Gubee

What Gubee does

Gubee is a Brazilian cloud-based marketplace integration hub (Hub de Marketplace) headquartered in Londrina, Paran\u00e1, that serves SMB and mid-market sellers operating across Brazilian and international online marketplaces. The platform unifies management of 20+ marketplaces — including Mercado Livre, Shopee, Amazon, Magalu, Shein, TikTok Shop, AliExpress, Kabum, Americanas, Casas Bahia, Carrefour, and others — through a single control panel that synchronizes product catalogs, inventory, pricing, and orders in real time. The product is composed of modular components: a core Hub de Marketplace, Logi360 (native logistics covering picking, label printing, and NF-e/DANFE generation), Automa\u00e7\u00e3o & IA (AI-powered ad creation using ChatGPT and Google Gemini plus operational automation), Produtos & Estoque (unified inventory and batch listing editing), and Precifica\u00e7\u00e3o (dynamic pricing rules with CMV-based calculation). The platform also supports multi-CNPJ management for sellers operating multiple corporate entities.

Gubee operates a tiered subscription SaaS business model (Start, Lite, Standard plans) priced by SKU, ad, user, and CNPJ limits, with monthly billing and up to 15% annual discount. Its go-to-market combines direct self-serve sign-up via its website with sales-assisted specialist outreach for mid-market accounts, supplemented by an indirect channel of technology partners including ERP platforms (Bling, Conta Azul, Bis2Bis) and logistics providers (Frenet, Intelipost) that refer sellers under commercial incentive programs. Marketing is driven primarily through content marketing, SEO, and YouTube educational content.

The company is a subsidiary within the Big4Tech Group and operates exclusively in the Brazilian market with 1-10 employees. Performance claims include 99.93% platform uptime, 19ms average response time, R$100M+ in seller GMV processed annually, and a #1 performance ranking in testing conducted by Americanas S/A. The competitive positioning centers on integration breadth, operational consolidation for fragmented multi-marketplace selling, and a Brazilian market focus.

Name

Gubee

Legal name

GUBEE MARKETPLACE DESENVOLVIMENTO DE PROGRAMAS LTDA

Website

https://gubee.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Gubee is a Brazilian cloud-based marketplace integration hub that lets SMB and mid-market sellers centrally manage listings, inventory, pricing, orders, and logistics across 20+ online marketplaces through a single SaaS platform with ERP and AI integrations.

Ownership category

akta.pro rank

Product category

Marketplace Integration Software

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Marketplace integration software
• Multichannel e-commerce
• Inventory synchronization
• Dynamic pricing engine
• Logistics automation

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS (Hub de Marketplace): Gubee operates on a subscription SaaS model with tiered plans (Start, Lite, Standard). Pricing is based on plan tier, number of users, SKUs managed, and number of ads/listings allowed. Plans offer unlimited marketplace connections with feature differentiation. Annual billing offers up to 15% discount. Additional CNPJs and accounts beyond plan limits may incur extra costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gubee offers a cloud-based marketplace integration hub (Hub de Marketplace) that connects Brazilian sellers to 20+ online marketplaces (Mercado Livre, Shopee, Amazon, Magalu, Shein, TikTok Shop, and others) from a single dashboard. The platform centralizes product listing replication, real-time inventory synchronization, dynamic pricing, AI-powered ad creation (via ChatGPT and Gemini), and native order fulfillment (Logi360) including label printing and DANFE/fiscal invoicing. It is sold as a tiered subscription SaaS (Start, Lite, Standard) targeting SMB and mid-market sellers in Brazil.

Product overview

Gubee is a Hub de Marketplace — a single unified platform with multiple integrated modules that consolidates multi-marketplace selling into one dashboard. The core Hub de Marketplace Gubee platform connects to 20+ marketplaces (Mercado Livre, Shopee, Amazon, Magalu, TikTok Shop, and others), synchronizes listings and inventory, and centralizes order management. The platform comprises several modules: Logi360 handles native logistics and fulfillment (picking, packing, label printing, DANFE generation); Automação & IA provides AI-powered ad creation using ChatGPT and Gemini, plus operational automation; Produtos & Estoque manages unified inventory and batch editing; and Precificação handles dynamic pricing and promotion rules. The system integrates with ERPs (Bling, Conta Azul) and logistics providers (Intelipost, Frenet).

