What GZero does

GZero (legal name Gravidade Zero) is a privately held Brazilian consulting and thought leadership firm headquartered in Recife, founded in 2020 by Renan Hannouche and Dante Freitas. The company addresses cultural transformation, leadership development, AI integration, and future-of-work challenges for enterprise organizations, delivering engagements through a portfolio of seven service lines ranging from short talks (Palestra, 1–3 hours) and workshops (2–4 hours) to immersive experiences (Vivência, 1–3 days) and long-cycle consulting (Consultoria Imersiva, 1–12 months), with a flagship integrated offering called Jornada that combines at least three service fronts simultaneously. Its proprietary intellectual framework, Humanware® — a registered trademark and original theory on human native technologies — anchors content, workshops, and the company's category-defining positioning.

Underlying the consulting business is a small in-house technology capability delivered through two wholly-owned subsidiaries: Loomi, which builds human-centric digital platforms and custom applications that have been deployed across three continents, and acaso, a separate technology venture. The firm also operates CocriIAGem, a workshop format that uses Generative AI in real time to co-create digital solutions with clients during sessions, applied as a facilitation tool rather than as a proprietary model.

GZero's go-to-market is event-driven and sales-led, anchored by founder-delivered speaking engagements at marquee venues such as TEDx, IT Forum, Rock in Rio Humanorama, Exponential Summit, Singularity University, VIVO Convention, Forbes, and Experience Club, which serve as primary top-of-funnel lead generation. The firm does not publish pricing; all services are quote-based and delivered either in-person or online, with the founders personally leading engagement delivery under a stated "ultra-personalization" and "soul in the game" positioning. Headcount is reported in the 11–50 range, and the company claims 100+ clients served with high NPS on its talks, including named enterprise logos such as VIVO and IT Forum. No external investors, funding rounds, or revenue figures are disclosed in source material.

Name

GZero

Legal name

Gravidade Zero

Website

https://gravidadezero.space

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

GZero (Gravidade Zero) is a Brazilian consulting firm founded in 2020 by Renan Hannouche and Dante Freitas that delivers organizational transformation, leadership development, and AI integration services to enterprise clients through founder-led talks, workshops, immersive experiences, and long-cycle consulting, supported by proprietary digital platforms via its Loomi and acaso subsidiaries.

Ownership category

akta.pro rank

Product category

Organizational Transformation Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Human Capital & Workforce Transformation Consulting (BPAHACAE), Data, Analytics & AI Consulting (BPAHAEAF), Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Organizational transformation consulting
• Leadership development services
• Corporate culture consulting
• Future of work advisory
• Generative AI workshops

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consultoria Imersiva (Immersive Consulting): Long-term consulting engagement (1-12 months), online and in-person. Investigates organizational culture through interviews, observations, and context analysis. Co-creates solutions aligned with daily reality, strengthening symbiosis between human and technology. May originate digital tools.
2. Vivência (Experience): In-person experience lasting 1-3 days. Hands-on sessions with purpose that activate collective thinking and doing. Generates real engagement and applied learning. May include Silicon Valley trips with founders.
3. Workshop: Online or in-person sessions lasting 2-4 hours. Includes formats like SCI-FI Planning, Trends & Brengs, and CocriIAGem (real-time digital solution creation using Generative AI).
4. Palestra (Lecture/Talk): Online or in-person talks lasting 1-3 hours. Topics include Awake (latest theories), Humanware®, Leadership (Leading the Future, Ambidextrous Leadership, Purpose-Driven Leadership, Leading in Chaos, Future Leaders), AI & Technology, and Ways of Working.
5. Playbook: Provocative notebooks co-created on demand. Can result from mapping exercises or creative solutions for specific business perspectives (e.g., AI). Includes Mapa de Cultura (Culture Assessment) and IAG era content for specific contexts.
6. Ferramenta Digital (Digital Tool): Custom platforms and applications created for internal teams or clients to sustain actions and maintain culture in motion. Developed via Loomi.
7. Jornada (Journey): Integrated combination of at least three fronts—consulting, experience, and digital tools—designed together to respond to real organizational challenges. Deepest impact offering.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GZero sells organizational transformation services — including immersive consulting (Consultoria Imersiva), in-person experiences (Vivência), short workshops, keynote talks (Palestra), co-created playbooks, and custom digital tools — to enterprise clients seeking culture change, leadership development, and AI-era workforce readiness. Its integrated "Jornada" offering combines consulting, experience, and digital tools into a single made-to-measure engagement, anchored by the proprietary Humanware® framework.

