What Pro Rentals & Sales does

Pro Rentals & Sales is a privately held equipment rental company founded in 1998 that serves construction and job site applications in the San Diego market. The company rents physical equipment to contractors and builders, providing professional support and on-site logistics typical of a regional rental operator. The firm operates with a small team (stated headcount of 11-50 employees) and has no disclosed proprietary technology, digital platform, or technology-driven differentiators in its public material.

Pro Rentals & Sales has been consolidated under REIC Rentals, a unified rental platform that brings together multiple regional brands including Aim High, Midway, ERS, Black Mountain, Cahill, TCR, CHI, IDS, and Midstream. Under the REIC umbrella, the local Pro Rentals & Sales team continues to serve its existing customers but now operates with access to a broader equipment inventory, a larger service network, and national support infrastructure. REIC Rentals positions the combined platform as offering equipment rental, jet heat solutions, and residential rental properties, expanding the scope beyond what Pro Rentals & Sales offered independently.

The business model is traditional B2B equipment rental: direct rental transactions with construction companies, contractors, and job-site operators. No pricing model details, revenue mechanics, contract structures, or customer segment data are publicly disclosed. The company has no disclosed AI/ML capabilities, no product launches, no patents or trademarks, no funding rounds, and no management team information in the public record. Strategic direction is effectively set at the parent REIC Rentals level rather than at the Pro Rentals & Sales entity level.

Name

Pro Rentals & Sales

Website

https://prorentalsandsales.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Rentals & Sales is a privately held equipment rental company founded in 1998, serving construction and job site customers in the San Diego market, and now operating as a regional sub-brand consolidated under the REIC Rentals national rental platform.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), General Rental Centers (5323)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Equipment rental services
• Construction equipment
• Residential rentals
• Job site equipment
• Rental fleet management

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Core offering

Pro Rentals & Sales is a regional equipment rental company providing construction and job site equipment to contractors and builders. The company has been consolidated under REIC Rentals, a unified national rental platform that also offers jet heat solutions and residential rental properties. Customers continue working with the same experienced local teams while gaining access to broader inventory, larger network, and national support infrastructure.

Product overview

REIC Rentals is a unified rental platform that consolidates multiple regional brands under one national network. The portfolio includes the core REIC Rentals platform offering equipment rentals, jet heat solutions, and residential rentals, along with acquired sub-brands such as Pro Rentals & Sales, Aim High, Midway, ERS, Black Mountain, Cahill, TCR, CHI, and Midstream. These formerly independent brands now operate under a single umbrella with shared inventory, broader geographic reach, and national support infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental
• Jet Heat Solutions Jet heat solutions provided as part of the REIC Rentals platform offering.
• Residential Rental Properties Residential rental properties offered through the consolidated REIC Rentals platform, including various sub-brands.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• REIC Rentals (Parent Company)coreStrategic or Co-development PartnerPro Rentals & Sales has been consolidated under REIC Rentals along with other brands (Aim High, Midway, ERS, Cahill, TCR, CHI, IDS, Midstream). Customers continue working with knowledgeable professionals now backed by a larger network, broader inventory, and national support.

Recent moves2 records

Expansion highlights4 records

Direct peers

• Herc Rentals: Public equipment rental company focused on construction and industrial applications with a national branch network. Direct competitor offering similar equipment rental solutions to Pro Rentals & Sales, with overlap in target customers (construction companies, contractors).
• H&E Equipment Services: Integrated equipment rental and sales company serving construction and industrial customers across the U.S. Direct comparable to Pro Rentals & Sales in both rental and sales offerings, particularly in heavy construction equipment.
• Sunbelt Rentals: Second-largest equipment rental company in North America, subsidiary of Ashtead Group, offering a comprehensive fleet for construction, industrial, and homeowner use. Directly comparable to Pro Rentals & Sales in equipment rental product category and target customer base.
• Ahern Rentals: Large privately-held equipment rental company with a broad fleet of construction equipment across the western U.S. Highly comparable to Pro Rentals & Sales in fleet composition and customer focus, with similar emphasis on specialty construction equipment.
• United Rentals: Largest equipment rental company in North America with a broad fleet of construction and industrial equipment. Directly comparable to Pro Rentals & Sales in core offering (general construction equipment rental), though operating at vastly greater scale with national branch density.
• BrandSafway: Major provider of specialty construction equipment, access solutions, and rental services for industrial and commercial projects. Comparable to Pro Rentals & Sales in serving construction job sites with specialized rental equipment.
• Maxim Crane Works: Largest privately-held crane and lifting equipment rental company in North America. Directly comparable to Pro Rentals & Sales in the lifting, hoisting, and crane equipment rental segment of the broader equipment rental market.

Broad incumbents

• Aggreko: Global provider of temporary power generation, temperature control, and energy solutions with equipment rental at its core. Broad incumbent with specialty focus on power and HVAC rentals, comparable to Pro Rentals & Sales in equipment rental business model, especially relevant given REIC Rentals' jet heat offering.
• Caterpillar: Largest construction equipment manufacturer globally, with a Cat Rental Store network offering equipment rental alongside its core manufacturing business. Broad incumbent in the equipment rental industry with vastly greater scale, capital access, and brand recognition than Pro Rentals & Sales.
• Ashtead Group: UK-listed parent company of Sunbelt Rentals, one of the largest equipment rental organizations globally. Broad incumbent with significantly larger scale and geographic diversification than Pro Rentals & Sales, but operating in the same core equipment rental industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Rentals & Sales