Game & Fish Magazine
Game & Fish Magazine is a U.S. outdoor enthusiast publication covering regional hunting and fishing across print, digital, mobile apps, and video series, serving American hunters and anglers under Outdoor Sportsman Group ownership.
- Company typePrivate
- Founded-
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Game & Fish Magazine does
Game & Fish Magazine is a privately held American outdoor media brand that publishes a national hunting and fishing magazine organized into four regional editions (East, Midwest, South, West), supplemented by a growing lineup of special interest publications such as Saddle Hunter, Public Land Hunter, and Backcountry Hunter Fall. The publication is owned by Outdoor Sportsman Group, a Minneapolis-based diversified media conglomerate that also operates related titles including Guns & Ammo, In-Fisherman, North American Whitetail, Bowhunter, and Florida Sportsman. Game & Fish employs 11-50 staff and is operationally based in Marietta, USA.
The core product is a monthly print magazine with digital access now bundled into every subscription, delivered through a website storefront, the mymagnow.com digital platform, and dedicated iOS and Android applications. The company has built out a substantial original video slate including the Crash Course bass fishing series hosted by Shane Beilue, Beyond the Bait with Adam Heggenstaller, Turkey Hunter's Journal, Tackle Junkie, Game & Fish TV, and branded series such as the Moultrie Masterclass. Distribution is reinforced through organic social channels (Facebook, Twitter/X, Instagram, Pinterest), a weekly email newsletter, and event-driven content tied to industry shows including SHOT Show, ATA Show, and ICAST.
Revenue is generated through four streams: recurring magazine subscriptions, one-time single digital issue sales, special interest publication sales, and advertising. The audience is a long tail of U.S.-based hunting and fishing enthusiasts seeking how-to instructional content, gear reviews, destination guides, conservation and regulatory coverage, and wild game and fish recipes. The company's growth posture is maintenance-oriented, with no disclosed funding, M&A, or leadership changes in the input data, and the strategic focus appears to be extending the print franchise into digital and video formats within the Outdoor Sportsman Group portfolio.
Game & Fish Magazine firmographics
Firmographics- Name
- Game & Fish Magazine
- Legal name
- Game & Fish Magazine (Outdoor Sportsman Group)
- Website
- https://gameandfishmag.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Game & Fish Magazine is a U.S. outdoor enthusiast publication covering regional hunting and fishing across print, digital, mobile apps, and video series, serving American hunters and anglers under Outdoor Sportsman Group ownership.
- Ownership category
- akta.pro rank
Game & Fish Magazine industry classification
Industry- Product category
- Outdoor Recreation Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Sports & Recreation Magazines (MPAJAEAJ)
- akta.pro secondary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Game & Fish Magazine is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Game & Fish Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Recurring revenue from print and digital magazine subscriptions. Digital access is now included with all subscriptions.
- Single Issue Sales: One-time purchases of individual digital magazine issues through the website and mobile app.
- Special Interest Publications: Sale of special interest magazines covering specific topics like gear guides, destinations, and seasonal content.
- Advertising: Revenue from advertisements placed in the magazine and on the website by hunting, fishing, and outdoor recreation brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine Subscription with Digital Access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Game & Fish Magazine product offering
Product offeringCore offering
Game & Fish Magazine publishes a national print and digital magazine covering American hunting and fishing topics, including how-to articles, gear reviews, destination guides, and conservation content. The publication operates through bundled print and digital subscriptions, single-issue sales, special interest magazines, original video series, and advertising revenue from outdoor recreation brands.
Product overview
Game & Fish Magazine is a print and digital publication offering hunting and fishing content across multiple platforms. The company operates a core magazine product supplemented by mobile applications for iOS and Android, digital subscription services through mymagnow.com, and extensive video content including the Crash Course, Beyond the Bait, and Game & Fish TV series. The publication also produces special interest magazines and operates as part of the Outdoor Sportsman Group network of outdoor recreation publications.
Differentiator
Problem solved
Functional benefit
Products and services
- Game & Fish Magazine National print and digital magazine covering American hunting and fishing topics, featuring articles, gear reviews, how-to instructional content, and destination guides across categories including deer, turkey, bass, and other game and fish species.
- Game & Fish Mobile App Mobile application available on iOS and Android that allows subscribers to read the Game & Fish Magazine digitally on phones and tablets.
- Game & Fish Digital Subscription Digital magazine subscription service delivered through the mymagnow.com platform, bundled with print subscriptions and also available for single digital issue purchases.
- Crash Course Video Series Bass fishing instructional video series hosted by Shane Beilue covering techniques, lure selection, and fishing strategies.
- Beyond the Bait Video Series Bass fishing tactics video series hosted by Adam Heggenstaller featuring techniques, lure selection, and equipment guidance.
- Game & Fish TV Television-style video programming featuring hunting and fishing content from Game & Fish Magazine.
- Tackle Test Video Series Annual gear testing video series featuring reviews of fishing rods, reels, and equipment, filmed at Lake Picachos, Mexico.
