer to CRYO, operating the same business model (clinics + franchise expansion) with comparable equipment and customer base.
• The Cryo Bar: The Cryo Bar is a US cryotherapy studio chain focused on whole-body cryotherapy, localized cryotherapy, and recovery add-ons. Closely mirrors CRYO's service portfolio and target customer (athletes, wellness, recovery seekers).
• Restore Hyper Wellness: Restore is a large US franchise network of multi-modality wellness studios (cryotherapy, IV drips, infrared sauna, hyperbaric, etc.). It is a direct competitor to CRYO's 'one-stop wellness studio' positioning and shares the franchise + multi-service clinic model.
• Chill Cryotherapy: Chill is a US cryotherapy chain operating dedicated cryo and recovery studios with comparable equipment (electric nitrogen-mist chambers) and a similar single-modality-plus-add-ons service mix to CRYO.
• Kensington Wellness: Kensington Wellness is an Australian wellness clinic offering cryotherapy, IV therapy and aesthetic services in a comparable Sydney metro catchment. Direct head-to-head competitor for CRYO's pain-relief, recovery and beauty consumer segments.
• City Cave: City Cave is an Australian wellness studio chain offering float therapy, infrared sauna and cryotherapy. It directly competes with CRYO in the same Sydney-adjacent metro catchments using overlapping service lines and consumer segments.

Others

• Cryotech Nordic (CTN): Cryotech Nordic is CRYO's exclusive equipment supplier (cryotherapy chambers, CRYOSLIM machines) from Finland. Not a competitor, but the most strategically connected company: it both enables CRYO's differentiation and could become a competitive threat if it enters Australia direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/CryoAustralia
• Facebookfacebook.com/cryo.com.au
• Instagraminstagram.com/cryo.au
• LinkedInlinkedin.com/company/cryo-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRYO