Bowe

What Bowe does

Bowe is a privately held Brazilian B2B marketing and sales services agency headquartered in São Paulo that operates as a "pure player" in Account-Based Marketing (ABM), Demand Generation, and RevOps for mid-market and enterprise B2B companies. The firm was founded in 2017 (per firmographic data) and grew to a headcount of 101–250 employees, publishing an NPS of 75 across its client engagements and maintaining a roster of more than 37 named logos including Lenovo, Adobe, Intel, SAP, Bosch, Motorola for Business, Stone, Docusign, and TrendMicro. Its commercial offering is structured around three solution lines — ABM, Demand Generation, and RevOps/Smartech — delivered to Brazilian and Latin American clients with complex, high-ticket B2B sales cycles.

The company's proprietary technology stack comprises two core products: We.dash, an integrated management and analytics dashboard that consolidates data from marketing and sales tools (with filters across periods, channels, audiences, and campaigns), and Harpoon, described as "Latin America's first ABM solution" — a 100%-digital platform purpose-built for executing account-based marketing strategies. Underlying these products is a data pipeline built on Python, Stitch, BigQuery, and Power BI, with integrations into Marketo, Salesforce, and the HubSpot ecosystem. The firm holds multiple partner accreditations including HubSpot Certified Solutions Partner (with certifications across CMS, Marketing, Sales, Service, and Content Hubs), RD Station Gold Partner 2025, Google Partner, and Meta Business Partner.

Bowe's revenue model is hybrid: professional services revenue from consulting engagements (ABM strategy, demand generation campaigns, RevOps implementations), managed services revenue from HubSpot/RD Station stack implementation and operation, and recurring/software revenue from its We.dash and Harpoon platforms. Go-to-market combines direct consultative sales initiated via "Request a strategic meeting" CTAs, an inside-sales motion via a prominent WhatsApp Business channel, and inbound content marketing (Portuguese-language blog, gated e-books, webinars) supported by SEO and paid media on Google, LinkedIn, Facebook, and Instagram. Pricing is quote-based and not publicly disclosed. The website operates in Portuguese, English, and Spanish variants, and Harpoon is positioned as a regional (LATAM) platform, signalling geographic expansion intent beyond Brazil.

Name

Bowe

Legal name

Bowe

Website

https://bowe.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Bowe is a Brazilian B2B marketing and sales agency specializing in ABM, Demand Generation, and RevOps for mid-market and enterprise clients. It offers proprietary platforms We.dash and Harpoon alongside consulting services, serving 37+ named clients including Lenovo, Adobe, and SAP.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Account-based marketing
• Demand generation services
• Revenue operations consulting
• B2b marketing agency
• Martech implementation

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. B2B Marketing & Sales Consulting Services: Professional services revenue from ABM (Account-Based Marketing), Demand Generation, and RevOps engagements for B2B companies. Sold as strategic consulting, managed services, and 'Sales Enablement as a Service' type engagements. Pitches outcome-focused ROI/value-based services rather than volume/lead metrics.
2. Software Product Revenue (We.Dash & Harpoon): Recurring/software revenue from in-house platforms: We.Dash (integrated management/dashboard platform) and Harpoon (Latin America's first ABM platform). Likely a combination of subscription and licensing to B2B clients.
3. Marketing & Sales Tech Stack Implementation: Implementation and operation of HubSpot Marketing Hub, Sales Hub, Service Hub, CMS Hub and CRM with inbound/outbound playbooks, automations and integrations to scale qualified MQLs and opportunities. Includes CRM/Martech implementation work.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Bowe is a Brazilian B2B marketing and sales consulting firm that sells Account-Based Marketing (ABM), Demand Generation, and RevOps/Smartech consulting and managed services to enterprise and mid-market B2B companies in Brazil and Latin America. The firm combines strategic consulting with two proprietary software products — We.Dash (an integrated management and analytics dashboard) and Harpoon (Latin America's first ABM platform) — and delivers HubSpot, RD Station, Google and Meta ecosystem implementations alongside content, inside sales, and Sales Enablement as a Service engagements.

Product overview

Bowe is a Brazilian B2B marketing and sales services firm headquartered in São Paulo that combines strategic consulting with two proprietary technology products. The offering is structured around three core solution/service areas — Account-Based Marketing (ABM), Demand Generation, and RevOps/Smartech — supported by two proprietary technology products: We.dash, an integrated management and analytics dashboard platform that consolidates data from various marketing and sales tools used in B2B strategies; and Harpoon, Latin America's first ABM platform, purpose-built for executing account-based marketing strategies for B2B companies with complex sales and high-ticket deals. We.dash and Harpoon are the company's owned technology IP, while the three service lines deliver Bowe's strategic expertise, technology implementation (notably HubSpot, RD Station, and Google/Meta ecosystems), and managed execution to B2B clients such as Lenovo, Adobe, SAP, Stone, Docusign, and others. Bowe positions itself as a "pure player" in ABM and demand generation focused on revenue outcomes rather than vanity metrics.

