O2 Surftown MUC

Name

O2 Surftown MUC

Legal name

Surftown GmbH

Website

https://surftown.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

O2 Surftown MUC operates a year-round artificial wave surf park in Hallbergmoos near Munich, Germany, serving surfers of all skill levels from age six through professional, via nine proficiency tiers, professional coaching, and on-site F&B and retail amenities.

Ownership category

akta.pro rank

Product category

Indoor Surf Park / Wave Pool Surf Experiences

NAICS

Amusement and Theme Parks (713110), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industries

Aqua Adventure Parks (Water-Based Adventure Courses, Climbing/Zip Over Water) (THAAABAG), Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

Keywords

• Indoor wave surfing
• Surf park experiences
• Wave pool operations
• Surf coaching services
• Artificial wave technology

Headquarters

HQ city

Hallbergmoos

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Surf Session Tickets: Individual surf sessions sold across seven skill levels, from Kids First-Timer (EUR 95) to Pro sessions. Sessions are 60 minutes of water time (55 minutes surfing) with at least 12 wave opportunities per session. Booked online or on-site via a booking platform.
2. Surf Coaching Programs: Coaching sessions across all levels (First-Timer Coached through Advanced Coaching) offered as an add-on to regular sessions. The Intermediate Coaching package costs EUR 199 and includes 2:45 hours of total experience with 55 min water time, video analysis, and small group coaching (max 5 participants).
3. SURFTOWN Membership: Annual membership program (EUR 199/year) providing exclusive benefits including 10% discount on surf sessions and coaching, 50% off surf rental, EUR 50 shop voucher, year-round outdoor area access, exclusive member sessions, one free beginner session per year, personal RFID wristband, and invitation to an annual member event.
4. Surf Rental Equipment: On-site surf rental providing boards, wetsuits, and winter kits for session participants. Rental equipment is included for beginners in sessions from First-Timer through Progressive. Members receive 50% discount on surf rental.
5. Restaurant and Food & Beverage: The on-site restaurant 'The Lookout' offers international cuisine with a view of the wave pool and is open to the public without a surf ticket. Revenue from food, beverages, and bar sales.
6. Vouchers and Packages: Gift vouchers and session packages (e.g., Package 10, 25, 50) sold as presale and ongoing products. Packages provide bundled sessions at discounted rates compared to individual session purchases. Vouchers are valid for two years and not person-bound.
7. Visitor Tickets and Camper Parking: Visitor tickets (EUR 5) allow access to areas around the pool without a surf session. Overnight camper van parking with power supply available at 14 dedicated spaces on the parking lot.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

O2 Surftown MUC operates a year-round indoor wave pool surf park near Munich Airport, Germany, selling timed surf sessions (60 minutes of water time with at least 12 wave opportunities per session) across nine skill levels from Kids First-Timer to Pro. The core offering is supplemented by professional surf coaching (SURFTOWN Academy), an annual membership program with recurring discounts, equipment rental, gift vouchers and session packages, an on-site restaurant (The Lookout) open to the public, and visitor/spectator tickets.

Product overview

O2 SURFTOWN MUC operates a year-round artificial surf park near Munich, Germany, featuring a wave pool with Endless Surf wave technology from Myrtha Pools. The core product is surf session access across nine proficiency levels (Kids First-Timer through Pro), supplemented by Surf Academy coaching programs, surf equipment rental, and annual membership. Additional revenue streams include session packages and bundles, gift vouchers, the Flexpass booking flexibility add-on, on-site restaurant (Lookout), camper parking (Truma partnership), and nearby hotel accommodation (Soller Business Hotel partnership). The company targets all skill levels from ages 6+ and operates as a destination venue for both surfers and spectators, with sessions offering 12 wave opportunities per 60-minute booking.

Differentiator

Problem solved

Functional benefit

Brands

• SURFTOWN Membership: Annual membership program offering exclusive benefits, discounts on surf sessions and coaching, access to member sessions, rental discounts, and other perks.
• SURFTOWN Academy
• SURFTOWN Surf Shop

Products and services

• Wave Pool Surf Sessions Year-round, 60-minute surf sessions in the Endless Surf wave pool, providing at least 12 wave opportunities per session across nine skill levels (Kids First-Timer, Kids Rookie, First-Timer, Rookie, Progressive, Intermediate, Advanced, Expert, Pro) and two wave configurations (A-Frame and Pointbreak), bookable online or on-site.
• SURFTOWN Academy Coaching Programs Professional surf coaching sessions across all levels (First-Timer Coached through Advanced Coaching), including the Intermediate Coaching package at EUR 199 with video analysis and downloadable personal surf videos, limited to small groups (max 5 participants).
• SURFTOWN Membership Annual subscription membership (EUR 199/year) offering 10% discount on surf sessions and coaching, 50% off surf rental, a EUR 50 shop voucher, exclusive member sessions, one free beginner session per year, personal RFID wristband, free Flexpass, and invitation to an annual member event.
• Surf Rental Rental service for surfboards, wetsuits, and winter kits used during surf sessions, included for beginners in First-Timer through Progressive sessions and available at 50% discount for SURFTOWN Members.
• Session Packages (Package 10, 25, 50) Bundled multi-session packages (Package 10, 25, 50) sold at discount versus individual sessions in either A-Frame or Pointbreak wave modes, designed for repeat and progressing surfers.
• Gift Vouchers Gift vouchers available for all surf levels from beginner through professional, redeemable across session types, valid for two years and not person-bound.
• Flexpass Add-on booking flexibility product that lets customers cancel or rebook a surf session up to 48 hours before start with the amount credited as store credit in the customer account; included free with SURFTOWN Membership and available at booking for non-members.
• The Lookout Restaurant On-site restaurant and bar (The Lookout) at the surf park serving international cuisine, open to the public without a surf ticket, with reservations available online or on-site.
• Visitor Ticket Spectator access ticket (from EUR 5) providing non-surfing visitors entry to pool viewing areas, surf shop, restaurant, bar, and terrace without booking a surf session.
• Surfskate Lessons Land-based surf technique training using surfskates (in partnership with Curfboard) to improve balance, turns, and wave reading outside the water.
• Freesurf Sessions Exclusive surfing sessions with no guide or briefing, reserved for surfers holding local community status, providing pure unscheduled wave pool surfing time.
• Pure Surfcamps 4-Day Surf Camp Multi-day surf camp program operated in partnership with Pure Surfcamps, providing 4-day camp packages that combine accommodation with wave pool sessions and coaching at O2 SURFTOWN MUC.
• Truma Camper Parking On-site overnight camper van parking with power supply and toilet facilities at 14 dedicated spaces, offered in partnership with Truma as part of the destination experience.
• SURFTOWN Surf Shop On-site retail store stocking surf equipment, apparel, and partner brand merchandise (Rip Curl, Oakley, Sun Bum, dryrobe, Stanley, TUDOR, Curfboard, among others), available to visitors and surfers.

