Omny
Omny is a Brazilian SaaS company offering Omny Checkout, a conversion-optimized checkout platform for e-commerce merchants. It combines passwordless authentication, one-click repeat purchases, and 10+ payment integrations, monetized via tiered subscriptions and per-transaction fees in Brazil.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Omny does
Omny is a Brazilian SaaS company headquartered on Avenida Paulista in São Paulo, founded in 2012, that operates a single product, Omny Checkout, focused on conversion-optimized checkout for e-commerce merchants. The platform reduces purchase friction through a first-purchase streamlined form, passwordless email-based authentication, one-click repeat purchases, cart recovery, and visual customization that preserves merchant branding. Omny Checkout is designed for plug-and-play integration without coding and supports more than 10 payment methods, with explicit integrations to Shopify, Pagar.me, Mercado Pago, and Appmax on the payment side, plus Magento-via-Cammino, Gubee, Integra.do, and shipping providers Frenet, Intelipost, and Melhor Envio. A distinctive element is the Omny Network layer, which allows cross-site buyer recognition and retargeting across participating merchants.
The business model combines recurring subscription fees with per-transaction charges, structured as tiered plans ranging from Plano Start (entry-level) to Plano On Demand (flexible, volume-based). Omny distributes through a hybrid go-to-market: a product-led growth motion targeting SMB e-commerce merchants via self-serve 'Checkout Everywhere' integration, paired with direct specialist engagement via WhatsApp and email for larger opportunities. Channel partnerships with platform providers (Shopify, Magento/Cammino), marketplace integrators (Gubee), and digital marketing agencies extend merchant acquisition beyond direct sales.
The company is privately held with 11–50 employees and operates exclusively in Brazil. No funding rounds, revenue figures, named enterprise customers, or financial disclosures are available. Co-founder and CTO Anderson Vincoletto is identified in the leadership record; no other management team details are disclosed. The competitive positioning relies on ease of integration, payment-provider breadth, and the network-effect potential of cross-merchant buyer recognition rather than disclosed AI/ML differentiation.
Omny firmographics
Firmographics- Name
- Omny
- Legal name
- Omny
- Website
- https://omny.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Omny is a Brazilian SaaS company offering Omny Checkout, a conversion-optimized checkout platform for e-commerce merchants. It combines passwordless authentication, one-click repeat purchases, and 10+ payment integrations, monetized via tiered subscriptions and per-transaction fees in Brazil.
- Ownership category
- akta.pro rank
Omny industry classification
Industry- Product category
- E-commerce Checkout Optimization Software
- akta.pro primary industry
- POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)
Keywords
Where Omny is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Omny business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Multiple tiered subscription plans including 'Plano Start' and 'Plano On Demand'. Plans include setup costs, monthly fees, and per-transaction rates. Pricing varies by business size and needs.
- Transaction Fees: Per-transaction fees charged on completed purchases processed through the Omny Checkout platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plano Start - Entry-level plan for smaller businesses |
| Hybrid | Pay-as-you-go | Plano On Demand - Flexible plan for businesses with variable transaction volumes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Omny product offering
Product offeringCore offering
Omny sells Omny Checkout, a conversion-optimized checkout platform for e-commerce merchants. The product reduces checkout friction through passwordless authentication, one-click purchasing for returning buyers, multi-provider payment and anti-fraud integration, cart abandonment recovery, and the Omny Network for cross-site customer recognition. It is delivered as a plug-and-play, no-code solution compatible with major e-commerce platforms.
Product overview
Omny is a Brazilian e-commerce checkout optimization company offering a single unified product: Omny Checkout. This platform provides a comprehensive checkout solution with features including first-purchase streamlined forms, one-click purchasing for returning customers, payment provider integration, anti-fraud protection, brand customization, cart abandonment recovery, and customer recognition via the Omny Network. The system is delivered as a plug-and-play solution supporting all major e-commerce platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Omny Checkout
Quantifiable outcome
- 50%+ increase in conversion rates
- +4 more outcomes
Companies that use Omny
Customer profileSegments1 record
Ideal customer profiles3 records
Omny technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature8 records
Omny partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- Bis2BiscoreBis2Bis is an e-commerce specialist partner developing virtual stores with high conversion rates. They offer customized e-commerce solutions aligned with client needs.
- ShopifyflagshipShopify is a major e-commerce platform partner. Omny Checkout integrates with Shopify to provide optimized checkout experiences for Shopify merchants.
- CamminocoreCammino develops virtual stores on Magento platform, offering low-investment implementation with complete support for Magento-based e-commerce businesses.
- GubeecoreGubee is a marketplace integration hub with high performance, enabling merchants to centralize online sales across multiple marketplaces.
- ReguardionsminorReguardions creates complete and customized e-commerce solutions, transforming ideas into online stores with innovation and excellence.
- ZafarieminorZafarie is a digital marketing expert specializing in website development and commercial result strategies for businesses.
- Flip.netminorFlip.net is a social selling platform connecting content creators, influencers, resellers, affiliates, and entrepreneurs.
- AppmaxcoreAppmax provides payment technology for digital businesses, e-commerce, SaaS, and info-product sellers, focused on maximum payment performance.
- Pagar.meflagshipPagar.me connects thousands of sites and apps to the complete payment chain, simplifying online selling with comprehensive payment processing.
- Mercado PagocoreMercado Pago provides payment services where money earns returns, combining payment reception with credit access in one platform.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Omny competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Omny social profiles
Digital presenceOmny financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omny leadership team
Management profileNumber of profiles
Profiles1 record
Omny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omny
What does Omny do?
Omny sells Omny Checkout, a conversion-optimized checkout platform for e-commerce merchants. The product reduces checkout friction through passwordless authentication, one-click purchasing for returning buyers, multi-provider payment and anti-fraud integration, cart abandonment recovery, and the Omny Network for cross-site customer recognition. It is delivered as a plug-and-play, no-code solution compatible with major e-commerce platforms.
Is Omny a public or private company?
Omny is a private company. It is classified as unknown and is currently operating.
When was Omny founded?
Omny was founded in 2012. It employs 1 to 10 people.
Where is Omny based?
Omny is headquartered in São Paulo, Brazil, in the Latin America region.
How does Omny make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are transaction Fees.
Does Omny have an API?
No public API is recorded for Omny.
What industry is Omny in?
Omny's product category is E-commerce Checkout Optimization Software. Its primary akta.pro industry code is CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments).