What Orthodontic Center does

Orthodontic Center (also operating as Orthodontic Center LA and Orthodontic Center Los Angeles) is a private, founder-led multi-disciplinary orthodontic and dental practice headquartered at 2811 Wilshire Blvd, Suite 940, Santa Monica, California. Founded in 1981 by Dr. Richard L. Jacobson, DMD, MS, the practice delivers orthodontic treatment for children and adults using a BioProgressive/Biomimetic methodology (derived from Dr. Robert Ricketts' philosophy), complemented by clear aligners (Invisalign and others), metal, ceramic, and lingual braces, custom removable appliances, TMJ disorder treatment, obstructive sleep apnea devices (mandibular posture appliances and CPAP), wisdom tooth removal, frenectomy, headache and facial pain management, and pre-/post-surgical orthodontic coordination for orthognathic jaw surgery.

The practice is differentiated by its technology stack and clinical infrastructure: a proprietary Individualized Treatment Software that performs custom 3D reconstruction of the patient's stomatognathic system against a library of over 5,000 documented cases; an in-house 3D imaging center equipped with a Morita Accuitomo 170 cone beam CT; an on-site 3D printing laboratory staffed by three full-time technicians for same-day appliance fabrication; and a Mobile Concierge Service delivered via an equipped Mercedes mobile unit with hospital-grade Halo fog sanitation. The practice is part of a multi-disciplinary medical center that includes affiliated practices Sinus Center LA, Jaw Surgery Los Angeles (with an on-site AAAHC-accredited surgical center), and Pacific Palisades Plastic Surgery, enabling cross-specialty care under one roof.

Orthodontic Center generates revenue on a fee-for-service basis with complexity- and duration-based pricing (cost is independent of appliance type, with clear aligner treatments typically running 3-12 months and multi-year contracts for comprehensive cases). Customer segments span children ages 5-9 (early interceptive care), ages 10-19, adults of all ages (Dr. Jacobson has treated adults aged 20-91), sleep apnea patients, and TMJ disorder patients. Distribution is direct-to-consumer via phone (310-454-0317), website contact forms, referrals, and word-of-mouth. The practice serves patients across the greater Los Angeles area (Santa Monica, Malibu, Pacific Palisades, Brentwood, Beverly Hills) plus out-of-state and international patients who travel specifically for treatment, supported by virtual consultations. Brand reputation is anchored by 12,000+ lifetime patients treated by Dr. Jacobson, including 54+ Academy Award winners and other Hollywood professionals, with multi-generational family trust and zero patient wait time as explicit service differentiators.

Name

Orthodontic Center

Legal name

Orthodontic Center LA

Website

https://orthodonticcenter.la

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Orthodontic Center LA is a private, founder-led multi-disciplinary orthodontic practice in Santa Monica offering braces, clear aligners, jaw surgery coordination, TMJ and sleep apnea treatment, and a mobile concierge service to children, adults, and celebrity patients across greater Los Angeles and internationally.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI), Orthognathic Surgery–Integrated Orthodontics (HLABABAG)

Keywords

• Orthodontic treatment
• Clear aligner therapy
• TMJ disorder treatment
• Orthognathic jaw surgery
• Wisdom tooth removal

Headquarters

HQ city

Palisades

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Orthodontic Treatment Services: Fee-for-service orthodontic treatments including braces (metal, ceramic, lingual), clear aligners, and Invisalign. Revenue generated per patient per treatment course with costs based on complexity of malocclusion and treatment duration.
2. Specialty Dental Procedures: Wisdom tooth extraction referrals, TMJ disorder treatment with custom splints, frenectomy procedures, and sleep apnea device fabrication.
3. Mandibular Posture Appliances (MPAs): Custom-made oral sleep apnea devices and TMJ splints fabricated in-house, prescribed by the multidisciplinary team for obstructive sleep apnea and jaw dysfunction.
4. Jaw Surgery Coordination: Pre- and post-surgical orthodontic preparation and coordination with affiliated Jaw Surgery Los Angeles practice for orthognathic surgery patients.
5. Mobile Concierge Service: At-home orthodontic treatment service bringing full-service care to patients' homes, including examinations, imaging, and treatment delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Orthodontic Center is a private orthodontic and dental practice that provides orthodontic care and related oral health services to individual patients. Its offering spans traditional and clear-aligner orthodontic treatment, TMJ therapy, orthognathic (jaw) surgery, wisdom tooth extraction, and sleep apnea treatment, primarily delivered from its Santa Monica, Los Angeles location.

