Cameo Project

What Cameo Project does

Cameo Project is an Indonesian creative production company headquartered in Jakarta Pusat, founded in 2008 as a photography collective and subsequently repositioned as a digital content business. The company operates three integrated divisions from a single office in iNews Tower: Cameo Production, a creative production house providing cinematography and videography services; Cameo Project, a YouTube-based content creator producing entertainment video, music, and managing creative talent; and Cameo Studio, an integrated post-production facility offering offline and online editing, color grading, scoring, finishing, and mastering. The firm's YouTube channel has grown to 1.1M+ subscribers with 150M+ cumulative views and approximately 200k average daily views, and the company maintains supporting audiences on Instagram (102k+), Facebook (100k+), TikTok (27k+), and Twitter (8k+). The company serves enterprise and government clients across three verticals: FMCG brands (Kapal Api, Astra Honda Motor, Astra, Danone, Heineken, KAO, Kara, Kulo), government and NGO agencies (Kominfo, Metro Jaya, CIPS, Jababeka, RWI, Siber Bekasi), and digital/technology companies (Google, Grab, Samsung, YouTube, Bukalapak, XL, VisionPlus, WeHelpYou), producing digital commercials, web serials, music videos, variety shows, and original film and series content. Revenue is generated through a mix of YouTube advertising, project-based production services, post-production services, and talent management, with no public disclosure of pricing, contract values, or financial results. The company is privately held with no disclosed parent, investors, or funding rounds, and no information is available on management team composition.

Name

Cameo Project

Legal name

Cameo Project

Website

https://cameo.co.id

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Cameo Project is an Indonesian creative production company operating three integrated divisions (cinematography production, YouTube content creation with 1.1M+ subscribers, and post-production studio) to serve FMCG, government, and digital enterprise clients with end-to-end video content services.

Ownership category

akta.pro rank

Product category

Video Production and Creative Content Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

akta.pro secondary industries

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)

Keywords

• Video production services
• Creative content production
• Post production studio
• YouTube content creation
• Cinematography videography

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Content Monetization: YouTube-based content creation generating revenue through ad revenue, sponsorships, and brand partnerships. Channel has 1.1M+ subscribers and 150M+ views with 200k average daily views.
2. Production Services: Creative production house providing cinematography and videography services for corporate clients, government agencies, and digital companies. Services include digital commercials, web series, music videos, and variety shows.
3. Post-Production Services: Full-service post production facilities including offline editing, online editing, color grading, scoring, finishing, and mastering for external clients.
4. Talent Management: Management of creative talent for content production and brand partnerships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cameo Project operates an integrated creative media business in Indonesia with three divisions: Cameo Production provides cinematography and videography services; Cameo Project is a YouTube-based content creator producing fun, entertaining video content alongside music production and talent management; and Cameo Studio offers full-service post-production including offline/online editing, color grading, scoring, finishing, and mastering. The company serves FMCG brands, government agencies, and digital companies with end-to-end content production from ideation to final delivery.

Product overview

Cameo Project is a multi-faceted Indonesian creative entertainment company operating across three integrated divisions: Cameo Production (cinematography and videography services), Cameo Project (YouTube-based content creation, music production, and talent management), and Cameo Studio (full-service post production including editing, color grading, and mastering). The company produces content across digital advertising, film, and series formats, serving clients in FMCG, government, and digital sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Cameo Production: Creative production house that provides cinematography and videography services for various needs
• Cameo Project
• Cameo Studio

Products and services

• Cameo Production A creative production house that provides cinematography and videography services for various client needs, including digital commercials, web serials, music videos, variety shows, brand campaigns, films, and original series. The division handles every aspect of the production process from ideation to execution.
• Cameo Project (YouTube content creation) A YouTube-based content creator that provides creative video content, music production, and talent management services. The channel has 1.1M+ subscribers, 150M+ total views, and an average of 200k views per day across fun, entertaining videos aimed at inspiring and influencing audiences.
• Cameo Studio An integrated post-production studio based in Jakarta that provides full-service post-production facilities including offline editing, online editing, color grading, scoring, finishing, and mastering for external client projects.

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Rans Entertainment: Indonesia-based entertainment company built around a large YouTube creator (Atta Halilintar) producing content, music, and brand partnerships. Comparable to Cameo's YouTube content creation and talent management model, though with a more influencer-centric focus.

Regional players

• Viddsee: Singapore-headquartered digital video platform and production company focused on Southeast Asian short-form content. Comparable to Cameo's digital content creation business, but operating regionally across multiple ASEAN markets rather than a single country.

Direct peers

• Falcon Pictures: One of Indonesia's largest production houses, producing feature films, TV series, and digital content. Comparable in scope to Cameo's integrated production and post-production services for enterprise and consumer clients.
• Thinkweb Indonesia: Indonesian digital creative agency producing video content, digital commercials, and social-first campaigns for enterprise brands. Directly comparable to Cameo's B2B production services targeting FMCG and digital clients.
• MD Pictures: Indonesian film and content production company with end-to-end production capabilities. Comparable to Cameo Project's film/series production work and end-to-end service offering within the Indonesian creative industry.
• Multivision Plus: Long-established Indonesian film and TV production company with content production capabilities. Comparable to Cameo Project's film/series production division and B2B production services within the same Indonesian market.
• Visinema Pictures: Indonesian production house specializing in film, series, and digital content for major streaming platforms. Comparable to Cameo's content creation and production services with a similar Indonesia-focused client base.
• Starvision Plus: Indonesian film and TV production house producing commercial content, films, and series for local and regional markets. Directly comparable to Cameo Project's commercial production and content creation business within the same Indonesian market.

Broad incumbents

• Fremantle: Global content production and distribution company producing entertainment, drama, and factual programming worldwide. Comparable to Cameo's broader production and content services but operating at global scale across multiple verticals.
• Dentsu Creative: Global creative agency network producing advertising content, digital commercials, and brand campaigns for major multinational clients. Comparable to Cameo's B2B commercial production work for FMCG and digital brands, though as part of a much broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cameoproject_
• YouTubeyoutube.com/cameoproject
• Facebookfacebook.com/cameoprojects
• Instagraminstagram.com/cameoproject
• TikToktiktok.com/@cameoproject_
• LinkedInlinkedin.com/company/cameo-project

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cameo Project