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Omny

Full company profile

uuid0022s2e

Namestring
Omny
Legal namestring
Omny
Websiteurl
omny.com.br
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Omny is a Brazilian SaaS company headquartered on Avenida Paulista in São Paulo, founded in 2012, that operates a single product, Omny Checkout, focused on conversion-optimized checkout for e-commerce merchants. The platform reduces purchase friction through a first-purchase streamlined form, passwordless email-based authentication, one-click repeat purchases, cart recovery, and visual customization that preserves merchant branding. Omny Checkout is designed for plug-and-play integration without coding and supports more than 10 payment methods, with explicit integrations to Shopify, Pagar.me, Mercado Pago, and Appmax on the payment side, plus Magento-via-Cammino, Gubee, Integra.do, and shipping providers Frenet, Intelipost, and Melhor Envio. A distinctive element is the Omny Network layer, which allows cross-site buyer recognition and retargeting across participating merchants.

The business model combines recurring subscription fees with per-transaction charges, structured as tiered plans ranging from Plano Start (entry-level) to Plano On Demand (flexible, volume-based). Omny distributes through a hybrid go-to-market: a product-led growth motion targeting SMB e-commerce merchants via self-serve 'Checkout Everywhere' integration, paired with direct specialist engagement via WhatsApp and email for larger opportunities. Channel partnerships with platform providers (Shopify, Magento/Cammino), marketplace integrators (Gubee), and digital marketing agencies extend merchant acquisition beyond direct sales.

The company is privately held with 11–50 employees and operates exclusively in Brazil. No funding rounds, revenue figures, named enterprise customers, or financial disclosures are available. Co-founder and CTO Anderson Vincoletto is identified in the leadership record; no other management team details are disclosed. The competitive positioning relies on ease of integration, payment-provider breadth, and the network-effect potential of cross-merchant buyer recognition rather than disclosed AI/ML differentiation.

Short descriptiontext

Omny is a Brazilian SaaS company offering Omny Checkout, a conversion-optimized checkout platform for e-commerce merchants. It combines passwordless authentication, one-click repeat purchases, and 10+ payment integrations, monetized via tiered subscriptions and per-transaction fees in Brazil.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSão Paulo, Brazil
HQ citystring
São Paulo
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
e-commerce checkout optimization, conversion rate platform, payment processing integration, cart abandonment recovery, one-click purchase software
Industry1 code
1POS-to-Online Unified Payments (Omnichannel Payments)
CodeCRAFALALPrimaryYes
Product category
E-commerce Checkout Optimization Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Subscription Plans
TypeSubscription Recurring
Description

Multiple tiered subscription plans including 'Plano Start' and 'Plano On Demand'. Plans include setup costs, monthly fees, and per-transaction rates. Pricing varies by business size and needs.

omny.com.br
2Transaction Fees
TypeTransaction Fee
Description

Per-transaction fees charged on completed purchases processed through the Omny Checkout platform.

omny.com.br
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
Pricing details2 tiers
1Plano Start - Entry-level plan for smaller businesses
ModelSubscriptionBilling cadenceMonthly
Notes

Includes setup costs, monthly fee, and per-transaction rates. Designed for businesses starting with checkout optimization.

omny.com.br
2Plano On Demand - Flexible plan for businesses with variable transaction volumes
ModelHybridBilling cadencePay-as-you-go
Notes

Flexible pricing tailored to business needs and transaction volume requirements.

omny.com.br
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Omny sells Omny Checkout, a conversion-optimized checkout platform for e-commerce merchants. The product reduces checkout friction through passwordless authentication, one-click purchasing for returning buyers, multi-provider payment and anti-fraud integration, cart abandonment recovery, and the Omny Network for cross-site customer recognition. It is delivered as a plug-and-play, no-code solution compatible with major e-commerce platforms.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 50%+ increase in conversion rates
+4 more records
Product overview1 text field

Omny is a Brazilian e-commerce checkout optimization company offering a single unified product: Omny Checkout. This platform provides a comprehensive checkout solution with features including first-purchase streamlined forms, one-click purchasing for returning customers, payment provider integration, anti-fraud protection, brand customization, cart abandonment recovery, and customer recognition via the Omny Network. The system is delivered as a plug-and-play solution supporting all major e-commerce platforms.

Product and service1 record
1Omny Checkout
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership10 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Bis2Bis is an e-commerce specialist partner developing virtual stores with high conversion rates. They offer customized e-commerce solutions aligned with client needs.

