Kensington Wellness

What Kensington Wellness does

Kensington Wellness Mental Health Counseling is a privately held, founder-owned outpatient mental health practice led by Rachel Lee, LMHC, operating a virtual-first care model that serves individuals aged 12 and older throughout New York State. The practice is headquartered at 348 4th Avenue in Park Slope, Brooklyn, with a secondary office at 1399 Ulster Ave in Kingston, NY (Hudson Valley), and conducts all clinical services remotely via telehealth regardless of patient location within the state.

The practice's core service offering is fee-for-service psychotherapy across individual therapy, couples therapy, family therapy, group therapy, and supervision/consultation, delivered by an 11-provider team whose credentials span LMHC, MHC-LP, and CASAC-T. Clinical specialties include anxiety, depression, ADHD, OCD, trauma and PTSD, substance use, LGBTQ+ care (including gender dysphoria support and hormone therapy referrals), HIV prevention/care, couples work, and career/life transitions. Treatment modalities are evidence-based (CBT, DBT, ACT, REBT, EMDR, IFS, psychodynamic, strength-based) with an explicitly trauma-informed, queer-affirming, body-positive stance. Distribution combines a practice website (with educational blog content) and Zocdoc marketplace booking; the underlying technology is a standard telehealth delivery layer rather than a proprietary platform.

Revenue is generated through insurance reimbursement (in-network and out-of-network) plus self-pay, with no disclosed pricing on the public site. The practice is privately held, has no external investment, no subsidiaries, no patents, and no public recognition data. It carries a website-displayed 4.95 patient satisfaction score. All intake, scheduling, and clinical delivery are channeled through the website and Zocdoc, with no mobile app, no API, and no disclosed integrations beyond the booking marketplace.

Name

Kensington Wellness

Legal name

Kensington Wellness Mental Health Counseling

Website

https://kensington-wellness.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kensington Wellness is a privately held, founder-owned mental health counseling practice providing virtual outpatient therapy (individual, couples, family, group) and supervision services to individuals aged 12 and older across New York State.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Mental health counseling
• Telehealth therapy
• Virtual counseling
• Couples therapy
• Anxiety treatment

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mental Health Counseling Services: Fee-for-service mental health counseling including individual therapy, couples therapy, family therapy, group therapy, and psychiatric services. Revenue generated through insurance reimbursement (in-network and out-of-network) and out-of-pocket payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kensington Wellness is a virtual-first mental health counseling practice that delivers telehealth-based individual therapy, couples therapy, family therapy, and group therapy to New York State residents aged 12 and older. The practice also offers specialized treatment programs for anxiety, depression, ADHD, OCD, trauma, and LGBTQ+ concerns using modalities such as CBT, DBT, ACT, REBT, EMDR, and IFS, and provides supervision and consultation services for aspiring and practicing therapists. All services are delivered remotely, with appointment booking available through the practice website and Zocdoc, and payments accepted via major insurance, out-of-network reimbursement, or out-of-pocket.

