What RE/MAX Bulgaria does

RE/MAX Bulgaria is the Bulgarian national franchise operation of the global RE/MAX real estate brokerage network, headquartered in Sofia. The company operates a property listings platform and agent/office directory at remax.bg, serving property buyers, sellers, and renters across approximately 13 Bulgarian cities including Sofia, Varna, Plovdiv, Burgas, Stara Zagora, Ruse, Pleven, Veliko Tarnovo, Shumen, Razgrad, Sandanski, Bansko, and Pamporovo. Its product suite comprises a property listings search portal, an agent finder, an office finder, a Seller's Portal for property listing management, a franchise inquiry service, and a news/blog section for real estate market content. The underlying technology is a standard web-based real estate listing platform with property search filters; the source data discloses no proprietary AI/ML features, no API or SDK offerings, and no native mobile application.

The company's revenue model is transaction-based, earning standard real estate brokerage commissions on property sales and rentals facilitated through the licensed RE/MAX agent network in Bulgaria. Pricing is not publicly disclosed. The go-to-market is sales-led via the agent network, with top-of-funnel lead generation through the listing portal, blog/news content, and digital advertising (Google, Meta, YouTube). The customer base is horizontal and includes individual property buyers and sellers (primary), licensed real estate agents (primary), and prospective franchisees (secondary). Operations are exclusively within Bulgaria; there is no claimed global footprint.

As a franchisee, RE/MAX Bulgaria operates under a strategic partnership with RE/MAX International, utilizing the global brand name, training programs, technology platforms, and operational systems. The company is GDPR-compliant via Cookiebot consent management. No subsidiaries, no funding rounds, no M&A activity, no management team disclosures, and no revenue figures are provided in the source data.

Name

RE/MAX Bulgaria

Legal name

RE/MAX Bulgaria

Website

https://remax.bg

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

RE/MAX Bulgaria is the Bulgarian national franchise of the global RE/MAX real estate network, operating a property listings platform and agent directory across 13+ cities. It serves property buyers, sellers, renters, and licensed agents through its franchise brokerage model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Residential real estate
• Property listing platform
• Real estate brokerage
• Agent directory services
• Franchise real estate

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Standard real estate brokerage commissions from property sales and rental transactions facilitated through the RE/MAX agent network in Bulgaria

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

RE/MAX Bulgaria operates as a real estate brokerage franchise network offering property listings search, an agent finder directory, an office finder directory, and a seller's portal across Bulgarian cities. The platform facilitates residential and commercial property buying, selling, and rental transactions through its network of licensed real estate agents and franchise offices.

Product overview

RE/MAX Bulgaria operates as a real estate brokerage platform offering a unified ecosystem of interconnected services for property buyers, sellers, and agents. The core offering consists of a property listings search platform (https://www.remax.bg/listings) integrated with an Agent Finder directory and Office Finder directory for agent/office discovery. A Seller's Portal enables sellers to manage their listings. Additional services include franchise opportunities and a news/blog section for market insights. The platform primarily serves the Bulgarian real estate market across multiple cities including Sofia, Plovdiv, Varna, Burgas, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Search

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• RE/MAX InternationalcoreStrategic or Co-development PartnerRE/MAX Bulgaria operates as a franchisee of the global RE/MAX real estate brokerage brand, utilizing the international brand name, training programs, technology platforms, and operational systems established by RE/MAX International.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Homes.bg: Bulgarian property listings platform and brokerage. Operates as both a portal and an intermediary, competing with RE/MAX Bulgaria on visibility and lead generation.
• Bulgarian Properties: Bulgarian real estate agency specializing in residential sales and rentals, including international buyer representation. Competes with RE/MAX Bulgaria particularly for foreign-investor demand.
• Address Real Estate: Bulgarian real estate brokerage and listing portal active in Sofia and other major cities. Competes with RE/MAX Bulgaria for residential listings and buyer representation.
• Coldwell Banker Bulgaria: Local franchise of the Coldwell Banker global real estate brand, offering residential and commercial brokerage in Bulgaria. Competes head-to-head with RE/MAX Bulgaria for premium-segment listings and international clients.
• Century 21 Bulgaria: Bulgarian franchise of the Century 21 international real estate brand. Direct competitor offering similar brand-led brokerage services to Bulgarian property buyers and sellers.
• Imot.bg: Bulgaria's leading real estate listing portal, aggregating properties from multiple brokerages and private sellers. Competes for buyer attention and could disintermediate traditional brokerages like RE/MAX Bulgaria.
• Kulikowski: Established Bulgarian real estate agency offering brokerage, property management, and consulting across major Bulgarian cities. Direct competitor for agents and listings in the local market.
• Yavlena: One of the largest Bulgarian real estate brokerages, offering residential and commercial brokerage services across Bulgaria. Directly competes with RE/MAX Bulgaria for agent talent, listings, and buyer leads in the same local market.

Regional players

• RE/MAX Romania: Sibling RE/MAX franchise operation in neighboring Romania, serving a closely related Eastern European market. Comparable as a country-level franchise of the same global brand, useful for benchmarking operational and digital playbook execution.
• RE/MAX Czech Republic: Country-level RE/MAX franchise in a larger Central European market. Comparable as a regional franchise model, though operating in a more developed market with different scale dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/remaxbulgaria
• Facebookfacebook.com/remaxbg
• LinkedInlinkedin.com/company/re-max-bulgaria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Bulgaria