Product overview

GZero (Gravidade Zero) is a consulting and thought leadership company that offers a portfolio of service offerings centered on organizational transformation. Their core services include Immersive Consulting (Consultoria Imersiva), Vivência (Experiential Workshops), Workshop, Talks (Palestra), Playbook, Digital Tools (Ferramenta Digital), and Journey (Jornada). These are delivered by founders Renan Hannouche and Dante Freitas. The company operates two technology subsidiaries—Loomi for digital solutions and human-centric ways of working, and acaso—enabling custom-built digital platforms. Their proprietary Humanware® framework represents their original theory on human native technologies. Services can be combined into integrated Journeys for deeper impact.

Differentiator

Problem solved

Functional benefit

Brands

• Humanware®: Authorial GZero concept about native human technologies and how the path of the heart is the only possible way to live a full life
• Loomi
• acaso

Products and services

• Consultoria Imersiva (Immersive Consulting)

Quantifiable outcome

• NPS score rated highly on scale up to 100 for talks and presentations
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• LoomicoreStrategic or Co-development PartnerTechnology startup founded by GZero founders as a technology arm. Develops digital solutions including Human-Centric Ways of Working platforms. Responsible for digital solutions across 3 continents. Combines strategy, design, and technology to accelerate businesses in the digital era.
• acasocoreStrategic or Co-development PartnerStartup founded by GZero founders as another technology venture. Part of the startup ecosystem created by the company to support digital transformation initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global management consulting firm with a strong organizational practice and Net Promoter System heritage. Competes with GZero in culture, leadership, and customer-centric transformation engagements.
• IDEO: Global design and innovation consultancy with adjacent organizational design and leadership offerings. Comparable in its emphasis on human-centered methods and thought leadership-driven brand, though larger and more diversified.
• McKinsey & Company: Global management consulting incumbent with active organizational, culture, and AI transformation practices. Operates in Brazil and competes for the same enterprise transformation wallet as GZero, with vastly greater bench depth.
• Deloitte: Big-4 professional services firm with large Human Capital and Transformation practices. Represents the integrated consulting + technology incumbent that enterprises often select over boutique culture consultancies.
• Boston Consulting Group (BCG): Global strategy consulting firm with dedicated people & organization and technology transformation practices. Competes with GZero for leadership and culture transformation mandates at large Brazilian enterprises.

Direct peers

• The Ready: Boutique organizational transformation consulting firm with a comparable size and founder-led, values-driven model. Both target enterprises with culture, change, and ways-of-working transformations rather than traditional strategy work.
• MJV Technology & Innovation: Brazilian consulting firm combining strategy, design, and technology for digital transformation. Operates in the same Brazilian market with comparable boutique scale and overlapping enterprise clientele.
• Falconi: One of Brazil's largest homegrown management consulting firms, focused on management systems, operations, and culture. Represents the scaled Brazilian incumbent that GZero would compete with for enterprise transformation mandates.

Emerging players

• Singularity University: Education and advisory platform focused on exponential technologies, AI, and leadership for the future of work. Overlaps strongly with GZero's AI-paradigm and leadership content and is mentioned as a venue where the founders have spoken.
• Reboot: Boutique coaching and organizational transformation firm focused on conscious leadership and inner work for executives. Closely aligned with GZero's Humanware® philosophy around consciousness-level change in organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/renanhannouche

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GZero