Deerbusters

What Deerbusters does

DeerBusters (legally DeerBusters.com, founded 1989) is a privately held, direct-to-consumer e-commerce retailer specializing in deer and wildlife exclusion fencing. The company is headquartered in Waynesboro, Pennsylvania and operates a second distribution warehouse in McCarran, Nevada, with a parallel Canadian storefront at deerbusters.ca. Its catalog spans plastic deer fence (proprietary Trident Extruded line plus TENAX C-Flex), steel hex web fencing (proprietary HEXA-GONE), PVC-coated and galvanized welded wire, deer/elk containment fencing, dog and cat containment kits (including the Kitty Corral cat fence), tree protection kits, groundhog and rabbit kits, electric fence components, DigDefence underground barriers, and Titan powered post drivers. Kits are designed for DIY weekend installation without concrete, supported by a 24/7 call center, free samples, and installation videos.

The business model is a pure-play DTC retailer with unit-based pricing, free shipping over $99, and bulk discounts for 5–9+ unit orders. Customer revenue is generated one-time at the point of purchase rather than through subscriptions or recurring contracts, with average order values implied by kit pricing in the $429–$1,071 range and individual components ranging from $4.95 (T-post clips) to over $1,944 (heavy duty line post packs) and $5,800 (driveway crossing guards). The customer base is segmented vertically across residential DIY homeowners, commercial farms (hemp, orchards, vineyards, deer/elk farms), educational institutions, and government wildlife conservation agencies, with no single anchor customer disclosed. Marketing is content-led (blog, buyers guide, installation videos) with inside sales support by phone and online quote forms.

Sub-brands include Trident Deer Fence, HEXA-GONE, DigDefence, Kitty Corral, and Titan Post Drivers, and the company holds registered trademarks on the DeerBusters, Trident Deer Fence, and HEXA-GONE names. The firm is independently operated with no disclosed institutional investors, parent company, subsidiaries, or public listing. Revenue is not publicly disclosed, no funding rounds have been reported, and no AI/ML capabilities, APIs, or mobile applications are present in the available data.

Name

Deerbusters

Legal name

DeerBusters.com

Website

https://deerbusters.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

DeerBusters is a privately held DTC e-commerce retailer, founded in 1989 and based in Waynesboro, PA, that sells DIY deer and wildlife exclusion fencing kits, materials, and accessories to residential homeowners, farms, orchards, vineyards, colleges, and wildlife conservation agencies across North America.

Ownership category

akta.pro rank

Product category

Wildlife Exclusion Fencing

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Wildlife Control & Exclusion (IMAIAHAJ)

akta.pro secondary industry

Wildlife Proofing & Entry Point Sealing (Exclusion Work) (HSAMAMAL)

Keywords

• Deer fence systems
• Wildlife exclusion fencing
• Pet containment fences
• Garden protection fencing
• Agricultural fence supplies

Headquarters

HQ city

Waynesboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Fence Material Sales: Direct-to-consumer sales of deer fence materials, kits, posts, gates, and accessories through deerbusters.com. Products are sold as individual components (fence rolls, posts, accessories) as well as bundled kits that include all necessary parts for complete fence installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Deerbusters is a direct-to-consumer e-commerce retailer of DIY deer and wildlife exclusion fencing systems, selling fence kits, plastic and metal fence rolls, posts, gates, and installation accessories. The catalog covers deer, elk, groundhog, rabbit, dog, and cat exclusion, with proprietary brands (Trident, HEXA-GONE, DigDefence) and a no-dig post system designed for weekend DIY installation without professional help or concrete. Customers include residential homeowners, farms, orchards, vineyards, colleges, and wildlife conservation agencies across North America.

Product overview

Deerbusters is a specialized e-commerce retailer offering comprehensive wildlife exclusion and pet containment fencing solutions for residential, commercial, and agricultural applications. The product portfolio centers on deer fence kits (Plastic, Steel Hex Web, and Welded Wire varieties), complemented by metal fencing materials (PVC Coated Welded Wire, Galvanized Welded Wire, Hardware Cloth), Trident Extruded and TENAX C-Flex branded plastic deer fences, DigDefence underground dig barriers, and Titan post driving equipment. Additional offerings include pet containment kits (Dog Fence, Kitty Corral Cat Fence Systems), tree protection, electric fencing, trellis netting, and accessories such as posts, gates, tensioning hardware, and weed control products. The company operates as a direct-to-consumer online retailer with over 35 years of industry experience serving homes, farms, orchards, vineyards, and wildlife conservation applications.

Differentiator

Problem solved

Functional benefit

Brands

• DeerBusters: Primary brand for deer fence materials and wildlife exclusion products
• Trident Fence
• Trident Deer Fence
• Trident Enterprises
• DigDefence
• HEXA-GONE

