Name

Embrace Hearing

Legal name

Embrace Hearing LLC

Website

https://embracehearing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hearing Aids

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Hearing aid retailer
• Custom hearing aids
• Online hearing aids
• Audiology services
• Hearing healthcare

Headquarters

HQ city

Mountain Lakes

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: Primary revenue from selling custom-programmed hearing aids directly to consumers. Products include NX Series (Bluetooth/Rechargeable), X Series, A Series, C-Series (Invisible/In-the-ear), and S/H/R Series. Customers upload hearing test results and receive programming by licensed audiologists before shipping.
2. Accessories and Replacement Parts: Revenue from sale of accessories including wax guards (CeruStop Wax Guards $12-$24), replacement receivers (H, R or S 3.0 at $150), replacement parts, batteries, and chargers.
3. Repair and Reprogramming Services: Warranty-period repairs and reprogramming provided free. Out-of-warranty repairs available for a fee with estimates provided before work is done.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Embrace Hearing is a direct-to-consumer online retailer that sells custom-programmed hearing aids sourced from major manufacturers (Sonova/Phonak, Starkey, GN ReSound, Sivantos/Signia, William Demant/Oticon) and resells them at approximately one-third of traditional retail prices. Customers upload a hearing test or take a free online hearing test, US-based board-certified audiologists program the devices, and finished hearing aids are shipped within 5-8 days with a 45-day trial, 3-year warranty, and lifetime support.

Product overview

Embrace Hearing is an online retailer offering custom-programmed hearing aids from leading European manufacturers (Sonova, Sivantos). Their product portfolio consists of two primary hearing aid series: the NX-Series (Bluetooth-enabled behind-the-ear/receiver-in-canal style) offering hands-free phone calls, audio streaming, and remote adjustments via smartphone app; and the C-Series (invisible completely-in-canal style) for maximum discretion. All hearing aids are custom programmed by US-based audiologists based on customer hearing tests. The company sells direct-to-consumer with free shipping, 45-day trials, multi-year warranties (2-3 years), and lifetime support. Accessories include wax guards, replacement receivers, and TV streamers. Repairs and reprogramming are provided free during warranty periods.

Differentiator

Problem solved

Functional benefit

Brands

• NX-Series: Bluetooth-enabled rechargeable hearing aids with hands-free phone calls and streaming capabilities for iPhone and Android devices.
• C-Series
• X-Series
• A-Series
• H/R/S Series

Products and services

• NX-Series Hearing Aids Premium Bluetooth and rechargeable behind-the-ear hearing aids with integrated direct Bluetooth connectivity enabling hands-free phone calls and audio streaming from both Apple and Android devices. Custom programmed by US-based audiologists based on customer hearing test.
• C-Series Invisible Hearing Aids Invisible completely-in-canal hearing aids that fit discreetly inside the ear canal, with automatic environment adjustment, custom programming, smartphone app control, on-demand tinnitus management, and powered by size 10 battery. Designed for mild to severe hearing loss.
• CeruStop Wax Guards Replacement wax guards for hearing aids priced $12-$24 to prevent earwax buildup and maintain device performance.
• H, R or S 3.0 Replacement Receiver Replacement receivers for H, R, and S series behind-the-ear hearing aid models, priced at $150, available in multiple lengths and power levels.
• TV Streamers Accessories enabling crystal clear TV audio streaming directly to NX-Series hearing aids via Bluetooth for an enhanced TV viewing experience.
• Repair/Reprogramming Under Warranty Free repair and reprogramming services for hearing aids during the warranty period, with repairs completed within 48 hours of receiving devices.
• Custom Replacement Part Order Custom replacement parts for hearing aids to replace worn or damaged components, including batteries and chargers.

Quantifiable outcome

• Save $2,000-$4,000 per pair compared to traditional retail hearing aids
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sonova (Phonak, Unitron)coreTechnology or IntegrationSonova is one of five major hearing aid manufacturers globally. Makes Phonak and Unitron brands, as well as Embrace Hearing X Series and A Series products. Provides the core hearing aid technology and components that Embrace Hearing custom-programs and sells direct-to-consumer.
• Sivantos (Signia, Widex, Rexton)coreTechnology or IntegrationSivantos is a major hearing aid manufacturer making Signia, Widex, Rexton brands, and Embrace Hearing C-Series products. Supplies the invisible/in-the-ear hearing aid technology that Embrace Hearing custom-programs.
• StarkeycoreTechnology or IntegrationOne of five companies making the vast majority of premium hearing aids sold worldwide. Provides hearing aid technology incorporated into Embrace Hearing's product lineup.
• GN ReSound (ReSound, Beltone)coreTechnology or IntegrationGN ReSound is one of five major hearing aid manufacturers making ReSound and Beltone brands. Provides hearing aid technology and components for Embrace Hearing products.
• William Demant (Oticon, Bernafon)coreTechnology or IntegrationWilliam Demant is a major hearing aid manufacturer making Oticon and Bernafon brands. One of five companies making the vast majority of premium hearing aids globally, supplying technology to Embrace Hearing.
• PayPal CreditminorOthersFinancing partner offering 6-month interest-free payment plans for hearing aid purchases, enabling customers to afford higher-end products.
• CareCreditminorOthersHealthcare financing partner offering 12-month interest-free payment plans for hearing aid purchases through Synchrony Bank.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Audicus: Direct online hearing aid retailer selling custom-programmed devices at significantly lower prices than traditional clinics. Competes head-to-head with Embrace on the DTC, multi-brand, audiologist-programmed model and is repeatedly named in Embrace's own comparison tools.
• Jabra Enhance (formerly Lively): Online hearing aid retailer acquired by GN Audio (parent of ReSound), offering custom-programmed devices with remote audiologist adjustments. A direct DTC competitor backed by one of Embrace's key suppliers.
• Eargo: Online-first hearing aid company that went public on NASDAQ, selling virtually invisible, rechargeable, app-controlled hearing aids direct-to-consumer. Competes in the same premium DTC segment as Embrace's NX-Series and C-Series.
• MDHearing: Long-established online hearing aid retailer offering affordable, pre-programmed and custom-programmed devices. Competes directly with Embrace's A-Series and X-Series entry-level and mid-tier offerings.
• Yes Hearing: Online hearing aid retailer that pairs customers with licensed audiologists and ships custom-programmed devices to home. Closely matches Embrace's online + audiologist-led service model.
• Lexie Hearing: Online hearing aid retailer (subsidiary of hearX Group) selling affordable, app-supported hearing aids directly to consumers. Competes in the same online, audiologist-supported, price-disruptive segment as Embrace.

Emerging players

• Olive Union: DTC hearing health company offering OTC and direct-online hearing aids with a focus on design and consumer electronics aesthetics. Overlaps with Embrace in the online channel and tech-forward customer segment.
• Bose: Major consumer audio brand that has entered the OTC hearing aid market (SoundControl). Represents the tech-giant threat that could compress Embrace's entry-level price band and reshape consumer expectations.

Broad incumbents

• Miracle-Ear: One of the largest traditional retail hearing aid chains in the US with thousands of physical locations. Represents the incumbent brick-and-mortar model that Embrace's DTC value proposition is designed to disrupt.
• Beltone: Major hearing aid brand and retail network owned by GN (one of Embrace's five supplier OEMs). Demonstrates the vertical-integration risk and is also a competitor via its franchise retail channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/embrace-hearing
• Facebookweb.archive.org/web/20231205114006/https://www.facebook.com/Embrace-Hearing-101128234968916

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embrace Hearing