Strategic tierFlagshipTypeTechnology or Integration
Description

Shopify is a major e-commerce platform partner. Omny Checkout integrates with Shopify to provide optimized checkout experiences for Shopify merchants.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Cammino develops virtual stores on Magento platform, offering low-investment implementation with complete support for Magento-based e-commerce businesses.

Strategic tierCoreTypeTechnology or Integration
Description

Gubee is a marketplace integration hub with high performance, enabling merchants to centralize online sales across multiple marketplaces.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Reguardions creates complete and customized e-commerce solutions, transforming ideas into online stores with innovation and excellence.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Zafarie is a digital marketing expert specializing in website development and commercial result strategies for businesses.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Flip.net is a social selling platform connecting content creators, influencers, resellers, affiliates, and entrepreneurs.

Strategic tierCoreTypeTechnology or Integration
Description

Appmax provides payment technology for digital businesses, e-commerce, SaaS, and info-product sellers, focused on maximum payment performance.

Strategic tierFlagshipTypeTechnology or Integration
Description

Pagar.me connects thousands of sites and apps to the complete payment chain, simplifying online selling with comprehensive payment processing.

Strategic tierCoreTypeTechnology or Integration
Description

Mercado Pago provides payment services where money earns returns, combining payment reception with credit access in one platform.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration10 records

Each record includes

Title, Type, Description, Source

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Omny

E-commerce Checkout Optimization Softwareomny.com.br

Omny is a Brazilian SaaS company offering Omny Checkout, a conversion-optimized checkout platform for e-commerce merchants. It combines passwordless authentication, one-click repeat purchases, and 10+ payment integrations, monetized via tiered subscriptions and per-transaction fees in Brazil.

What Omny does

Omny is a Brazilian SaaS company headquartered on Avenida Paulista in São Paulo, founded in 2012, that operates a single product, Omny Checkout, focused on conversion-optimized checkout for e-commerce merchants. The platform reduces purchase friction through a first-purchase streamlined form, passwordless email-based authentication, one-click repeat purchases, cart recovery, and visual customization that preserves merchant branding. Omny Checkout is designed for plug-and-play integration without coding and supports more than 10 payment methods, with explicit integrations to Shopify, Pagar.me, Mercado Pago, and Appmax on the payment side, plus Magento-via-Cammino, Gubee, Integra.do, and shipping providers Frenet, Intelipost, and Melhor Envio. A distinctive element is the Omny Network layer, which allows cross-site buyer recognition and retargeting across participating merchants.

The business model combines recurring subscription fees with per-transaction charges, structured as tiered plans ranging from Plano Start (entry-level) to Plano On Demand (flexible, volume-based). Omny distributes through a hybrid go-to-market: a product-led growth motion targeting SMB e-commerce merchants via self-serve 'Checkout Everywhere' integration, paired with direct specialist engagement via WhatsApp and email for larger opportunities. Channel partnerships with platform providers (Shopify, Magento/Cammino), marketplace integrators (Gubee), and digital marketing agencies extend merchant acquisition beyond direct sales.

The company is privately held with 11–50 employees and operates exclusively in Brazil. No funding rounds, revenue figures, named enterprise customers, or financial disclosures are available. Co-founder and CTO Anderson Vincoletto is identified in the leadership record; no other management team details are disclosed. The competitive positioning relies on ease of integration, payment-provider breadth, and the network-effect potential of cross-merchant buyer recognition rather than disclosed AI/ML differentiation.

Omny firmographics

Firmographics
Name
Omny
Legal name
Omny
Website
https://omny.com.br
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
1–10 employees
Short description
Omny is a Brazilian SaaS company offering Omny Checkout, a conversion-optimized checkout platform for e-commerce merchants. It combines passwordless authentication, one-click repeat purchases, and 10+ payment integrations, monetized via tiered subscriptions and per-transaction fees in Brazil.
Ownership category
akta.pro rank

Omny industry classification

Industry
Product category
E-commerce Checkout Optimization Software
akta.pro primary industry
POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)

Keywords

  • E-commerce checkout optimization
  • Conversion rate platform
  • Payment processing integration
  • Cart abandonment recovery
  • One-click purchase software

