INA Towing Network

Name

INA Towing Network

Legal name

INA Towing Network, LLC

Website

https://inatowing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fleet Towing and Recovery Services

NAICS

Motor Vehicle Towing (48841), Other Support Activities for Transportation (4889)

SIC

Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)

akta.pro primary industry

Towing, Recovery & Vehicle Removal Services (TLAJAJAC)

akta.pro secondary industries

Roadside Assistance & Breakdown/Recovery Services (THAIANAI), Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

Keywords

• Fleet towing services
• Emergency roadside services
• Heavy duty recovery
• Tow management platform
• Commercial incident management

Headquarters

HQ city

Wright City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fleet Towing Management Services: INA provides comprehensive towing and recovery program management for truck fleets. Revenue is generated through managed services contracts with fleet operators, where INA coordinates towing services through its provider network, handles invoice auditing and vendor payments, and provides incident management. The company earns fees for coordinating and managing the towing process, auditing invoices, and providing risk mitigation services to fleet customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

INA Towing Network provides managed Emergency Roadside Services (ERS) towing and recovery programs for commercial truck fleets across the United States. The company coordinates 24/7 towing, winch-outs, load shifts, non-consent tows, and specialized recovery (high-value cargo, rail impacts, off-terrain) through its nationwide Elite provider network, handling vendor management, invoice auditing, and regulatory compliance. Its proprietary Shepherd web portal supports SOS intake, dispatch, real-time tracking, billing, invoicing, and reporting for fleet customers.

Product overview

INA Towing Network offers a single unified ERS (Emergency Road Service) towing platform for truck fleets, combining an Elite provider network with a proprietary technology platform. The core product is the Shepherd web-based customer portal, which provides comprehensive repair management capabilities including job tracking, real-time dispatch, billing, invoicing, dashboards, and vendor management. The platform enables integration with third-party tools (Office 365, QuickBooks) and peer-to-peer integration with other Shepherd users for seamless data sharing across the network.

Differentiator

Problem solved

Functional benefit

Brands

• Shepherd: INA's recently enhanced web-based customer portal providing fleets with comprehensive repair management. The system enables tracking from data collection through payables and receivables, with real-time reporting, automated notifications, and integration capabilities.
• Over One – Lose None

Products and services

• Shepherd Web-based customer portal that provides comprehensive repair and towing management for commercial truck fleets. Enables SOS intake, data collection, dispatch management, billing and invoicing workflows, real-time dashboards, automated notifications, and vendor communication, with native integrations to QuickBooks and Office 365 and peer-to-peer job sharing between Shepherd users.
• Managed ERS Towing and Recovery Services Managed 24/7 emergency roadside towing and recovery program for commercial truck fleets, coordinating nationwide providers for towing, winch-outs, load shifts, non-consent tows, and specialized recoveries including high-value cargo, rail impacts, off-terrain, and hazmat/environmental incidents, with invoice auditing, vendor payment handling, and regulatory compliance tracking.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Element Fleet ManagementcoreStrategic or Co-development Partner · 1 January 2013INA Towing and Element Fleet Management co-host the annual Tow Forum Elite since 2013. This collective forum of tow industry professionals, Element team members and clients is an open forum to share knowledge. The programs are educational providing cross-industry perspectives on operations, technology and safety. This is a working platform to develop cross-industry strategies and best practices. Element Fleet Management VP Darin Ficenec received the Globe Award from INA CEO Gay Rochester for global commitment to innovative solutions shared with INA provider partners delivering safety and extraordinary service.
• OverOne - Lose None InitiativeminorStrategic or Co-development PartnerINA Towing Network, LLC and partners support the Over One – Lose None initiative (OverOne.org). This is a safety-focused partnership aimed at protecting those who help others on busy roads through education and awareness campaigns including billboards and signs.
• Elite Provider NetworkcoreStrategic or Co-development PartnerINA operates with a network of elite tow companies selected for quality service and competitive regional pricing. The provider network includes companies such as Roskopf's Towing (WI), Roberts Heavy Duty (Lexington KY), Sperry Rail Fleet, Schmit Towing and Recovery Equipment, and Towers With A Heart. Providers receive access to the Shepherd platform for job management and communication.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Honk Technologies: Honk is a digital roadside assistance platform connecting drivers to a national tow network via mobile app and API. It is comparable to INA in aggregating tow capacity with technology, though it emphasizes on-demand consumer and commercial dispatch over managed programs.
• Urgently: Urgently is a digital marketplace connecting drivers to towing and roadside assistance providers via a mobile platform. It overlaps with INA on fleet/roadside use cases but competes as a tech-first platform rather than a relationship-managed program.

Broad incumbents

• Pilot Flying J: Pilot Flying J is one of the largest US travel center networks offering roadside repair and towing for trucks. It overlaps with INA on fleet ERS but bundles it within a broader fuel, food, and maintenance offering.
• Agero: Agero is a large roadside assistance platform serving automotive insurers, OEMs, and fleets with dispatch and tow management software. It competes with INA on the managed-towing software layer, though it focuses more on passenger and insurance channels.
• NationaLease: NationaLease is a national truck leasing and fleet management network offering maintenance and roadside support to its member fleets. It is comparable to INA in servicing managed commercial truck fleets, though leasing is its core offering.
• Love's Travel Stops: Love's operates a national travel center network with truck care, tire, and roadside assistance services for commercial drivers. Comparable to INA in serving fleet ERS demand at scale, but as a vertically integrated fuel-and-travel company.
• TravelCenters of America (BP): TA operates a nationwide network of travel centers serving long-haul trucks with ERS, towing, and maintenance services. It competes broadly for fleet ERS dollars but is part of a much larger fuel/hospitality portfolio rather than a pure-play managed towing provider.

Others

• Element Fleet Management: Element is INA's largest named customer and Tow Forum Elite co-host; while not a direct competitor, Element's scale (1M+ vehicles managed) makes it both INA's most strategic buyer and a potential internalizing partner for ERS — a meaningful adjacency to track.

Regional players

• Road Masters Truck & Trailer Repair: Road Masters is a regional mobile truck repair and towing provider serving fleet customers in select US regions. It overlaps with INA's Elite provider profile rather than its managed-services layer, illustrating the kind of regional provider INA aggregates into its network.

Direct peers

• FleetNet America (by Velociti): FleetNet America is a direct competitor in managed emergency roadside and tow services for commercial truck fleets, using a national provider network and a digital dispatch platform — closely matching INA's managed-services model and Shepherd-driven workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ina-towing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INA Towing Network