Products and services

• Plastic Deer Fence Kits Complete DIY fence kits using extruded plastic/mesh deer fence material in various heights (6', 7.5', 8'), designed for easy weekend installation without professional help or concrete. Targeted at residential homeowners and small farms needing deer exclusion.
• Steel Hex Web Deer Fence Kits Fence kits utilizing steel hex web mesh in multiple heights, offering durable metal barrier protection against deer and other wildlife. Intended for areas with heavier animal pressure or longer-term installations.
• Welded Wire Deer Fence Kits Kits featuring welded wire fencing with various mesh sizes (2"x4", 2"x2", 1.5"x4") and gauges, designed for heavy deer pressure areas with 20+ year life expectancy. Used by farms, vineyards, and other commercial properties.
• Trident Extruded Deer Fence Proprietary extruded plastic deer fence available in Heavy Duty, Extra Strength, and Max Strength tiers with reinforced bottom edge options for durability. Sold by the roll as a standalone material component.
• TENAX C-Flex Deer Fence TENAX-brand C-Flex flexible plastic deer fence offered in Heavy Duty C-Flex Select, Extra Strength C-Flex Premium, and Max Strength C-Flex Pro grades. Sold as individual fence rolls.
• Elk and Large Animal Fence Heavy-duty plastic fencing designed for areas with elk and large animal pressure, featuring 1400 lb break strength and 25+ year lifespan. Targeted at ranches, large properties, and regions with elk populations.
• PVC Coated Welded Wire Galvanized steel welded wire with black PVC coating available in multiple gauges (12.5, 14, 16, 19 ga) and mesh sizes for deer and pet containment. Sold as rolls for DIY and contractor installations.
• HEXA-GONE Steel Deer Fence Proprietary steel hex web deer fence product offering heavy-duty steel construction with PVC coating for long-lasting wildlife exclusion. Sold as rolls under the registered HEXA-GONE brand.
• DigDefence Underground Barriers Underground dig prevention barriers including XL and Large Animal Barrier models made from 4-gauge galvanized American steel, designed to stop tunneling animals from burrowing under fences and structures.
• Titan Post Drivers Powered post driving equipment including the Titan 3200/3200X series with accessories like drive caps, barrel caps, and clutch assemblies for fence installation. Targeted at installers and DIY customers installing fence posts.
• Dog Fence Kits Complete pet containment fence kits in various heights (3', 4', 5', 6') using welded wire or poly mesh to create secure boundaries for dogs. Intended for residential pet owners needing DIY containment or exclusion.
• Kitty Corral Cat Fence System Outdoor cat enclosure and fence system designed to keep cats safely contained or excluded from garden areas, available in 6' and 7.5' heights. Targeted at cat owners wanting to allow outdoor access safely.
• Tree Protection Kits Individual tree fence kits and guards designed to protect young trees from deer browse damage. Targeted at homeowners, orchards, and nurseries.
• Electric Fence Products Electric fencing components including insulators, wire, netting, energizers, and complete electric fence kits for wildlife control. Used where physical fencing alone is insufficient.
• Groundhog & Rabbit Fence Kits Smaller-scale fence kits specifically designed to exclude groundhogs and rabbits from gardens using appropriate mesh sizes. Used by gardeners to protect vegetables and ornamentals.
• Trident Trellis Net Plastic trellis netting for plant support in garden applications, available in various heights (48", 67", 79") and lengths up to 3,280'. Sold under the Trident brand.
• Fence Gates Complete line of gate solutions for deer and garden fences including walk-through access gates, vehicle driveway gates, and specialty deer crossing guards.
• Predator Urine Wildlife Deterrent Natural wildlife deterrent products including coyote urine and wolf urine lures to discourage deer and other pests from garden areas. Used as a complement to physical fencing.

Quantifiable outcome

• Easy weekend installation without professional help
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wildlife Conservation AgenciesminorStrategic or Co-development PartnerDeerBusters works with wildlife conservation agencies on deer management fencing solutions and herd containment applications.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Red Brand (Keystone Steel & Wire): Major manufacturer of agricultural fencing (woven wire, field fence, deer fence) sold through farm supply dealers and retailers; comparable to Deerbusters' core welded/woven wire deer fence categories but distributed via wholesale rather than DTC.
• Tractor Supply Co. Mass-market farm and ranch retailer stocking fencing, livestock supplies, and wildlife control products across 2,000+ stores; competes for the same small farmer and rural homeowner customer that Deerbusters targets, but as one category among a broader merchandise assortment.
• Bekaert Fencing: Global manufacturer of steel wire fencing and agricultural containment products (including wildlife exclusion); comparable to Deerbusters' steel hex web / welded wire assortment but at industrial scale and B2B distribution.
• YARDGARD by Master Halco: Master Halco is a large incumbent manufacturer and distributor of fencing (YARDGARD brand consumer fence) sold through home improvement retail and pro channels; overlaps with Deerbusters' welded wire, hardware cloth, and chain-link adjacent categories but at much broader scale and through different channels.

Direct peers

• Critterfence: Specialty e-commerce retailer of wildlife exclusion fencing (metal hex grids, polypropylene deer fence, garden kits) targeting gardeners, beekeepers, and small farms; directly competes for the same DIY exclusion customer as Deerbusters.
• Premier 1 Supplies: Direct-to-consumer livestock and wildlife fence retailer selling electric fence supplies, woven wire, and exclusion kits to farmers, ranchers, and hobby farmers; directly comparable product mix and DTC e-commerce motion to Deerbusters.
• Benner's Gardens: Direct-to-consumer retailer specializing in deer and wildlife exclusion fencing for residential gardens and landscapes; competes head-to-head with Deerbusters in DIY deer fence kits and polypropylene/steel fence products.
• Cofema / Farm Fence Supply: Smaller specialty farm and wildlife fencing retailer serving deer exclusion, livestock containment, and orchard/vineyard needs through a DTC storefront; directly comparable in SKUs and target customer base to Deerbusters.

Others

• Tenax Corporation: Manufacturer of plastic mesh fencing products (TENAX C-Flex line), whose products Deerbusters resells; partial overlap (Tenax is a supplier and adjacent competitor in polypropylene deer fence), making it a comparable industry reference though operating in manufacturing rather than DTC retail.

Regional players

• Critter Control: National franchise provider of wildlife removal and exclusion services — a service-based complement to Deerbusters' product offering; comparable end-customers (residential wildlife damage mitigation) but operating model is professional installation rather than DIY consumer products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/deerbusters
• Facebookfacebook.com/Deerbusters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deerbusters