- Turkey Hunter's Journal Video Series Turkey hunting video series documenting hunts, techniques, and turkey hunting strategies.
- Moultrie Masterclass Video Series Video series featuring new Moultrie products for scouting, property management, and hunting.
- Special Interest Magazines Specialized one-time publications covering specific hunting and fishing topics such as gear guides, destinations, and seasonal content. Titles include Fly Fisherman Destinations, Breaking News Bucks, Backcountry Hunter Fall, Hunting Gear Guide, Saddle Hunter, and Public Land Hunter.
Companies that use Game & Fish Magazine
Customer profileSegments3 records
Ideal customer profiles1 record
Game & Fish Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Game & Fish Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Outdoor Sportsman GroupcoreGame & Fish Magazine is owned and operated by Outdoor Sportsman Group, a media company specializing in outdoor recreation content. Outdoor Sportsman Group publishes multiple outdoor enthusiast publications including Guns & Ammo, Petersen's Hunting, North American Whitetail, and Bowhunter.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Game & Fish Magazine competitors and assessment
Company assessmentDirect peers
- Sports Afield: Sports Afield is a heritage hunting and conservation magazine that competes with Game & Fish Magazine for the same big-game and adventure-hunting enthusiast audience across print and digital channels.
- Outdoor Life: Outdoor Life is a long-established American hunting and fishing magazine covering similar gear, techniques, destinations, and conservation topics. It serves the same enthusiast audience with overlapping content categories, making it the most direct head-to-head competitor.
- North American Whitetail: North American Whitetail is a deer-hunting specialty magazine also published under Outdoor Sportsman Group. It overlaps with Game & Fish Magazine's whitetail hunting content and shares the same parent company, advertising, and distribution infrastructure.
- In-Fisherman: In-Fisherman is a leading fishing publication under Outdoor Sportsman Group covering freshwater species and techniques. It directly overlaps with Game & Fish Magazine's fishing content and shares parent company advertising and audience synergies.
- Deer & Deer Hunting: Deer & Deer Hunting is a whitetail-focused hunting magazine that competes directly with Game & Fish Magazine for whitetail hunters' attention, subscriptions, and advertising dollars.
- Petersen's Hunting: Petersen's Hunting is a sister publication under Outdoor Sportsman Group that focuses on big-game hunting content. It targets a subset of the same hunting enthusiast audience served by Game & Fish Magazine, sharing parent company resources.
- Bowhunter: Bowhunter is a bowhunting specialty magazine under Outdoor Sportsman Group that overlaps with Game & Fish Magazine's bowhunting content category. It competes for the same advertisers and a meaningfully overlapping subscriber base.
- Fly Fisherman: Fly Fisherman is a fly fishing specialty magazine under Outdoor Sportsman Group covering fly fishing techniques and destinations. It overlaps with Game & Fish Magazine's fly fishing content category and shares parent distribution.
- Field & Stream: Field & Stream is one of the oldest American outdoor magazines, covering hunting, fishing, and conservation. It competes directly with Game & Fish Magazine for the same audience of hunters and anglers across print, digital, and video.
Regional players
- Florida Sportsman: Florida Sportsman is a regional outdoor publication under Outdoor Sportsman Group focused on saltwater and Florida-specific fishing and boating. It overlaps with Game & Fish Magazine's fishing content but is geographically concentrated in the Southeast U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Game & Fish Magazine social profiles
Digital presenceGame & Fish Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Game & Fish Magazine leadership team
Management profileNumber of profiles
Game & Fish Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Game & Fish Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Game & Fish Magazine
What does Game & Fish Magazine do?
Game & Fish Magazine publishes a national print and digital magazine covering American hunting and fishing topics, including how-to articles, gear reviews, destination guides, and conservation content. The publication operates through bundled print and digital subscriptions, single-issue sales, special interest magazines, original video series, and advertising revenue from outdoor recreation brands.
Is Game & Fish Magazine a public or private company?
Game & Fish Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Game & Fish Magazine founded?
Game & Fish Magazine was founded in -1. It employs 11 to 50 people.
Where is Game & Fish Magazine based?
Game & Fish Magazine is headquartered in Marietta, United States, in the North America region.
How does Game & Fish Magazine make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales, special Interest Publications and advertising.
Who are Game & Fish Magazine's main competitors?
Direct peers on record are Sports Afield, Outdoor Life, North American Whitetail, In-Fisherman, Deer & Deer Hunting, Petersen's Hunting, Bowhunter, Fly Fisherman and Field & Stream. Florida Sportsman is listed as a regional player.
Does Game & Fish Magazine have an API?
No public API is recorded for Game & Fish Magazine.
What industry is Game & Fish Magazine in?
Game & Fish Magazine's product category is Outdoor Recreation Media. Its primary akta.pro industry code is MPAJAEAJ, Sports & Recreation Magazines, with a secondary code of MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 513120 and its SIC code is 2721.