Where Omny is headquartered

Location

Headquarters

HQ city
São Paulo
HQ country
Brazil
HQ region
Latin America

Offices1 record

Markets served

Omny business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

  1. Subscription Plans: Multiple tiered subscription plans including 'Plano Start' and 'Plano On Demand'. Plans include setup costs, monthly fees, and per-transaction rates. Pricing varies by business size and needs.
  2. Transaction Fees: Per-transaction fees charged on completed purchases processed through the Omny Checkout platform.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyPlano Start - Entry-level plan for smaller businesses
HybridPay-as-you-goPlano On Demand - Flexible plan for businesses with variable transaction volumes

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Omny product offering

Product offering

Core offering

Omny sells Omny Checkout, a conversion-optimized checkout platform for e-commerce merchants. The product reduces checkout friction through passwordless authentication, one-click purchasing for returning buyers, multi-provider payment and anti-fraud integration, cart abandonment recovery, and the Omny Network for cross-site customer recognition. It is delivered as a plug-and-play, no-code solution compatible with major e-commerce platforms.

Product overview

Omny is a Brazilian e-commerce checkout optimization company offering a single unified product: Omny Checkout. This platform provides a comprehensive checkout solution with features including first-purchase streamlined forms, one-click purchasing for returning customers, payment provider integration, anti-fraud protection, brand customization, cart abandonment recovery, and customer recognition via the Omny Network. The system is delivered as a plug-and-play solution supporting all major e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

  • Omny Checkout

Quantifiable outcome

  • 50%+ increase in conversion rates
  • +4 more outcomes

Companies that use Omny

Customer profile

Segments1 record

Ideal customer profiles3 records

Omny technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature8 records

Omny partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

  • Bis2BiscoreChannel Partner/ Reseller/ DistributorBis2Bis is an e-commerce specialist partner developing virtual stores with high conversion rates. They offer customized e-commerce solutions aligned with client needs.
  • ShopifyflagshipTechnology or IntegrationShopify is a major e-commerce platform partner. Omny Checkout integrates with Shopify to provide optimized checkout experiences for Shopify merchants.
  • CamminocoreChannel Partner/ Reseller/ DistributorCammino develops virtual stores on Magento platform, offering low-investment implementation with complete support for Magento-based e-commerce businesses.
  • GubeecoreTechnology or IntegrationGubee is a marketplace integration hub with high performance, enabling merchants to centralize online sales across multiple marketplaces.
  • ReguardionsminorChannel Partner/ Reseller/ DistributorReguardions creates complete and customized e-commerce solutions, transforming ideas into online stores with innovation and excellence.
  • ZafarieminorChannel Partner/ Reseller/ DistributorZafarie is a digital marketing expert specializing in website development and commercial result strategies for businesses.
  • Flip.netminorChannel Partner/ Reseller/ DistributorFlip.net is a social selling platform connecting content creators, influencers, resellers, affiliates, and entrepreneurs.
  • AppmaxcoreTechnology or IntegrationAppmax provides payment technology for digital businesses, e-commerce, SaaS, and info-product sellers, focused on maximum payment performance.
  • Pagar.meflagshipTechnology or IntegrationPagar.me connects thousands of sites and apps to the complete payment chain, simplifying online selling with comprehensive payment processing.
  • Mercado PagocoreTechnology or IntegrationMercado Pago provides payment services where money earns returns, combining payment reception with credit access in one platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Omny competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Omny social profiles

Digital presence

Omny financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Omny leadership team

Management profile

Number of profiles

Profiles1 record

Omny funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Omny M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omny

What does Omny do?

Omny sells Omny Checkout, a conversion-optimized checkout platform for e-commerce merchants. The product reduces checkout friction through passwordless authentication, one-click purchasing for returning buyers, multi-provider payment and anti-fraud integration, cart abandonment recovery, and the Omny Network for cross-site customer recognition. It is delivered as a plug-and-play, no-code solution compatible with major e-commerce platforms.

Is Omny a public or private company?

Omny is a private company. It is classified as unknown and is currently operating.

When was Omny founded?

Omny was founded in 2012. It employs 1 to 10 people.

Where is Omny based?

Omny is headquartered in São Paulo, Brazil, in the Latin America region.

How does Omny make money?

Two revenue lines are on record. Subscription Plans are the primary driver. The others are transaction Fees.

Does Omny have an API?

No public API is recorded for Omny.

What industry is Omny in?

Omny's product category is E-commerce Checkout Optimization Software. Its primary akta.pro industry code is CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments).

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