Fur Fish Game

What Fur Fish Game does

Fur-Fish-Game is a monthly print and digital magazine published continuously since September 1925 by A.R. Harding Publishing Co., a fourth-generation family-owned publisher headquartered in Columbus, Ohio. The magazine serves practical outdoorsmen in the United States and Canada, covering hunting, fishing, fur trapping, predator hunting, falconry, antique traps, ginseng, and related pursuits — a broader and more niche mix than competing general-interest outdoor publications. The product portfolio centers on the print and digital magazine (12 issues per year, with no double issues, making it the only national outdoor magazine on this cadence), supplemented by an e-commerce storefront selling books, DVDs, merchandise, and trapping supplies, a weekly Reader Photos feature, classified ads, the Trappers Marketplace annual directory, and a newsletter.

The business operates four revenue streams: recurring print and digital subscriptions (sold direct via the website using SimpleCirc, plus digital via Magzter), single-copy newsstand sales across the United States, advertising sold to outdoor-industry advertisers seeking access to a loyal rural and small-town subscriber base, and e-commerce product sales. Distribution combines direct subscriptions, retail newsstand placement, a digital newsstand on Magzter, and the proprietary furfishgame.com online store. Technology is conventional — a traditional publishing workflow with a content website and basic e-commerce — without proprietary platform architecture, a mobile app, an API, or AI/ML components.

The company is privately held under continuous Harding-family ownership, has no external investment or venture backing, and employs 11-50 people. Its competitive position rests on brand longevity, unique niche editorial coverage (particularly trapping and antique traps), and the rare monthly publication cadence, rather than on technology or scale advantages.

Name

Fur Fish Game

Legal name

A.R. Harding Publishing Co.

Website

https://furfishgame.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Fur-Fish-Game is a fourth-generation, family-owned monthly magazine published since 1925 by A.R. Harding Publishing Co., serving practical outdoorsmen in the U.S. and Canada with hunting, fishing, and fur-trapping editorial across print, digital, and e-commerce channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Print and digital subscriptions to the magazine, published 12 times per year. Subscriptions available through their website, third-party platforms like SimpleCirc and Magzter, with options for gift subscriptions and automatic renewals.
2. Newsstand Sales: Single issue sales available at newsstands nationwide, as one of the only national outdoor magazines to publish 12 issues per year.
3. Product Sales: Sale of outdoor-related books, DVDs, videos, merchandise, and trapping supplies through their e-commerce platform at furfishgame.com.
4. Advertising: Revenue from advertising in the magazine, targeting loyal subscribers and newsstand readers who are active outdoorsmen engaged in hunting, fishing, and trapping.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fur-Fish-Game is a monthly print and digital outdoor magazine covering hunting, fishing, and fur trapping for practical outdoorsmen, published continuously since September 1925. The company sells magazine subscriptions (print and digital via Magzter), single-issue newsstand copies, and an e-commerce storefront carrying outdoor-related books, videos, DVDs, merchandise, and trapping supplies.

Product overview

Fur Fish Game is a monthly print and digital magazine serving practical outdoorsmen, published continuously since 1925. The company's product portfolio centers on the Fur-Fish-Game Magazine as the core offering, delivered in both print (via subscription and newsstand) and digital formats (via Magzter and the online shop). The portfolio is extended through an e-commerce store selling books, videos, and merchandise; a weekly Reader Photos feature; a classified advertising section; and the Trappers Marketplace directory for trap supply companies. A free newsletter and online Featured Articles archive provide editorial content and community engagement. All offerings are unified under the magazine's editorial mission and subscriber community rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Fur-Fish-Game Magazine A monthly print outdoor magazine covering hunting, fishing, and fur trapping for practical, year-round outdoorsmen, published continuously since September 1925 as the only national outdoor magazine still producing 12 issues per year without double issues.
• Digital Subscription (Magzter) Electronic editions of Fur-Fish-Game magazine distributed through the Magzter digital newsstand platform, enabling mobile and tablet reading for individual subscribers globally.
• Shop Online Store E-commerce storefront selling books, videos, DVDs, merchandise, and trapping supplies related to hunting, trapping, and fishing, including the magazine's own published titles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Various Trapping and Outdoor Supply CompaniesminorChannel Partner/ Reseller/ DistributorThe magazine maintains a Links page featuring various outdoor industry companies including trapping supply companies (Duke Traps, Lenon Lures, etc.), ammunition manufacturers (Black Hills Ammunition, CCI, Federal), and related organizations. These appear to be mutual promotional relationships within the outdoor industry community.
• State Trapping OrganizationsminorOthersThe Links page includes links to state trapping associations across the U.S., from Alabama to Wyoming, facilitating information sharing and networking within the trapping community.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Deer & Deer Hunting: Specialty hunting magazine focused on whitetail deer and deer hunting tactics. Comparable as a niche outdoor publication with strong enthusiast audience, narrower in scope than Fur-Fish-Game.

Broad incumbents

• Outdoor Sportsman Group (Outdoor Channel / Sportsman Channel): Multi-platform outdoor media company producing magazines, TV channels, and digital content. Comparable as a broader outdoor media ecosystem reaching overlapping sportsmen audiences.
• American Hunter: Official journal of the NRA, focused on hunting and firearms. Comparable as a national hunting periodical, though backed by a much larger organization.

Direct peers

• Trapper & Predator Caller: Magazine specifically focused on trapping and predator calling. Comparable as a niche periodical addressing the fur-trapping audience that Fur-Fish-Game uniquely serves alongside broader outdoor content.
• Field & Stream: One of the most established American outdoor magazines, covering hunting, fishing, and survival skills. Comparable as a national outdoor periodical serving similar sportsmen demographics.
• Petersen's Hunting: Established hunting magazine covering big game, tactics, and gear. Comparable as a national hunting-focused periodical serving similar demographics to Fur-Fish-Game.
• Gray's Sporting Journal: Premium outdoor magazine covering hunting, fishing, and sporting travel. Comparable as a niche-focused periodical serving dedicated sportsmen with editorial depth.
• Sports Afield: Historic American hunting and outdoor adventure magazine. Comparable as a national outdoor publication with multi-generational brand equity targeting big-game and sporting pursuits.
• Game & Fish Magazine: Regionally-focused hunting and fishing publication. Comparable as a multi-pursuit outdoor periodical serving sportsmen, though it operates with a regional editorial model.
• Outdoor Life: A long-running national outdoor magazine covering hunting, fishing, and conservation. Directly comparable to Fur-Fish-Game as a multi-pursuit outdoor publication targeting American sportsmen.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/furfishgame
• LinkedInlinkedin.com/company/a-r-harding-publishing-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fur Fish Game