Deer & Deer Hunting
- Company typePrivate
- Founded2005
- HeadquartersWaupaca, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Deer & Deer Hunting firmographics
Firmographics- Name
- Deer & Deer Hunting
- Legal name
- Media 360, LLC
- Website
- https://deeranddeerhunting.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Deer & Deer Hunting industry classification
Industry- Product category
- Hunting Media and Outdoor Lifestyle Content
- NAICS
- Hunting and Trapping (1142)
- SIC
- Fishing, Hunting And Trapping (900), Services-Advertising (7310)
- akta.pro primary industry
- Nature, Science & Wildlife Documentaries (MPADADAF)
- akta.pro secondary industry
- Hunting, Shooting Sports & Archery Retail (CRAMABAK)
Keywords
Where Deer & Deer Hunting is headquartered
LocationHeadquarters
- HQ city
- Waupaca
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Deer & Deer Hunting business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions providing deer hunting content, tips, strategies, and entertainment to subscribers
- TV Show Sponsorships: Branded sponsorships within TV shows including Riton Optics, TideWe, SEVR Broadheads, Banks Outdoors, Cuddeback, Wildlife Research Center, Hornady, TenPoint Crossbow Technologies, Easton Archery, and other hunting industry brands
- Online Store (SHOP): E-commerce sales through shop.deeranddeerhunting.com offering deer hunting gear, books, and related products
- Advertising: Display advertising, sponsored content, and promotional placements across website and digital platforms
- Sweepstakes: Promotional sweepstakes programs generating revenue and engagement with the hunting audience
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Magazine Subscription - 12 issues |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
Deer & Deer Hunting product offering
Product offeringCore offering
Deer & Deer Hunting produces and distributes whitetail deer hunting content across TV programming (Deer & Deer Hunting TV, Modern Hunter, Grow 'em Big, Hunt 'em Big, and others), the Deer Talk Now Podcast, a flagship print and digital magazine, online articles, gear reviews, and the D+DH Insider newsletter. The brand also sells deer hunting merchandise and gear through an online SHOP storefront, with revenue supplemented by display advertising, branded sponsorships from hunting industry companies, and engagement-driven sweepstakes.
Product overview
Deer & Deer Hunting is a multimedia platform providing comprehensive whitetail deer hunting content through a portfolio of TV shows, podcasts, print magazine, and online articles. The core offerings include Deer & Deer Hunting TV (entering its 22nd season), the Modern Hunter show, Deer Talk Now Podcast, Grow 'em Big (habitat management), Hunt 'em Big (hunting strategies), the Dan Schmidt Blog, and the flagship Deer & Deer Hunting Magazine. The platform also offers D+DH Insider as a premium subscription add-on, along with extensive free online articles covering hunting tactics, gear reviews, deer management, and recipes.
Differentiator
Problem solved
Functional benefit
Brands
- Deer & Deer Hunting TV: TV show featuring whitetail deer hunting content with hosts Dan Schmidt and Mark Kayser, offering 13 new episodes annually
- Deer Talk Now Podcast
- Grow 'em Big
- Hunt 'em Big
- Dan Schmidt Deer Blog - Whitetail Wisdom
Products and services
- Deer & Deer Hunting TV Flagship television program of Deer & Deer Hunting, offering 13 new episodes per season featuring in-depth whitetail deer behavior, biology, hunting tactics, and gear coverage hosted by Dan Schmidt and Mark Kayser; syndicated on Pursuit Channel and Wild TV.
- Deer & Deer Hunting Magazine Print and digital magazine offering articles, strategies, and expert advice for whitetail deer hunters, with subscription, renewal, gift, and digital-only purchase options.
- Modern Hunter Companion TV show covering turkey hunting and predator hunting alongside deer hunting content under the Deer & Deer Hunting brand.
- Deer Talk Now Podcast Podcast featuring expert discussions on deer hunting tactics, habitat management, and whitetail deer topics with various outdoor industry guests.
- Grow 'em Big Video series focused on deer food plots, habitat management, and property improvement strategies hosted by Steve Bartylla.
- Hunt 'em Big Video series providing deer hunting advice, tips, and strategies for hunters.
- D+DH Insider Newsletter Premium email newsletter providing exclusive content, hunting tips, and updates for deer hunting enthusiasts.
- SHOP (Deer & Deer Hunting Online Store) Online merchandise store offering deer hunting gear, books, and related outdoor products under the Deer & Deer Hunting brand.
Quantifiable outcome
- Deer & Deer Hunting TV enters 22nd season with 13 all-new episodes
- +2 more outcomes
Companies that use Deer & Deer Hunting
Customer profileSegments1 record
Ideal customer profiles1 record
Deer & Deer Hunting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deer & Deer Hunting partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Pursuit ChannelcorePrimary TV distribution partner for Deer & Deer Hunting TV programming. Provides broadcast reach across hunting households in the United States with regular weekly airtime slots.
- Wild TV (Canada)coreCanadian television distribution partner providing reach into Canadian hunting market with multiple weekly broadcast slots for Deer & Deer Hunting TV content.
