Times Ten Cellars

What Times Ten Cellars does

Times Ten Cellars is a privately held, single-location winery and wine bar operating since 2006-2007 at 6324 Prospect Avenue in Dallas, Texas. The company sources and produces wines from Texas and California vineyards and owns Cathedral Mountain Vineyard in Alpine, TX, planted in April 2004 with 7,000 vines across seven Spanish and Rhone-inspired varietals (Tempranillo, Syrah, Grenache, Petite Sirah, Mourvèdre, Cabernet Sauvignon, and Cabernet Franc). The Dallas venue combines a tasting room, lounge, and dog-friendly patio with multiple private event spaces (Times Ten Too up to 70, Barrel Room up to 45, Main Winery Room up to 65, combined up to 175 guests), supported by recurring weekly programming including "Wine with Us Wednesdays" and "Sunday Funday" live jazz.

Revenue is generated entirely through direct-to-consumer transactions: on-site wine by the glass ($10-$15) and bottle ($30-$55), take-home bottles ($16-$55 with monthly promotional pricing), a curated food menu of small plates, flatbreads, salads, and desserts ($9.50-$24), reservations-only seated wine tastings for groups of 6-24 at $32 per person, and private event space rentals. A DoorDash partnership extends the venue into off-premises takeout delivery. Marketing runs through organic social (Twitter, Facebook, Instagram), Yelp, and a monthly email newsletter managed via the SpotHopper platform.

The target customer base spans local Dallas wine enthusiasts, private event hosts, and social/entertainment seekers. The company has 1-10 employees, no parent entity, no outside funding, and no proprietary technology platform; operations are traditional hospitality with standard SMB marketing tooling. There is no evidence of multi-unit expansion, institutional ownership, or AI/ML capabilities.

Name

Times Ten Cellars

Legal name

Times Ten Cellars

Website

https://timestencellars.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Times Ten Cellars is a private Dallas, Texas wine bar and small-production winery sourcing wines from Texas and California vineyards, including its own Cathedral Mountain Vineyard in Alpine, TX. It serves local consumers via on-site tastings, food service, private events, and DoorDash delivery.

Ownership category

akta.pro rank

Product category

Wine Bar & Winery Hospitality

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Bars (THAFAEAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine bar services
• Winery operations
• Wine tastings
• Private event venues
• Small-production wines

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site wine sales: Wine sold by the glass, bottle on-site, or take-home bottles. Various price points from $10-$55 per bottle depending on varietal and source.
2. Food service: Small plates, flatbreads, salads, and desserts paired with wines. Food items range from $10-$24.
3. Private event hosting: Multiple event spaces available for rental: Times Ten Too (up to 70), Barrel Room (up to 45), Main Winery Room (up to 65), combined spaces (up to 175). Reservations recommended for parties of 8 or more.
4. Seated wine tasting: Reservations-only seated wine tasting for groups of 6-24 guests offering 8 different wines at $32 per person, requiring deposit at booking.
5. DoorDash delivery: Third-party delivery partnership for takeout orders including wines and food items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Times Ten Cellars operates a Dallas-based wine bar and small-production winery offering on-site wine tastings, flights, take-home bottle sales, curated food pairings, and private event space rentals. The company sources and produces unique wines from Texas and California vineyards, including its own Cathedral Mountain Vineyard in Alpine, Texas. Hospitality services span walk-in tastings, reserved seated tastings for groups of 6–24, and private parties accommodating up to 175 guests across multiple venue spaces.

Product overview

Times Ten Cellars operates as a stylish winery and wine bar offering a unified hospitality experience centered around small-production wines sourced from Texas and California vineyards. The core offering comprises wine tasting experiences and flights, complemented by take-home bottle sales and a curated food menu. Private event space rentals (Times Ten Too, Barrel Room, Main Winery Room, Tank Room, and combined configurations) support parties of various sizes up to 175 guests. Weekly programming including Wine with Us Wednesdays and Sunday Funday with live jazz provides recurring entertainment. The venue operates multiple spaces including a tasting room, lounge, patio, and dog-friendly outdoor area, with DoorDash delivery integration for off-premises orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Tasting Experience Guided wine tasting services offering samples of the winery's small-production wines sourced from Texas and California vineyards, including flights and seated tasting options for individual consumers and groups.
• Wine Flights Pre-curated tasting combinations including Whimsical Whites ($16), Bubbly Bliss ($18), Staff Favorites ($16), Tres Dulces ($15), and Call me a Cab ($16), each providing a 2 oz pour of three different wines for guests.
• Seated Wine Tasting Reserved wine tasting experience for groups of 6 to 24 guests featuring eight different wines at $32 per person, requiring advance reservation with deposit.
• Take-Home Bottle Retail Retail wine bottle sales for off-premises consumption including varietals such as Sonoma Time Rose, Sauvignon Blanc, GSM, Cabernet Sauvignon, and Cabernet Franc at monthly promotional prices ($12.99–$55).
• Private Event Spaces Rentable event venues including Times Ten Too (up to 70 people), Barrel Room (up to 45), Main Winery Room (up to 65), and combined configurations accommodating up to 175 guests for private parties, rehearsals, receptions, showers, and corporate gatherings.
• Food Menu Curated food offerings including small plates, cheese boards, trio of dips, flatbreads (Margherita, Italian Sausage/Pepperoni, Greek Chicken, The Godfather), salads, meatballs, and desserts such as Basque Cheesecake, Handmade Truffles, Bourbon Pecan Pie, and Dark Chocolate Ganache Cake (priced $3.50–$24).
• DoorDash Takeout Delivery Delivery of wine and food menu items through a DoorDash listing on the third-party marketplace, extending off-premise reach to local customers.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling takeout orders of wine and food items through DoorDash platform. Allows customers to order Times Ten Cellars products for delivery.
• Texas and California VineyardscoreStrategic or Co-development PartnerPartnership with Texas and California vineyards to source unique, approachable wines. Includes their own Cathedral Mountain Vineyard in Alpine, Texas with 7,000 vines planted in 2004.
• Messina Hof, McPherson CellarsminorChannel Partner/ Reseller/ DistributorTexas wineries featured in Times Ten Cellars wine offerings, including Gewurztraminer, Moscato, and Beau from Messina Hof, and Viognier from McPherson Cellars.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Wine Folly: Major consumer wine-education and content platform that influences tasting-room discovery and wine-club purchase behavior. Not a direct competitor but adjacent to Times Ten's customer-acquisition model, which depends on Yelp reviews, content, and social media to drive tastings and event bookings.

Emerging players

• Sixty Vines: Multi-unit wine-focused restaurant concept with locations across multiple U.S. markets, offering curated wines on tap alongside food. Comparable to Times Ten's wine-by-the-glass and food-pairing hospitality model, though at a regional-multi-unit scale rather than a single location.

Direct peers

• Messina Hof Winery: One of Texas's oldest and largest wineries with multiple tasting rooms, on-site restaurants, and event spaces. Directly comparable to Times Ten as a Texas-based producer of small-production wines operating hospitality-driven tasting rooms; Times Ten already features Messina Hof wines in its portfolio.
• Llano Estacado Winery: One of the largest Texas wineries, with tasting rooms and broad retail/wholesale distribution. Comparable to Times Ten as a Texas wine producer with a tasting-room-led DTC model, though at significantly larger scale.
• McPherson Cellars: Texas winery in the Texas High Plains producing small-lot wines and operating a tasting room. Closely comparable as a Texas wine producer with both wholesale distribution and tasting-room sales; Times Ten already features McPherson Cellars Viognier on its menu.
• William Chris Vineyards: Texas Hill Country winery focused on small-production, terroir-driven wines with a strong tasting-room and hospitality experience. Comparable to Times Ten's positioning around unique, approachable Texas wines and event-driven tasting-room revenue.
• Duchman Family Winery: Texas Hill Country winery producing Italian-varietal wines with a tasting room and food pairing program. Comparable to Times Ten as a small-production Texas winery leveraging a tasting-room and food-pairing experience model to drive DTC sales.
• Becker Vineyards: Texas Hill Country winery with a substantial tasting room, food service, and event-hosting operations including private parties. Comparable to Times Ten's combination of small-production Texas wine and a versatile event-space business.
• Grape Creek Vineyards: Texas Hill Country winery operating multiple tasting rooms with a hospitality focus. Comparable to Times Ten as a Texas-based small-production wine producer with tasting-room-led retail sales.

Broad incumbents

• Total Wine & More: Largest U.S. independent retailer of wine, beer, and spirits with a national store footprint. Comparable to Times Ten's take-home bottle retail component, but operating as a broad off-premise retailer rather than a producer or on-premise experience.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TimesTenDallas
• Facebookfacebook.com/timestencellarsdallas
• Instagraminstagram.com/timestencellars
• LinkedInlinkedin.com/company/times-ten-cellars-l.p.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Times Ten Cellars