Bulgarian properties
Bulgarian Properties is a Bulgarian real estate brokerage founded in 2003, operating 15+ domestic offices and international offices in London, Moscow, and Tel Aviv. It serves domestic and foreign property buyers with sales, rentals, legal, and financial services via an AI-powered search platform.
- Company typePrivate
- Founded2003
- HeadquartersSofia, Bulgaria
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Bulgarian properties does
Bulgarian Properties Ltd. is a Sofia-headquartered real estate brokerage founded in 2003 that operates the BulgarianProperties.com platform and a network of 15+ physical offices across Bulgaria plus international sales offices in London, Moscow, and Tel Aviv. The company provides property sales, rental facilitation (including guaranteed rental programs), and a broad suite of ancillary services including legal support, company registration for foreign buyers, mortgage facilitation, property and health insurance, accountancy, property valuation, and investment consultancy. Its core product is a multi-language (15+ languages) property listings marketplace with advanced filtering, virtual tours, RSS feeds, and a personal user profile layer.
The business model is transaction-fee driven: commission on property sales and rentals, supplemented by professional services fees. The company serves four primary customer segments - international property buyers (UK, Russia, Israel, EU), domestic Bulgarian buyers, property investors, and lifestyle/holiday buyers - via a hybrid go-to-market combining a self-serve digital platform with high-touch agent-assisted transactions. Distribution is reinforced through dedicated regional managers, sole-agency mandates with flagship developers (Central Park Sofia, SKY TOWERS by AMur), and participation in international exhibitions such as A Place in the Sun Live.
Technologically, the platform's primary differentiator is an AI-powered property search engine launched in November 2025 - the first of its kind in Bulgaria - which uses natural language processing to interpret plain-English and voice queries. This is paired with an AI-driven recommendation engine in user profiles. The company has accumulated proprietary data assets including hundreds of listings per major market (745+ in Sofia, 135+ in Sunny Beach, 138+ in Bansko), 787 testimonials, and 15,000+ AI search queries analyzed for Q1 2026 foreign demand insights. Recognition includes 'Agency of the Year', 'Broker of the Year', 'Most Dynamic' at the Real Estate Awards, and the June 2026 'Users' Website of the Year' award at the 11th Imoti.net Real Estate Awards. Revenue, funding, and ownership structure beyond private independent operation are not publicly disclosed.
Bulgarian properties firmographics
Firmographics- Name
- Bulgarian properties
- Legal name
- Bulgarian Properties Ltd.
- Website
- https://bulgarianproperties.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bulgarian Properties is a Bulgarian real estate brokerage founded in 2003, operating 15+ domestic offices and international offices in London, Moscow, and Tel Aviv. It serves domestic and foreign property buyers with sales, rentals, legal, and financial services via an AI-powered search platform.
- Ownership category
- akta.pro rank
Bulgarian properties industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industries
- Real Estate Buyer Representation (FSAEAJAG), Office Brokerage (BPAJABAA)
Keywords
Where Bulgarian properties is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices15 records
Markets served
Bulgarian properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from facilitating property sales transactions. The company acts as intermediary between buyers and sellers of Bulgarian real estate
- Property Rental Services: Facilitation of rental transactions for both long-term and holiday properties, including guaranteed rental programs
- Professional Services: Ancillary services including legal services, company registration, property insurance, healthcare insurance, accountancy services, property consulting, mortgage support, and investment consultancy
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard property listings across all Bulgarian regions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Bulgarian properties product offering
Product offeringCore offering
Bulgarian Properties is a full-service Bulgarian real estate brokerage that lists and intermediates the sale and rental of residential and commercial properties across all major Bulgarian regions and resort destinations. It supplements its brokerage activity with ancillary professional services—legal assistance, mortgage facilitation, property and health insurance, accountancy, property valuation, rental/management, investment consultancy, and company registration for foreign buyers—delivered through 15+ Bulgarian offices and international presence in London, Moscow, and Tel Aviv. Its website, BulgarianProperties.com, provides the property database and the first AI-powered natural language property search engine deployed in Bulgaria.