Product overview

Kensington Wellness is a virtual mental health counseling practice offering a unified set of therapeutic services for individuals aged 12 and older throughout New York State. The core offering consists of individual therapy, couples therapy, LGBTQ+ services, and group therapy, supplemented by specialized treatment programs for anxiety, depression, ADHD, OCD, and trauma. The practice also provides supervision and consultation services for mental health professionals. All services are delivered virtually via telehealth and are psychodynamic, strength-based, trauma-informed, and client-centered, utilizing therapeutic modalities including CBT, DBT, ACT, REBT, EMDR, and IFS. The practice accepts major insurance and offers out-of-network/out-of-pocket payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Anxiety Treatment Treatment for anxiety disorders including generalized anxiety, panic disorder, and phobias using CBT, ACT, psychodynamic therapy, and exposure therapy for individuals in New York State.
• Depression Treatment Telehealth depression treatment including medication management, talk therapy (CBT, REBT, ACT), and EMDR for individuals aged 12 and older in New York State.
• ADHD Treatment Comprehensive ADHD care including psychiatric assessment, talk therapy, behavior therapy, medication management (stimulants and non-stimulants), and ADHD coaching for patients.
• Individual Therapy One-on-one virtual psychotherapy sessions providing a confidential space to explore thoughts, feelings, and behaviors, including career counseling services for New York residents.
• Couples Therapy Couples counseling using multiple therapeutic approaches including CBT, EFT, PACT, Imago therapy, and The Gottman Method for various relationship issues.
• LGBTQ+ Services Holistic telehealth care for LGBTQ+ individuals aged 12 and older, including gender dysphoria support, coming out support, trauma care, HIV prevention/care, and transgender care with hormone therapy referrals.
• OCD Treatment Obsessive-compulsive disorder treatment including CBT, DBT, exposure and response prevention (ERP), and medication management with serotonin reuptake inhibitors.
• Trauma Treatment Trauma-focused psychiatric services including TF-CBT, EMDR, prolonged exposure therapy, family therapy for adolescents, and medication management for PTSD, ASD, and adjustment disorders.
• Supervision and Consultation One-on-one and small group supervision and consultation sessions for aspiring and practicing therapists, provided by Rachel Lee, LMHC, covering case discussion, ethical concerns, and business development.
• Group Therapy Virtual groups program offering topics and formats supporting individuals working through anxiety, depression, trauma, health conditions, and relationships.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: BetterHelp is the largest direct-to-consumer virtual therapy subscription service, operated by Teladoc Health. Comparable to Kensington as a virtual-first, individual-therapy D2C offering; differs in subscription pricing model, global provider network, and heavy paid-marketing budget.
• Talkspace: Talkspace is a publicly traded virtual therapy and psychiatry platform serving consumers, employers, and payers nationwide. Comparable to Kensington Wellness as a direct-to-consumer virtual mental health provider offering individual, couples, and teen therapy; vastly larger scale and insurance network footprint.
• Modern Health: Modern Health is an employer-sponsored mental health platform offering therapy, coaching, and self-care across global workforces. Comparable to Kensington as a virtual mental health delivery organization with broad modality coverage and inclusive care positioning; operates at enterprise-employer scale.
• Cerebral: Cerebral is a telehealth mental health platform focused on anxiety, depression, ADHD, and medication management. Comparable to Kensington because both offer virtual therapy plus psychiatric medication management for anxiety, depression, and ADHD; Cerebral operates at much larger scale with national marketing.
• Lyra Health: Lyra Health is an employer-sponsored mental health platform providing virtual therapy, coaching, and psychiatric care to workforces. Comparable to Kensington as a virtual mental health delivery model offering evidence-based modalities (CBT, DBT, EMDR) and inclusive care; Lyra operates at employer-channel scale rather than DTC.

Direct peers

• Alma: Alma is a clinician-matching platform that helps licensed therapists run insurance-accepting practices with billing and marketing support. Comparable to Kensington as a multi-state virtual therapy delivery model built around independent clinicians; differs in that Alma is a SaaS/marketplace rather than a single practice brand.
• Grow Therapy: Grow Therapy connects patients with in-network therapists and provides insurance billing infrastructure for independent clinicians. Comparable to Kensington because both deliver virtual mental health care via insurance-credentialed providers; Grow Therapy does so as a scaled marketplace with national reach.
• Headway: Headway is a marketplace and billing platform that helps independent therapists accept insurance and grow virtual practices. Comparable to Kensington Wellness because both serve individual patients seeking therapy and depend on insurance-billed virtual sessions, though Headway supplies the platform while Kensington operates the practice directly.

Emerging players

• Two Chairs: Two Chairs is a hybrid in-person and virtual therapy practice operating multi-location clinics in select U.S. cities with a strong clinical-match and quality brand. Comparable to Kensington as a brand-led therapy practice emphasizing therapist quality, modalities, and patient matching rather than pure marketplace scale.
• Brightside Health: Brightside Health is a telehealth mental health company specializing in anxiety and depression treatment with combined therapy and medication management. Comparable to Kensington because both deliver virtual anxiety and depression treatment with psychiatric support; Brightside scales via insurance and partnerships rather than a single practice brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kensington-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kensington Wellness