Differentiator

Problem solved

Functional benefit

Products and services

• Hub de Marketplace Gubee Cloud-based marketplace integration hub that centralizes management of 20+ Brazilian and international marketplaces (Mercado Livre, Shopee, Amazon, Magalu, Shein, TikTok Shop, AliExpress, Kabum, Americanas, Casas Bahia, Carrefour, Leroy Merlin, MadeiraMadeira, Netshoes, and others) into a single dashboard. The platform synchronizes product catalogs, inventory, pricing, and orders in real time, and is sold via tiered subscriptions (Start, Lite, Standard) for SMB and mid-market sellers in Brazil.

Quantifiable outcome

• Sellers using Gubee report an average of +110% increase in annual sales
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability3 records

Feature11 records

Partnerships

Three partnerships are on record, tiered core.

• BlingcoreTechnology or IntegrationBling is one of Brazil's most widely used ERPs for small and medium businesses. Gubee integrates with Bling to synchronize orders, inventory, fiscal data (NF-e), and financial information between the ERP and connected marketplaces. This integration allows Gubee users to leverage Bling's administrative and financial management capabilities alongside Gubee's marketplace operations.
• Conta AzulcoreTechnology or IntegrationConta Azul is a cloud-based ERP and financial management platform popular among Brazilian SMBs. Gubee integrates with Conta Azul to enable automatic order synchronization, inventory updates, and fiscal document management across connected marketplaces and the ERP, streamlining administrative workflows for sellers.
• Big4TechcoreOthersGubee Market Place Desenvolvimento de Programas LTDA is a company within the Big4Tech group (big4tech.com.br). Big4Tech is identified as Gubee's parent company/group, owning and operating the Gubee brand. Gubee is explicitly marketed as 'Uma Empresa do Grupo Big4Tech.'

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CedCommerce: Multi-channel commerce integration provider offering marketplace connectors, feed management, and AI-driven product listing tools. Comparable on the listing/sync layer though with weaker Brazil-specific depth than Gubee.
• Zentail: US-based marketplace management platform offering listing, inventory, and repricing across Amazon, Walmart, and other marketplaces. Comparable core functionality with no Brazil overlap; useful as a comparable feature/business model benchmark.

Direct peers

• AnyMarket: Brazilian marketplace integration hub offering multi-channel listing, inventory, and order synchronization across Mercado Livre, Shopee, Amazon, and other Brazilian marketplaces — directly comparable to Gubee in product scope and target customer.
• Skyhub: Brazilian marketplace and e-commerce integration hub historically focused on connecting sellers to major marketplaces including Mercado Livre and B2W/Americanas — directly comparable in target segment and integration offering.
• Plugg.to: Brazilian marketplace integration platform connecting e-commerce stores and ERPs to multiple marketplaces. Closely comparable on integration breadth, Brazilian SMB target market, and ERP partnership model.

Broad incumbents

• ChannelEngine: Global marketplace integration platform connecting brands and retailers to 700+ marketplaces worldwide. Comparable technology scope but broader geographic and enterprise footprint than Gubee.
• Linx: Established Brazilian commerce/retail software platform (now part of Stone) serving SMB and enterprise retailers with ERP, OMS, and marketplace capabilities. Adjacent competitor operating in the same Brazilian SMB seller ecosystem.
• Tray: Brazilian e-commerce platform serving SMB sellers with marketplace integration features. Targets the same Brazilian SMB seller segment as Gubee with a broader store-building platform approach.
• VTEX: LATAM-headquartered enterprise commerce platform with native marketplace and omnichannel capabilities. Operates in the same Brazilian seller ecosystem and increasingly overlaps with marketplace integration, though its core offering is a broader commerce OS.

Others

• Lengow: Global feed management and marketplace/ecommerce integration platform serving brands and retailers across Europe and beyond. Comparable on the core marketplace integration value proposition but with a global, enterprise-leaning footprint versus Gubee's Brazil SMB focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GubeeIntegra%C3%A7%C3%A3o
• Facebookfacebook.com/gubee.oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gubee