Quantifiable outcome

• 12+ wave opportunities per 60-minute surf session
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• O2 (Telefónica Germany)flagshipGTM or Marketing PartnerO2 is the primary brand sponsor of SURFTOWN MUC, with the surf park branded as 'O2 SURFTOWN MUC'. The partnership provides major brand visibility, cross-promotional reach through O2's telecommunications customer base in Germany, and co-marketing activities. O2 customers likely receive preferential access or promotions.
• Endless SurfcoreTechnology or IntegrationEndless Surf provides the wave generation technology powering the surf park's wave pool. The technology delivers consistent, customizable waves across multiple modes (A-Frame, Pointbreak) to serve all skill levels from beginners to professional surfers.
• Myrtha PoolscoreTechnology or IntegrationMyrtha Pools supplies the pool infrastructure for the surf park. Myrtha is a leading manufacturer of swimming pool and aquatic facility construction, providing the physical wave pool basin for the facility.
• Rip CurlminorGTM or Marketing PartnerRip Curl is a surf lifestyle and equipment brand providing sponsorship and brand partnership. Rip Curl products are available in the surf shop, and the partnership supports the surf lifestyle positioning of the facility.
• TUDORminorGTM or Marketing PartnerTUDOR watch brand provides sponsorship, appearing as a partner with branded prizes in the presale competition (TUDOR Surf Package with insulated bottle, cap, key ring, dry bag, and adventure towel).
• OakleyminorGTM or Marketing PartnerOakley is a partner brand providing eyewear. Oakley Hydra sunglasses were offered as prizes in the presale competition. Oakley products are likely available in the surf shop.
• Pure SurfcampscoreStrategic or Co-development PartnerPure Surfcamps partners with O2 SURFTOWN MUC to offer surf camp programs — specifically a 4-day surf camp at the surf park. Pure Surfcamps handles camp logistics while O2 SURFTOWN MUC provides the wave pool facility and coaching.
• Red BullminorGTM or Marketing PartnerRed Bull is a brand partner. As part of the presale competition, two tickets for a PENNY DEL home game of EHC Red Bull Munich were offered as prizes, indicating an event and sports partnership connecting the surf and sports communities.
• Stanley (Stanley 1913)minorGTM or Marketing PartnerStanley brand (Stanley 1913) appears as a partner brand, likely contributing product prizes and brand association with outdoor adventure and durability.
• Sun BumminorGTM or Marketing PartnerSun Bum is a surf sunscreen and body care brand partner, likely providing products for the surf shop and enhancing the surf lifestyle positioning.
• Soller Business HotelminorOthersPartner hotel located near the surf park providing accommodation options for visitors traveling from outside the Munich area. Listed as an accommodation option alongside the on-site Truma camper parking.
• TrumaminorOthersTruma partners with O2 SURFTOWN MUC to provide 14 large overnight camper parking spaces on the parking lot with power supply and toilets, enhancing the destination appeal for road-trippers and camping surf enthusiasts.
• CitroënminorGTM or Marketing PartnerCitroën appears as a partner brand, likely providing vehicle sponsorship or mobility partnership for the surf park.
• SunlightminorGTM or Marketing PartnerSunlight (leisure vehicle brand) appears as a partner brand, potentially connected to the camping and outdoor lifestyle positioning of the surf park.
• AOKminorOthersAOK (German health insurance provider) appears as a partner, potentially offering health and wellness-related promotions or corporate health programs for employees.
• DWV (Deutscher Wellenreitverband / German Surfing Association)minorOthersDWV (German Surfing Association) is listed as a partner, potentially supporting event programming, surf competitions, and the legitimacy of the facility within the German surf community.
• dryrobeminorGTM or Marketing Partnerdryrobe (changing robe brand) appears as a partner brand, likely providing changing robe products for the surf shop and enhancing the post-session comfort experience.
• AllrestominorOthersAllresto (restaurant platform connected to Munich Airport) appears as a partner, likely supporting restaurant operations or food & beverage sourcing for the on-site dining facilities.
• Hofbräu MünchenminorGTM or Marketing PartnerHofbräu München (famous Munich brewery) partners with the surf park, with Oktoberfest table prizes offered in the presale competition. The partnership connects Bavarian culture with the surf lifestyle of the facility.
• First Choice Business CenterminorOthersFirst Choice Business Center near Munich Airport appears as a partner, potentially supporting corporate events, team building bookings, or business travel logistics for surf park visitors.
• Gemeinde HallbergmoosminorOthersThe municipality of Hallbergmoos is a local partner of O2 SURFTOWN MUC, supporting the surf park as a local destination and tourist attraction in the community north of Munich.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Waco Surf: Inland wave pool and surf resort in Waco, Texas, combining a standing-wave pool with lessons, coaching, lodging and events. Comparable as a destination surf park with tiered coaching, lessons, retail and on-site F&B — overlapping the Surftown MUC offering.
• URBNSURF: Inland artificial surf park operator in Melbourne, Australia, with multiple announced sites. Comparable to O2 Surftown MUC in core product (wave-pool sessions, lessons, memberships) and in pursuing a multi-site roll-up strategy from a flagship venue.
• Alaïa Bay: Inland surf park in Sion, Switzerland, located in a landlocked Alpine catchment. Highly comparable to O2 Surftown MUC: similar climate and demographic constraints, similar session-and-coaching model, and similar reliance on lifestyle/food & beverage to drive per-visit spend.
• The Wave: Inland artificial wave lake in Bristol, UK, offering surfing sessions, lessons and coaching across skill levels. Closest European analogue to O2 Surftown MUC: same inland-surf-park business model, year-round operation, and tiered skill structure aimed at beginners through advanced surfers.

Broad incumbents

• American Dream: Large indoor entertainment and retail complex in New Jersey, USA, that includes water-park and surf-style attractions alongside F&B and retail. Comparable as a broad entertainment destination where surf is one component of a wider monetised experience — illustrating both the opportunity and the competitive ceiling for single-purpose surf venues.
• Aquaventure Waterpark (Atlantis, The Palm): Large destination water park in Dubai operated by Atlantis, integrating thrill rides, marine exhibits, F&B and retail. Comparable as a broad incumbent showing how surf-adjacent aquatic attractions are bundled into larger entertainment propositions, with implications for Surftown's longer-term positioning as it considers multi-attraction expansion.
• Siam Park: Large water/theme park in Tenerife, Spain, with a prominent surf wave attraction plus extensive F&B, retail and event programming. Comparable as a broader incumbent destination water park that combines a surf wave with non-surf revenue streams (F&B, retail, ticketing) similar to Surftown's Lookout + shop + visitor ticket model.
• Disney's Typhoon Lagoon: Major Disney-operated water park in Florida featuring a large surf wave pool as one of many attractions. Comparable as a broad incumbent that uses a surf-wave feature inside a wider themed entertainment and F&B operation — the same bundling logic Surftown applies with the Lookout and visitor tickets.

Others

• Wavegarden: Spanish wave-generation technology provider behind competing inland surf parks (e.g., Surf Snowdonia, Alaïa Bay technology lineage). Comparable as the principal alternative to Endless Surf in the European inland-surf tech stack, and therefore the key competitive threat to Surftown MUC's technology moat.
• American Wave Machines: US-based wave-generation technology provider (PerfectSwell) supplying inland surf pools globally. Comparable as an adjacent, enabling technology supplier in the same wave-pool category as Endless Surf, shaping the competitive landscape Surftown operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/o2surftownmuc
• LinkedInlinkedin.com/company/o2surftownmuc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O2 Surftown MUC