Product overview
Bulgarian Properties operates a comprehensive real estate marketplace platform (BulgarianProperties.com) as its core product, offering properties for sale and rent across Bulgaria. The platform features an innovative AI Property Search Engine with natural language processing as a key differentiator, allowing users to search by describing needs in plain English. Supporting services include property valuation, viewing trips, legal services, company registration, insurance, accountancy, mortgage support, and rental management. Additional features include RSS feeds for subscription-based updates, personal user profiles with AI-powered property recommendations, advanced map search, and video/virtual tours. The company serves international clients with offices in Sofia, Varna, Burgas, Plovdiv, and multiple resort locations, plus international contact points in London, Moscow, and Israel.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Brokerage
Companies that use Bulgarian properties
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Bulgarian properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Bulgarian properties partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Marina DineviminorSveti Vlas resort complex frequently featured in property listings; proximity to Marina Dinevi yacht harbor listed as amenity for beach properties; multiple properties marketed near this development
- Fort Knox Grand ResortminorMajor resort development in Sveti Vlas where Bulgarian Properties markets exclusive property listings including Marina View Fort Beach complex
- Green Life Beach ResortminorAward-winning (2011) holiday complex in Sozopol area; Bulgarian Properties markets exclusive properties in this development
- Central Park SofiacoreBest-selling residential complex for 2022, 2023, 2024, and 2025; Bulgarian Properties listed as SOLE AGENT; major flagship project
- SKY TOWERS by AMurcorePremium high-rise luxury development in Sofia; Bulgarian Properties marketed as SOLE AGENT for luxury residential units
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Bulgarian properties competitors and assessment
Company assessmentRegional players
- Rightmove: UK's largest property portal. Comparable as a UK-side discovery platform where Bulgarian Properties targets British foreign-buyer demand and where competing international property listings appear.
- A Place in the Sun: UK-based overseas-property exhibitions and media brand (A Place in the Sun Live), at which Bulgarian Properties exhibits. Comparable as a foreign-buyer demand-generation channel for overseas property, particularly UK-based buyers of Bulgarian real estate.
Direct peers
- RE/MAX Bulgaria: Global real estate franchise operating in Bulgaria with multiple offices. Directly comparable as a branded brokerage competitor serving Bulgarian residential buyers and sellers, with similar agent-driven model.
- Imoti.net: Bulgaria's largest property portal and organizer of the Real Estate Awards where Bulgarian Properties has repeatedly won. Competes for the same Bulgarian property buyer traffic and shapes the digital discovery funnel BP must work within.
- Homes.bg: Major Bulgarian property listings portal aggregating residential listings across the country. Directly comparable as a top-of-funnel discovery platform competing with Bulgarian Properties' own website for buyer attention.
- Imot.bg: One of Bulgaria's longest-running property portals, listing residential and commercial real estate nationwide. Directly comparable as a discovery layer for Bulgarian property buyers and a competitor for listing inventory and lead generation.
- Century 21 Bulgaria: Global real estate franchise with Bulgarian operations. Directly comparable as a competing international-brand brokerage targeting both Bulgarian and foreign buyers in the same property segments.
- OLX Bulgaria (Real Estate): Bulgarian arm of OLX classifieds with a major real estate vertical. Comparable as a high-traffic, low-cost listing destination competing for both buyer attention and seller-side listings in Bulgaria.
Broad incumbents
- Engel & Völkers: Global luxury real estate franchise with presence across European markets. Comparable as a premium international brokerage serving cross-border luxury buyers — overlapping with BP's luxury and premium Sofia developments.
- Idealista: Leading Southern European and Iberian property portal that has expanded across multiple markets. Comparable as a scaled property portal with cross-border buyer reach that competes for international property-buyer attention in markets adjacent to Bulgaria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bulgarian properties social profiles
Digital presenceBulgarian properties compliance and trust
Trust signalCompliance1 record
Bulgarian properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulgarian properties leadership team
Management profileNumber of profiles
Profiles4 records
Bulgarian properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulgarian properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulgarian properties
What does Bulgarian properties do?
Bulgarian Properties is a full-service Bulgarian real estate brokerage that lists and intermediates the sale and rental of residential and commercial properties across all major Bulgarian regions and resort destinations. It supplements its brokerage activity with ancillary professional services—legal assistance, mortgage facilitation, property and health insurance, accountancy, property valuation, rental/management, investment consultancy, and company registration for foreign buyers—delivered through 15+ Bulgarian offices and international presence in London, Moscow, and Tel Aviv. Its website, BulgarianProperties.com, provides the property database and the first AI-powered natural language property search engine deployed in Bulgaria.
Is Bulgarian properties a public or private company?
Bulgarian properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bulgarian properties founded?
Bulgarian properties was founded in 2003. It employs 101 to 250 people.
Where is Bulgarian properties based?
Bulgarian properties is headquartered in Sofia, Bulgaria, in the Europe region.
How does Bulgarian properties make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Services and professional Services.
Who are Bulgarian properties's main competitors?
Regional players on record are Rightmove and A Place in the Sun. Direct peers are RE/MAX Bulgaria, Imoti.net, Homes.bg, Imot.bg, Century 21 Bulgaria and OLX Bulgaria (Real Estate). Broad incumbents are Engel & Völkers and Idealista.
Does Bulgarian properties have an API?
No public API is recorded for Bulgarian properties.
What industry is Bulgarian properties in?
Bulgarian properties's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 53121 and its SIC code is 6531.