Product overview

Orthodontic Center LA is a premier multi-disciplinary orthodontic practice in Santa Monica, Los Angeles, offering comprehensive dental and orthodontic services. The practice provides a full spectrum of orthodontic treatments centered around Clear Aligners/Invisalign, traditional and ceramic braces, lingual braces, and removable appliances, complemented by advanced surgical services including Jaw Surgery (Orthognathic Surgery), Wisdom Tooth Removal, TMJ Disorder Treatment, and Frenectomy. The practice also offers specialized services for Obstructive Sleep Apnea including Mandibular Posturing Appliances (MPAs) and CPAP therapy, along with Headache and Facial Pain Treatment. Unique offerings include a Mobile Concierge Service that brings full orthodontic care to patients' homes via a equipped Mercedes clinic. Services are structured across age groups: Early Interceptive Orthodontics (ages 5-9), Comprehensive Orthodontics (ages 10-19), and Adult Orthodontics. The practice emphasizes its state-of-the-art 3D imaging technology, BioProgressive treatment philosophy, and multidisciplinary team approach combining orthodontics, ENT, oral surgery, and plastic surgery specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthodontic Braces

Quantifiable outcome

• Over 12,000 patients treated successfully with natural, beautiful results
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sinus Center Los AngelescoreStrategic or Co-development PartnerAffiliated ENT and sinus practice operating from the same Santa Monica multi-disciplinary facility. Dr. C. Philip Amoils serves as Chief of Surgery. Provides nasal, sinus, airway evaluation, and obstructive sleep apnea diagnosis and treatment.
• Jaw Surgery Los AngelescoreStrategic or Co-development PartnerAffiliated jaw surgery practice with on-site AAAHC-accredited surgical center. Dr. David Dorfman serves as Chief of Surgery. Co-founded by Dr. Steven Schendel (Professor Emeritus, Stanford) and Dr. Richard Jacobson. Provides orthognathic surgery for bite correction, sleep apnea, and facial aesthetics.
• Pacific Palisades Plastic SurgerycoreStrategic or Co-development PartnerAffiliated plastic surgery practice serving the greater Los Angeles area. Dr. David Dorfman serves as primary surgeon. Provides facial plastic surgery, reconstructive surgery, and aesthetic procedures.
• UCLA School of DentistryminorOthersDr. Jacobson served as part-time faculty in the postdoctoral orthodontic program at UCLA Department of Orthodontics for 25 years. Currently mentors orthodontic interns. Joint mission of education and training of future specialists.
• American Institute of Bio-progressive EducationminorOthersDr. Jacobson received additional training and was invited to teach with mentor Dr. Robert M. Ricketts at this institute, which focuses on BioProgressive orthodontic techniques and treatment methodologies.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Smile Brands: Multi-brand DSO supporting affiliated dental practices including orthodontic services. Comparable as a broad dental services incumbent with overlapping orthodontic capability, though operates on a corporate support model versus OCLA's independent specialty practice.
• Great Expressions Dental Centers: Large multi-location DSO providing general and specialty dental services including orthodontics. Comparable as a broad incumbent in the dental services category, contrasting with OCLA's single-location premium specialist model.
• Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting hundreds of dental offices including orthodontic services. Comparable as a broad dental services incumbent but operates at scale across general dentistry rather than OCLA's specialty orthodontic focus.
• Diamond Braces: Large orthodontic specialty DSO operating multiple locations across the Northeast. Comparable in core orthodontic service offering (braces, clear aligners) but competes via a high-volume, multi-location corporate model rather than OCLA's premium single-location concierge approach.
• Western Dental: Large DSO with significant California presence offering general dentistry, orthodontics, and specialty services. Comparable geographic overlap with OCLA's LA market but contrasts sharply in value positioning (volume/high-access vs. premium/concierge).

Emerging players

• SmileDirectClub: Pioneer direct-to-consumer clear aligner company targeting mild-to-moderate orthodontic cases at significantly lower price points. Comparable in that it serves orthodontic patients with clear aligner therapy but competes on a fundamentally different (DTC, no in-person clinical exam) delivery model; now defunct, illustrates the volatility of the category.
• Candid: Direct-to-consumer clear aligner brand that emerged as a SmileDirectClub alternative, combining remote treatment monitoring with in-person orthodontist oversight. Comparable as an emerging player addressing orthodontic patients with aligner therapy but via a hybrid model that intersects with OCLA's premium in-office approach.

Direct peers

• Caggiano Orthodontics: Multi-generational, high-end orthodontic specialty practice on the East Coast with a similar premium positioning, board-certified specialists, and emphasis on comprehensive orthodontic and TMJ care. Directly comparable in service mix (braces, Invisalign, surgical orthodontics) and patient-experience orientation.
• Dr. Jacquie Smiles: Celebrity orthodontist practice serving high-profile and entertainment-industry clients with comprehensive orthodontic services. Comparable to OCLA in premium clientele focus, celebrity-driven brand, and full-service orthodontic offering.

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners. Functions as both a key enabling technology supplier for OCLA's clear aligner offering and the dominant incumbent shaping the modern orthodontic treatment category — comparable as an industry shaper rather than direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orthodontic-center-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthodontic Center