- TenPoint Crossbow TechnologiesminorSponsor of Deer & Deer Hunting TV bringing crossbow technology content and brand visibility to the hunting audience.
- HornadyminorAmmunition manufacturer sponsor featured in TV episodes covering caliber selection and hunting tactics. Episode visits Hornady headquarters in Nebraska.
- Wildlife Research CenterminorScent and attractant products sponsor for Deer & Deer Hunting TV, featuring products like Active-Branch Licking Branch Scent.
- Easton ArcheryminorArrow and archery equipment sponsor providing gear visibility and content integration opportunities.
- Riton OpticsminorOptics sponsor for TV programming, providing visibility among hunting audience for rifle scopes and optics.
- Silencer CentralminorSuppressor and firearms accessory sponsor featured in multiple shows including Modern Hunter and Deer & Deer Hunting TV.
- Chestnut Hill OutdoorsminorFood plot and deer attractant plants partner providing sponsored content about blackberry varieties and wildlife nutrition for deer food plots.
- Thunder Ridge Outdoors (Armor H2O)minorWildlife pond treatment sponsor providing content about water quality management for deer habitat improvement.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Deer & Deer Hunting competitors and assessment
Company assessmentDirect peers
- North American Whitetail: Whitetail-specific hunting TV show and digital property; the most directly comparable competitor given its nearly identical audience focus and TV-distribution model.
- Sports Afield: Heritage big-game hunting magazine revived with digital and TV presence. Competes for the same serious hunter subscriber and advertiser pool as Deer & Deer Hunting.
- Game & Fish Magazine: Multi-species hunting and fishing magazine brand with regional editions, competing for advertising spend from the same hunting OEMs and adjacent outdoor brands.
- Petersen's Hunting: Hunting-focused magazine and digital media brand targeting big game and whitetail hunters. Closely comparable content mix, audience, and sponsor base to Deer & Deer Hunting.
- Outdoor Life: Long-running outdoor enthusiast media brand covering hunting, fishing, and conservation across print, digital, and video. Direct competitor to Deer & Deer Hunting for whitetail hunter attention and hunting brand advertising dollars.
- Bowhunter: Archery and bowhunting media brand covering whitetail tactics, gear reviews, and hunting strategy. Overlaps significantly with D&DH's archery content and crossbow sponsor relationships.
- Field & Stream: Heritage hunting and fishing media brand with TV, print, and digital properties competing for the same whitetail hunter audience and outdoor advertiser budgets as Deer & Deer Hunting.
Broad incumbents
- Realtree: Camo brand with a large hunting media platform (web, TV, social) reaching whitetail hunters. While commercially a brand rather than a publisher, it monetizes content against many of the same hunting advertisers.
- Bass Pro Shops / Cabela's Media: Largest hunting retail brand in North America with significant content, TV, and event properties reaching the same whitetail hunter audience and capturing much of the category's advertiser spend.
- Mossy Oak: Hunting lifestyle brand producing original video, TV programming, and editorial content targeting deer hunters. Comparable in audience and content mix, though structured as a brand rather than a pure media publisher.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Deer & Deer Hunting social profiles
Digital presenceDeer & Deer Hunting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deer & Deer Hunting leadership team
Management profileNumber of profiles
Profiles4 records
Deer & Deer Hunting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deer & Deer Hunting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deer & Deer Hunting
What does Deer & Deer Hunting do?
Deer & Deer Hunting produces and distributes whitetail deer hunting content across TV programming (Deer & Deer Hunting TV, Modern Hunter, Grow 'em Big, Hunt 'em Big, and others), the Deer Talk Now Podcast, a flagship print and digital magazine, online articles, gear reviews, and the D+DH Insider newsletter. The brand also sells deer hunting merchandise and gear through an online SHOP storefront, with revenue supplemented by display advertising, branded sponsorships from hunting industry companies, and engagement-driven sweepstakes.
Is Deer & Deer Hunting a public or private company?
Deer & Deer Hunting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deer & Deer Hunting founded?
Deer & Deer Hunting was founded in 2005. It employs 51 to 100 people.
Where is Deer & Deer Hunting based?
Deer & Deer Hunting is headquartered in Waupaca, United States, in the North America region.
How does Deer & Deer Hunting make money?
Five revenue lines are on record. Magazine Subscriptions are the primary driver. The others are TV Show Sponsorships, online Store (SHOP), advertising and sweepstakes.
Who are Deer & Deer Hunting's main competitors?
Direct peers on record are North American Whitetail, Sports Afield, Game & Fish Magazine, Petersen's Hunting, Outdoor Life, Bowhunter and Field & Stream. Broad incumbents are Realtree, Bass Pro Shops / Cabela's Media and Mossy Oak.
Does Deer & Deer Hunting have an API?
No public API is recorded for Deer & Deer Hunting.
What industry is Deer & Deer Hunting in?
Deer & Deer Hunting's product category is Hunting Media and Outdoor Lifestyle Content. Its primary akta.pro industry code is MPADADAF, Nature, Science & Wildlife Documentaries, with a secondary code of CRAMABAK, Hunting, Shooting Sports & Archery Retail. Its NAICS code is 1142 and its SIC code is 900.