Murder Mystery

Name

Murder Mystery

Legal name

Murder Mystery USA, Inc.

Website

https://murdermystery.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Interactive Entertainment Services

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industry

Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO)

Keywords

• Live murder mystery events
• Interactive team building
• Virtual mystery entertainment
• Immersive dinner theater
• Corporate entertainment services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Private Events: Live in-person murder mystery events for corporate functions, private parties, birthdays, anniversaries, and fundraisers. Priced from $950 to $2,500 on average depending on guest count and actor travel. Includes a producer, detective, 2-6 additional actors, clues, props, wardrobe, and guest packs.
2. Murder Mystery Weekend Packages: Multi-night immersive weekend experiences at partner hotels and resorts across the US and Canada. Pricing per person ranges from $417 to $994 depending on the venue and package inclusions (accommodations, meals, cocktail receptions).
3. Virtual Home Game: One-time purchase of a downloadable virtual murder mystery game for $19.95, including character cards, a 60-minute live action movie, and clue sets. Playable on any Zoom-like connection.
4. Virtual Private Events: Live virtual murder mystery events hosted over video conferencing platforms for private groups. Suitable for birthdays, team building, and corporate events. Priced to fit any budget.
5. Public Dinner Events: Weekly public dinner events at partner restaurants (Maggiano's nationwide, Guido's in Los Angeles). Ticketed events for individual consumers to attend murder mystery dinners.
6. Mystery Sales & Marketing Promotions: Custom mystery-based contests or promotions created for corporate clients' products and marketing campaigns, run locally, statewide, or nationally, lasting days to years.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Murder Mystery USA designs, scripts, produces, and delivers interactive murder mystery theatrical experiences using professional actors for corporate clients, private groups, and consumers. Offerings span live in-person events, virtual events on Zoom/WebEx, multi-day weekend getaway packages at partner hotels, public dinner theater at restaurants, CSI-style team building, and a downloadable at-home virtual game. The company customizes scripts for each event and serves both enterprise customers (Fortune 500 corporations) and individual consumers across the United States and globally for virtual offerings.

Product overview

Keith & Margo's Murder Mystery (also known as Murder Mystery USA) is an entertainment company founded in 1985 that provides interactive murder mystery experiences. The company offers a portfolio of live and virtual entertainment products including: Live Murder Mystery Events (in-person theatrical performances with professional actors), Virtual Murder Mystery Events (online experiences via Zoom/WebEx), Murder Mystery Weekend (3-day immersive hotel packages), Virtual Home Game ($19.95 downloadable at-home party game), CSI Team Building (corporate team building), Murder Mystery Dinners (weekly public events at Maggiano's and Guido's restaurants), Private Events (customized corporate/party events), and Mystery Sales Promotions (marketing contests). The products range from premium multi-day resort experiences to affordable at-home games, serving both corporate clients and individual consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Murder Mystery Weekend: Multi-day murder mystery retreat events held at hotels and resorts nationwide, including lodging, meals, and interactive mystery activities.
• CSI Team Building
• Virtual Murder Mystery Home Game

Products and services

• Private Events (Live Murder Mystery) In-person theatrical murder mystery performances with professional live actors — a Host, Detective, and multiple Suspects — typically 2-3 hours long and often paired with a meal, where guests solve a crime through clues and cast interactions. Customized for corporate functions, private parties, fundraisers, birthdays, and anniversaries; includes producer, detective, 2-6 actors, scripts, clues, props, wardrobe, and prizes; priced $950-$2,500 on average depending on guest count and actor travel.
• Virtual Private Events Online interactive murder mystery experience where participants connect remotely via Zoom or WebEx and interact with a live cast including a Detective and multiple Suspects to solve a murder. Suitable for birthdays, team building, and corporate events; priced to fit any budget; accessible globally to remote participants.
• CSI Team Building (Live)
• Virtual Team Building
• Murder Mystery Weekend
• Murder Mystery Dinners (Public)
• Virtual Home Game
• Mystery Sales & Marketing Promotions

Quantifiable outcome

• Over 7,000 live and virtual mystery productions delivered since 1985
• +3 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Maggiano's Little ItalycoreStrategic or Co-development PartnerMaggiano's Little Italy is a nationwide chain restaurant partner that hosts weekly public murder mystery dinner events for Murder Mystery USA. The partnership enables public dinner events across multiple major US cities including New York, Philadelphia, Indianapolis, Denver, San Jose, Washington DC, Atlanta, and Boston. The restaurant provides the dining venue while Murder Mystery provides the theatrical production, cast, and entertainment.
• Guido's Restaurant (Santa Monica, CA)coreStrategic or Co-development PartnerGuido's in Santa Monica hosts LA's original Murder Mystery Dinner Theatre, running weekly on Saturdays since 1985 with a return to the venue after the pandemic. The restaurant provides the dining and event space while Murder Mystery provides the theatrical cast and production. This is a long-standing venue partnership central to the company's LA operations.
• Historic Hotels and Resorts (40+ venues)coreChannel Partner/ Reseller/ DistributorOver 40 historic hotels, inns, and resorts across the US and Canada serve as venues for Murder Mystery Weekend events. Partner venues include Historic Brookstown Inn (Winston-Salem NC), West Baden Springs Hotel (IN), Meadowbrook Inn (Blowing Rock NC), 1886 Crescent Hotel & Spa (Eureka Springs AR), Valley River Inn (Eugene OR), Penn Wells Hotel (Wellsboro PA), Eagle Mountain House (Jackson NH), Colton House Hotel (Austin TX), Lanier Islands Resort (Buford GA), and many more. The hotel provides accommodations and dining while Murder Mystery provides the 3-day interactive entertainment package.
• TNT (Turner Broadcasting)minorStrategic or Co-development PartnerMurder Mystery created 'Armchair Detective Sweepstakes' promotional content for TNT's television programming, demonstrating past media promotion partnerships in the entertainment industry.
• Universal Music GroupminorStrategic or Co-development PartnerMurder Mystery USA executed a 'The Clue Is In The Music' promotional campaign for Universal Music Group, leveraging music-themed mystery content for promotional purposes.
• Ingram MicrominorStrategic or Co-development PartnerCreated a 'Get A Clue' promotional campaign for Ingram Micro as a past marketing promotion partnership.
• Clue (Hasbro)minorStrategic or Co-development PartnerCreated 'It's Not Just a Game Anymore' promotional campaign for the Clue brand (Hasbro), a classic murder mystery board game.
• Mary Higgins ClarkminorStrategic or Co-development PartnerCo-hosted Murder Mystery Weekend events with Mary Higgins Clark, the renowned mystery novelist, adding literary prestige to the events.
• Peter FalkminorStrategic or Co-development PartnerCo-hosted Murder Mystery Weekend events with Peter Falk (famous for Columbo), lending celebrity star power to the events.
• Dr. Henry LeeminorStrategic or Co-development PartnerCo-hosted Murder Mystery Weekend events with Dr. Henry Lee, the renowned forensic scientist and television personality, adding authentic forensic science credibility to events.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Go Game: Tech-forward corporate events company offering app-driven team building experiences including mystery-themed games. Directly comparable to the virtual murder mystery team building product with a stronger proprietary technology layer.
• Activate: Premium experiential entertainment venue with tech-driven interactive games and team challenges. Comparable on the experiential entertainment and corporate group-events side though operates physical venues rather than traveling productions.

Broad incumbents

• Outback Team Building: National corporate team building provider with a portfolio of in-person and virtual programs including mystery-themed experiences. Competes for the same enterprise event budget as Keith & Margo's CSI Team Building product.
• TeamBonding: Established corporate team building provider offering a broad menu of programs including murder mystery options. Comparable in targeting enterprise HR/people-ops buyers for team engagement but broader in scope and not genre-specialized.

Direct peers

• Dinner Detective: Direct competitor running public murder mystery dinner shows in multiple US cities, plus private events for corporate clients. Closest comparable to Keith & Margo's public dinner and private event lines.
• The Murder Mystery Company: Direct competitor offering live and virtual murder mystery events for corporate team building, private parties, and public shows. Operates in multiple US markets with similar professional-actor positioning and Fortune 500-style enterprise outreach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/murder-mystery-usa
• Facebookfacebook.com/keithandmargoMMUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murder Mystery