Differentiator

Problem solved

Functional benefit

Brands

• We.Dash (Wedash): Integrated management / analytics dashboard platform created by Bowe; integrated data dashboard for marketing and sales tools (https://wedash.digital/).
• Harpoon

Products and services

• We.Dash (Wedash) Integrated management and analytics dashboard platform that consolidates data from multiple marketing and sales tools (Marketo, Salesforce, Power BI, HubSpot, RD Station) into a single dashboard with filters for periods, channels, audiences, campaigns, pages and assets. Used by Bowe internally and offered to B2B clients.
• Harpoon Account-Based Marketing software platform designed to execute ABM strategies for B2B companies with complex sales cycles and high-ticket deals in technology, financial services/insurance, telecommunications, startups, training, machinery wholesale, and consulting segments.
• Account-Based Marketing (ABM) Service Consulting service that builds and executes ABM strategies for B2B companies, including account intelligence and mapping, ABM tech stack design, journey and plays planning, and ABM training. Designed for enterprises with complex B2B sales and high-ticket deals.
• Demand Generation Service Consulting service focused on increasing brand recognition and value proposition within a target niche, including go-to-market strategy, content, inside sales, inbound/outbound marketing, and Sales Enablement as a Service.
• RevOps / Smartech Service Operations-boosting consulting service providing an integrated, efficient and automated stack, including CRM/Martech implementation, HubSpot expertise, Marketing & Sales Data Analytics, and RevOps as a Service.

Quantifiable outcome

• NPS 75 published on homepage
• +5 more outcomes

Named customers36 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship / core partner and core partner.

• HubSpotflagship / core partnerTechnology or IntegrationCertified HubSpot Partner (Solutions Partner). Holds multiple HubSpot certifications: CMS Hub Implementation, Content Hub Software, Marketing Software, Inbound Marketing, Marketing Hub Implementation, Sales Hub Implementation, Service Hub Software. Implements and operates Marketing Hub, Sales Hub and CRM with inbound/outbound playbooks, automations and integrations to scale qualified MQLs and opportunities. Listed in HubSpot Solutions marketplace (ecosystem.hubspot.com/.../bowe). Relationship is mutual — Bowe implements HubSpot, HubSpot lists Bowe as a partner.
• RD Stationflagship / core partnerTechnology or IntegrationRD Station Gold Partner 2025. Listed in RD Station marketplace (marketplace.rdstation.com/parceiro/bowe-inteligencia-e-geracao-de-demanda-e-vendas-complexas-b2b). The relationship enables Bowe to deliver success in growth indicators for agile B2B companies with complex challenges and helps companies like Lenovo, Algar, Stone, Pagar.me and Conductor achieve high marketing and sales maturity.
• Googlecore partnerTechnology or IntegrationGoogle Partner. Listed on homepage certifications. Enables Bowe to deliver Google Ads, Google Analytics, and other Google marketing platform services. Uses Google Optimize (legacy) and Google Analytics for campaigns.
• Meta (Facebook)core partnerTechnology or IntegrationMeta Business Partner Member. Enables Bowe to run Facebook and Instagram paid advertising campaigns for B2B clients. Listed on homepage certifications.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Demandbase: Demandbase is a leading global ABM platform offering account identification, advertising, and sales intelligence. It is directly comparable to Bowe's Harpoon product (both target B2B ABM use cases), though Demandbase operates globally and at much larger scale.
• Terminus: Terminus is an ABM platform offering account-based advertising, measurement, and sales engagement. Directly comparable to Harpoon at the platform level, with similar mid-market B2B positioning and adjacent sales-and-marketing orchestration capabilities.
• RollWorks: RollWorks (a division of NextRoll) provides an ABM platform focused on mid-market and enterprise B2B companies. Directly comparable to Harpoon in ICP (mid-market B2B) and core ABM functionality, though primarily North American in focus.

Regional players

• CI&T: CI&T is a large Brazilian digital and technology consultancy that also delivers digital marketing, demand generation, and technology implementation for global brands. Comparable to Bowe as a Brazilian-headquartered B2B digital services firm serving enterprise clients, though much larger and more diversified.

Broad incumbents

• 6sense: 6sense is a revenue intelligence and ABM platform that uses intent data and AI to identify in-market accounts. Comparable to Harpoon at the platform layer and to Bowe's broader RevOps analytics practice via We.dash, but with a much broader product footprint.
• Wpromote: Wpromote is a US digital marketing agency offering SEO, paid media, content, and B2B demand generation for mid-market and enterprise clients. Comparable to Bowe in B2B Demand Generation services and enterprise client focus, though primarily North American.
• Jellyfish: Jellyfish is a global digital marketing agency offering media, creative, data, and consulting services to enterprise brands. Comparable to Bowe as a B2B digital marketing services firm but at much larger scale and with broader capabilities beyond pure ABM/Demand Gen.

Others

• HubSpot: HubSpot is the global CRM/marketing-automation platform that Bowe implements and is a Certified Solutions Partner of. An ecosystem partner rather than a direct competitor — HubSpot's product suite overlaps with Bowe's RevOps/CRM implementation services, and HubSpot Solutions Directory drives Bowe's inbound pipeline.
• Resultados Digitais (RD Station): RD Station is Brazil's leading marketing automation platform and a key technology partner of Bowe (Bowe is an RD Station Gold Partner 2025). Not a direct competitor but an ecosystem enabler — RD Station's marketplace drives low-cost inbound for Bowe, while RD Station itself sells software, not services.

Emerging players

• Walker Sands: Walker Sands is a B2B marketing agency offering demand generation, ABM, PR, and content services to technology and industrial B2B clients. Closely comparable to Bowe's 'pure-play' ABM and Demand Gen positioning for mid-market/enterprise B2B, though focused on the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bowe.td
• LinkedInlinkedin.com/company/bowe-td
• Instagraminstagram.com/bowe.td/?hl=pt-br

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowe